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15 Design Elements to Include on Your Homepage

Every year, we see new elements and styles in website design begin to emerge.

Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.

However, if you’re in the process of creating a new website for your business or you want to know the key elements you should include on your website homepage,

Red Website Design share the key homepage design elements to include on your website in this infographic.

Here’s what makes the list:

Logo
• Site menu
• Hero shot
• Headline
• Call to action
• Introduction
• Portfolio
• Blog
• Content blocks
• Social Proof
• Features and benefits
• Search function
• Subscription
• Keywords
• Footer

Check out the infographic for more detail.

Design Elements=========================================================

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100 Ecommerce SEO Tips to Get You More Sales

If you own an ecommerce website and want to optimize it for SEO, Well! This article is your guide. If your customers can’t find you online, how will you make a sale? Getting visibility on search engines and ranking higher for searches is very crucial for making sales.

SEO for an ecommerce website is not the same as SEO for other types of websites. We’ll help you to reach your potential customers along with improving revenue as well as your brand visibility.

So, if you’re running an online shop, and you’re looking for ways to increase sales, and possibly wondering how to make the best use of SEO?

Red Website Design share 100 Ecommerce SEO tips in this infographic.

The tips are broken down into the following sections:

• Site structure
• Writing and content creation
• Promotion and brand awareness
• Helpful tools

Check out the infographic for more detail.

 

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8 Essential Marketing Items To Create A Memorable Brand Identity

A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

Is your brand reachable? Can customers think of your company as something tangible, personal, and real? If your brand acts and feels open, inviting, and human— just like you—you will be able to have a conversation with your customers the way friends do.

A logo is not a brand. Your work does not end when your logo receives approval. Establishing a brand is akin to the process of writing a design brief or researching key differentiators. Logos are just one more way to create a presence, a language, a connection—something that is universally understood and enjoyed.

So, if you’re looking for ways to market your small business or you want to know the branded items that could help you stand out from your competition,

Start Up Nation shares 8 branded marketing items to add to your arsenal in this infographic.

Here’s what makes the list

• Professional website
Company logo
• Business cards
• Brochures
• Branded apparel
• Company letterhead
• Branded envelopes
• Email signatures

Check out the infographic for more detail.

8 Essential Marketing Items

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Amazing CMS to Use for Your Business Website

CMS is very vital to your business website. Of all technologies used on your website, the most important one you must give primary attention to is the Content Management System (CMS), which is the system used to manage content on your website. It enables your control of the website. A good CMS should easily accommodate the timely updates and management of your entire website without any outside assistance. This CMS will also reduce operating costs. On the other hand, a poorly designed CMS will become a major source of frustration and will drain your time, resources and budget. With no CMS in place, you will have to rely on your web developer for any content changes to your website.

Which Content Management System (CSM) is Right for My Website?

The answer to this question depends on your needs. Prior to embarking on the project, ask your web developer about the CMS they will be using for your website. Then, request a demo. Make sure that it is easy to use and has all the features that you need. There are literally thousands of Content Management Systems available, depending on your website’s purpose, application and platform chosen.

Benefits Of A Custom CMS

There are many Content Management Systems, but no single CMS is right for all websites. In fact, you may get the impression that there isn’t a single system that does everything you need. If your website requires a great deal of custom functionality, a custom-designed CMS may be the answer. With a custom CMS, you have the ability to have your website built to the exact requirements of your business. Custom CMS solutions are typically built to be highly flexible, offer integration with third party applications and may better accommodate advanced website functionality.

Maintaining bigger websites is a mammoth task that would hardly be feasible without the use of a content management system (CMS). However, if you are in the process of purchasing a business website or you’re trying to decide between the different CMS platforms available to you, then,

Brafton share their guide to some of the most well-known out there in this infographic.

Here’s who made their list:

• WordPress
• HubSpot
• Squarespace
• Drupal
• Joomla
• Self-hosted

Check out the infographic for more detail.

CMS for business website

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13 Logo Design Mistakes That Could Affect Your Reputation

You know a good logo when you see one, but it’s also easy to spot a poorly designed logo or one that’s been distorted or improperly used.

The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products are if your logo is poorly designed then you will have a tough time catching the attention of your audience.

Event the best of designers find it challenging when it comes to designing a compelling logo. To save you from some major bumps and bruises in the design process, we have covered in this article 13 logo design mistakes to avoid.

Now, you have found this informative blog, we’re sure you will avoid the mistakes. To give us insights…

DesignMantic share 13 logo design mistakes to avoid.

Here’s a quick summary:

• Not choosing the right fonts
• Not clear enough to read
• Not using right quality icons
• Not being creative
• Not scrutinising trends
• Not paying attention to the format
• Not pre-planning
• Not keeping it simple
• Not making it responsive
• Not infusing business into the design
• Not customising your logo
• Not being careful about shapes
• Not proofreading

Check out the infographic for more detail.

logo design mistakes
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20 Steps to Develop A Strong Brand Identity

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.

Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)

Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

With that in mind, if you’re looking at building a strong brand identity for your business or you want to establish brand guidelines for partners and employees to stick to,

HubSpot share the questions that will help you develop your brand in this infographic.

They break things down into the following sections:

• Vision statement
• Mission statement
• Essence
• Personality
• Value proposition

Check out the infographic for more detail.

strong brand identity

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