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9 Questions Website Visitors Need Your Website to Answer in 15 Seconds.

9 questions website visitors need your website to answer in 15 seconds are the most frequent questions that go through the visitor’s mind when they visit a website for the first time according to research. Who is a Website Visitor? A website visitor is someone who views or goes to your website. Every website priority is to capture and retain the interest of its visitors to convert them to prospective clients. This is why a good functional website that achieves its purpose, answers the questions of its visitors in 15 seconds. Once your website answers the below questions, you have higher chances of boosting your conversion rate. 

You need to make your website compelling and detailed, yet simple and intriguing to make the buyer comfortable to make a possible purchase according to the Subscription School. To start, you need to make sure your website is answering the very basic questions your website visitors are asking to satiate their curiosity.

These questions and their answers are discussed below:

    1. Who are you and What are you selling?  This is the first and most important thing you need to make your website answer.  Your priority should be to explain who you are and what product/service you provide. If this isn’t immediately clear, visitors will likely leave your website right away. So you need to state who you are, what you do and what your product is. So the first page of your website should contain your logo and products. Your website shouldn’t accommodate guesswork.

    2. What’s in it for them and Why should they care? This is where you need to communicate your brand’s value propositions and why they should do business with you. These are the selling points behind your products capable of convincing your website visitors of making that purchase and subscribing to your business. This means you should pitch and promote your product/ service in a way that inspires both a need and to want by your visitors. At this stage, you write the best reasons why your visitors should purchase your product or service. Include images in your value proposition next to your products. When writing your website content, like FAQs, about and other sections let it show how you execute and what makes your business great to help build confidence with your consumers.

 

    1. What is the Cost?  You need to think about price sensitivity because the price of a product or service affects the visitors’ purchasing behaviour. Your price should be clear while communicating it comfortably to your site visitors. Although the prices may differ for each visitors due to their preferred choices, there are still answers you can provide to these questions in a way that will compel your visitors to follow their interest in the product pricing list. You should make sure that your visitors can find the pricing information with a single click. In this section, you can highlight special offers, discounts or final value propositions. These actions might just be what they need to complete their purchase.

 

    1. What Can I Expect? In this stage, you discuss what differentiates your brand from others and also establish a unique brand identity for your brand. Many website visitors want to know a little about your company’s story, history, team members, values and so on. This is usually done on the “About” page. You need to accurately describe the basic product offering in a smart way to exceed the expectations of your website visitors. Accurately and concisely describe what’s included with words and images, detail ship time, delivery time and other details of the final experience, if that is important to your subscribers. 

 

    1. Who Else is Using It? In this session, your website visitors wants to know what other people think about your product or service, so providing validation of a product/service by showing reviews/testimonials and influencer endorsement will put their mind at ease to quicken their interests in converting to your prospective clients. Proven referrals are the most powerful customers acquisition methods because it shows people’s experience with the brand on your website.

 

    1. How Can I buy and Receive the Product? If your visitors decide to patronise you and can’t find the contact/checkout button, you are in a disadvantageous position. Your contact/checkout button should be bold, attractive and feature text with a strong call to action such as “subscribe today”, “contact us “, “ reach us”, “start your journey”, “schedule meeting”, “call us today”, “send a mail”, “speak to a consultant” or whatever else might be most poignant to your niche. Ask the most frequent questions and answered them on your contact/checkout page, product page or FAQs. This page should also tell the visitor when they will receive the product or service after making payment. These sections should be given a spot easy to find on the website, preferably at the top of the website. You can include a chat box that automatically pops up. 

 

    1. Can I Navigate Your Site With Ease? Your average online visitor has little attention or time to spare. So the visitors should be able to get their bearings within a few seconds and not minutes. 50% of website visitors use the navigation process to determine if they want to stay on the site or leave. If your site’s navigation is overly complex, you are not doing your website any favours. So make your website navigation simple and straightforward as soon as possible, to enable visitors to find what they are looking for seamlessly through your site without expending too much mental energy.

 

    1. Can I Trust You? You must establish at least a baseline level of trust right off the beginning and remove every hint of doubts from your credibility. Your website should include the following to earn the trust of its visitors, physical address of the company, list of your phone numbers, provide basic product return information, place a link to your policies. Make sure that your website looks professional with a visually appealing design, high-quality images and so on. If you are positioning your business as the best source of a certain service or product, you will need to list out some qualifications that will impress your visitors and drive home the feeling of authenticity about your business. A brief story about your brand helps people feel compassion and that your business is human. This action should be taken in the “About page’’ section.

