Archive

8 Reasons Why People Abandon Your Ecommerce Website

Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.


To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.
Ecommerce website

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13 Logo Design Mistakes That Could Affect Your Reputation

You know a good logo when you see one, but it’s also easy to spot a poorly designed logo or one that’s been distorted or improperly used.

The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products are if your logo is poorly designed then you will have a tough time catching the attention of your audience.

Event the best of designers find it challenging when it comes to designing a compelling logo. To save you from some major bumps and bruises in the design process, we have covered in this article 13 logo design mistakes to avoid.

Now, you have found this informative blog, we’re sure you will avoid the mistakes. To give us insights…

DesignMantic share 13 logo design mistakes to avoid.

Here’s a quick summary:

• Not choosing the right fonts
• Not clear enough to read
• Not using right quality icons
• Not being creative
• Not scrutinising trends
• Not paying attention to the format
• Not pre-planning
• Not keeping it simple
• Not making it responsive
• Not infusing business into the design
• Not customising your logo
• Not being careful about shapes
• Not proofreading

Check out the infographic for more detail.

logo design mistakes
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10 Amazing Reasons To Boost Your Page Speed.

Slow to load site… Have you ever landed on a website that seemed to take forever to load?

Didn’t you want to slam your head against your computer screen in frustration?

Have you ever considered that maybe your site is that site and that your web visitors are thinking the exact same thing?

You don’t want to be that site, the one that’s so slow to load that people abandon it before they can take action.

You want to deliver a user-friendly experience that leaves people feeling great about working with you – and page speed factors into that.

SEO Phoenix share the web design stats you need to know in this infographic.

Here’s a quick summary of what you’ll learn:

• Page speeds people expect
• The number of seconds people will wait before leaving
• The percentage of people who wont return to a slow website

Check out the infographic for more detail.

slow to load

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22 Factors That Influence Your Website’s Credibility.

How credible does your website make your business look? Does your site convince potential customers to do business with you?

Content Ranked share their website credibility factors in this infographic.

They break things down as follows:

• Personal factors
• Page factors
• Purchasing factors
• User experience
• Blogging and content

Check out the infographic for more detail and examples.

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15 Free SEO Tools Website Owners Should Use In 2019.

Are you looking for ways to optimise and analyse your websites performance on Google? Do you have a very low budget and need some free tools to help you get started with SEO?

PageTraffic share their recommended free SEO tools in this infographic.

Here are the one’s we use here most regularly:

• Google PageSpeed Insights
• Google Analytics
• Google Webmaster Tools / Search Console
• Moz Open Site Explorer / Link Explorer
• Google Keyword planner

Check out the infographic for more detail.

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6 Dreadful Marketing Mistakes You Must Avoid In 2019.

Are you looking for ways to improve your marketing strategy? Want to identify and eliminate marketing mistakes that could cost you money?

Red Website Design share 6 marketing mistakes you should avoid in this infographic.

Here’s a quick summary:

• Not following the cardinal 80/20 rule
• Ignoring retention marketing
• Not documenting your content-marketing strategy
• Ignoring new channels and platforms
• Using email as a promotional tool
• Not spending time crafting your message

Check out the infographic for more detail.

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Anatomy of the Perfect Landing Page

1. Respect the fold.

First, a quick lesson. Above the fold is the portion of a web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called “below the fold.” So, what does the fold have to do with conversion rate?

The idea is simple – visitors should never have to scroll to locate key information on a landing page. Every second a visitor spends searching for important information is another crucial second closer to them bouncing from your website to track down a competitor.

It’s vital to place the two most influential elements of a landing page – the core benefits and testimonials – above the scroll line.

Some people think placing information above the fold is expecting too much of someone who just arrived at a website. When time is of the essence, a quick and easy way to earn their trust is to create a mini experience above the fold.

  • Start with a powerful and descriptive headline.
  • Highlight a complimentary supporting sub-header – the extra information that would otherwise cramp the main headline.
  • Introduce a brief statement of the core benefits.
  • Create a sense of urgency. Communicate a limited time offer to entice a click.
  • Close with a call-to-action. Reinforce the deal with a message closely tied to the headline.

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It’s important to promote the same mini experience across all devices and screen sizes. Show your respect for the fold with a responsive design and test the experience from desktops and laptops to smartphones and tablets.

2. Simple is the new smart.

In an online world dominated by notoriously short attention spans, less really is more. For landing page optimization – minimalist design should always be top of mind.

