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Web Design Problems That Make People Hate Your Website

Is your website failing to support your business? Could your website design be turning visitors away?

Having a website can accomplish a multitude of benefits for your organization, whether that’s to elevate your brand presence, increase awareness for social issues, or raise donations. There are hundreds of thousands of organizations that do meaningful work, which means yours need to stand out to be noticed.

For many organizations the ultimate goal is to gain volunteers or raise donations, but before that can happen, trust needs to be gained. When it comes to your website, design is extremely important in shaping how users see you as a trustworthy brand and source of information. There are a number of easily-solvable blunders that websites engage in every day that can damage that trust. Let’s go through the top seven web design mistakes to avoid as shared by Spencer Kinney in the infographic below.

Here’s a quick summary:

• Site isn’t optimised for mobile
• Poor navigation
• Slow load time
• Overused stock images
• Poor use of headers, sidebars and footers
• Lack of top-quality content
• Not keeping website updated

Check out the infographic for more detail.

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22 SEO Stats That’ll Change Your Search Strategy

Did you know mobile devices account for over half of all organic search engine visits? Is your website and SEO strategy catering for the rise of mobile search?

To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing is nice, but companies who rank on Google are most likely getting the most business.

Using Google Search Console will help you understand how people are currently getting to your site through Google Searches. This can help understand the strengths and weaknesses of your content.

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your buyer persona finding you through organic search.

Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2019. In the infographic below, Go Gulf share the stats you need to know

Here’s a summary of what you’ll learn:

• The percentage of people who only search on a smartphone
• The percentage of searches related to a location
• The percentage of people that contact businesses after searching
• The percentage of mobile searches by industry

Check out the infographic for more detail.

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Traditional Marketing is Dead! Use This Model…

Are you finding traditional marketing tactics don’t work like they used to? Want to know how your marketing should adapt to a changing digital consumer?

Traditional marketing has, for a long time, been the preferred mode of advertising for many businesses. The trend seems to be changing with a lot more entrepreneurs choosing digital marketing due to its cost-effective nature. Unlike traditional marketing, digital marketing offers businesses an opportunity to interact and get feedback from their target audience. Does this mean the gradual death of traditional marketing?

In this infographic you’ll learn how to utilise the Pathfinder model to grow your business.

This breaks potential customers down into these three segments:

• The educatables
• The persuadables
• The convertables

Check out the infographic for more detail.

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15 Design Elements to Include on Your Homepage

Every year, we see new elements and styles in website design begin to emerge.

Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.

However, if you’re in the process of creating a new website for your business or you want to know the key elements you should include on your website homepage,

Red Website Design share the key homepage design elements to include on your website in this infographic.

Here’s what makes the list:

Logo
• Site menu
• Hero shot
• Headline
• Call to action
• Introduction
• Portfolio
• Blog
• Content blocks
• Social Proof
• Features and benefits
• Search function
• Subscription
• Keywords
• Footer

Check out the infographic for more detail.

Design Elements=========================================================

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Email Marketing: 18 Winning Email Design

The email marketing isn’t dead. The number of practices to follow for better email design are growing in an exponential rate.

Email marketing is exactly that source which instantly provides the income and generate leads. The expenses that were spent for email marketing will be paid off greatly. Statistics reveal that by 2020 the number of users who use emails as a communication source will pass the benchmark of 3 billion people worldwide.

A lot of email marketers even believe that emails are better to outreach people than social medias. There is no more simple way to bring your brand recognizable as to send the series of welcome emails. If you own a startup it’s the best decision for you to start the email marketing campaign immediately.

What actually designers do before they start their own email design? Of course, they search for the inspirational samples that may bring many fresh ideas how to make the design in the best way. Competitive analysis and industry analysis take not the last part in the design process.

That’s why it’s crucial to check another email template designs and unsure oneself that you have chosen the right direction.

However, if you’re looking for ways to improve your email marketing campaigns or you want to create better looking emails that convince subscribers to take action,

Campaign Monitor share the anatomy of a successful marketing email in this infographic.

Here are a few of the points they cover:

• Subject line
• Quality images
• Text hierarchy
• Call to action
• File size
• Mobile responsive

Check out the infographic for more detail.

email marketing

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25 Ways to Use Social Proof on Your Ecommerce Website

Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they are uncertain about.

When confronted with some level of uncertainty — “Is this product right for me?” “Is this an online store I can trust?” — shoppers may use social proof to help make buying decisions. In effect, these customers are willing to put their trust in their peers.

So What is Social Proof?

Humans are driven by a lot of different factors. One of the most prominent ones is opinion, and taking one’s peers’ decisions into account, when making a related decision. This is hard-wired in our psychology.

However, in the marketing arena, social proof is all about using the idea of human masses and their views, to create positive connections around your brand. What you’re essentially doing is taking the human urge to connect with other people, and using their views about your brand, to promote what you do. It’s a lot like social media – but beware, social proof is more than just social media!

So, if you are looking for ways to increase the conversion rate of your Ecommerce website or you want to know how to use social proof on your site,

Red Design Website share 25 ways to use social proof on your Ecommerce website in this infographic.

