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Features of a Converting One-Page Website

The features of a converting one-page website are those essential elements that are embedded in a one-page website to make it optimized for conversion. A one-page website is a long scrolling single layout web page with no additional pages (like Contact, Product, Services, About) that offer quick and understanding content with a simple design and also call to action. It is a single web document that shows everything a site has to offer

Since 2018, One-page websites have gained popularity stemming from mobile device browsing. It is a good strategy to adopt for businesses that want a concise and precise informative website for a streamlined conversion machine. 

However, knowing what to add or remove from a one-page website is not an easy thing to do. So this article discusses the 8 essential features of a one-page website that will make the website become a converting one-page website. These features include:

  1. A Chronological Pattern that Guides the Visitor: A website’s structure plays a vital role in determining if the website will succeed or fail especially for a one-page website. Without an appropriate website structure web, visitors will be confused and ultimately leave the site, when they can’t find their way within the site. So adopting a linear structure is optimal and the most important feature for this type of website. Spend time to decide how the order of arrangement for the various sections on your page should be that takes the users through various series of content/images to influence their decision to take the final step to click your call to action button. This makes your website take your users on a journey from beginning to end without them getting lost in between.
  2. A Quick and Clear Define  Goal of the Website: It is crucial to quickly identify and clearly state the objective of the one-page website. This will determine the content and design of the website to achieve a single targeted objective that your audience will love. It is important to convey a single goal for a one-page website with an attractive and engaging web copy. Use bold headlines to capture your viewer’s attention and encourage them to scroll down to the end. Make the content easy to understand and appealing to your audience. Avoid huge blocks of text anywhere on the one-page website.
  3. A Visible and Essential Primary Call to Action Button: Not including or making your call to action visible will make the one-page website less functional for conversion optimisation. Your call to action button is your first step to a conversion stage as it helps to fulfil the objective of the website’s goal. It helps to increase conversions and engage visitors when placed in a noticeable position. This makes your users determine what you want them to do.
  4. A Simplified Navigation for Smooth Transition: Provide a clear navigation bar at the left-hand side or the top of the page or a ‘back to the top page’ button. Keep the navigation button as a  floating menu that is visible at all times. This will enable the user to easily navigate to any section of their choice without scrolling back to the top page. You can add page animations ( page scroll, background and image link hover scroll)  as a transitional marker to show your users a clear boundary between sections and what to expect in the next section.

  5. A Concise Description of Your Products and Services: Failing to add the descriptions of your products and services will make the majority of your site’s visitors not convert. When adding the description of your core products and services, make it concise and precise matching the overall objective of the page and page space. Having a concise and clear description of your products and services makes your target audience find you and makes your audience see that you are offering a particular solution to their proposed challenge.features of a converting one-page website
  6. A Simplified Contact Information: Create a section with details on how your users can reach or contact you. This enables your users to reach you when necessary and also retain them as potential customers on your website. It provides you with data for lead generation and makes your website more engaging. It will also help visitors convert from potential prospects to paying clients.
  7. Addition of  Social Proof Markers: Add testimonials from existing clients, social media feeds or snippet links to media publications that show your value in the industry to gain your visitor’s trust. It also informs your visitors on what your business is about and what to expect when they do business with you. It enables you to showcase the impact of your products and services from people who have used them so that you can provide real value.
  8. The Use of  Image Sliders: Using image sliders is a very effective tool to communicate more messages for a one-page website. Image slider allows you to share a variety of information to ignite the interest of the users. With an image slider, you can upload up to 20 images in a banner slider and it doesn’t take excessive webspace. You can use it to show the variety of products and services the business provides.

A single-page website needs to be optimised properly to meet the requirement of a functional website for it to achieve higher conversion rates. Are you looking for a reliable website company to build your one-page website? Then visit  Da-Manager, we offer the best functional and organise single page website layout for your business optimisation using the essential features of a converting one-page website.

5 Reasons Why Your Business Needs a Domain Name

5 reasons why your business needs a domain name is an article that discusses the importance of a domain name.  A domain name is a website’s online address and without it, your audience will find it difficult to remember and type in your Internet protocol (IP) address on their browser to access your website’s physical address. A domain name simplifies a website’s accessibility for visitors, creates a successful web presence and removes the risk of a website getting lost in cyberspace. 

