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How To Brand Your Instagram Business Page For Marketing Growth

They say aesthetics is everything in business, and if you are looking to brand awareness on social media especially Instagram, you need to look the part across your feed and stories. I mean consistency, from your logo, design aesthetics, content and color palette. Your Instagram business page is a visual representation of your brand and good aesthetic could help a possible lead decide to make a purchase or not. A good example is our Instagram Profile.


With Instagram business profiles, users get access to a ton of advanced features, like about information, contact information, highlights information, Instagram Insights, promoted posts, shopping + checkout, these can be used to positively sell your brand for better exposure and marketing growth.

In this blog post, we are sharing the top ten aesthetics you should look at to brand your Instagram business page.

  • Instagram Image/Video Size and Aspect Ratio
    Aspect ratio refers to the width of a picture in relation to its height. It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height. Size refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers, the first representing width and the second representing height. Instagram images/videos are between 1080px : 608px for landscape, 1080px x 1350px for portrait and 1080px : 1080px for a full square photo or graphic size on feed, 1080px x 1920px for full screen stories videos, 420px x 654px for IGTV cover images and 110px x 110 px for profile images.
  • Instagram Name Optimization
    In order to get discovered on Instagram Search, you must optimize your Instagram name! Name fields on Instagram bios are now searchable, and you can take complete advantage by customizing yours to your business type and what it is about. By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher.
  • Instagram Bio Hashtags
    You can also optimize your bio with keywords and clickable hashtags for your brand and business, this can boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag.
  • Instagram Contact
    Potential leads and customers will most likely want to contact you for inquiry and purchase, give them an array of options to chose from by updating your phone number, email and address in your bio. Another great way to brand your page and possibly improve your aesthetics thereby driving traffic to your offline location is getting verified on Google My Business and Facebook, this can help you easily tag your business on the map with your brand name showing on all posts you make and also allow you to appear in search results for that location and you can also appear in the place tab.
  • Branded Hashtags
    You can get a collection of branded hashtags for your Instagram posts that you use regularly to reach your target audience. This can be a good way for new followers interested in your niche to quickly find you, and you get to be a respected voice and thought leader in that community. You can also collaborate with other brands in your demographic and capitalize on your shared brand values.
  • Story Highlights
    Tell Instagram’s 500 million daily users your awesome story and why they should follow you with your Instagram story highlights, you can have your promotions, team members, behind the scenes videos, products, and services right in there for an unlimited time. A great way to make them pop is to use your brand color scheme and flattering icons to create each highlight.
  • Instagram Profile Bio
    Tell your customers who you are and what you’re about on your profile bio, you can use emojis and special character texts to represent bullet points
  • Instagram Profile Link
    Include the most important part of your profile; your Call-To-Action link in your bio to your website, blog post and drive traffic and followers there with each post you make. Due to Instagram allowing only one link and you probably have a lot, you should create a blank page on your website with your logo, Instagram profile name and several buttons leading to your key pages, this can help you disconnect from using a third-party app, and also allows users memorize your link URL.
  • Instagram Graphics and Photography
    Photos sharing on Instagram continue to do better than videos, and guess what, you do not need a large budget to share good graphics and photos on Instagram. Pexels, Pixabay, and Unsplash are great stock photography destinations with Canva being a relatively easy way to create a beautiful consistent feed, you can add your brand color scheme or palette and filter.
  • Instagram Calendar
    A well planned Instagram calendar can work wonders for your feed grid. This is why you notice certain alternating posts on major business pages, these are well-thought-out strategic posts curations to create a visually striking feed, this may seem like a lot of work but with the new wave social media, it can help a follower decide if they want to follow your page or not.

Brand your Instagram business page

We do hope that when you try out these steps, it can help you keep up with the creative trend, gain new followers and more importantly help you with marketing growth on all your social media account.

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5 Steps To Effective Social Media Measurement

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.

The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information to answering customer questions and engaging with a community. What is your company trying to accomplish?

This article will be of great help if you’re looking for ways to measure the success of your social strategy, or you need to demonstrate a return on investment of your social media marketing campaigns,

Salesforce shares its guide to social media measurement in this infographic.

Here’s a quick summary:

• Align your objectives
• Measure reach and share of conversation
• Measure conversions and sales
• Track and measure your leads
• Measure your cost savings

Check out the infographic for more detail.

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9 Social Media Marketing Best Practices

Are you looking for ways to improve your social media strategy? Want to know the best practices you should follow for social media success?

It’s fully apparent to small businesses that social media is important—more than 70% now utilize it as a marketing channel. However, figuring out exactly what works on social isn’t as clear.

Which networks should you be using? Are both organic and paid tactics worth pursuing? How often should you be engaging? Which types of content should you be posting?

