8 Reasons Why A Website Fails And How To Fix It

Are you aware that owning a website is not enough to acquire a relevant online presence unless it is functionally structured to effectively produce business returns? Currently, business owners do not pay detailed attention to the features that make up a good website and when the website fails in the nearest future they become stranded to either create a new website or reinvent the old website. The 8 reasons why a website fails and how to fix it is an article that addresses the concerns of website owners who wants to know why their website fails and how to fix it.

To know where your website stands, make sure you are not making any of these 8 website mistakes that cost even the best businesses. In this article, we explore 8 reasons why a website fails and how to fix such mistakes.

  1. Your website is slow: When a website’s speed is slow in responding to website visitors’ requests, it becomes a hindrance to your website’s success and a major factor that makes a website fail. Websites users exit a site when the website pages take a long time to load. Statistics have shown that more than 50% of users abandon a website that takes more than three seconds to load and also reveal web users spend more time on a website that loads faster. Most web users always want answers provided immediately to their requests and will not wait around for long when your page takes a long time to load. A website loading time will be affected when the website is not optimised for mobile devices, files are not compressed, the browser cache is not configured, the hosting server is slow and images are not optimised. If your site doesn’t load fast, your web users will find another one that does. If your website takes more than 3-4 seconds to load you may lose around 90% of your visitors and 79% of your visitors who experience slow loading speed won’t return to your website. A slow-loading website will increase your site bounce rate which will affect your search engine ranking.
    • How to fix this
    • a. Compress large site images and reduce the number of redirects or 301s.
    • b. Fix performance bottlenecks to improve website server response times.
    • c. Remove the irrelevant elements by reducing code like HTML, JavaScript and CSS.
    • d. Use browser cache to reduce how often browsers need to reload your web pages.
    • e. Choose a functional web hosting plan that meets your business’s peculiar needs.
  2. Poor Website Design: A website design serves as an extension of your physical store and also as the first point of contact between your business and customers. A poor web design makes a website difficult to use and makes your website inaccessible. A poor website design decreases a website’s usability and increases web visitors bounce rate. A poor web design will do your website more harm than good as customers will compare your website with other websites and if yours is found wanting, they will choose their option elsewhere. So, you must have a powerful web design that gives users a pleasant customer experience that encourages them to stay longer on your site moving from one page to another with ease and also to return for future purposes. A bad web design will not bring any positive points to your website. If your web design is out of date it will be considered a poor web design and customers may prefer your competitors. Your website design should match what your business entails. Factors that make a web design poor are choosing the wrong colour palette, layout, navigation menu, typography and clickable elements.
    • How to fix this
    • a. Change the website layout for improved usability.
    • b. Modify the website colour palette for better readability.
    • c. Develop a responsive design that allows your website to display on all devices.
    • d. Update your website copy for clarity consistently.
    • e. Place your navigation bar where it can be easily seen.
    • why websites fails
  3. Not Optimised For Mobile Compatibility: If your site has mobile incompatibility, you will miss a lot of potential visitors which will make your website fail. Poor website navigation on mobile devices leads to website failure as statistics have shown that more than 50% of website traffic and success come from mobile users. The number of people visiting websites on their mobile devices has surpassed the number of users viewing a website on a desktop. If your website isn’t compatible with mobile devices, it will make visitors get frustrated and exit your site. Research shows that 4.28 billion as of July 2020 make use of their cell phones for internet purposes. So, your users expect that your site should be mobile friendly to enable you to have an advantage over your competitors and for your website to rank higher on mobile google searches.
    • How to fix this:
    • a. Modify your website to have a responsive web design that is fully mobile-optimised.
    • b. Avoid using the regular CSS rather than use a CSS media query or CSS layout to achieve a responsive web design.
    • c. Keep your web design simple and not complex.
  4. Website SEO Not Optimised: Not paying attention to your site’s SEO makes your website have a low search engine ranking and makes it difficult for web visitors to find your site. A website that has a good web design can still fail if it is not optimised for search. By overlooking website SEO, your website won’t be easily found and will have fewer visitors. A website without SEO can fail. An optimised SEO can increase your google ranking.
    • How to fix this
    • a. Optimise your website’s SEO and ensure your site offers a good website user experience.
    • b. Optimise the images on the website.
    • c. Your website should have a good site structure or layout web pages.
    • d. Add image alt texts and meta tags.
    • e. Format your URLs correctly.
  5. Broken Website Pages or Links: A broken website page or links gives web visitors a bad user experience which can lead to a website failure. When a website has broken links or pages, it makes web users unable to access the information they desire and this reduces their chances of converting into customers which leads to website failure. Broken links also notify Google and other search engines that your site is not up to date and this can affect your search engine ranking position. Broken links and pages are caused by CMS updates, human error and moving pages.
    • How to fix this
    • a. Monitor and maintain your website once it starts working.
    • b. Change URL by fixing the links within the content.
    • c. Create a 301 for pages that are moved.
  6. No Clear CTA: A website without a clear to call action will fail. Statistics have shown that web users leave a website that doesn’t have an easily identifiable CTA. A site that has multiple CTA leaves the web visitors confused and may cause them to exit your website. A website without a clear CTA is bound to fail. Websites without specific CTA will make the web visitors exit the page without taking any action. Hidden CTA increases the bounce rate of users and makes the CTA unclear.
    • How to fix this
    • a. Avoid complex and avoid multiple CTA.
    • b. Make CTA easily identifiable.
    • c. Use an easy and precise CTA.
    • d. Use one CTA per page.
    • reasons why website fails
  7. Not Promoting Your Website: A website can fail due to a lack of promotion. Without promoting your website, your website may not reach its full potential. A website that is marketed to attract and drive visitors will make a website succeed. If you are not actively marketing your website, your website will fail due to a lack of publicity.
    • How to fix this
    • a. Use social media.
    • b. Use pay-per-click advertising.
    • c. Use an Email campaign.
    • d. Retarget your organic visitors from google.
  8. Your Website has Poor Structure and Menu: If your website can’t be navigated easily, many web users will exit your site. If a website has many sub and side menus with several dead ends, it will make your users confused and they will leave your site. A website with a poor navigation structure and menu will make such a website fail.
    • How to fix this
    • a. Make your menu easy to use and easily identifiable.
    • b. Make your website navigation easy to use.