If you aim to gain wide visibility, build brand authority for your business and avoid massive setbacks then getting a domain is your first step to achieving this dream. Domain names consist of unique names and extensions(.com, .net, .org, .edu) chosen by the user.

A domain name has several ways it can benefit your business. In this article, I will be discussing the 5 reasons why your business needs a domain name.

  1. A Domain Name Gives Authority and Credibility
    Having your own domain name shows your clients and potential customers that your business is legit and have a long term goal. This make your business have authority and make it easier for your audience to identify your brand as a trustworthy business. It shows credible professionalism to your audience and enables customers to identify and separate you from the millions of other websites out there. A domain name helps to establish your brand as tech-savvy whether you sell your product online or not. It helps to secure a territorial online space for your brand. Your own domain especially with extension(.com, .org,.net) clearly communicates your identity and purpose to your users in an easy way for them to remember. 
  2. You Control Your Domain
    Having your domain name gives you absolute control over your online identity and content. That way you are guarantee that your online presence is exclusively yours and that your site can be located in multiple ways as long as you continue to renew your fees. Buying your domain assures you that your identity, Google ranking, traffic and contents are not lost as opposed to a third-party platform. With a domain name, you can move to host providers or web builders. 
  3. It Provides Brand’s Visibility
    A good domain name creates awareness, attract and retain visitors. If your domain name corresponds with your business name, it reinforces your company’s presence and makes it easy for potential customers to be familiar with and remember your brand for a possible return for more business transactions. It also generates traffic for your website and builds more awareness for more sales. Many users still bypass search engines and directly type in domain names into the URL bar when the user has the memorized domain by heart. So if you want your clients to bypass having to search for your company online and be able to go straight to your website, then get a domain. A domain does the heavy lifting to establish a brand’s visibility and reputation.
  4. It Connects You to the Internet
    It creates mobility for your web presence allowing you to continue to build your brand without having to start all over. Owning your domain lets you keep your name when you transfer Web hosts or switch to your in-house server. It helps to cast a wider net to reach and preserve customers online. If your domain is related to your niche, there is a chance you will be seen by people despite your site ranking in search engines. 
  5. Get Ahead of the Competition
    Having a domain gives your business a competitive edge against 46% of small businesses that do not have a domain name. It shows that you’re keeping tab with current technology. Thereby providing your brand with marketability both traditionally and digitally. It increases your search engine ranking against your competitors. As your website content quality increases, your domain becomes more recognisable in search engines like Google. It also allows you to have a personalised email address that shows professionalism and uniqueness to your audience. It helps to reduce business expenditures and makes it easy for everyone to find your brand online amidst your rivals

 

A good domain makes your brand have a good online impression that brings opportunities. Irrespective of the size or stage of development of your business it is important that your business have a domain name as it shows professionalism and separates your brand from others in your industry. If you have a domain name in mind you want to transfer or purchase, you can visit da-manager. They offer all top-level domain names, with a smart search feature, and all the necessary tools to manage your domain names. Aside from the 5 reasons why your business needs a domain name discussed in this article, there are many more reasons why you should.

14 Features Your Website’s Homepage Must Have

14 features your website’s homepage must have are features that are capable of retaining or losing your website visitors when they visit your web page. According to Wikipedia, the homepage is the web page of a website that a visitor navigates to from a search engine and can serve as a landing page to attract visitors. The page is seen in a web browser when the application starts up.

The website’s homepage is the company’s virtual front door, web visitors access within a matter of seconds and is responsible for retaining or losing a majority of the website’s traffic. Your homepage needs to enticingly introduce your products or services to your web visitors and encourage them to explore your website further. Every time new web visitors visit your website’s homepage, your business undergoes “a job interview” with them. This is why it is important to know the 14 features your website’s homepage must have before venturing to build a website.

Many website users give a quick critique of what they see in detail when they visit your web page, which formulates the opinion they create about your business to ascertain if your brand is worth getting to know any further or if it should be dismissed immediately. Despite the website’s homepage being prominent, many businesses struggle to optimise it properly.

There are several must-have elements that every website homepage needs to have and below are the 14 features your website’s homepage must have to be optimised properly.

