The Role of Color and its Impact on Branding and Marketing

The Role of Color and its Impact on Branding and Marketing

Often times, we are confronted with brands, logo designs, fonts and more importantly, colours. There is the familiar myth of colour psychology and how it affects the way we perceive a brand. It affects our emotions, positive or negative, with recent research claims of 73% purchase decisions attributed to colour. Are you looking to take advantage of your chosen colours to make your branding and marketing more effective?
Market Inspector highlight the role of colour in branding and marketing in this infographic.

Here are some of the colours covered:

Red
Blue
Yellow
Green
Orange
Neutral
Multicolour

Check out the infography for more details on these colours.

The-Role-of-Colour-in-Branding-Marketing

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