14 Features Your Website’s Homepage Must Have

14 features your website’s homepage must have are features that are capable of retaining or losing your website visitors when they visit your web page. According to Wikipedia, the homepage is the web page of a website that a visitor navigates to from a search engine and can serve as a landing page to attract visitors. The page is seen in a web browser when the application starts up.

The website’s homepage is the company’s virtual front door, web visitors access within a matter of seconds and is responsible for retaining or losing a majority of the website’s traffic. Your homepage needs to enticingly introduce your products or services to your web visitors and encourage them to explore your website further. Every time new web visitors visit your website’s homepage, your business undergoes “a job interview” with them. This is why it is important to know the 14 features your website’s homepage must have before venturing to build a website.

Many website users give a quick critique of what they see in detail when they visit your web page, which formulates the opinion they create about your business to ascertain if your brand is worth getting to know any further or if it should be dismissed immediately. Despite the website’s homepage being prominent, many businesses struggle to optimise it properly.

There are several must-have elements that every website homepage needs to have and below are the 14 features your website’s homepage must have to be optimised properly.

  1. Logo: Your logo is your core business’ branding and identity. It should be visible at the top of your website. It serves as a constant reminder for your clients to recognise and connect to your business. The logo is usually placed at the top left side of your homepage and can double in functionality as a link to the homepage. Give your logo ample negative space so it can stand out alone. Do not crowd your logo with unnecessary visual elements. The size of your logo should be concise and not elaborate.
  2. Navigation: The navigation menu should be easy to find through proper itemisation that makes sense to new visitors. For a website, the navigation is like a guide or road map that gives visitors an overview of the site’s content and also aids them to locate the information they are searching for. To reduce bounce rate, descriptive and thorough navigation should be used to enable your visitors to have a clear path to your site from your homepage.
  3. Headline: The website headline should be clear, simple and within 2-3 seconds needs to tell the visitors what the site has to offer. The headline must have a sub-headline or paragraph text that describes your business and the services you render. This is usually 2-3 powerful precise and concise sentences that target your viewers’ needs.
  4. Provide Simple Value Proposition: Give a simplified tone of what your company does, who your services are for and what makes it different from others. Make your value proposition easy to find to make your visitors stick around to find out more about your company and services. If your company’s value proposition is vague, you will lose most of your web visitors who may likely not visit again.
  5. Contact Information: Provide contact information that visitors can easily find on your homepage. You ease your web visitors worry when you make this information readily available and easily accessible. This helps to prove that the business is a legitimate one and will increase the number of people who will be willing to work with you.
  6. High Quality Supporting Images: Use images that show credibility and are related to the content of the web pages. Using the right images helps to keep the audience engaged. It shows professionalism and proves the company is capable of paying attention to details. Thereby, making it easy for people to work with you. Using wrong or low-quality images is capable of making you lose your web visitors almost as soon as they visit your website.
  7. Overview of Products/ Services: Provide a brief overview of your products and services to aid you in securing web visitors’ trust gradually. This feature is important to build good content for your web page. It helps to make your website page rank better when those products and services are searched for in search engines. This feature also helps to influence the web visitor’s decision making.
  8. Simplified Call-to-Action: Your call-to-action button should be easily comprehensible, specifying the action(s) you want your website visitor to take. Having many call-to-action buttons will confuse your visitors and kill their interest in taking any action at all. It is ideal not to have more than 3 call-to-action buttons.
  9. Link to Social Media Accounts: Adding links of your social media accounts to your homepage, increases your brand’s awareness on all social media platforms your business belongs to and also help your prospects keep tabs on your company’s activities. This makes your website visitors easily find your brand on social media platforms, engage in your company’s activities and keep your social media accounts active. By so doing, your business constantly remains familiar to your prospects and keep them returning to you.
  10. Clients  Testimonials: Research has shown that when a brand can provide testimonials reviews from satisfied clients, 79% of new visitors easily trust that brand and seek to close a deal with the said brand almost immediately after seeing its accomplishment. This feature does a convincing job for the brand to bring new clients in. Without it, sorting for and retaining new clients will become a difficult task. Many first-time web visitors use this as a yardstick to determine if the business is legit and if they can do what they are proposing. So with testimonials, you are telling your clients that you are not just bragging but can do the job.
  11. Include Blog Highlights: By including your blog highlights, you indirectly encourage your clients to visit your blog and subscribe to your blog post. Therefore, bringing more traffic to your website. When you add your blog highlight, you will have a more possible number of people who will read your blog post. This feature helps visitors to also convert and start a relationship with your brand.
  12. Include Awards and Certification if Any: Adding this feature gives your website credibility, shows the quality of your work and proves your brand identity as an expert in that particular field and also a business brand that people can trust and partner with. This show that your work lives up to expectations.
  13. Add a Resource/ Tutorial Center: Many people who visit your web page for the first time may not want to initiate a business conversion but might be glued to your resource centre and after spending some time there to satisfy their curiosity may return to the homepage to strike a  business conversion with your brand. So by offering them a resource centre where they can learn more, you are keeping their interest in your page and as such, they become your lead generation.
  14. Include Benefits:  Adding this feature quickly inspire your web visitors to give your brand a trial.  This feature serves as your bargaining chip to lure your prospects in. New prospects want to know why they should do business with you, so when you add your benefits you have the advantage of being chosen if your benefits are satisfactory to them.