Minimalism is design in its most basic form, stripped of all superfluous elements to bring the most important content to the forefront and minimise distractions for the user.

Every design element is another potential distraction from the main focus of your landing page – the call to action. A beautiful minimal design with less clutter and fewer options leaves visitors with no choice but to click a button, fill a form or complete a purchase.

Minimalism is a focus on purpose and functionality over design – and simple is the new smart. High-converting landing pages require nothing more than plenty of whitespace, 2 to 3 complimentary colours, and a bold and brightly coloured CTA button.

3. Make them an offer they can’t refuse.

Do you know why telemarketers and salespeople mention price at the end of the pitch? It’s because with all the benefits on the table, people will buy at any price. The common technique may close the deal half the time in the sales industry – but never on the Internet.

Online shoppers want all the cards on the table – all at the same time – for a complete picture of the purchase. Respecting the fold comes into play once again.

It’s smart to display the price boldly in the top half part of the web page. For an even more effective landing page, display both the original and sales price on the same page. There’s nothing like a discount to make people hurry up and make a purchase.

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4. Evoke the emotions.

It’s basic human psychology – people associate smiles with positivity and honesty. Smiling faces on landing pages increase trust, boost confidence and increase the desire to reach the same happy state.

Studies show smiling faces boost conversion rates higher than any other type of photo – from generic stock photos to photos of company vehicles.

Create the right emotion – a mix between happy and confident but not ecstatic – and consumers will warm up to your brand.

5. Trust is built with consistency.

Consistency is the most important part of building a brand. Your landing page should reflect your brand with a consistent design to avoid confusion.

People want recognisable elements from a re-marketing ad to a landing page. Consistency builds confidence and makes customers feel safe. It reinforces the customer reached the right place – their expected destination.

Use the same typeface, colours and navigation throughout your landing pages. Consistency in messaging is just as important. Always make it easy for visitors to know who you are, what you do, and why they should do business with you. It’s the crucial first step to earning invaluable trust.

Need help building the perfect landing page to boost conversions?  Da-Manager is a creative digital agency born with the desire to help you get the most from your online presence. Contact us today.

Credit:Bowen  Media.

A Web Design Company’s Guide to First Impressions

Humans are naturally visual creatures. 90% of information transmitted to our brains is visual – and 65 percent of us are visual learners. The human brain can process images about 60,000 times faster than words. We’re hard-wired to experience not just the world but also the web – visually. The common thread is obvious – design makes all the difference.

As a web design company, our goal is to educate clients on the impact of great design. Most are surprised to learn that even the smallest of companies can gain instant differentiation, credibility and professionalism – all from a visually stimulating website. First impressions matter – in real life and on the web. We’re here to make a believer out of you, too.

First Impressions and Brand Identity

Your brand identity is in good hands with a web design company. The design shows your brand’s personality, helps prospects connect with your brand, and helps develop brand loyalty. Like making a good first impression, strong brand identity stands out in a positive and dynamic way. How important is that initial moment of contact to your brand identity? Consider the facts:

The average website user spends a length of about 10 seconds deciding whether to stick around or search someplace else. The decision is made entirely on visual first impressions.

Your brand is the face of your company. It sets you apart from the competition – and helps customers visually and emotionally connect with your business. For a brand identity as unique and personalized as you are, nothing is more important than choosing the right web design company.

A Lesson from Social Media

There’s a reason brands share more visual content on social media than any other type of content. Brands on Facebook get a 65% increase in engagement with visual content. It’s the perfect example of our preference for visuals over text – and the need for a web design company. Unique, engaging visual content does wonders for brands on the social web – and it can do the same for your website.

Engagement is the heart of the relationship between consumers and brands. Design makes the relationship stronger or weaker. The difference between a strong and weak first impression can easily mean the difference between engaging potential customers and losing their attention to a competitor with a stronger visual footprint. A web design company can give you the edge.

Quality Design and Credibility

You could have the greatest content in the world. Regardless, poorly designed, non-visually stimulating websites lose credibility to bounce rates. Don’t believe us? Consider the research:

According to Stanford Persuasive Technology Lab, 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.

Websites with pleasant visual design make users more relaxed. Users find visually pleasant websites more credible and easier to use. A positive first impression – based on the design rather than the content – determines the value of the website in the user’s eyes. Could your website benefit from more credibility? Perhaps it’s time to partner with a web design company.

First Impression to Lasting Impression

Visual content designed beautifully is memorable. The popularity of infographics is the perfect example. Graphs and charts make data more digestible – but visually stimulating infographics present the data in a more engaging way. It’s the reason infographic search volume increased by over 800% in just two years.

