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22 SEO Stats That’ll Change Your Search Strategy

Did you know mobile devices account for over half of all organic search engine visits? Is your website and SEO strategy catering for the rise of mobile search?

To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing is nice, but companies who rank on Google are most likely getting the most business.

Using Google Search Console will help you understand how people are currently getting to your site through Google Searches. This can help understand the strengths and weaknesses of your content.

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your buyer persona finding you through organic search.

Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2019. In the infographic below, Go Gulf share the stats you need to know

Here’s a summary of what you’ll learn:

• The percentage of people who only search on a smartphone
• The percentage of searches related to a location
• The percentage of people that contact businesses after searching
• The percentage of mobile searches by industry

Check out the infographic for more detail.

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13 Ways To Lower Your Blog Bounce Rate

Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page.

A higher bounce rate indicates that you were not able to convince the user to stay and act on your call-to-action (i.e buy your product).

A visitor can bounce from your site by clicking on a link to a different website, clicking the back button to leave your website, closing the open window / tab, typing a new URL, or due to a session time out (caused by web hosting errors).

As a business person or blogger, does your blog suffer from a high bounce rate? Are you looking for ways to keep readers on your blog for longer?

Red Website Design share 13 ways to reduce your blog bounce rate in this infographic.

Here’s a quick summary:

• Make a Great First Impression
• Work on Social Proof
• Remove the Dates on Your Blog Posts
• Make Your Site Easy to Use
• Focus on High-Quality Content
• Ask Readers to Connect in Some Way
• Create Portals for Your Site
• Create a “Start Here” Page
• Make External Links Open in a New Tab
• Link Back to Older Content from Your Posts
• Link to Popular Posts in Your Sidebar
• Create a “Sneeze” Page
• Make it Easy to Search Your Site

Check out the infographic for more detail.

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11 SEO Tips for Perfectly Optimised Web Pages.

In looking at the SEO tips for perfectly optimised Web page, it’s important to note that your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone. Ranking is a means to an end, the end being to help searchers. If we put the cart before the horse, we risk falling into the trap of low-value content tactics.

However, if you’re looking for ways to improve your SEO or you want to create web pages Google will love that place well in their rankings,

QuickSprout share their tips for perfectly optimised web pages in this infographic.

Here’s a quick summary:

• Use SEO-friendly URL extensions
• Optimise the page title
• Use visual media
• Link to authority websites
• Include keywords in the first 100 words
• Use related keywords
• Optimise image file names and alt tags
• Improve load speed
• Optimise for social sharing
• Make sure it’s responsive

Check out the infographic for more detail.

11 SEO tips for perfectly optimised Web page

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20 Steps to Develop A Strong Brand Identity

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.

Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)

Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

With that in mind, if you’re looking at building a strong brand identity for your business or you want to establish brand guidelines for partners and employees to stick to,

HubSpot share the questions that will help you develop your brand in this infographic.

They break things down into the following sections:

• Vision statement
• Mission statement
• Essence
• Personality
• Value proposition

Check out the infographic for more detail.

strong brand identity

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99 WordPress Checklist For A More Effective Website

Some might say that it’s easy getting a WordPress website up and running. And truth be told, it is. But when you’re actually creating a new WordPress website from scratch, for a client, well, things tend to get a bit more complicated.

Today, we’re going to give you the Ultimate WordPress checklist. All of the things you need to do to get a website fully up and running and ready for launch.

If you’re just getting started with a WordPress website for your business or you need help creating and managing your business website,

Make a Website Hub share their WordPress website checklist in this infographic.

They break things down as follows:

• Pre development
• WordPress development
• Launch
• WordPress SEO
• WordPress security
• Ongoing maintenance

Check out the infographic for more detail.

WordPress Website

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10 Amazing Reasons To Boost Your Page Speed.

Slow to load site… Have you ever landed on a website that seemed to take forever to load?

Didn’t you want to slam your head against your computer screen in frustration?

Have you ever considered that maybe your site is that site and that your web visitors are thinking the exact same thing?

You don’t want to be that site, the one that’s so slow to load that people abandon it before they can take action.

You want to deliver a user-friendly experience that leaves people feeling great about working with you – and page speed factors into that.

SEO Phoenix share the web design stats you need to know in this infographic.

Here’s a quick summary of what you’ll learn:

• Page speeds people expect
• The number of seconds people will wait before leaving
• The percentage of people who wont return to a slow website

Check out the infographic for more detail.

slow to load

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19 Tips to Fix Your Failing Website & Grow Your Small Business.

Is your website failing to bring in new customers for your business? Do you want to fix your website so that your business starts to grow?

Courtright Design share 19 expert tips to improve your website in this infographic.

Here’s a quick summary:

• Solve problems
• Focus on results, not features
• Focus on your customers, not yourself
• Build your brand
• Get to know your customers before they need you
• Help people to know, like, and trust you
• Give them a reason to come back
• Attract the right crowd
•Get conversation-friendly
• Improve the user experience
• Provide real value, right now
• Know your audience
• Make it usable, then beautiful
• Connect your words
• Get your message across – fast
• Track the right metrics
• Appeal to customers who are informed, afflicted, and oblivious – or all the above
• Just focus
• Get mobile

Check out the infographic for more details.

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8 Tips To Improve User Experience.

Is your business website an annoying experience for your visitors? Looking for ways to improve user experience and keep visitors on your site longer?

Red Website Design share 8 tips for success in this infographic.

Here are the key points:

• Choose the right headings
• Add authentic images
• Mix and match text formats
• Use white space to your advantage
• Make it interactive
• Optimise your site for mobile
• Eliminate & customise your 404s
• Speed up your page loads

Check out the infographic for more detail.

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8 Common Landing Page Crimes Killing Your SEO & PPC Campaigns.

Does your business website struggle to convert visitors into leads or customers? Want to optimize your landing pages to improve your SEO and PPC conversion rate?

It can be demoralizing when you spend a great deal of time and money improving your search engine optimization and pay per click strategy only for visitors to leave without converting. Take the time to optimize and test your landing pages to maximize your potential.

Red Website Design share 8 landing page crimes to avoid in the infographic below.

Here’s what makes their list:

Multiple Calls To Action
Poorly Written Copy
Bad Typography
Using Low-Quality Images/Not Using Images At all
Lengthy Lead Captured Form.
Cluttered or Complex Page Landing.
Slow Page Landing Speed.
Not Optimised for Mobile Devices

Check out the infographic for more detail.

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