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10 Ways of Making Your Website More User-Friendly

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.

In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge,


shares on the infographic, a list of 10 simple ways you can improve your website to make it more helpful and useful.

Here’s a quick summary:

• Test your current speed first
• Find a reliable hosting company
• Choosing your theme
• Avoid unnecessary plugins
• Enable WordPress caching
• Use a CDN
• Upgrade your PHP version
• Optimise images
• Clean out your database
• Disable pingbacks and trackbacks

Check out the infographic for more detail.

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99 WordPress Checklist For A More Effective Website

Some might say that it’s easy getting a WordPress website up and running. And truth be told, it is. But when you’re actually creating a new WordPress website from scratch, for a client, well, things tend to get a bit more complicated.

Today, we’re going to give you the Ultimate WordPress checklist. All of the things you need to do to get a website fully up and running and ready for launch.

If you’re just getting started with a WordPress website for your business or you need help creating and managing your business website,

Make a Website Hub share their WordPress website checklist in this infographic.

They break things down as follows:

• Pre development
• WordPress development
• Launch
• WordPress SEO
• WordPress security
• Ongoing maintenance

Check out the infographic for more detail.

WordPress Website

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15 Free SEO Tools Website Owners Should Use In 2019.

Are you looking for ways to optimise and analyse your websites performance on Google? Do you have a very low budget and need some free tools to help you get started with SEO?

PageTraffic share their recommended free SEO tools in this infographic.

Here are the one’s we use here most regularly:

• Google PageSpeed Insights
• Google Analytics
• Google Webmaster Tools / Search Console
• Moz Open Site Explorer / Link Explorer
• Google Keyword planner

Check out the infographic for more detail.

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What is a 404 Error? The Ultimate Guide to Finding & Fixing 404 Error Pages

Are you trying to remove 404 error pages on your business website? Want to know how to find them and what to do to fix them?

Spiralytics share their guide to finding and fixing 404 errors in this infographic.

Here’s a quick summary of what they cover:

  • What is a 404 error code?
  • Reasons why a page could be broken
  • What happens when your site has a lot of 404 error pages
  • Possible solutions
  • Tools to find and fix 404 errors

Check out the infographic for more detail.

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Best Google Font Combinations for Your Website

Are you looking for a Google font combinations for your website? Want to improve your website design by choosing the best fonts for your business?

You’ll find 16 Google font combinations to try in this infographic.

Here are my favourite from the list:

  • Montserrat + Lora
  • Great Vibes + Montserrat
  • Parisienne + Source Sans Pro
  • Oswald + Roboto

Check out the infographic for more detail.

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Call to Action Techniques that Grows Businesses

Are you looking for ways to improve your Call to Action for your business website? Want to know how to convince more website visitors to get in touch about your services?

KOL share 7 call to action techniques you should try in this infographic.

Here’s a quick summary:

  • Offer something of value
  • Speak to objections
  • Rouse curiosity
  • Use social proof
  • Customise to your audience
  • Include a timeline
  • Sweeten the deal

Check out the infographic for more detail.

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17 Plugins, Tutorials, And Resources For Gutenberg

The WordPress community officially has Gutenberg fever. While there has been some grumbling (and not without some cause), the blocky little editor that could, has gone mainstream. People have been building, writing, collating, and generally just adapting to the changes, and this post covers some important tutorials and resources for gutenberg.

As is usual, the WordPress community has gone wild, and has already developed loads of plugins for the new editor; we can’t possibly list them all. Besides, so many of them add pretty much the same new blocks, or very similar blocks, so I’ve decided to list only the ones that caught my eye.

For more complete lists, see the “Authority Sites and Directories” section below.

BLOCK GALLERY

photo gallery plugin that does what it says, and doesn’t come with a thousand other blocks. What more could you ask for?

 

BLOCK OPTIONS FOR GUTENBERG

Block Options for Gutenberg allows you to show or hide blocks based on a number of factors, including:

  • What device is being used to view the site;
  • Whether the user is logged in or not (great for calls to action, perhaps?);
  • Based on field values in Advanced Custom Fields;
  • And based on custom conditional logic you might set up yourself

 

COBLOCKS

There are already lots of plugins that aim to turn Gutenberg into a full-on page builder, but Coblocks is the one I currently have my eye on. Sure, they’ve got plenty of layout options and features, but they’re mostly kept light and simple as opposed to overly animated. They seem largely style-agnostic as well.

