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Are you in the process of creating an identity for your business? Need to give people a positive outlook when they think of your brand?

For a long time, Colors have played an important role in brand building, Vistaprint share their research guide to color psychology in this infographic.

Here’s what the color Blue indicates:

  • Competence 
  • Trust
  • Dependability 
  • Security 

Hopefully, this infographic will give you better insights on what your preferred colour scheme say about your business? Check out their infographic for more detail.

This article was originally published in 6 March 2018. It was most recently updated in November 28, 2022 by

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