If your website falls within the mentioned 8 reasons why websites fails then it is time to fix this problem because nobody wants a website that fails. So, if you are worried that you have a failed website, that can be corrected. With Da-Manager, your website can receive the support and services for your website to succeed and you will no longer need the 8 reasons why websites fails because your website will be optimised for success.

14 Features Your Website’s Homepage Must Have

14 features your website’s homepage must have are features that are capable of retaining or losing your website visitors when they visit your web page. According to Wikipedia, the homepage is the web page of a website that a visitor navigates to from a search engine and can serve as a landing page to attract visitors. The page is seen in a web browser when the application starts up.

The website’s homepage is the company’s virtual front door, web visitors access within a matter of seconds and is responsible for retaining or losing a majority of the website’s traffic. Your homepage needs to enticingly introduce your products or services to your web visitors and encourage them to explore your website further. Every time new web visitors visit your website’s homepage, your business undergoes “a job interview” with them. This is why it is important to know the 14 features your website’s homepage must have before venturing to build a website.

Many website users give a quick critique of what they see in detail when they visit your web page, which formulates the opinion they create about your business to ascertain if your brand is worth getting to know any further or if it should be dismissed immediately. Despite the website’s homepage being prominent, many businesses struggle to optimise it properly.

There are several must-have elements that every website homepage needs to have and below are the 14 features your website’s homepage must have to be optimised properly.