They don’t use JavaScript on the front end when they don’t have to, and they provide quite good controls for custom typography. Overall, I’m quite impressed.

DISABLE GUTENBERG

Disables Gutenberg. Doesn’t expire in 2022. ‘Nuff said.

GOOGLE MAPS GUTENBERG BLOCK

While this one not the only plugin that provides a map block, it’s one of the few that onlyprovides a map block. Again, does what it says, and doesn’t bloat the menus. I’ll be a fan of these single-purpose block plugins until there aren’t quite so many of those “ultimate block collection” plugins.

 

GUTENBERG MANAGER

The Gutenberg Manager plugin allows you to enable or disable Gutenberg for posts, pages, or custom post types as you see fit. Basically this allows you to use another plugin in its place for some content types (such as a proper page builder plugin), without disabling Gutenberg completely.

Those looking for flexibility in their content editing experience will want to grab this one.

 

JETPACK

Yes, that Jetpack. As of November 27th, 2018, Jetpack features a few blocks of its own, including a Markdown-enabling block, payment buttons, maps, and a full-fledged contact form.

It should be noted that some of the blocks, like many Jetpack features, require being on the Jetpack premium plan.

 

WOOCOMMERCE BLOCKS

Made by Automattic themselves, WooCommerce Blocks provides Gutenberg integration for (you guessed it!) WooCommerce. There are blocks for product grids, featured products, hand-picked products, best-selling products, hand-picked products, and much more.

Combine it with your favorite layout plugins for Gutenberg for the best effect, and you’ve got yet one more way to turn WordPress into a hand-crafted store.

Tutorials and Guides

Gutenberg wasn’t even properly out yet when people started making tutorials and resources for gutenberg. People from all over the industry wanted to be ahead of the curve, and we’re all reaping the benefits. Here are some of the best I’ve found so far:

Authority Sites and Directories

GUTENBERG HUB

Gutenberg Hub aims to be the one-stop shop for all things blocky in WordPress. They’ve got massive lists of themes and plugins, their own tutorials, and even a section for Gutenberg news. Whether you just want to learn how to get started, or go full on obsessive about a content editor (there is no shame in that), this is probably the place to start.

WP GUTENBERG

WP Gutenberg is a resource hub that focuses heavily on a listing style of content, and forgoes editorial. They have tons of plugins and Gutenberg-supporting themes listed, more than we could reasonably put in an article here on WDD.

 

Source:Webdesignerdepot

WHY HTTPS SHOULD BE ENABLED ON YOUR WEBSITE?

HTTP and HTTPS. A tiny ‘S’ seems to be the only difference between the two technologies. However, The difference between HTTP and HTTPS protocol that you must take note of.

In fact, if your website is running on HTTP (unsecured) protocol, then it is necessary to protect online communication from your web server to user’s web browser and vice versa, which can be done by enabling HTTPS on your site for long-term benefits.

Before knowing reasons, let’s see what HTTPS is? and why it is so important? and what difference it makes from HTTP?

HTTPS is known as a secured version of HTTP. It is made secure using an SSL certificate. An SSL (Secure Sockets Layer), currently known as Transport Layer Security (TLS) is a security protocol that encrypts data that is exchanged between two client-server systems.

In other words, it creates a safety tunnel for sensitive data to go from one point to another without being intercepted by unauthorized personnel (usually hackers).

There is no much difference between TLS and SSL. TLS is a slightly advanced version of SSL that uses a longer encryption protocol with ECC, RSA or DSA encryption.

SSL/TLS is important for banking, insurance, eCommerce or any business that collects sensitive information online such as credit card payment details, Account logins, Form Inputs and so on.

HTTPS encryption ensures that your business gets all the network security it needs to stay secure in a web environment where hackers are getting better with every single day.

Why is HTTPS important?

For reasons aplenty. To begin with, Google has started flagging off websites without HTTPS as ‘Not Secure’. Insecure websites will suffer in terms of SEO ranking as well as Customers’ Lack of Trust.

In this post, We are listing out few reasons why enabling HTTPS for your website is important:

#1. Better Search Engine Ranking

The biggest of all benefits that HTTPS will bring to businesses is improving search engine ranking. The world’s most preferred search engine Google has announced to give a ranking boost to secure HTTPS-enabled websites. You can find stunning growth in HTTPS adoption rate.