  1. Logo: Your logo is your core business’ branding and identity. It should be visible at the top of your website. It serves as a constant reminder for your clients to recognise and connect to your business. The logo is usually placed at the top left side of your homepage and can double in functionality as a link to the homepage. Give your logo ample negative space so it can stand out alone. Do not crowd your logo with unnecessary visual elements. The size of your logo should be concise and not elaborate.
  2. Navigation: The navigation menu should be easy to find through proper itemisation that makes sense to new visitors. For a website, the navigation is like a guide or road map that gives visitors an overview of the site’s content and also aids them to locate the information they are searching for. To reduce bounce rate, descriptive and thorough navigation should be used to enable your visitors to have a clear path to your site from your homepage.
  3. Headline: The website headline should be clear, simple and within 2-3 seconds needs to tell the visitors what the site has to offer. The headline must have a sub-headline or paragraph text that describes your business and the services you render. This is usually 2-3 powerful precise and concise sentences that target your viewers’ needs.
  4. Provide Simple Value Proposition: Give a simplified tone of what your company does, who your services are for and what makes it different from others. Make your value proposition easy to find to make your visitors stick around to find out more about your company and services. If your company’s value proposition is vague, you will lose most of your web visitors who may likely not visit again.
  5. Contact Information: Provide contact information that visitors can easily find on your homepage. You ease your web visitors worry when you make this information readily available and easily accessible. This helps to prove that the business is a legitimate one and will increase the number of people who will be willing to work with you.
  6. High Quality Supporting Images: Use images that show credibility and are related to the content of the web pages. Using the right images helps to keep the audience engaged. It shows professionalism and proves the company is capable of paying attention to details. Thereby, making it easy for people to work with you. Using wrong or low-quality images is capable of making you lose your web visitors almost as soon as they visit your website.
  7. Overview of Products/ Services: Provide a brief overview of your products and services to aid you in securing web visitors’ trust gradually. This feature is important to build good content for your web page. It helps to make your website page rank better when those products and services are searched for in search engines. This feature also helps to influence the web visitor’s decision making.
  8. Simplified Call-to-Action: Your call-to-action button should be easily comprehensible, specifying the action(s) you want your website visitor to take. Having many call-to-action buttons will confuse your visitors and kill their interest in taking any action at all. It is ideal not to have more than 3 call-to-action buttons.
  9. Link to Social Media Accounts: Adding links of your social media accounts to your homepage, increases your brand’s awareness on all social media platforms your business belongs to and also help your prospects keep tabs on your company’s activities. This makes your website visitors easily find your brand on social media platforms, engage in your company’s activities and keep your social media accounts active. By so doing, your business constantly remains familiar to your prospects and keep them returning to you.
  10. Clients  Testimonials: Research has shown that when a brand can provide testimonials reviews from satisfied clients, 79% of new visitors easily trust that brand and seek to close a deal with the said brand almost immediately after seeing its accomplishment. This feature does a convincing job for the brand to bring new clients in. Without it, sorting for and retaining new clients will become a difficult task. Many first-time web visitors use this as a yardstick to determine if the business is legit and if they can do what they are proposing. So with testimonials, you are telling your clients that you are not just bragging but can do the job.
  11. Include Blog Highlights: By including your blog highlights, you indirectly encourage your clients to visit your blog and subscribe to your blog post. Therefore, bringing more traffic to your website. When you add your blog highlight, you will have a more possible number of people who will read your blog post. This feature helps visitors to also convert and start a relationship with your brand.
  12. Include Awards and Certification if Any: Adding this feature gives your website credibility, shows the quality of your work and proves your brand identity as an expert in that particular field and also a business brand that people can trust and partner with. This show that your work lives up to expectations.
  13. Add a Resource/ Tutorial Center: Many people who visit your web page for the first time may not want to initiate a business conversion but might be glued to your resource centre and after spending some time there to satisfy their curiosity may return to the homepage to strike a  business conversion with your brand. So by offering them a resource centre where they can learn more, you are keeping their interest in your page and as such, they become your lead generation.
  14. Include Benefits:  Adding this feature quickly inspire your web visitors to give your brand a trial.  This feature serves as your bargaining chip to lure your prospects in. New prospects want to know why they should do business with you, so when you add your benefits you have the advantage of being chosen if your benefits are satisfactory to them.