The social media experts at MDG Advertising went through a host of research to see what the latest data says and combined that with learnings from recent work for clients. What emerged are a few key approaches that can help firms engage efficiently and effectively.

In the infographic below, Red Website Design share 9 best practices that can help small businesses of all types succeed on social media:

Here’s a quick summary:

• Learn everything you can about your audience
• Choose which networks to use (and which to ignore)
• Conduct an audit
Keep an eye on the competition
• Listen for mentions of your brand
• Establish your social media voice and tone
• Follow the social media ‘Rule of Thirds’
• Respond to all comments promptly
• Use data to determine when and how often to post

Check out the infographic for more detail.

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A 23 Step Social Media Marketing Checklist For 2019

As a marketing manager, you have a ton of work to do.

Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress.

You have to check in on your campaigns, approve graphics, pull analytics, and the list goes on.

Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps.

Since we’re such believers in checklists, we decided to share SEMrush social media marketing checklist for 2019 in the infographic.

So, if you’re just getting started with a social media plan for your business or you need a checklist to help you implement your social media marketing strategy, then the answers are on the infographic

They break things down as follows:

• Daily
• Weekly
• Monthly
• Quarterly

Check out the infographic for more detail.

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25 Social Media Checklist to Boost Your Efficiency.

You too can be efficient. The difference for me is with making a checklist for my social media activities.

I’m happy to share with you all of the tasks I have on my checklist at Buffer and also the ones that social media managers around the web have on their daily, weekly, monthly checklists. And if I’ve left out a favorite to-do item of yours, I’d be so grateful to hear from you in the comments!

Are you trying to add some structure to your social media marketing strategy? Want an easy-to-follow checklist to guide you towards success?

Sprout Social share their checklist for social media managers in this infographic.

They break things down into the following manageable time-frames:

• Daily
• Weekly
• Monthly
• Quarterly
• Immediately

Check out the infographic for more detail.

checklist

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7 Social Media Mistakes To Avoid.

Social media done the right way has enormous potential to build your brand community, grow your customer base and skyrocket ROI. But all your efforts can be undone if you’re still making social media marketing mistakes.

Here, we tell you about some of the most common social media marketing mistakes to avoid and “how to do social media” in a way that brings the results you need.

It seems like the whole world’s on social media now and for that reason, every company is exploring and using social media as a marketing channel to pitch their products to their audience.

Apart from helping your brand connect with target and existing buyers, social media widens your brand’s reach and adds to its recognition – as long as you avoid the common social media marketing mistakes and stick to best practices.

Is your social media strategy failing to generate desired results? Are you concerned your social media efforts are doing more harm than good to your brand?

Your Marketing Lady share 7 social media mistakes to avoid in this infographic.

Here’s a quick summary:

• Trying to use every social media network
• Failing to identify a target audience
• Posting without a clear strategy
• Posting too much or not enough
• Using social media as a one-way tool
• Ignoring other businesses and accounts
• Skipping analytics and measurements

Check out the infographic for more detail.

social media mistakes to avoid

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Social Media Marketing Mistakes You Must Avoid

Do you want to avoid damaging your company reputation? Want to know the mistakes that could ruin your social media marketing strategy?

Inklyo share their social media fails to avoid in this infographic.

Here’s a quick summary:

  • Bragging
  • Being antisocial
  • Treating social media as a side project
  • Being inconsistent
  • Ignoring your followers
  • Automation gone wrong
  • Not measuring
  • Talking their ears off
  • Being oblivious to current events
  • Forgetting that people buy from people
  • Repeating yourself
  • Winging it
  • Providing useless content
  • Being sloppy
  • Not taking social media seriously

Check out the infographic for more detail.

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Ways To Track And Monitor Your Social Media Efforts

How do you track and monitor the success of your social media efforts? Want to know the key metrics that can tell you if your social media strategy is effective? Contained in the infographic are the ways to track and monitor your social media efforts.

Brafton shares the social media metrics you should keep your eye on in this infographic.

Here’s what makes their list:

Impressions
Reach
Post likes or favourites
Comments
Clicks
Mentions
Reposts or retweets
Page likes and unlikes
New followers
Website visits
Page views
Website session durations
Bounce rate

Check out the infographic for more detail.

Monitor Your Social Media

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Ways To Improve Your Social Media Strategy

Are you looking for ways to improve your social media strategy? Want to avoid posting content that will make people unfollow you?

Red Website shares 8 things to avoid posting on social media in this infographic.

Here’s a quick summary:

Negative posts about customers or clients
Irrelevant viral content
Political or religious posts
Content that isn’t properly proofread or edited
Too much overtly promotional content
Content inconsistent with branding
Misleading posts
Unattributed content

Check out the infographic for more detail.

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