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Social Media Marketing Tips to Grow Your Business

Social media marketing tips to grow your business is essential to facilitate high awareness in the mind of the users for business transactions. What is Social media? It is the interactions among people in which they create and exchange information, ideas in virtual networks and communities. The power of social media is the ability to connect and distribute information to many people at the same time. It is also internet-based and gives users quick electronic communication of content. What is social media marketing? It is a form of internet marketing that makes use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic to acquire and retain prospective customers.

According to Internet World Stats, social media has over 3.96 billion users globally, which confirms that 63% of the population of the world is currently on social media. The most growing web page-based platform is social media. It has a variety of tech-based enabled activities such as blogging, photo sharing, social gaming, social networks, video and picture sharing, business networks, virtual worlds, reviews, and many more. 

For businesses, it is an indispensable tool because it plays a major role in helping businesses to strive for maximum success. One-fifth of every internet user frequently uses social media daily. Many businesses have harnessed the social media platform to acquire fame and relevance for their businesses through its ever-increasing users. 

 

social media

 

The below information shows the need why every business needs social media to reach the highest audience globally; The numbers of users for some of the social media platform as of January 2021 include Facebook – 2.701 billion users, YouTube – 2 Billion users,  Whatsapp – 2 Billion, Messenger – 1.3 Billion users, Wechat – 1.206 Billion users, Instagram – 1.158 Billion users, Linkedin – 0.766 Billion users, Tik Tok – 0.689 Billion users, Twitter- 0.353 Billion users.

From the above social media users summary, we can assert that Kate Denison’s statement which says “ The truth is that your clients, existing and potential are spending a substantial amount of time online” is true. This means Internet users are either surfing, listening, watching, learning, purchasing or working and businesses through their platform can use this knowledge to their benefits.

The usefulness of social media marketing tips includes increasing brand awareness, reaching potential clients, building a brand’s credibility and reliability to foster better relationships with clients, and retaining old and new client’s loyalty to the brand.

There are several social media marketing tips to develop a business and some of these tips are discussed below: 

    1. Retain Same Design of Branding Page: A brand’s social media profile is the first impression of the brand to its potential clients. So when a brand’s virtual is the same across all its platforms, it shows the brand’s orderliness and cohesiveness. This approach gives the brand a unique social media presence needed to gain the trust of its users.
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    3. Build a Good SEO Content for your Profile: A precise and concise SEO content of a brand’s profile provides the perfect description of what the brand entails for clarification and easy understanding for the clients. Hence, never neglect the role of the brand’s profile section of all the accounts. Ensure that the brand’s profile description maintains the same SEO content on all accounts. The SEO used should be linked to any keywords that are relevant to the brand. use hashtags to make the brand more visible on the search volume.
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    5. Display Clients Reviews: Social proof of evidence influences the majority of new client’s decisions. Displaying reviews helps to convince users that you are the best choice in the game. A brand’s reviews give more realistic details which are more believable to the clients than an X-star rate.
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    7. Import the Services of Social Media Listening Tools: One major way of achieving this is by following relevant hashtags. Respond to leads, an inquiry from users in a polite and timely manner proves to your clients that you listen to them. Use social media listening tools such as keyhole and sprout social to listen to conversations to gain a more personal level with clients and keep up with your competitors. Through this method, the brand finds out what the most prominent clients want at the moment and also provides the brand with new ideas to incorporate.
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    9. Join Groups: Joining groups that share similar interests with the brand gives the brand feedback that can accelerate the business’s growth, save time in proffering solutions to possible present and futuristic problems. Also, by joining groups a brand can leverage the connections and conversations shared on the groups.
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    11. Display Work Sample: Let your users know after completing a project that has likeable personalised features as a way of providing a visual display of the brand’s variety of products and services.
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    13. Use Flexible and Creative Content: A brand’s content should show creativity to draw the client’s attention. ln your content, inculcate the use of video, infographics, custom graphics, motion graphics rather than always sending out a simple plain message.
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    15. Tag Related Content: Share knowledge about an interesting article, a helpful resource, or relevant update and tag people or groups in your contact’s list. Showing support for your network through pleasant acknowledging of other good works by tagging such brands can secure your brand a notice from such companies. This can make many people in the contact list of such companies who aren’t aware of your brand visit your account
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    17. Make Use of Social Media Ads: Social Media ads are cheaper than television ads. Ads on social media can achieve the same results that television ads bring. A few years from now, social media ads will take over television ads. The best platform recommended for social media ads is Facebook and Instagram ads.
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    19. Push for Traffic through Blogging: Blogging is one of the major ways to generate more traffic to the brand’s website. By linking posts on social media about an article found on the website, you acquire new leads to your website. Blogging provides the opportunity for a brand to rank in search engines. The more factual content a brand shares in its account, the more domineering and visible present it has. This consistency in content creation will help the brand rank in search engines. These blog posts could be an article, podcasts, and webinars. Implement developing video content that has good SEO so that the brand can have a good rank on YouTube searches. A shorter version of this video should be uploaded to all accounts with an attachment of a link to see the full video.
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    21.  Implement the Fun Contests: Contests can be used as a fun way to give back and engage people to stick with your brand. Some contests may not require detailed information about those participating, other contests require detailed information that the brand can reach out to in the nearest future.