The 14 features your website’s homepage must-have is crucial to having a successful web homepage. Quickly check yours to see if your website’s homepage has all the above-mentioned features. If yours omit some of these features it means your web homepage needs optimisation. Do you want to redesign your homepage or any part of your website? Then talk to us today at Da-Manager platform and let us give your website the best optimise features it needs to succeed.

9 Questions Website Visitors Need Your Website to Answer in 15 Seconds.

9 questions website visitors need your website to answer in 15 seconds are the most frequent questions that go through the visitor’s mind when they visit a website for the first time according to research. Who is a Website Visitor? A website visitor is someone who views or goes to your website. Every website priority is to capture and retain the interest of its visitors to convert them to prospective clients. This is why a good functional website that achieves its purpose, answers the questions of its visitors in 15 seconds. Once your website answers the below questions, you have a higher chance of boosting your conversion rate. 

You need to make your website compelling and detailed, yet simple and intriguing to make the buyer comfortable to make a possible purchase according to the Subscription School. To start, you need to make sure your website is answering the very basic questions your website visitors are asking to satiate their curiosity.

These questions and their answers are discussed below:

  1. Who are you and What are you selling?  This is the first and most important thing you need to make your website answer.  Your priority should be to explain who you are and what product/service you provide. If this isn’t immediately clear, visitors will likely leave your website right away. So you need to state who you are, what you do and what your product is. So the first page of your website should contain your logo and products. Your website shouldn’t accommodate guesswork.
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  3. What’s in it for them and Why should they care? This is where you need to communicate your brand’s value propositions and why they should do business with you. These are the selling points behind your products capable of convincing your website visitors of making that purchase and subscribing to your business. This means you should pitch and promote your product/ service in a way that inspires both a need and to want by your visitors. At this stage, you write the best reasons why your visitors should purchase your product or service. Include images in your value proposition next to your products. When writing your website content, like FAQs, about and other sections let it show how you execute and what makes your business great to help build confidence with your consumers.
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  5. What is the Cost?  You need to think about price sensitivity because the price of a product or service affects the visitors’ purchasing behaviour. Your price should be clear while communicating it comfortably to your site visitors. Although the prices may differ for each visitor due to their preferred choices, there are still answers you can provide to these questions in a way that will compel your visitors to follow their interest in the product pricing list. You should make sure that your visitors can find the pricing information with a single click. In this section, you can highlight special offers, discounts or final value propositions. These actions might just be what they need to complete their purchase.
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  7. What Can I Expect? In this stage, you discuss what differentiates your brand from others and also establish a unique brand identity for your brand. Many website visitors want to know a little about your company’s story, history, team members, values and so on. This is usually done on the “About” page. You need to accurately describe the basic product offering in a smart way to exceed the expectations of your website visitors. Accurately and concisely describe what’s included with words and images, detail ship time, delivery time and other details of the final experience, if that is important to your subscribers.
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  9. Who Else is Using It? In this session, your website visitors wants to know what other people think about your product or service, so providing validation of a product/service by showing reviews/testimonials and influencer endorsement will put their mind at ease to quicken their interests in converting to your prospective clients. Proven referrals are the most powerful customers acquisition methods because it shows people’s experience with the brand on your website.
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  11. How Can I buy and Receive the Product? If your visitors decide to patronise you and can’t find the contact/checkout button, you are in a disadvantageous position. Your contact/checkout button should be bold, attractive and feature text with a strong call to action such as “subscribe today”, “contact us “, “ reach us”, “start your journey”, “schedule meeting”, “call us today”, “send a mail”, “speak to a consultant” or whatever else might be most poignant to your niche. Ask the most frequent questions and answered them on your contact/checkout page, product page or FAQs. This page should also tell the visitor when they will receive the product or service after making payment. These sections should be given a spot easy to find on the website, preferably at the top of the website. You can include a chat box that automatically pops up.
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  13. Can I Navigate Your Site With Ease? Your average online visitor has little attention or time to spare. So the visitors should be able to get their bearings within a few seconds and not minutes. 50% of website visitors use the navigation process to determine if they want to stay on the site or leave. If your site’s navigation is overly complex, you are not doing your website any favours. So make your website navigation simple and straightforward as soon as possible, to enable visitors to find what they are looking for seamlessly through your site without expending too much mental energy.
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  15. Can I Trust You? You must establish at least a baseline level of trust right off the beginning and remove every hint of doubts from your credibility. Your website should include the following to earn the trust of its visitors, the physical address of the company, a list of your phone numbers, provide basic product return information, place a link to your policies. Make sure that your website looks professional with a visually appealing design, high-quality images and so on. If you are positioning your business as the best source of a certain service or product, you will need to list out some qualifications that will impress your visitors and drive home the feeling of authenticity about your business. A brief story about your brand helps people feel compassion and that your business is human. This action should be taken in the “About page’’ section.
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  17. How do I Cancel? Most people will like to know how to cancel a subscription with ease. They might not like to fill out a form or submit a survey, just to get a request in the hands of an agent. So make your cancellation policy simple and straightforward. When you make the cancellation easy, it makes the visitors satisfied and most likely to return.