The 14 features your website’s homepage must-have is crucial to having a successful web homepage. Quickly check yours to see if your website’s homepage has all the above-mentioned features. If yours omit some of these features it means your web homepage needs optimisation. Do you want to redesign your homepage or any part of your website? Then talk to us today at Da-Manager platform and let us give your website the best optimise features it needs to succeed.

10 Ways of Making Your Website More User-Friendly

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.

In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge,

shares on the infographic, a list of 10 simple ways you can improve your website to make it more helpful and useful.

Here’s a quick summary:

• Test your current speed first
• Find a reliable hosting company
• Choosing your theme
• Avoid unnecessary plugins
• Enable WordPress caching
• Use a CDN
• Upgrade your PHP version
• Optimise images
• Clean out your database
• Disable pingbacks and trackbacks

Check out the infographic for more detail.


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99 WordPress Checklist For A More Effective Website

Some might say that it’s easy getting a WordPress website up and running. And truth be told, it is. But when you’re actually creating a new WordPress website from scratch, for a client, well, things tend to get a bit more complicated.

Today, we’re going to give you the Ultimate WordPress checklist. All of the things you need to do to get a website fully up and running and ready for launch.

If you’re just getting started with a WordPress website for your business or you need help creating and managing your business website,

Make a Website Hub share their WordPress website checklist in this infographic.

They break things down as follows:

• Pre development
• WordPress development
• Launch
• WordPress SEO
• WordPress security
• Ongoing maintenance

Check out the infographic for more detail.

WordPress Website


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15 Free SEO Tools Website Owners Should Use In 2019.

Are you looking for ways to optimise and analyse your websites performance on Google? Do you have a very low budget and need some free tools to help you get started with SEO?

PageTraffic share their recommended free SEO tools in this infographic.

Here are the one’s we use here most regularly:

• Google PageSpeed Insights
• Google Analytics
• Google Webmaster Tools / Search Console
• Moz Open Site Explorer / Link Explorer
• Google Keyword planner

Check out the infographic for more detail.


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What is a 404 Error? The Ultimate Guide to Finding & Fixing 404 Error Pages

Are you trying to remove 404 error pages on your business website? Want to know how to find them and what to do to fix them?

Spiralytics share their guide to finding and fixing 404 errors in this infographic.

Here’s a quick summary of what they cover:

  • What is a 404 error code?
  • Reasons why a page could be broken
  • What happens when your site has a lot of 404 error pages
  • Possible solutions
  • Tools to find and fix 404 errors

Check out the infographic for more detail.


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Best Google Font Combinations for Your Website

Are you looking for a Google font combinations for your website? Want to improve your website design by choosing the best fonts for your business?

You’ll find 16 Google font combinations to try in this infographic.

Here are my favourite from the list:

  • Montserrat + Lora
  • Great Vibes + Montserrat
  • Parisienne + Source Sans Pro
  • Oswald + Roboto

Check out the infographic for more detail.


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Call to Action Techniques that Grows Businesses

Are you looking for ways to improve your Call to Action for your business website? Want to know how to convince more website visitors to get in touch about your services?

KOL share 7 call to action techniques you should try in this infographic.

Here’s a quick summary:

  • Offer something of value
  • Speak to objections
  • Rouse curiosity
  • Use social proof
  • Customise to your audience
  • Include a timeline
  • Sweeten the deal

Check out the infographic for more detail.