 

  1. How do I Cancel? Most people will like to know how to cancel a subscription with ease. They might not like to fill out a form or submit a survey, just to get a request in the hands of an agent. So make your cancellation policy simple and straightforward. When you make the cancellation easy, it makes the visitors satisfied and most likely to return.

 

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In conclusion, It’s important to remember that you have only a little time to impress website visitors and convince them to patronise you. So understanding the most common questions that arise in visitors’ minds is essential for creating a positive experience and overall functionality of your site. This will result in a higher engagement, lower bounce rate and increased conversions. Are you looking for a trusted company to help build and develop your website? Then contact us for the job and get your desired website.

How To Audit Your Website To Improve SEO In 2019

Ever felt like you have created an amazing post that belongs on the top shelf and would love a million people to read it and possibly become business leads, only to realize that you’re not doing so well on Google hence nobody saw it! Brace yourself, your website is definitely in need of an SEO audit to help improve leads and conversion rates. According to econsultancy.com;

Only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy.

Well, today is the perfect time to carry out a website audit and check on every nook and cranny. SEO audits are getting tougher, but the rewards are growing too, and it helps you maximize your websites’ full potentials.

What is a website audit?

According to Hubspot: A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. The key facts depend on a whole lot, like website mobile-friendliness, content optimization, website speed, performance, image optimization, lead generation effectiveness, etc.

When should you carry out a website audit

  • You have never audited your website
  • It’s been ages since you audited your website
  • You recently redesigned your website

Why is a website audit important in 2019

A regular website audit will help you monitor the health status of your website, how it ranks, and prevent it from destroying the flow of meaningful traffic to your site for proper lead observation, sales conversion, and email marketing.
Website audit allows you to evaluate the technical performance and infrastructure of your website, how friendly it is for search engines and how it is easy for users to navigate and find relevant information on your website.
Website audit allows you to detect any SEO and content-related mistakes throughout your website, and get actionable recommendations to improve your SEO efforts.

Tools required for the SEO audit process

  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights
  • Google’s Structured Data Testing Tool
  • SEOsitecheckup
  • Cloudflare
  • HotJar
  • Web Page Word Counter

Here are our top tips for a comprehensive DIY website audit.

    1. Website Navigation

How do visitors navigate your website, all pages, from your landing, main pages to blog posts, and figure out how easy they access the sales cart, payment gateway or a newsletter sign up. Analyze the overall user experience and optimization. The more visitors you can get to your website, the more opportunities you will have to convert leads into customers.
Tool suggestion: Hotjar

    1. Website Speed

If your website takes forever to load, the higher the chance visitors will leave, causing a high bounce rate on your website. Make sure that all pages are optimized and load speed is below 3 seconds, this is because fast-loading websites can reach higher conversions, engagement, and retention.
Tool suggestion: Google’s PageSpeed Insights

    1. Website Security

Is your website secure? secure your website with HTTPS-encrypted website communication with servers by purchasing SSL.
Suggestion: SSL Certification

    1. Website Crawl

Run a manual check on your website background called crawling. An SEO crawler will spider the site in the same way as Google and give you some useful information on the structure and current SEO setup. This tool checks all links and pages, images, Javascript, CSS, HTTP status, metadata, etc.

    1. Mobile First

Given the modern ‘Mobile First’ indexing approach, it is very critical for your website to have a responsive layout on all screen sizes.
Tool suggestion: Google’s Mobile-Friendly Test

damanager website design ad

    1. Content Quality

Always ensure that all content pages indexed by Google are not duplicate, causing a threat to your ranking and the original post, to avoid these errors use a canonical link tag. Remove or redirect all low-value pages, use descriptive anchor texts and keywords.
Tool suggestion: Copyscape

    1. Website Error Pages

How well does your website handle error pages? Review your website errors and URL error reports to locate website errors, test your robots.txt file y adding /robots.txt to the end of your domain to make sure your pages are not disallowed. In case of errors, using 302, 404 and 500 status codes to indicate to users that something is wrong.

    1. Call-To-Actions

Optimize your website for lead generation and conversions, create effective email sign up forms, landing pages, call to actions, and value-added offers.