#2. Avoid “Not Secure” warning label in Chrome browser

 

Until January 2017, Google was showing HTTP websites with a neutral indicator. But, January onward, with the release of the Chrome 56 version, things took a swift turn. All HTTP websites were highlighted as “Not secure”. Recently, Google has been started to show “Not Secure” label in the address bar with their latest released update “Chrome version 62” in October 2017 when a user enters data in login form of HTTP site. The “Not Secure” label also be displayed in Incognito mode of chrome browser.

#3. Boosts Customer Trust

In the eCommerce business or in any other financial company, trust plays a key role in long-term relationships. Customers buy products from online stores that follow secured check out process enabled on HTTPS protocol and delivers quality products. HTTPS is a great way to show that your website and the information shared with it secure. Also, Certificate Authority gives trust seals along with the SSL certificate, which can be displayed on checkout pages to boost customer trust.

 

Advanced SSL certificates like EV SSL activates highly visible trust indicators on the browser address bar such as Green Padlock icon, https://, a green address bar, verified company name, and country in green font. Customers can ensure that website is verified by a trusted third-party CA and site is safe for submitting personal and financial information.

While this might trivial for normal circumstances, it gains prominence in sensitive online transactions like online banking, credit card payments, and so on. Users need to be sure that their details would remain safe and far from man-in-the-middle attack (MITM). Enabling HTTPS for your website helps to secure your user information.

#4. Google AMP Works Only On HTTPS

AMP stands for Accelerated Mobile Pages. AMP load web pages on mobile devices instantly. They do not have loading times which gives a superior user experience. AMP works by inserting a code in the website’s backend.

 

While AMP delivers many benefits like faster page loading, it also has some conditions for smooth functioning. One among them is that the website must be HTTPS. AMP will not work on HTTP websites. Hence, there is a need to enable HTTPS for your website right away. Without HTTPS the faster page loading speed of HTTPS cannot be obtained.

#5. HTTPS Brings Accurate Referrer Data

If traffic comes to an unsecured (HTTP) site from an HTTPS page, then it is rendered as direct traffic. This will deny you the benefit of referrer data. Losing referrer data will have long-term SEO shortcomings. For instance, your pages may not reach the first position, instead might end up somewhere in the second or third position.

The underlying reason is that Google wants all websites to move to a secure web environment. To discourage website owners from sticking on to HTTP format, they have set up the Google Analytics to give preference to HTTPS website. When traffic comes to HTTPS site from HTTP/HTTPS site then Referral information is preserved. Thus, HTTPS site brings accurate referrer data.

#6. Page Loading Speed

The page loading speed for HTTPS websites is significantly higher than HTTP websites. A study conducted by httpvshttps.com that HTTP websites load 334% slower than HTTPS websites. Page loading speed being also considered as a search engine ranking signal, sticking to HTTP is not something you want to have for the long-term.

Which brings us to the next reason to upgrade to HTTPS.

CONCLUSION

Migrating to HTTPS is inevitable. It is like wondering whether you should have your website mobile-friendly in the age of smartphones. Sooner or later security will become extremely important for search engine ranking as well as for earning customer trust.

Enable HTTPS as soon as you can. It will help you reap several benefits including higher search engine ranking, customer trust, AMP for your mobile pages and also referrer data in Google analytics. Do not forget that Google will tag your website as not secure which can question your site’s integrity. In an extremely competitive environment, this is something that you really don’t want undergo.

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TIPS TO IMPROVE CYBER SECURITY AND WEBSITE SECURITY

So far being secure is something which involves setting up an alarm, trusting no strangers and locking doors. But now everything is digitalized. People aren’t using appliances or devices the same way it is used to be. From purchase to transaction everything has turned to be online.

Yes, the impact of the digital world seems to be immense. And the same is followed when it comes to crime. As people have started to make use of technologies, criminals also use the same mode to approach people. Yes, from the big sharks to the owners of small and medium-sized businesses everyone is threatened by cybercriminals. So never be lazy to take precautionary steps or measures.

In this post let us see how to ensure cyber security and improve website security.

Strong Passwords:

The foremost thing that everyone should consider generating is the strong password. No matter what the size of the company is. It is very much important to protect it from hackers and that is why you need a strong password. Regardless of the size passwords are determined to protect all your fundamental data.