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In conclusion, you can start using any of the above social media marketing tips today on your social media platforms to grow and develop your brand as a reliable and credible brand. At DaManager, we manage social media accounts for brands that require such services from us alongside our other services that we render. Reach us today www.da-manager.com

12 Social Media Management Tools to Grow Your Business

Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand.

Using social media for small business doesn’t have to be scary or expensive. Using these 12 Amazing Social Media Management Tools, businesses of any size can reach new markets, build awareness, and drive sales.

So, if you’re looking for ways to improve your social media marketing strategy or you need some tools to streamline your processes and make yours more effective,

Infographic Design Team share their 12 tools for success in this infographic.

Here’s who makes the list:

• Buffer
• CoSchedule
• Meet Edgar
• Everypost
• Hootsuite
• IFTTT
• Post Planner
• Sprout Social
• Sendible
• Social Pilot
Social Booster
• Social Flow

Check out the infographic for more detail.

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How To Market Successfully On Social Media.

Social Media is very vital for any business who is looking at going beyond his or her immediate environment. There are people who feels, “Our customers know who we are, and they know where to find us.”

Does this sound familiar to you? Don’t get me wrong: it’s great that you have established a steady customer base. But using social media to market your small business will help you get more money from your existing customers in addition to acquiring new ones.

Failure to have an effective social media strategy can be detrimental to your small business. 

While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started.

You’ve got to keep up with the latest social media trends and apply them to your small business.

So, if you’re looking for help in setting up or improving your social media strategy or need help in crafting campaigns that hit the spot with your audience,

tapClicks share their strategy for social media success in this infographic.

Here’s a quick summary:

• Strategy and tactics
• Content creation
• Publishing and promoting
• Reporting

Check out the infographic for more detail.

market on social media

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15 Social Media & Messaging Platforms to Grow Your Business In 2019

Are you looking for ways to grow your business in 2019? Want to know the most popular social media and messaging platforms that can help fuel your growth?

Yes, gone are the days of relying on the door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention.

As the number of social media users is only going up, if you are not using one or more of these platforms to grow your business, then you are missing out on a very good opportunity.

Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms.

These free platforms provide you with the opportunity to share about your brands and convert users and visitors into customers.

Today, Digital Information World share the top 15 platforms you should consider in this infographic.

Here’s who makes the list:

• Facebook
• YouTube
• Messenger
• WhatsApp
• Instagram
• Twitter
• Google Plus
• LinkedIn
• Skype
• Snapchat
• Pinterest
• Line
• Viber
• WeChat
• Tumblr

Check out the infographic for more detail.

social media platforms

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25 Ways to Use Social Proof on Your Ecommerce Website

Building trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they are uncertain about.

When confronted with some level of uncertainty — “Is this product right for me?” “Is this an online store I can trust?” — shoppers may use social proof to help make buying decisions. In effect, these customers are willing to put their trust in their peers.

So What is Social Proof?

Humans are driven by a lot of different factors. One of the most prominent ones is opinion, and taking one’s peers’ decisions into account, when making a related decision. This is hard-wired in our psychology.

However, in the marketing arena, social proof is all about using the idea of human masses and their views, to create positive connections around your brand. What you’re essentially doing is taking the human urge to connect with other people, and using their views about your brand, to promote what you do. It’s a lot like social media – but beware, social proof is more than just social media!