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17 Plugins, Tutorials, And Resources For Gutenberg

The WordPress community officially has Gutenberg fever. While there has been some grumbling (and not without some cause), the blocky little editor that could, has gone mainstream. People have been building, writing, collating, and generally just adapting to the changes, and this post covers some important tutorials and resources for gutenberg.

As is usual, the WordPress community has gone wild, and has already developed loads of plugins for the new editor; we can’t possibly list them all. Besides, so many of them add pretty much the same new blocks, or very similar blocks, so I’ve decided to list only the ones that caught my eye.

For more complete lists, see the “Authority Sites and Directories” section below.


photo gallery plugin that does what it says, and doesn’t come with a thousand other blocks. What more could you ask for?



Block Options for Gutenberg allows you to show or hide blocks based on a number of factors, including:

  • What device is being used to view the site;
  • Whether the user is logged in or not (great for calls to action, perhaps?);
  • Based on field values in Advanced Custom Fields;
  • And based on custom conditional logic you might set up yourself



There are already lots of plugins that aim to turn Gutenberg into a full-on page builder, but Coblocks is the one I currently have my eye on. Sure, they’ve got plenty of layout options and features, but they’re mostly kept light and simple as opposed to overly animated. They seem largely style-agnostic as well.

They don’t use JavaScript on the front end when they don’t have to, and they provide quite good controls for custom typography. Overall, I’m quite impressed.


Disables Gutenberg. Doesn’t expire in 2022. ‘Nuff said.


While this one not the only plugin that provides a map block, it’s one of the few that onlyprovides a map block. Again, does what it says, and doesn’t bloat the menus. I’ll be a fan of these single-purpose block plugins until there aren’t quite so many of those “ultimate block collection” plugins.



The Gutenberg Manager plugin allows you to enable or disable Gutenberg for posts, pages, or custom post types as you see fit. Basically this allows you to use another plugin in its place for some content types (such as a proper page builder plugin), without disabling Gutenberg completely.

Those looking for flexibility in their content editing experience will want to grab this one.



Yes, that Jetpack. As of November 27th, 2018, Jetpack features a few blocks of its own, including a Markdown-enabling block, payment buttons, maps, and a full-fledged contact form.

It should be noted that some of the blocks, like many Jetpack features, require being on the Jetpack premium plan.



Made by Automattic themselves, WooCommerce Blocks provides Gutenberg integration for (you guessed it!) WooCommerce. There are blocks for product grids, featured products, hand-picked products, best-selling products, hand-picked products, and much more.

Combine it with your favorite layout plugins for Gutenberg for the best effect, and you’ve got yet one more way to turn WordPress into a hand-crafted store.

Tutorials and Guides

Gutenberg wasn’t even properly out yet when people started making tutorials and resources for gutenberg. People from all over the industry wanted to be ahead of the curve, and we’re all reaping the benefits. Here are some of the best I’ve found so far:

Authority Sites and Directories


Gutenberg Hub aims to be the one-stop shop for all things blocky in WordPress. They’ve got massive lists of themes and plugins, their own tutorials, and even a section for Gutenberg news. Whether you just want to learn how to get started, or go full on obsessive about a content editor (there is no shame in that), this is probably the place to start.


WP Gutenberg is a resource hub that focuses heavily on a listing style of content, and forgoes editorial. They have tons of plugins and Gutenberg-supporting themes listed, more than we could reasonably put in an article here on WDD.




HTTP and HTTPS. A tiny ‘S’ seems to be the only difference between the two technologies. However, The difference between HTTP and HTTPS protocol that you must take note of.

In fact, if your website is running on HTTP (unsecured) protocol, then it is necessary to protect online communication from your web server to user’s web browser and vice versa, which can be done by enabling HTTPS on your site for long-term benefits.

Before knowing reasons, let’s see what HTTPS is? and why it is so important? and what difference it makes from HTTP?

HTTPS is known as a secured version of HTTP. It is made secure using an SSL certificate. An SSL (Secure Sockets Layer), currently known as Transport Layer Security (TLS) is a security protocol that encrypts data that is exchanged between two client-server systems.

In other words, it creates a safety tunnel for sensitive data to go from one point to another without being intercepted by unauthorized personnel (usually hackers).

