Are you finding traditional marketing tactics don’t work like they used to? Want to know how your marketing should adapt to a changing digital consumer?
Traditional marketing has, for a long time, been the preferred mode of advertising for many businesses. The trend seems to be changing with a lot more entrepreneurs choosing digital marketing due to its cost-effective nature. Unlike traditional marketing, digital marketing offers businesses an opportunity to interact and get feedback from their target audience. Does this mean the gradual death of traditional marketing?
In this infographic you’ll learn how to utilise the Pathfinder model to grow your business.
This breaks potential customers down into these three segments:
• The educatables
• The persuadables
• The convertables
Check out the infographic for more detail.
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