So, if you are looking for ways to increase the conversion rate of your Ecommerce website or you want to know how to use social proof on your site,

Red Design Website share 25 ways to use social proof on your Ecommerce website in this infographic.

25 ways to Use Social Proof on Your Ecommerce Website… social proof is all about using the idea of human masses and their views, to create…

Here’s a quick summary:

• Real Time Stats
• Customer Testimonials
• Celebrity Endorsements
• Case Studies
• Media Mentions
• Customer Base
• Trust Seals
• Certifications & Badges
• Platform Integrations
• Social Share Count
• Social Media Proof
• Ratings and Reviews
• Test Scores
• “Best Seller”
• “Customers also bought…”
• Customer Recommendations
• Number of Orders
• Ambassadors
• Popular Posts/Products
• Customer Showcase
• Use Social Proof with Photos
• Use Social Proof with Similarity
• Use Social Proof with Stories
• No Proof is Better than Low Proof?
• Use Social Proof with Urgency

Check out the infographic for more detail.

Use Social proof on ecommerce Website

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25 Ways To Capture Attention In Social Networks

Every marketer and entrepreneur wants to know the best ways to get attention on social media. Facebook, YouTube, LinkedIn, Instagram and Twitter are full of potential prospects. But how you do stand out is key.

Before social media, if you wanted to reach out to someone for whatever reason, there were only three ways: face-to-face, by phone, or by email. And that meant you had to find them, their phone number, or their email address.

Now you can tweet, link, like, post, or message your way into pretty much anyone’s life. Anyone can do it. And therein lies the rub. Everyone does do it. And the competition for people’s limited time and attention is enormous.

So, you’ve got to differentiate yourself from the pack. Stand out. Get noticed. That’s the only way you’re ever going to get a response. Sure, it’s hard to do. Hard, but not impossible.

If you’re looking for ways to improve your social media strategy, or you want to use social media to capture your target audience’s attention,

SocialMetricsPro share their 25 tips for success in this infographic.

Here are a few that make their list:

• Consistent updates
• Deliver value in your updates
• Socialise
• Be the source of information
• Share success stories

Check out the infographic for more detail.

social ways

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Social Media Marketing Mistakes You Must Avoid

Do you want to avoid damaging your company reputation? Want to know the mistakes that could ruin your social media marketing strategy?

Inklyo share their social media fails to avoid in this infographic.

Here’s a quick summary:

  • Bragging
  • Being antisocial
  • Treating social media as a side project
  • Being inconsistent
  • Ignoring your followers
  • Automation gone wrong
  • Not measuring
  • Talking their ears off
  • Being oblivious to current events
  • Forgetting that people buy from people
  • Repeating yourself
  • Winging it
  • Providing useless content
  • Being sloppy
  • Not taking social media seriously

Check out the infographic for more detail.

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Social Media Plan Of Action For 2019

Are you considering your social media plan of action for 2019? Do you Want to know the tactics that will help you stand out on social media over the next 12 months?

Red Website shares 8 social media tactics you should try in this infographic.

Contained in the infographic below are:

1. Social listening
2. Augmented reality
3. Micro-influencers
4. Streaming video
5. User-generated content
6. Direct messaging
7. Chatbots
8. Ephemeral content

Social Media Plan Of Action For 2019

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Check out the infographic for more detail.

23 Step Checklist For Social Media Management Success

Social media management for your business is an important marketing strategy for growth, but it does involve a lot more than daily posts, it is inclusive of engagement, interaction, monitoring, and research. Need to learn an easy way to manage your social media without forgetting your daily tasks?
SEMrush shares their 23 step checklist for social media management success in this infographic.

In the checklist below, they categorize it into different times for easy management:

Daily
Weekly
Monthly
Quarterly

Check out the infographic for more detail.

23 Step Checklist For Social Media Management Success

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Stats And Reasons To Consider When Choosing A Social Media Platform

Creating an online business presence with social media can be daunting, You need to figure out which social platform is right for your brand, which has your target audience and how much time should you dedicate to each. Need to know the factors, advantages and disadvantages of each social platform to make the right choice?
Branex shares top stats and reasons to consider when choosing a social media platform for your business in this infographic.

Here are the social networks they profile:

Facebook
Twitter
LinkedIn
Instagram
Pinterest

Check out the infographic for more detail.

Stats And Reasons To Consider When Choosing A Social Media Platform

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