Archive

8 Reasons Why People Abandon Your Ecommerce Website

Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.


To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.
Ecommerce website

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30 Must-Have Features Of A Good Business Website.

Are you in the process of creating a new website for your business? Do you want to know the features to make your website design project a success?

Your company’s website is the first exposure many potential customers are going to have to your business. Even if you run your business primarily offline, your digital presence can and should be a powerful marketing tool for your business. Think of your website as a way to introduce yourself to new customers and keep current customers engaged.

Depending on your industry and type of business, plan on customizing your site with appropriate content and tools. For example, a site for a brick-and-mortar clothing boutique may need nothing more than information about the business, some beautiful images of clothing, and a news and events listing. An online clothing seller, on the other hand, needs everything the boutique has as well as an e-commerce engine for online shopping.

Regardless of the type of company you have, there are some basic items every small business website should have.

Your Marketing Lady share their essential website features in this infographic.

Here are my top five from their list:

• A clear call to action
• Customer testimonials
• Photos of you and your team
Mobile responsive
• Good SEO

Check out the infographic for more detail.

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9 Tips to Stop Your WordPress Website From Being Hacked

Security is one of the major concerns when it comes to running a WordPress Website. As a WordPress site owner, it is your responsibility to protect your site from hackers and other security attacks. No doubt, WordPress is a power-packed CMS platform that comes with a ton of themes, plugins and out-of-the-box capabilities, but you can’t change the fact that it is one of the most hacked CMS platforms across the web.

Whether you are a WordPress beginner or an experienced webmaster, make sure that you use the best security practices to prevent your site against hackers. You should strengthen the login page, admin page of your site to restrict hacker from gaining access to your site. You can also install the best security tools and plugins offered by WordPress to get the most of it quickly and efficiently.

Apart from this, WordPress offers you some of the best security tips/tricks that will keep your site safe and secure to a great extent. So, If your business website runs on WordPress and you are worried about your site being hacked and want to take precautions,

On Blast Blog share their tips to keeping WordPress secure in this infographic.

Here’s a quick summary of what you’ll learn:

• How WordPress sites get hacked
• Why WordPress sites get hacked
• Tips to reduce the threat of a hack

Check out the infographic for more detail.

WordPress Website From

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10 Ways of Making Your Website More User-Friendly

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve.

In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge,


shares on the infographic, a list of 10 simple ways you can improve your website to make it more helpful and useful.

Here’s a quick summary:

• Test your current speed first
• Find a reliable hosting company
• Choosing your theme
• Avoid unnecessary plugins
• Enable WordPress caching
• Use a CDN
• Upgrade your PHP version
• Optimise images
• Clean out your database
• Disable pingbacks and trackbacks

Check out the infographic for more detail.

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Marketing Strategies To Attract & Convert Website Visitors

Growth is not an accident. For your business to grow, you must have a marketing strategies… So, we’ll be looking at Marketing Strategies To Attract & Convert Website Visitors.

In a sea of never-ending changes to the digital landscape that we call the internet, there seems to always be a new way to market your business and attract new customers to your website. While newcomers to the field of online marketing seem to chase one strategy after another, the veterans in the field know that there are only a select number of methods that actually work.

The difference between those chasing the newest and hottest strategies and those that truly understand the mechanics of marketing and customer acquisition is that the principles and fundamentals of sales don’t actually change. Whether we’re talking about online or offline mediums, these so-called marketing truths, if you will, always remain the same.

For example, one tried and true principle in business over the ages has been that a customer who receives something for free is always more willing to buy something from you as opposed to someone who has not. This is called the reciprocity principle. Consumers feel obligated to purchase from you after having received something pro bono, so to speak.

As a business person, if you are looking for ways to attract more visitors to your business website, or you want to utilise inbound marketing techniques to grow your small business,

Eliv8 share their 21 steps to inbound marketing success in this infographic.

They break things down into the following sections:

• Attract visitors
• Convert leads
• Close customers
• Delight fans

Check out the infographic for more detail.

marketing strategies

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8 Tips To Improve User Experience.

Is your business website an annoying experience for your visitors? Looking for ways to improve user experience and keep visitors on your site longer?

Red Website Design share 8 tips for success in this infographic.

Here are the key points:

• Choose the right headings
• Add authentic images
• Mix and match text formats
• Use white space to your advantage
• Make it interactive
• Optimise your site for mobile
• Eliminate & customise your 404s
• Speed up your page loads

Check out the infographic for more detail.