  1. Logo: Your logo is your core business’ branding and identity. It should be visible at the top of your website. It serves as a constant reminder for your clients to recognise and connect to your business. The logo is usually placed at the top left side of your homepage and can double in functionality as a link to the homepage. Give your logo ample negative space so it can stand out alone. Do not crowd your logo with unnecessary visual elements. The size of your logo should be concise and not elaborate.
  2. Navigation: The navigation menu should be easy to find through proper itemisation that makes sense to new visitors. For a website, the navigation is like a guide or road map that gives visitors an overview of the site’s content and also aids them to locate the information they are searching for. To reduce bounce rate, descriptive and thorough navigation should be used to enable your visitors to have a clear path to your site from your homepage.
  3. Headline: The website headline should be clear, simple and within 2-3 seconds needs to tell the visitors what the site has to offer. The headline must have a sub-headline or paragraph text that describes your business and the services you render. This is usually 2-3 powerful precise and concise sentences that target your viewers’ needs.
  4. Provide Simple Value Proposition: Give a simplified tone of what your company does, who your services are for and what makes it different from others. Make your value proposition easy to find to make your visitors stick around to find out more about your company and services. If your company’s value proposition is vague, you will lose most of your web visitors who may likely not visit again.
  5. Contact Information: Provide contact information that visitors can easily find on your homepage. You ease your web visitors worry when you make this information readily available and easily accessible. This helps to prove that the business is a legitimate one and will increase the number of people who will be willing to work with you.
  6. High Quality Supporting Images: Use images that show credibility and are related to the content of the web pages. Using the right images helps to keep the audience engaged. It shows professionalism and proves the company is capable of paying attention to details. Thereby, making it easy for people to work with you. Using wrong or low-quality images is capable of making you lose your web visitors almost as soon as they visit your website.
  7. Overview of Products/ Services: Provide a brief overview of your products and services to aid you in securing web visitors’ trust gradually. This feature is important to build good content for your web page. It helps to make your website page rank better when those products and services are searched for in search engines. This feature also helps to influence the web visitor’s decision making.
  8. Simplified Call-to-Action: Your call-to-action button should be easily comprehensible, specifying the action(s) you want your website visitor to take. Having many call-to-action buttons will confuse your visitors and kill their interest in taking any action at all. It is ideal not to have more than 3 call-to-action buttons.
  9. Link to Social Media Accounts: Adding links of your social media accounts to your homepage, increases your brand’s awareness on all social media platforms your business belongs to and also help your prospects keep tabs on your company’s activities. This makes your website visitors easily find your brand on social media platforms, engage in your company’s activities and keep your social media accounts active. By so doing, your business constantly remains familiar to your prospects and keep them returning to you.
  10. Clients  Testimonials: Research has shown that when a brand can provide testimonials reviews from satisfied clients, 79% of new visitors easily trust that brand and seek to close a deal with the said brand almost immediately after seeing its accomplishment. This feature does a convincing job for the brand to bring new clients in. Without it, sorting for and retaining new clients will become a difficult task. Many first-time web visitors use this as a yardstick to determine if the business is legit and if they can do what they are proposing. So with testimonials, you are telling your clients that you are not just bragging but can do the job.
  11. Include Blog Highlights: By including your blog highlights, you indirectly encourage your clients to visit your blog and subscribe to your blog post. Therefore, bringing more traffic to your website. When you add your blog highlight, you will have a more possible number of people who will read your blog post. This feature helps visitors to also convert and start a relationship with your brand.
  12. Include Awards and Certification if Any: Adding this feature gives your website credibility, shows the quality of your work and proves your brand identity as an expert in that particular field and also a business brand that people can trust and partner with. This show that your work lives up to expectations.
  13. Add a Resource/ Tutorial Center: Many people who visit your web page for the first time may not want to initiate a business conversion but might be glued to your resource centre and after spending some time there to satisfy their curiosity may return to the homepage to strike a  business conversion with your brand. So by offering them a resource centre where they can learn more, you are keeping their interest in your page and as such, they become your lead generation.
  14. Include Benefits:  Adding this feature quickly inspire your web visitors to give your brand a trial.  This feature serves as your bargaining chip to lure your prospects in. New prospects want to know why they should do business with you, so when you add your benefits you have the advantage of being chosen if your benefits are satisfactory to them.

The 14 features your website’s homepage must-have is crucial to having a successful web homepage. Quickly check yours to see if your website’s homepage has all the above-mentioned features. If yours omit some of these features it means your web homepage needs optimisation. Do you want to redesign your homepage or any part of your website? Then talk to us today at Da-Manager platform and let us give your website the best optimise features it needs to succeed.

10 Ways of Making Your Website More User-Friendly

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.

In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge,

shares on the infographic, a list of 10 simple ways you can improve your website to make it more helpful and useful.

Here’s a quick summary:

• Test your current speed first
• Find a reliable hosting company
• Choosing your theme
• Avoid unnecessary plugins
• Enable WordPress caching
• Use a CDN
• Upgrade your PHP version
• Optimise images
• Clean out your database
• Disable pingbacks and trackbacks

Check out the infographic for more detail.


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99 WordPress Checklist For A More Effective Website

Some might say that it’s easy getting a WordPress website up and running. And truth be told, it is. But when you’re actually creating a new WordPress website from scratch, for a client, well, things tend to get a bit more complicated.

Today, we’re going to give you the Ultimate WordPress checklist. All of the things you need to do to get a website fully up and running and ready for launch.

If you’re just getting started with a WordPress website for your business or you need help creating and managing your business website,

Make a Website Hub share their WordPress website checklist in this infographic.

They break things down as follows:

• Pre development
• WordPress development
• Launch
• WordPress SEO
• WordPress security
• Ongoing maintenance

Check out the infographic for more detail.

WordPress Website


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15 Free SEO Tools Website Owners Should Use In 2019.

Are you looking for ways to optimise and analyse your websites performance on Google? Do you have a very low budget and need some free tools to help you get started with SEO?

PageTraffic share their recommended free SEO tools in this infographic.

Here are the one’s we use here most regularly:

• Google PageSpeed Insights
• Google Analytics
• Google Webmaster Tools / Search Console
• Moz Open Site Explorer / Link Explorer
• Google Keyword planner

Check out the infographic for more detail.


