Are you looking for ways to improve your email marketing strategy? Want to optimize your marketing emails and improve open rates?
Red Website share 15 best practices to improve email open rates in this infographic.
Here’s a quick summary:
1. Start the relationship off right
2. Be consistent in your mailings
3. Segment your audience
4. Let the data be your guide
5. Keep your list up-to-date
6. Conduct A/B tests frequently
7. Timing is critical
8. Avoid becoming SPAM
9. Be mobile-minded
10.Create a short and catchy subject line
11. Ask recipients a question
12. Use numbers in your subject line
13. Use personalisation
14. Use emojis (but do so carefully)
15. Offer real value
Check out the infographic for more detail.
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This article was originally published in 14 December 2018. It was most recently updated in November 24, 2022 by