There is no much difference between TLS and SSL. TLS is a slightly advanced version of SSL that uses a longer encryption protocol with ECC, RSA or DSA encryption.

SSL/TLS is important for banking, insurance, eCommerce or any business that collects sensitive information online such as credit card payment details, Account logins, Form Inputs and so on.

HTTPS encryption ensures that your business gets all the network security it needs to stay secure in a web environment where hackers are getting better with every single day.

Why is HTTPS important?

For reasons aplenty. To begin with, Google has started flagging off websites without HTTPS as ‘Not Secure’. Insecure websites will suffer in terms of SEO ranking as well as Customers’ Lack of Trust.

In this post, We are listing out few reasons why enabling HTTPS for your website is important:

#1. Better Search Engine Ranking

The biggest of all benefits that HTTPS will bring to businesses is improving search engine ranking. The world’s most preferred search engine Google has announced to give a ranking boost to secure HTTPS-enabled websites. You can find stunning growth in HTTPS adoption rate.

#2. Avoid “Not Secure” warning label in Chrome browser


Until January 2017, Google was showing HTTP websites with a neutral indicator. But, January onward, with the release of the Chrome 56 version, things took a swift turn. All HTTP websites were highlighted as “Not secure”. Recently, Google has been started to show “Not Secure” label in the address bar with their latest released update “Chrome version 62” in October 2017 when a user enters data in login form of HTTP site. The “Not Secure” label also be displayed in Incognito mode of chrome browser.

#3. Boosts Customer Trust

In the eCommerce business or in any other financial company, trust plays a key role in long-term relationships. Customers buy products from online stores that follow secured check out process enabled on HTTPS protocol and delivers quality products. HTTPS is a great way to show that your website and the information shared with it secure. Also, Certificate Authority gives trust seals along with the SSL certificate, which can be displayed on checkout pages to boost customer trust.


Advanced SSL certificates like EV SSL activates highly visible trust indicators on the browser address bar such as Green Padlock icon, https://, a green address bar, verified company name, and country in green font. Customers can ensure that website is verified by a trusted third-party CA and site is safe for submitting personal and financial information.

While this might trivial for normal circumstances, it gains prominence in sensitive online transactions like online banking, credit card payments, and so on. Users need to be sure that their details would remain safe and far from man-in-the-middle attack (MITM). Enabling HTTPS for your website helps to secure your user information.

#4. Google AMP Works Only On HTTPS

AMP stands for Accelerated Mobile Pages. AMP load web pages on mobile devices instantly. They do not have loading times which gives a superior user experience. AMP works by inserting a code in the website’s backend.


While AMP delivers many benefits like faster page loading, it also has some conditions for smooth functioning. One among them is that the website must be HTTPS. AMP will not work on HTTP websites. Hence, there is a need to enable HTTPS for your website right away. Without HTTPS the faster page loading speed of HTTPS cannot be obtained.

#5. HTTPS Brings Accurate Referrer Data

If traffic comes to an unsecured (HTTP) site from an HTTPS page, then it is rendered as direct traffic. This will deny you the benefit of referrer data. Losing referrer data will have long-term SEO shortcomings. For instance, your pages may not reach the first position, instead might end up somewhere in the second or third position.

The underlying reason is that Google wants all websites to move to a secure web environment. To discourage website owners from sticking on to HTTP format, they have set up the Google Analytics to give preference to HTTPS website. When traffic comes to HTTPS site from HTTP/HTTPS site then Referral information is preserved. Thus, HTTPS site brings accurate referrer data.

#6. Page Loading Speed

The page loading speed for HTTPS websites is significantly higher than HTTP websites. A study conducted by that HTTP websites load 334% slower than HTTPS websites. Page loading speed being also considered as a search engine ranking signal, sticking to HTTP is not something you want to have for the long-term.

Which brings us to the next reason to upgrade to HTTPS.


Migrating to HTTPS is inevitable. It is like wondering whether you should have your website mobile-friendly in the age of smartphones. Sooner or later security will become extremely important for search engine ranking as well as for earning customer trust.

Enable HTTPS as soon as you can. It will help you reap several benefits including higher search engine ranking, customer trust, AMP for your mobile pages and also referrer data in Google analytics. Do not forget that Google will tag your website as not secure which can question your site’s integrity. In an extremely competitive environment, this is something that you really don’t want undergo.


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