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Should My Business Invest in SEO or PPC?

Search engine optimization (also shortened to SEO) happens when a website is optimized so that it can achieve higher rankings within organic search results. The most used search engine, Google, boasts more than 200 factors in their algorithm that determine where a website will be ranked within the search results. Because it allows you to show up in organic search results, it is free. One the website has earned a high ranking in the search engine results page (SERP), the results will live there for a while and you will see sustained traffic from this. Also, organic results generally have a higher click-through rate than that of a paid ad. On the other hand, SEO is a long term project that takes time to build authority and subsequently be indexed for search terms. While technically it is free, to fully optimize a website is a huge investment of not only time but resources as well.

SEO is more than just optimizing a website and its content to rank higher in organic search results via targeted keywords on the most popular search engines. It is also about being regarded as the authority on a given topic, providing a solution that is being sought. The top search engines like Yahoo, Google, and Bing will look at how individuals interact with a website, and if the visitors come back, and if other websites are linking about to your website, this makes it appear that you are the leading authority.

Pay-per-click (shortened to PPC) is a model for advertising in which you will pay for each click that your ad gets. Advertising through search engines is the most common version of pay-per-click. It happens when you bid for your ad to show when an individual searches a keyword that is relevant to the business that you are offering. This kind of advertising can also be used on social media platforms like Facebook, where the ads are served to an individual based on their demographics, interests, or other specifications that the brand has chosen. The great thing about PPC campaigns is that once it has been launched, the boost in traffic is usually immediate.

There are many advertising platforms available for PPC, and you are able to choose an offering that targets the options that will aid you in reaching your target audience. PPC traffic generally has a higher conversion rate than that of organic traffic. One of the downfalls of PPC campaigns is that you have to pay for your advertisements to appear. Also, the boost may be immediate but it is vital that time is invested in order to learn how to develop and optimize campaign ads. This is vital in getting the most out of a PPC campaign. Lastly, while good results for a short campaign are achievable, you should know that when you turn the campaign off the traffic associated with it will also go away.

Essentially PPC is paying for space used for advertising using targeted keywords on a search results page. Do not think that this is a “set it and forget it” type of situation—there is still search engine optimization that is done when creating a PPC advertising campaign.

Now, let’s get back to our question. Should My Business Invest in SEO or PPC? To help us with the answers,

SpyFu shares its guide to SEO and PPC in this infographic.

The cover the following points:

• End goal
• Cost
• Time
• Results
• Strategy
• ROI

Check out the infographic for more detail.

invest in seo or ppc

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5 Amazing Benefits of SEO On Your Website.

In today’s search engine-oriented market, SEO is the most effective way to drive traffic to your website without paying for advertisements. For small businesses with limited budgets, this can be a huge advantage when facing more established competition. SEO (search engine optimization) is a way of structuring your website to build traffic through organic search. As opposed to paid traffic, which comes from advertisements, organic search traffic comes from high rankings in search engines and creating quality content that captures your audience. In a world where 32 percent of people click the first Google search result, SEO is a crucial part of any business.

If, you’re considering investing into an SEO campaign for your business, but want to know the key benefits before parting with your cash,

Digital Marketing Philippines share the key benefits of SEO in this infographic.

Here’s a quick summary:

• Build your business credibility
• Generate more revenue
• Improve customer retention
• Gain in-depth insights into your customers intent
• Achieve significant cost savings

Check out the infographic for more detail.

benefits of SEO

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10 Reasons People Hate Your Website That You Must Address Immediately.

How effective is your business website at generating leads and enquiries? Are you turning website visitors away through poor design and content?

Red Website Design shares 10 reasons people will hate your website in this infographic.

Here’s a quick summary:

• It takes forever to load
• It isn’t optimised for mobile
• It offers poor navigation
• It contains content that auto plays
• It contains keyword-stuffed copy
• Typos and poor grammar
• Rubbish fonts
• Too many Google Ads
• Lack of contact info
• It doesn’t have a blog

Check out the infographic for more detail.

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4 Content Marketing Techniques You Should be Using.

As you’ve probably heard many times now, content marketing is the new SEO. Building links for SEO purposes is now frowned upon by Google, instead they want you to earn them by creating content people will naturally want to link to and share.

