Copywriting is the art and science of writing texts (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. When creating a website, it is important to get the information in front of the buyer as immediate and concise as possible. So, the big question is, how much is enough copy on your website’s homepage?
Quicksprout shares their comprehensive guide on homepage copywriting for success in this infographic.
Here’s a quick summary:
Set the goal of the page
Know your customer’s motivations
Address fears, hesitations and concerns
Awareness of problem and solutions available
Check out the infographic for more detail.
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