A marketing database is a system of gathered, consolidated, and processed consumer data (both for customers and potential customers) that is maintained in your company’s databases. It helps deliver effective personalized marketing, tracking and generate sales lead. is your marketing team’s database functional or in need of an overhaul?
ZoomInfo shares key steps to get your marketing database in shape.
Here’s a summary:
Find the right mindset
Enlist the help of a trainer
Check out the infographic for more detail.
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