 

website visitors

 

In conclusion, It’s important to remember that you have only a little time to impress website visitors and convince them to patronise you. So understanding the most common questions that arise in visitors’ minds is essential for creating a positive experience and overall functionality of your site. This will result in a higher engagement, lower bounce rate and increased conversions. Are you looking for a trusted company to help build and develop your website? Then contact us for the job and get your desired website.

What is the Cost of a Website in Nigeria? 8 Factors that Affect the Cost of Designing a Website in Nigeria.

Several elements affect the cost of a website. This article covers 8 factors that affect the cost of website design in Nigeria. When a brand decides to build a website, the curiosity to know the cost of a website design is the first step taken to launch the process of acquiring a website. This enquiry helps the company to have a feasible budget for the acquisition of the website.

The cost of a website design varies all over the world. The cost is generated by the total number of features needed to build the website.  The purchase of a website has no fixed price. The cost of a website design can be as cheap as Fifty Thousand Naira (₦50,000) and as expensive as millions. Most often, many brands choose a website with low-cost implications. 

However, the priority of a website is the quality of the website, this is because the money spent on creating a website is always generated many times only if the website is functioning properly.

web design 

8 factors that influence the cost of website design in Nigeria include:

  1. The complexity of the Website: This implies the total features a website needs. The more functional keys (online stores, users log in, email marketing, e-commerce, membership registration sector) a website needs, the more complex and detailed development it requires. Thereby, affecting the cost of the website design.
  2.  Copywriting: This implies the size of the website. The size (number of pages) of the content management system a website needs also determine the cost of the website design. For example:
    • A small website needs View Post1-20 pages to build its website size. This is because it requires simple programming with little or no special sections. This type of website is used by start-up or small scale business. 
    • A medium website needs 20-40 pages. It requires complex customize programming and special features. This type of website is used by big companies that require e-commerce.
    • A large website requires a minimum of 40 pages and above. It requires many customized features like content pages, research content, technical components, catalogue, photo gallery, calendar, and product display, detailed content development. This type of website is used by large companies whose sales medium is through a website
  3. Content Management: This is the top priority of a website because it shows if a website has high quality and is capable of contributing to the success of the survival of the website. Effective content management requires time, configuring, and customization design. This factor affects the cost of a website design. 
  4. Accessibility and Navigation: The amount of time used to test the website for the functionality of access and navigation on the site with no complaint about usability on any device, also affect the price of the website.
  5. Present or Absent of E-Commerce: While the presence of e-commerce in a website can increase the cost of a website because of the several activities(payment medium, security) it can perform, the absence of e-commerce can reduce the cost of a website.
  6. Search Engine Optimization: The cost of a website design increases when there is a demand for new SEO content at different intervals. Thus, providing quality SEO to become visible on a favourable post in Google search list, a lot of time and research is required and this factor also contributes to the cost.
  7. Website Style or  Design: This refers to the site’s visible face to its visitors. Website is distinct from each other through the style. Also, the structure of a website style can increase or reduce costs. Therefore, the amount of time and number of designs needed to create and structure the website’s style affect the cost. Website style includes a Home page, product page, contact page, blog entry page.
  8. Integration of Database: ln order to integrate the database into your website, it requires detailed technical knowledge and experience to solve possible present and futuristic issues. This process also affects the cost of creating a website.
Responsive web devices

In conclusion, the number of features a website needs as requested by the client(s) determines the cost of the website. In need of professional help? Da-manager can help create a functional website to achieve your desired expectation. We make use of the best technology and strategies to enable you to deliver the best visual and navigating experience for visitors when they visit your website. Talk to us today for more information at [email protected]

Web Design Problems That Make People Hate Your Website

Is your website failing to support your business? Could your website design be turning visitors away?