A password “1234” is hacked in less than a second. And that is why it is required to generate long passwords containing uppercase, lowercase, numbers, symbols, and punctuations. It is required to change passwords very often and don’t use personal information in a password. Strong password ensure you double security.

Use SSL Certificate:

SSL, A well-known protocol that is used by HTTPS. This ensures the installation of SSL Certificate on your website and enables the use of HTTPS. As mentioned earlier the SSL certificate encrypts the data that is sent from a customer browser to a company server. The encryption may vary from 128-bit to 256-bit. SSL security help to withstand the tricky crowd in the online world. The higher the encryption the secure is your website.

Most e-commerce websites gather information of customers and this is where hackers wander around to grab information. That is why it is always recommended to obtain Cheap SSL certificates, especially for e-commerce websites. The biggest advantage of using SSL certificate on websites is that your customer information in transit is encrypted end-to-end. And there would be no chance of breaking these data at ends.

At recent times, You should get trusted CA Signed SSL certificates from authorized SSL provider and understanding importance of using an SSL certificate is also necessary.

Beware of Malware:

Getting your system malware protected is really important. You need to be very careful in choosing the right Anti Malware software as they protect your network and device. Never be too lenient in choosing the malware protectors. As malware could be of any form. They include computer viruses, worms, Trojans, and spyware.

There are chances of these Trojans to enter your system through emails, downloadable software, pictures, and videos. And that is why it is recommended to run a periodic check of viruses. Fortunately, you have a lot of free antiviruses that could help you out with protecting your complete system.

Attention towards Phishing Attacks:

It is really not a new attack that could bother you. But it is really fishy enough to be cautious about. You may not believe but there more than 150 million phishing emails hitting the internet every day. This is where an individual is forced to enter his/her personal data.

According to Man-in-the-middle (MITM) Phishing Kit, Phisher can reproduce fake site to capture sensitive details such as UserID, Password, Debit/Credit card details etc.. through the simple-to-use interface. So, it is advised to always visit authenticated and Secured websites where security indicators are visible such as green padlock icon, https:// and Company Name in the browser’s address bar. Make sure such security indicators are activated only if a site has Extended Validation SSL certificate from trusted Certificate Authority. So, you can identify fake or scam websites easily.

In case, next time if you are forced to enter the information details by your lawyer more than twice then it is time for you to look up, and understand what really it is.

Train Your Employees:

You need to train all your employees on the use of passwords. The training may include,

  • Avoid regular employees to write passwords as there are chances of getting them stolen.
  • Restrict employees to share passwords over online communication. You could proceed if the communication is encrypted.
  • Make sure that your employees use strong passwords and that they use them on the password manager.
  • Do not allow employees to use the same password for multiple company applications nor for their personal use.

Update Platforms and Scripts:

Keep installing the exact platforms and scripts. Make sure you update them every now and then to avoid security issues. Without consistent support to all segments of a stage, earnest fixes for real client confronting issues can turn into a huge endeavor rapidly. It is good that system administrators subscribe themselves to product support and announcements to stay updated. They could also know the current availability of patches and hold a protocol in order get them installed immediately.

Implement Password Managers:

Rather than using a password generators companies could prefer password managers that can provide wealth important features.

  1. Password Generator
  2. Local-only key encryption with AES-256
  3. Automatic cloud credential backup
  4. FISMA, FIPS, HIPAA, PCI, compliance; SOC-2 certification
  5. 128-bit SSL for server communication
  6. SHA-512 hashing
  7. Active Directory, LDAP, federated ID management, SIEM, and ticketing system integration
  8. Security audit capabilities
  9. Compliance report generation
  10. Key self-destruct settings

Though all the above-mentioned features may not be available in a password manager solution, yet there are certain provisions that include these features.

Mobile Application Management:

Solutions for overseeing access to corporate applications and information where BYOD (“bring your own gadget”) arrangements are set up. This requires Mobile Device Management (MDM) and Mobile Application Management (MAM) to control endorsed application establishment records and affirmed Wi-Fi access points. It can likewise expect clients to utilize PINs to get to their gadgets.

On implementing these strategies, Your system and mobile device protected from malicious attacks. Always remember you need to be aware of the updates. As updates are really more important than just getting your website updated with all these security strategies and plugins.

Hope above Cyber Security Tips turns to be helpful. If you are unable to implement Cyber Security, approach the guidance of any experts that you could secure your site from being attacked.

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