Quality design is the backbone of memorable infographics. Visually stimulating design ensures customers hear and remember your message and brand. The power of the infographic proves incredible design makes your first impression a lasting one.

Partner with a Web Design Company

There’s no denying the power of strong first impressions in web design. Quality design could be the one thing your business brand needs to engage more prospects and customers and leave a lasting impression. its time to make an incredible design work for your brand. Partner with us today @ Da-Manager Ltd – and design something greater.

Credit:Bowen Media.

4 Golden Rules to Optimize User Experience

A fraction of a second – that’s how long it takes a website user to develop an opinion about your brand. The difference between a strong first impression and debilitating negative experience? Often, it’s the user experience (UX).

There’s a difference between user experience and customer experience – but the two go hand in hand. For example, consumers view brands with fast, sleek and modern websites as progressive. The same consumers view brands with slow, sloppy and archaic websites as behind the times. Optimizing the user experience is perhaps the only way to simultaneously improve your website and overall customer experience.

Optimizing the user experience is a “two birds with one stone” process to add permanent value to your brand, business and bottom line. At Da-manager Limited, we consolidated the UX optimization process down to four golden rules you can implement today for a more powerful digital campaign.

  1. Get Your Website Up to Speed

Every second counts. Patience is thin on the web – and loading time is a huge deal. Slow loading websites frustrate users, often to the point of page abandonment. According to KISSmetrics, 40 percent of users will abandon a website that takes more than three seconds to load.

Even a one-second delay in page load time yields:

Is there anything more important to a business than customer satisfaction? Probably not. 79 percent of dissatisfied customers are unlikely to make a repeat purchase – and 44 percent are likely to tell their friends about the negative experience. Just take a lesson from Amazon’s playbook:

Amazon reported a 1% increase in revenue for every 100 milliseconds improvement to its website speed.

Every delay puts your conversion rates at risk – not to mention your entire brand perception. Want to enhance the user experience? Get your website up to speed.

  1. Ramp Up Website Security

High-profile cyber attacks run rampant on the modern web. Recent attacks on Home Depot comprised about 56 million payment cards, costing the company $62 million. A similar attack on Sony Pictures targeted enough internal data – including contracts, salaries, budgets, emails and Social Security numbers – for the production company to cancel the release of The Interview.

The average cyber attack costs a US company almost $6 million.

Like high-profile companies, small businesses are especially vulnerable to cyber attacks. Hackers strategically target small businesses with weak network protection. Businesses from all industries are at risk – from banking and IT to health care and transportation.

Your end users deserve protection. Your private data should be exactly that – private. The right processes put into place by a UX-driven web design company ramp up your security to keep the hackers at bay. The end result is a safer website with a better user experience and happier customers.

  1. Declutter the Layout

Perhaps the most important rule of UX design – say more with less. A smart web design company knows to go easy on text and opt for sleek graphics to tell the brand story. Even the shortest and simplest of text-based messages – complemented with powerful visuals – can speak volumes about a brand. Sending the right message starts with choosing the best layout to optimise the user experience.

Clutter on a website is an open invitation to lose your target audience’s attention. It’s the reason minimalism climbed steadily in popularity in recent years. Sometimes, it’s the small design tweaks that significantly improve the user experience and ultimately the customer’s experience with your brand. Do your brand a favor. Declutter your layout.

  1. Partner with a Web Design Company

The best user experiences begin with the expertise of a UX-driven web design company. Da-Manager is a creative digital agency, born by the desire to create beautiful and immersive digital experiences for brands and businesses of all sizes. We partner with brands to leave a lasting impact from the first second a visitor spends on a website. We carefully design alongside a process – and meet goals together as a team – to deliver the best possible outcome for representing your brand to the public eye. Contact us today.

Credit: BowenMedia.

Why Blog – 5 Strong Motivations

Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back!

Here is a look a 5 different reasons or the motivations behind why many blog!

Help Others 
Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have a genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

Share Experience 
Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain!

Self-Gratification 
Sharing an interest or personal passion with like minded people is both an enjoyable and self-gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

Offer Insight 
Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

Motivate People 
some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self-esteem making them feel better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger, and the need for additional learning resource comes into play, for example FirstGuide provides bloggers and would be bloggers with the right information to get them started and going. It simply takes more time to get people to spend money than it does to get them to read free content of interest to them. In either case a strong motivation is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

Credit: TJ Philpott