Ever felt like you have created an amazing post that belongs on the top shelf and would love a million people to read it and possibly become business leads, only to realize that you’re not doing so well on Google hence nobody saw it! Brace yourself, your website is definitely in need of an SEO audit to help improve leads and conversion rates. According to econsultancy.com;
Only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy.
Well, today is the perfect time to carry out a website audit and check on every nook and cranny. SEO audits are getting tougher, but the rewards are growing too, and it helps you maximize your websites’ full potentials.
What is a website audit?
According to Hubspot: A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. The key facts depend on a whole lot, like website mobile-friendliness, content optimization, website speed, performance, image optimization, lead generation effectiveness, etc.
When should you carry out a website audit
- You have never audited your website
- It’s been ages since you audited your website
- You recently redesigned your website
Why is a website audit important in 2019
A regular website audit will help you monitor the health status of your website, how it ranks, and prevent it from destroying the flow of meaningful traffic to your site for proper lead observation, sales conversion, and email marketing.
Website audit allows you to evaluate the technical performance and infrastructure of your website, how friendly it is for search engines and how it is easy for users to navigate and find relevant information on your website.
Website audit allows you to detect any SEO and content-related mistakes throughout your website, and get actionable recommendations to improve your SEO efforts.
Tools required for the SEO audit process
- Google Analytics
- Google Search Console
- Google PageSpeed Insights
- Google’s Structured Data Testing Tool
- Web Page Word Counter
Here are our top tips for a comprehensive DIY website audit.
- Website Navigation
How do visitors navigate your website, all pages, from your landing, main pages to blog posts, and figure out how easy they access the sales cart, payment gateway or a newsletter sign up. Analyze the overall user experience and optimization. The more visitors you can get to your website, the more opportunities you will have to convert leads into customers.
Tool suggestion: Hotjar
- Website Speed
If your website takes forever to load, the higher the chance visitors will leave, causing a high bounce rate on your website. Make sure that all pages are optimized and load speed is below 3 seconds, this is because fast-loading websites can reach higher conversions, engagement, and retention.
Tool suggestion: Google’s PageSpeed Insights
- Website Security
Is your website secure? secure your website with HTTPS-encrypted website communication with servers by purchasing SSL.
Suggestion: SSL Certification
- Website Crawl
- Mobile First
Given the modern ‘Mobile First’ indexing approach, it is very critical for your website to have a responsive layout on all screen sizes.
Tool suggestion: Google’s Mobile-Friendly Test
- Content Quality
Always ensure that all content pages indexed by Google are not duplicate, causing a threat to your ranking and the original post, to avoid these errors use a canonical link tag. Remove or redirect all low-value pages, use descriptive anchor texts and keywords.
Tool suggestion: Copyscape
- Website Error Pages
How well does your website handle error pages? Review your website errors and URL error reports to locate website errors, test your robots.txt file y adding /robots.txt to the end of your domain to make sure your pages are not disallowed. In case of errors, using 302, 404 and 500 status codes to indicate to users that something is wrong.
Optimize your website for lead generation and conversions, create effective email sign up forms, landing pages, call to actions, and value-added offers.
- Search Index
Check Google for your page index (Google Search Console > Google Index > Index Status OR type site:yourdomain.com on Google), if you don’t see any results for this search, then you’re not indexed.
- Broken Links
Find and fix all broken links on your website, this can either be replaced, redirected or leaving a 404.
Tool suggestion: Google’s Webmaster Tools
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