AdWords campaign is one of the most fragile marketing strategies out there, one minute you’re winning through conversions and sales, the next you’re losing money through underperforming ads. Truth is, there is no clear-cut road to AdWords campaign success but armed with the common myths and misconceptions backed by data, you are bound to succeed.
SEMrush shares 5 AdWords campaign myths to ignore in this infographic.
Here’s a quick summary:
PPC budgets are huge in E-commerce
Aim for bigger discounts in your ads
The desktop is dead for PPC
All ads should contain a call to action (CTA)
PPC best practices are similar for all industries
Check out the infographic for more detail.
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