But what content should you be creating? The infographic below from WebNet Hosting gives you 4 of the most popular methods and guidelines on how to utilise them.

Check out the infographic for more detail.

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8 Tips To Improve User Experience.

Is your business website an annoying experience for your visitors? Looking for ways to improve user experience and keep visitors on your site longer?

Red Website Design share 8 tips for success in this infographic.

Here are the key points:

• Choose the right headings
• Add authentic images
• Mix and match text formats
• Use white space to your advantage
• Make it interactive
• Optimise your site for mobile
• Eliminate & customise your 404s
• Speed up your page loads

Check out the infographic for more detail.

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What Is A 404 Error? The Ultimate Guide To Finding & Fixing 404 Error Pages.

Are you trying to remove 404 error pages on your business website? Want to understand why 404 error messages appear and what you can do to fix them?

Spiralytics share their guide to finding and fixing 404 errors in this infographic.

Here’s a quick summary of what they cover:

• What is a 404 error code?
• Reasons why a page could be broken
• What happens when your site has a lot of 404 error pages
• Possible solutions
• Tools to find and fix 404 errors

Check out the infographic for more detail.

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8 Step Social Media Marketing Strategy To Make You Look Awesome Online.

Are you looking for ways to improve your social media efforts? Fed up with your social media accounts looking boring compared to your competitors?

Plexxie share their 8 step social media strategy for success in this infographic.

Here’s what makes their list:

• Set S.M.A.R.T goals
• Learn your audience
• Research the competition
• Conduct a social media audit
• Set up accounts and improve existing profiles
• Find inspiration
• Create a social media content calendar
• Test, evaluate, adjust

Check out the infographic for more detail.

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HOW TO OPTIMISE YOUR WEBSITE FOR VOICE SEARCH.

Are you looking for ways to generate more traffic from Google? Want to know how to optimise your website for the growing trend of voice search?

Headway Capital share their tips for success in this infographic.

They break things down into the following sections:

Speed up your site
Secure your site
Create a frequently asked questions page
Optimise for snippets
Markup your data
Claim your business listing

Check out the infographic for more detail.

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Anatomy of the Perfect Landing Page

1. Respect the fold.

First, a quick lesson. Above the fold is the portion of a web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called “below the fold.” So, what does the fold have to do with conversion rate?

The idea is simple – visitors should never have to scroll to locate key information on a landing page. Every second a visitor spends searching for important information is another crucial second closer to them bouncing from your website to track down a competitor.

It’s vital to place the two most influential elements of a landing page – the core benefits and testimonials – above the scroll line.

Some people think placing information above the fold is expecting too much of someone who just arrived at a website. When time is of the essence, a quick and easy way to earn their trust is to create a mini experience above the fold.

  • Start with a powerful and descriptive headline.
  • Highlight a complimentary supporting sub-header – the extra information that would otherwise cramp the main headline.
  • Introduce a brief statement of the core benefits.
  • Create a sense of urgency. Communicate a limited time offer to entice a click.
  • Close with a call-to-action. Reinforce the deal with a message closely tied to the headline.

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It’s important to promote the same mini experience across all devices and screen sizes. Show your respect for the fold with a responsive design and test the experience from desktops and laptops to smartphones and tablets.

2. Simple is the new smart.

In an online world dominated by notoriously short attention spans, less really is more. For landing page optimization – minimalist design should always be top of mind.

Minimalism is design in its most basic form, stripped of all superfluous elements to bring the most important content to the forefront and minimise distractions for the user.

Every design element is another potential distraction from the main focus of your landing page – the call to action. A beautiful minimal design with less clutter and fewer options leaves visitors with no choice but to click a button, fill a form or complete a purchase.

Minimalism is a focus on purpose and functionality over design – and simple is the new smart. High-converting landing pages require nothing more than plenty of whitespace, 2 to 3 complimentary colours, and a bold and brightly coloured CTA button.

3. Make them an offer they can’t refuse.

Do you know why telemarketers and salespeople mention price at the end of the pitch? It’s because with all the benefits on the table, people will buy at any price. The common technique may close the deal half the time in the sales industry – but never on the Internet.

Online shoppers want all the cards on the table – all at the same time – for a complete picture of the purchase. Respecting the fold comes into play once again.