Having a website can accomplish a multitude of benefits for your organization, whether that’s to elevate your brand presence, increase awareness for social issues, or raise donations. There are hundreds of thousands of organizations that do meaningful work, which means yours need to stand out to be noticed.

For many organizations the ultimate goal is to gain volunteers or raise donations, but before that can happen, trust needs to be gained. When it comes to your website, design is extremely important in shaping how users see you as a trustworthy brand and source of information. There are a number of easily-solvable blunders that websites engage in every day that can damage that trust. Let’s go through the top seven web design mistakes to avoid as shared by Spencer Kinney in the infographic below.

Here’s a quick summary:

• Site isn’t optimised for mobile
• Poor navigation
• Slow load time
• Overused stock images
• Poor use of headers, sidebars and footers
• Lack of top-quality content
• Not keeping website updated

Check out the infographic for more detail.

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How Infographics Could Help You Reach Your Business Goals.

Are you looking for ways to improve your online marketing strategy? Have you considered how infographics could help you reach your business goals?

Infographics are some of the best tools that a business can use to start a viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and are highly shareable. While a whitepaper creates authority for a brand and blogs boost search engine optimization value, infographics attract attention from a wide audience because they’re easy to read and usually fun.

Part of your content marketing strategy should be combining disparate elements so you can take a multi-pronged approach. If you’re only using articles, social media or whitepapers, you’re likely missing out on great leads. Mammoth Infographics shares few reasons why you need to start using infographics.

Here’s a quick summary:

• Immediate impact
• Shareability
• Effective communication of data
• Improved brand awareness
• Increased engagement
• Progressive product marketing
• Presentation rejuvenation
• Increased website traffic and SEO ranking

Check out the infographic for more detail.

Infographics=========================================================

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16 Ecommerce Web Design Tips 

These days, we do just about everything online—and that includes shopping. Which is why there’s never been a better time to be in ecommerce.

An ecommerce site offers you the chance to build your brand, connect with more customers, and sell more products—but only if you’ve got the right website design.

Web design is critical when creating an ecommerce website. Good ecommerce web design is all about using the right colors, fonts, images, words and graphics to convince visitors to make a purchase. Your ecommerce website design should attract potential customers, provide great user experience and present your shop in the best light.

So, not only does your site have to look good and feel on-brand, but it also needs to drive your website visitors to take action and, you know… buy your products. But how, exactly, do you do that? How do you design the kind of ecommerce site that generates a load of online sales?

Red Website Design shares 16 Ecommerce web design tips in this infographic.

Here’s a quick summary:

• Let customers refine their options
• Let them reverse their choices too
• Keep the search bar in easy reach
• If items are out of stock, make it clear
• Make use of quality photography
• Make the shopping cart visible
• Make your site easy to navigate
• Don’t add delivery charges at the end
• Give your site personality
• Add a newsletter signup form
• Keep product pages clean
• Include testimonials
• Display product variations intuitively
• Eliminate checkout distractions
• Keep the ‘add to cart’ visible
• Make contacting you easy

Check out the infographic for more detail.

Ecommerce Web design

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9 Tips To Create A Website Your Visitors Will Love

In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only touchpoint you get to impress your potential customers. So how come so many websites still load funky on mobile devices or completely ignore the rules of aesthetics?

low cost website design

To stay relevant, it’s so important to provide value all the time. Provide value with your blog, ensure that your focus is not all about sales but also to educate. Make visitors want to stay on your website for as long as possible.

Remember, your company’s website is your first and last chance to impress website visitors. Make sure it’s a pleasant experience – with a clean copy, a well-defined objective, and a relaxing experience.

With this in mind, if you’re in the process of creating a new website for your business or you’re looking for ways to improve the design and optimization of an existing site,

Red Website Design shares 9 tips to create a site your visitors and Google will love in this infographic.

Here’s a quick summary:

• Make it fast
• Make it responsive
• Make it stylish
• Make it legible
• Make it easy on the eyes
• Make it easy to navigate
• Make it clear
• Make it focused
• Make it valuable

Check out the infographic for more detail.

how to create a beautiful website=========================================================

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