    1. Search Index

Check Google for your page index (Google Search Console > Google Index > Index Status OR type site:yourdomain.com on Google), if you don’t see any results for this search, then you’re not indexed.

    1. Broken Links

Find and fix all broken links on your website, this can either be replaced, redirected or leaving a 404.
Tool suggestion: Google’s Webmaster Tools

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Web Design Problems That Make People Hate Your Website

Is your website failing to support your business? Could your website design be turning visitors away?

Having a website can accomplish a multitude of benefits for your organization, whether that’s to elevate your brand presence, increase awareness for social issues, or raise donations. There are hundreds of thousands of organizations that do meaningful work, which means yours need to stand out to be noticed.

For many organizations the ultimate goal is to gain volunteers or raise donations, but before that can happen, trust needs to be gained. When it comes to your website, design is extremely important in shaping how users see you as a trustworthy brand and source of information. There are a number of easily-solvable blunders that websites engage in every day that can damage that trust. Let’s go through the top seven web design mistakes to avoid as shared by Spencer Kinney in the infographic below.

Here’s a quick summary:

• Site isn’t optimised for mobile
• Poor navigation
• Slow load time
• Overused stock images
• Poor use of headers, sidebars and footers
• Lack of top-quality content
• Not keeping website updated

Check out the infographic for more detail.

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8 Reasons Why People Abandon Your Ecommerce Website

Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.


To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.
Ecommerce website

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What Your Website Font Says About Your Business

What type of font have you used on your business website? Are you wondering what emotions your font choice elicits in your website visitors?

Not every font style works well on a website, so choosing the style first, and then the font is important. The most common styles are Serif and Sans Serif. But there are also Display fonts, Modern fonts and Script (or handwriting) styles. Script fonts should never be used unless an overly stylized approach is expected, such as for wedding planners or craft stores. Display and Modern fonts can be good for headlines or subheads on a website, but should be used sparingly. Nor is every font readable when used in the body of the website. Something that is too skinny or too wide will be hard on the eyes and difficult to read.
Continue reading “What Your Website Font Says About Your Business”

30 Must-Have Features Of A Good Business Website.

Are you in the process of creating a new website for your business? Do you want to know the features to make your website design project a success?

Your company’s website is the first exposure many potential customers are going to have to your business. Even if you run your business primarily offline, your digital presence can and should be a powerful marketing tool for your business. Think of your website as a way to introduce yourself to new customers and keep current customers engaged.

Depending on your industry and type of business, plan on customizing your site with appropriate content and tools. For example, a site for a brick-and-mortar clothing boutique may need nothing more than information about the business, some beautiful images of clothing, and a news and events listing. An online clothing seller, on the other hand, needs everything the boutique has as well as an e-commerce engine for online shopping.

Regardless of the type of company you have, there are some basic items every small business website should have.

Your Marketing Lady share their essential website features in this infographic.

Here are my top five from their list:

• A clear call to action
• Customer testimonials
• Photos of you and your team
Mobile responsive
• Good SEO

Check out the infographic for more detail.

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Which CMS Should You Use for Your Business Website?

For businesses, the CMS they choose is the backbone of their online identity. It serves as the basis for any content marketing strategies you create.

Your digital content could be the best on the web, but it won’t matter if your CMS can’t manage and display it correctly. Without having the best CMS for a company website, your content won’t have the impact you desire.

The best CMS for small business websites always prioritize ease of use and control over everything else. If you’re not able to easily update the necessary content, create new pages, or publish updates in a timely manner at your convenience, having a content management system is useless. You shouldn’t have to build your website around what your CMS can and cannot support. The website you build should be able to do everything you want without compromise.

A good CMS will be able to adapt your company’s process and standards. Before choosing a content management system, ensure that you understand the functionality and test drive the ones you’re interested when you can.

So if you’re in the process of purchasing a new business website or trying to figure out which content management system is best for your business,

Capsicum Mediaworks compare their recommendations in this infographic.

You’ll find benefits for the following website platforms:

WordPress
Joomla
Drupal

Check out the infographic for more detail.

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13 Ways To Lower Your Blog Bounce Rate

Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page.

A higher bounce rate indicates that you were not able to convince the user to stay and act on your call-to-action (i.e buy your product).

A visitor can bounce from your site by clicking on a link to a different website, clicking the back button to leave your website, closing the open window / tab, typing a new URL, or due to a session time out (caused by web hosting errors).