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How to Make Sure Your Site is Up-to-Date: The 10 Most Important Factors

Creating and launching a website is a great deal. However, if you think that once you launch a website, you’re done, you’re likely to miss quite a lot. A website requires constant care and regular updates.

Why is updating a website important?

There are several quite important factors why you should consider regular investments to your online presence. These factors are:

  1. Your Rank by Search Engines: I bet you want to see your website on the first page of search results. Search engines “love” websites that are frequently updated as they consider that such websites provide more relevant and up-to-date content to the users. Moreover, over the time some links on your website may become a subject to link rot. If you don’t fix broken links regularly, search engines notice this and rate you lower.
  2. How People Perceive Your Website: If people land on your website and see that the latest blog posts there date two years back, they are likely to think that your business is not active or even ceased to exist. Consequently, they would opt for your competitors that are more active on the web.
  3. Amount of interlinking: If you regularly post new informative and unique content, you’re likely to see people sharing it in social networks and linking to it on their websites. This is great for you in terms of SEO. However, if your great contents were created a couple of years ago, the rate if interlinking falls dramatically.

What are the three main vectors of website updates?

I hope you’re pretty much persuaded that updating your website is important. But how to approach it? Actually, there are three main types of website maintenance that you should regard. Let’s briefly review them, before we go into detail:

  1. Technical maintenance: No website is perfect, and over time your website is likely to encounter such issues as broken links, 404 Errors or missing media content. You need to regularly check for the appearance of such issues and fix them in order for your website not to lose its ranking by search engines.
  2. Updating your website content: For a high-ranking website, a lively, regularly updated blog section is a must. Moreover, you need to update other sections of your website, such contact details, testimonials, home page, etc.
  3. Keeping your website design up-to-date: Your great content won’t win over the hearts of your website guests if it’s presented on an outdated website that looks like a ghost from the past. Design accounts for the initial impression that your guests get on your website, as well as for their desire to keep coming back to it.

10 Tips to Follow to Keep Your Website Regularly Updated

Below, you’ll find 10 most useful tips to keep your website regularly updated. These tips account for all three vectors of website maintenance, so you won’t miss a thing if you follow them. Let’s see what we”ve got here.

1) Eliminate Appearance of Broken Links

Broken links make it impossible to access some pages on your website and result in site guests” disappointment. Websites with broken links are downplayed by search engines so that fewer people stumble upon broken links.

It’s okay that links get broken: some resources may be relocated, some pages may be archived or removed. It’s not okay if you don’t check for broken links and don’t fix them.

To detect and fix broken links you can turn to online tools, such as V3C Link Checker, Dead Link Checker, Online Broken Link Checker and other tools. Moreover, if you run a CMS or e-commerce website, you may use a plugin or extension that checks for broken links.

In some cases, a manual checkup for broken links is still necessary. A page may return HTTP 200 (OK) response (that is not recognized by broken links checker), but still display the content that is not relevant.

To prevent the appearance of broken links on your website, use reliable link building strategies, minimize URL change and page removal, use shorter URLs, and avoid linking to unreliable sources and PDF documents.

  1. If you mind all these factors and regularly check for broken links, you’ll be sure that every single link on your website works properly, no matter how many pages your website has.

2) Regularly Update Your Website Engine and Plugins

Keeping the software on your website up-to-date is a worthy concern. If you run a website with the help of a CMS (Content Management System) or an E-commerce engine, you need to update the engine once the newer version of it is released.

Why update your website engine?

Regular engine updates are necessary from a security standpoint. Not updating your website regularly makes your website vulnerable to hacker attacks, which is definitely not what you desire. Moreover, website engines develop and a newer version may have the functionality you always wished to have.

When updating your website, you should do it with caution. You should always create a full website backup before updating your website so that you can always revert your website to the previous state in case something goes wrong.

Update not only the engine but also website plugins. With newer plugin versions, you’ll have more functionality and features that you need.

3) Have a Frequently Updated Blog

First of all, it must be said that your website does need a blog section. Even if you run an e-commerce website, you need a blog section to make your website more engaging and to improve your position in search engine search results.

Once you have your blog, you need to update it frequently. Add new posts a couple of times every week, or at least just once a week, and both people and search engines will see that your website is alive and thriving.