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What is a 404 Error? The Ultimate Guide to Finding & Fixing 404 Error Pages

Are you trying to remove 404 error pages on your business website? Want to know how to find them and what to do to fix them?

Spiralytics share their guide to finding and fixing 404 errors in this infographic.

Here’s a quick summary of what they cover:

  • What is a 404 error code?
  • Reasons why a page could be broken
  • What happens when your site has a lot of 404 error pages
  • Possible solutions
  • Tools to find and fix 404 errors

Check out the infographic for more detail.


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Best Google Font Combinations for Your Website

Are you looking for a Google font combinations for your website? Want to improve your website design by choosing the best fonts for your business?

You’ll find 16 Google font combinations to try in this infographic.

Here are my favourite from the list:

  • Montserrat + Lora
  • Great Vibes + Montserrat
  • Parisienne + Source Sans Pro
  • Oswald + Roboto

Check out the infographic for more detail.


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Call to Action Techniques that Grows Businesses

Are you looking for ways to improve your Call to Action for your business website? Want to know how to convince more website visitors to get in touch about your services?

KOL share 7 call to action techniques you should try in this infographic.

Here’s a quick summary:

  • Offer something of value
  • Speak to objections
  • Rouse curiosity
  • Use social proof
  • Customise to your audience
  • Include a timeline
  • Sweeten the deal

Check out the infographic for more detail.


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17 Plugins, Tutorials, And Resources For Gutenberg

The WordPress community officially has Gutenberg fever. While there has been some grumbling (and not without some cause), the blocky little editor that could, has gone mainstream. People have been building, writing, collating, and generally just adapting to the changes, and this post covers some important tutorials and resources for gutenberg.

As is usual, the WordPress community has gone wild, and has already developed loads of plugins for the new editor; we can’t possibly list them all. Besides, so many of them add pretty much the same new blocks, or very similar blocks, so I’ve decided to list only the ones that caught my eye.

For more complete lists, see the “Authority Sites and Directories” section below.


photo gallery plugin that does what it says, and doesn’t come with a thousand other blocks. What more could you ask for?



Block Options for Gutenberg allows you to show or hide blocks based on a number of factors, including:

  • What device is being used to view the site;
  • Whether the user is logged in or not (great for calls to action, perhaps?);
  • Based on field values in Advanced Custom Fields;
  • And based on custom conditional logic you might set up yourself



There are already lots of plugins that aim to turn Gutenberg into a full-on page builder, but Coblocks is the one I currently have my eye on. Sure, they’ve got plenty of layout options and features, but they’re mostly kept light and simple as opposed to overly animated. They seem largely style-agnostic as well.

They don’t use JavaScript on the front end when they don’t have to, and they provide quite good controls for custom typography. Overall, I’m quite impressed.


Disables Gutenberg. Doesn’t expire in 2022. ‘Nuff said.


While this one not the only plugin that provides a map block, it’s one of the few that onlyprovides a map block. Again, does what it says, and doesn’t bloat the menus. I’ll be a fan of these single-purpose block plugins until there aren’t quite so many of those “ultimate block collection” plugins.



The Gutenberg Manager plugin allows you to enable or disable Gutenberg for posts, pages, or custom post types as you see fit. Basically this allows you to use another plugin in its place for some content types (such as a proper page builder plugin), without disabling Gutenberg completely.

Those looking for flexibility in their content editing experience will want to grab this one.



Yes, that Jetpack. As of November 27th, 2018, Jetpack features a few blocks of its own, including a Markdown-enabling block, payment buttons, maps, and a full-fledged contact form.

It should be noted that some of the blocks, like many Jetpack features, require being on the Jetpack premium plan.



Made by Automattic themselves, WooCommerce Blocks provides Gutenberg integration for (you guessed it!) WooCommerce. There are blocks for product grids, featured products, hand-picked products, best-selling products, hand-picked products, and much more.

Combine it with your favorite layout plugins for Gutenberg for the best effect, and you’ve got yet one more way to turn WordPress into a hand-crafted store.

Tutorials and Guides

Gutenberg wasn’t even properly out yet when people started making tutorials and resources for gutenberg. People from all over the industry wanted to be ahead of the curve, and we’re all reaping the benefits. Here are some of the best I’ve found so far:

Authority Sites and Directories


Gutenberg Hub aims to be the one-stop shop for all things blocky in WordPress. They’ve got massive lists of themes and plugins, their own tutorials, and even a section for Gutenberg news. Whether you just want to learn how to get started, or go full on obsessive about a content editor (there is no shame in that), this is probably the place to start.


WP Gutenberg is a resource hub that focuses heavily on a listing style of content, and forgoes editorial. They have tons of plugins and Gutenberg-supporting themes listed, more than we could reasonably put in an article here on WDD.