As a business person or blogger, does your blog suffer from a high bounce rate? Are you looking for ways to keep readers on your blog for longer?

Red Website Design share 13 ways to reduce your blog bounce rate in this infographic.

Here’s a quick summary:

• Make a Great First Impression
• Work on Social Proof
• Remove the Dates on Your Blog Posts
• Make Your Site Easy to Use
• Focus on High-Quality Content
• Ask Readers to Connect in Some Way
• Create Portals for Your Site
• Create a “Start Here” Page
• Make External Links Open in a New Tab
• Link Back to Older Content from Your Posts
• Link to Popular Posts in Your Sidebar
• Create a “Sneeze” Page
• Make it Easy to Search Your Site

Check out the infographic for more detail.

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How To Build A Website That Converts.

Are you looking for ways to test and improve your business website? Are you in the process of creating a new website and want to keep conversions in mind?

The digital ecosystem has really come a long way today. A lot of business transactions occur frequently online. Little wonder e-commerce has been such a hit. In today’s business climate, it is not just enough for your business to have a very eye catching and appealing website. It needs to be converting visitors into actual paying customers in order to add value to your business.

In the infographic below, Parker White share steps to website success.

Here’s a quick summary:

• Draw out sketches / wireframes
• Create a valuable user experience
• Design a memorable look and feel
• Integrate brand platform
• Conduct testing
• Run analytics and conversion tracking

Check out the infographic for more detail.

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The Latest CPanel Pricing Upgrade

Everything You Need To Know About The Latest CPanel Pricing Upgrade

The recent news of cPanel has crippled the world of web hosting providers. Due to the introduction of the new pricing scheme of cPanel, their customers’ businesses have been devastated impacted. So, the condition of the web hosting providers has been really freaking out at the moment. This announcement can cause many web hosts to lose their customers rapidly.

cPanel has totally changed its licensing structure and the way they price their products. They have announced their statement on 28th June 2019 that the entire licenses purchased or renewed from the day will now use their new pricing and licensing structure. The users having monthly licenses will be under the same old structure only until 1st of September, 2019 and it’s the time when they will be automatically converted to account based package which is most appropriate for the particular server. In general, they are converting all of their customers monthly billing directly. When the yearly licenses come up for renewal, they will perform a one-time conversion to the account based package i.e. either Admin, Pro or Premier.

Talking about cPanel history and their new pricing:

If we talk about the history of cPanel, it has shown its services as well as pricing around a VPS or a Dedicated License with unlimited cPanel accounts because earlier the servers were not as powerful as today they are. We have also witnessed consistency in the innovation in the hardware sector as well as software optimization. Likewise, with the growth of technology, cPanel has upgraded itself in many more ways. They have added more development, resources, as well as structure and also increases many development projects. They have adjusted these prices so that they can further innovatively invest in the product development, growth of the customer ecosystem and to remain the leader in the hosting automation. Their main focus is to ease the common upgrade path from the shared customer to the private cloud customer. Its new structure has the ability to deploy lower density customer instances without even purchasing a large multi-account license. It depicts the price of every license based on the number of accounts hosted on the server. They have now basically transitioned all the customers to monthly billing. In fact, the cPanel Solo licenses will only be available for purchase through cPanel partners and no longer be available for purchase through cPanel store.

Comparing Previous and New Plans
Earlier, the pricing was as follows:

• $15 monthly for cPanel Solo

• $20 monthly for cPanel and WHM VPS and $200 for yearly.

• $45 monthly for cPanel and WHM dedicated and $425 for yearly.

This latest pricing has now made a huge impact on the web hosting providers communities. These tiers have now renamed to Admin, Pro and Premium with $20/Mo, $30/Mo and $45 /Mo respectively and what has actually exasperated customers is the account limit enforced upon it. If we talk about the premium account tier, it is limited to up to 100 accounts. The additional account will cost you extra that is around $0. 20 per account.

Cloud Licenses: It is available for VPS and Cloud instances. This sits well to use in a supported virtual environment and is ideal for growing businesses.

Metal Licenses: It is available for dedicated servers. It has the ultimate amount of control and resources.

WHMCS Global Services share more on How this will Impact Web Hosting Providers. We will bring you more updates on the subject in our subsequent article.

cpanel

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