Don’t know what to post? Find some ideas below:

  • Review some products or services that your target auditory is interested in.
  • Share news and insights into daily life of your business. This is the best way to let people learn about your philosophy and attitude.
  • Create a poll and ask your site guests what the things that they want to learn more about are. Then, address the points that were opted for by the majority of your audience.
  • Interview someone by email or using web technologies, such as Skype, Viber, etc. Share the video and/or the transcript of it and add more value to your blog by this. As a perfect example of a frequently updated popular blog serves MonsterPost, a lively blog by one of the biggest template providers on the market, TemplateMonster. The blog shares value-laden informative articles for web design professionals and newbies.

4) Make Sure Your Contact and Personal Information Is Up-To-Date

Your clients should always be able to reach you out. This is a rule of the thumb. As time passes, some of your contact details may change. Keep in mind that in this case, you need to update information on your website as soon as possible.

This also refers to your operating hours. Is there a holiday coming soon? Don’t forget to notify your clients that you’re having a day off, so they know this and don’t get upset that they can’t reach you out.

Also, mind updating the sections, such as “About Us” and “Team”, once you have something to add or to change there. The story of your business shouldn’t end somewhere back in 2015 if you launched the website back then and created the “About Us” page. A person that no longer works for you, shouldn’t be on your website as people should know whom they deal with.

5) Post New Testimonials

Don’t be lazy to share great things that people say about you. Fresh testimonials are definitely not a thing you should forget about. As soon as you have one or a couple, present them to the public and people will trust you more.

Be Active In Social Networks

All modern businesses rely heavily on the presence in social networks. If your website isn’t tied to your accounts in social networks, such as Facebook, Instagram or Twitter, it’s rather a pretty disappointing neglect that should be accounted for.

Once you connect your website to your social media profiles, you should keep/start regularly sharing some small updates there. Having a corporate party, or just a morning cup of coffee with some interesting person? Share these moments and give your followers an insight into your daily life.

To further promote your accounts on social networks, you may use widgets that display feeds from social networks on your website. It’s a great way to kill two birds with one stone, as with the help of a widget you update contents on your website and in social networks simultaneously.

For example, display Instagram feed widget on your home page. With no extra text, such a widget is a great tool to show your active social life and get more followers on this social network.

7) Watch Out For Outdated Imagery

Imagery is an important component of every website page. Once site guests land on a page, they esteem its design and imagery, and just then decide whether content is worth reading or not.

So, come back to your old posts from time to time and substitute obsolete imagery with the state-of-art one. This year, forget about poised, unnatural stock imagery and go for authentic photography that presents real people in real situations. Such imagery is proven to appeal more to emotions of your site guests and bring you more conversions.

8) Monitor Analytics and Run Usability Testing

When you monitor your website analytics, look for the pages that have the highest bounce rate. What’s wrong there? Think of how you can restructure, redesign or update the content of these pages so that they are as captivating as your other website pages.

As the number of your website contents grows over time, you need to test, whether it’s still convenient for your website guests to navigate and use your website. Running usability testing is recommended once or twice a year. Don’t neglect this practice, as the convenience of your clients should be one of your paramount concerns.

9) Make Sure Your E-Shop Is Up-To-Date

If you’re running an e-shop, you should frequently check whether your product information is up-to-date. Is the number of products available displayed correctly? Are all the product variations presented still available at your shop? Is the price still the same? Be accurate and always provide what you promise, and customers will prefer you over your competitors.

10) Keep In Line With Latest Web Design Trends

If updating your website contents is something pretty much like a daily routine, then updating the design of your website is a rare, but an important undertaking that you also can’t live without. Even the freshest and most exciting contents will lose their appeal if presented on an obsolete, crummy website.

To update your website design you may either higher an upper-end designer and get your website a custom redesign, or use a modern website template to quickly make your website look a couple of years “younger”. Modern website templates are a great tool to revamp your website, as they not only have visually appealing designs but also come with a number of useful plugins. To see a collection of modern website templates, check out these new WordPress themes.

Conclusions

Keeping your website up-to-date is a must if you strive to maximize your income with your website. You should frequently update your website blog, make sure that other content on your website is up-to-date, carry out regular technical checkups and fixes, and modernize your website design at least once in a couple of years. If you manage to successfully keep your website up-to-date, all the world will recognize your website as a thriving and appealing online place, worth spending time and money.