25 ways to Use Social Proof on Your Ecommerce Website… social proof is all about using the idea of human masses and their views, to create…

Here’s a quick summary:

• Real Time Stats
• Customer Testimonials
• Celebrity Endorsements
• Case Studies
• Media Mentions
• Customer Base
• Trust Seals
• Certifications & Badges
• Platform Integrations
• Social Share Count
• Social Media Proof
• Ratings and Reviews
• Test Scores
• “Best Seller”
• “Customers also bought…”
• Customer Recommendations
• Number of Orders
• Ambassadors
• Popular Posts/Products
• Customer Showcase
• Use Social Proof with Photos
• Use Social Proof with Similarity
• Use Social Proof with Stories
• No Proof is Better than Low Proof?
• Use Social Proof with Urgency

Check out the infographic for more detail.

Use Social proof on ecommerce Website

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5 Steps to Understand Your Website Audience

Understanding your Website audience is one of the keys to grow your business. Did you know it costs a business six times as much to acquire a new customer than it does to retain an existing one?

With this in mind, we want to help you reach your target audience effectively, saving you both time and money through well-conducted market research.

You may want to ask, how can I study my audience in order to uncover their hidden needs and motivations in order to better tailor my site to them? Don’t worry – you don’t need to be a mind reader to figure out what your audience is looking for and how you can help them find it. Instead, just follow the steps outlined in this article to ensure your site’s content is a good fit.

On the infographic below, MPP Global share 5 steps to understanding your website audience

Here’s a quick summary:

• Identify your target demographic
• Identify the psychographic
• Develop your brand
• Identify marketing communication platforms
• Grow your success

Check out their infographic for more detail.

Website audience

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Amazing CMS to Use for Your Business Website

CMS is very vital to your business website. Of all technologies used on your website, the most important one you must give primary attention to is the Content Management System (CMS), which is the system used to manage content on your website. It enables your control of the website. A good CMS should easily accommodate the timely updates and management of your entire website without any outside assistance. This CMS will also reduce operating costs. On the other hand, a poorly designed CMS will become a major source of frustration and will drain your time, resources and budget. With no CMS in place, you will have to rely on your web developer for any content changes to your website.

Which Content Management System (CSM) is Right for My Website?

The answer to this question depends on your needs. Prior to embarking on the project, ask your web developer about the CMS they will be using for your website. Then, request a demo. Make sure that it is easy to use and has all the features that you need. There are literally thousands of Content Management Systems available, depending on your website’s purpose, application and platform chosen.

Benefits Of A Custom CMS

There are many Content Management Systems, but no single CMS is right for all websites. In fact, you may get the impression that there isn’t a single system that does everything you need. If your website requires a great deal of custom functionality, a custom-designed CMS may be the answer. With a custom CMS, you have the ability to have your website built to the exact requirements of your business. Custom CMS solutions are typically built to be highly flexible, offer integration with third party applications and may better accommodate advanced website functionality.

Maintaining bigger websites is a mammoth task that would hardly be feasible without the use of a content management system (CMS). However, if you are in the process of purchasing a business website or you’re trying to decide between the different CMS platforms available to you, then,

Brafton share their guide to some of the most well-known out there in this infographic.

Here’s who made their list:

• WordPress
• HubSpot
• Squarespace
• Drupal
• Joomla
• Self-hosted

Check out the infographic for more detail.

CMS for business website

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6 Factors for a High Converting Web Page

We all desire a high converting web page. As Jeremy Abel, the chief strategist at rDialogue, once said:

“A website without conversion rate optimization is like a car with no wheels – it will take you nowhere.”

A High Converting Web Design is the key to the success of any small business. You may have a great marketing team, excellent on and off page search engine optimisation and a beautiful product, but if your web design is poor, it will not lead to conversions and users will leave.

One of the reasons for the success of our small business web design services is our consistent approach to high user conversion. Our aim is to design the kinds of small business websites that users like to visit and that convert well.

If you’re looking for ways to improve your business website or you want to create landing pages that convert more visitors into customers,

Unbounce share the factors that will affect website success in this infographic.

Here’s a quick summary:

• Call to action / links
• Page speed
• Social proof
• Traffic sources
• Mobile optimisation
• Word count

Check out their infographic for more detail.

high converting web design

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Simple Guide For An Effective Online Marketing

What is Online Marketing?

Basically, online marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of online marketing—they help introduce people to your company and convince them to buy.

Those are some of the most common online marketing assets and strategies businesses use to reach people online. However, the internet is rife with opportunities for starting or growing your business and we’ll like you to take advantage of these opportunities.

Whether you’re a brick and mortar or a business that operates completely online, having a sound online marketing strategy is a must to grow and scale in today’s world.

If you’re not leveraging online marketing effectively, you’re missing huge revenue potential. So, there’s no time to waste…

If you’re looking for ways to quickly grow your business or you want to know the online marketing tactics that will set you up for success,

Eliv8 share their essential online marketing techniques in this infographic.

Here’s what makes their list:

• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Lead generation
• Email marketing
• Paid ads
• Analytics

Check out the infographic for more detail.

simple guide

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