It’s smart to display the price boldly in the top half part of the web page. For an even more effective landing page, display both the original and sales price on the same page. There’s nothing like a discount to make people hurry up and make a purchase.

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4. Evoke the emotions.

It’s basic human psychology – people associate smiles with positivity and honesty. Smiling faces on landing pages increase trust, boost confidence and increase the desire to reach the same happy state.

Studies show smiling faces boost conversion rates higher than any other type of photo – from generic stock photos to photos of company vehicles.

Create the right emotion – a mix between happy and confident but not ecstatic – and consumers will warm up to your brand.

5. Trust is built with consistency.

Consistency is the most important part of building a brand. Your landing page should reflect your brand with a consistent design to avoid confusion.

People want recognisable elements from a re-marketing ad to a landing page. Consistency builds confidence and makes customers feel safe. It reinforces the customer reached the right place – their expected destination.

Use the same typeface, colours and navigation throughout your landing pages. Consistency in messaging is just as important. Always make it easy for visitors to know who you are, what you do, and why they should do business with you. It’s the crucial first step to earning invaluable trust.

Need help building the perfect landing page to boost conversions?  Da-Manager is a creative digital agency born with the desire to help you get the most from your online presence. Contact us today.

Credit:Bowen  Media.

A Web Design Company’s Guide to First Impressions

Humans are naturally visual creatures. 90% of information transmitted to our brains is visual – and 65 percent of us are visual learners. The human brain can process images about 60,000 times faster than words. We’re hard-wired to experience not just the world but also the web – visually. The common thread is obvious – design makes all the difference.

As a web design company, our goal is to educate clients on the impact of great design. Most are surprised to learn that even the smallest of companies can gain instant differentiation, credibility and professionalism – all from a visually stimulating website. First impressions matter – in real life and on the web. We’re here to make a believer out of you, too.

First Impressions and Brand Identity

Your brand identity is in good hands with a web design company. The design shows your brand’s personality, helps prospects connect with your brand, and helps develop brand loyalty. Like making a good first impression, strong brand identity stands out in a positive and dynamic way. How important is that initial moment of contact to your brand identity? Consider the facts:

The average website user spends a length of about 10 seconds deciding whether to stick around or search someplace else. The decision is made entirely on visual first impressions.

Your brand is the face of your company. It sets you apart from the competition – and helps customers visually and emotionally connect with your business. For a brand identity as unique and personalized as you are, nothing is more important than choosing the right web design company.

A Lesson from Social Media

There’s a reason brands share more visual content on social media than any other type of content. Brands on Facebook get a 65% increase in engagement with visual content. It’s the perfect example of our preference for visuals over text – and the need for a web design company. Unique, engaging visual content does wonders for brands on the social web – and it can do the same for your website.

Engagement is the heart of the relationship between consumers and brands. Design makes the relationship stronger or weaker. The difference between a strong and weak first impression can easily mean the difference between engaging potential customers and losing their attention to a competitor with a stronger visual footprint. A web design company can give you the edge.

Quality Design and Credibility

You could have the greatest content in the world. Regardless, poorly designed, non-visually stimulating websites lose credibility to bounce rates. Don’t believe us? Consider the research:

According to Stanford Persuasive Technology Lab, 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.

Websites with pleasant visual design make users more relaxed. Users find visually pleasant websites more credible and easier to use. A positive first impression – based on the design rather than the content – determines the value of the website in the user’s eyes. Could your website benefit from more credibility? Perhaps it’s time to partner with a web design company.

First Impression to Lasting Impression

Visual content designed beautifully is memorable. The popularity of infographics is the perfect example. Graphs and charts make data more digestible – but visually stimulating infographics present the data in a more engaging way. It’s the reason infographic search volume increased by over 800% in just two years.

Quality design is the backbone of memorable infographics. Visually stimulating design ensures customers hear and remember your message and brand. The power of the infographic proves incredible design makes your first impression a lasting one.

Partner with a Web Design Company

There’s no denying the power of strong first impressions in web design. Quality design could be the one thing your business brand needs to engage more prospects and customers and leave a lasting impression. its time to make an incredible design work for your brand. Partner with us today @ Da-Manager Ltd – and design something greater.

Credit:Bowen Media.