Archive

How Google & Facebook Decide Which Ads To Show

Are you considering investing in pay per click ads? Want to understand how Google & Facebook decide which ads to show on their platforms?

Ice Cube Marketing share their guide to Facebook and Google Ads in this infographic.

Here are the Facebook Ads factors to consider:

1. Bid
2. Relevance/quality of the ad
3. Estimated action rate

And here are the Google Ads factors to consider:

1. Bid (CPC)
2. Quality score
3. Optional: Conversions tracking

Check out the infographic for more detail.

Google & Facebook Ads

=========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

=========================================================

Guide: 10 Benefits Of A Combined SEO And PPC Strategy

There’s a whole lot of tremendous benefits to be gained by embarking on a comprehensive Search Engine Optimization (SEO) campaign and generate leads from organic traffic to your website, or invest in paid advertising through Pay-Per-Click (PPC) ads and generate even more targeted leads. However, you may reach far greater heights when both are combined in an integrated digital marketing approach. Need to learn the tips and tricks?
CJG Digital Marketing shares 10 amazing benefits of a combined SEO and PPC strategy in this infographic.

Here’s a quick summary:

Dominate the paid and organic search results
Improve click-through rates
Increase conversion rates
Establish the best keywords
Increased brand exposure
Protect your online reputation
Optimise your spending
Improves each tool independently
Provides more in-depth market analysis
Boost Ecommerce sales

Check out the infographic for more detail.

Guide: 10 Benefits Of A Combined SEO And PPC Strategy

=========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

=========================================================

4 Key reasons to avoid display networks for Google Ads on mobile

Pay per click advertising is a key digital marketing strategy that has grown
to become very popular amongst internet advertisers.
Thanks to this Google Ads platform, advertisers can now reach millions of users from different backgrounds and countries. Google display network seems like a haven for lower cost per clicks
and a wider audience reach, but is everything as it seems? Well, we’re here to find out. Wordstream shares a wonderful infographic on the 4 Key reasons to avoid display networks for Google Ads on mobile.

Here is a summary:

Average Click-Through Rate
Average Conversion Rate
Average Cost Per Click
Average Cost Per Action

Check the infographic for more.

4 Key reasons to avoid display networks for Google Ads on mobile

=========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

=========================================================

200+ Google Ads Terms And Definitions You Need For Success

As a digital marketing manager working on Google AdWords, you’ll need to understand the various terms and definitions for ads campaign management.
Red Website Design shares 200+ Google Ads terms and definitions you need for success in this infographic.

Here are a few you need to learn quickly:

A/B Testing
Ad Rank
Average CPC
Bounce Rate
Call to Action

Check out the infographic for more detail.

200+ Google Ads Terms And Definitions You Need For Success

=========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

=========================================================

A Visual Guide To A Successful PPC Campaign

Pay Per Click ads are an effective way to get your business in front of a whole array of new customers. This paid search might be a bit expensive as compared to organic search but it has a higher conversion rate and a higher return on investment. Need to understand this creative new marketing channel?
Branex shares their top PPC campaign tips in this infographic.

Here’s a quick summary:

Set goals
Have a budget
Keyword research
Bid on the right keywords
Create irresistible headlines
Write persuasive ad copy
Create landing pages
Regularly optimise your campaign
Hire a team
Track results

Check out their infographic for more detail.

A Visual Guide To A Successful PPC Campaign

=========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

=========================================================

The Complete 12 Step Guide to Google Adwords

Ranking your website on the first page of search engines is a major touchdown for any digital marketer, Google Ads is the major consideration for paid SEO growth. Need help setting up this pay per click service?
Premium IT Solutions shares their 12 step guide to Google Adwords in this infographic.

Here is a summary of what they share:

Know your numbers
Have highly related keywords to ads and landing page
Improve your click-through rate
Have geotagging enabled
Ads hierarchy
Negative words
Specific keywords
Words review
Conversion tracking
Remarketing
Google extensions
Reason for your ads

Check out the infographic for more details.

The Complete 12 Step Guide to Google Adwords

=========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

=========================================================

2018/2019 PPC Trends and Statistics You Need For Success

PPC (pay-per-click) is an overall marketing term which covers all paid digital marketing campaigns where advertisers pay publishers and platforms to direct traffic back to their site.
Are you getting enough traffic from your marketing platforms? Need to know how to maximise your ad budget this year?
Grazitti shares the PPC trends and statistics you need to know in this infographic.

Here are the predictions for this year:

Increase in budget
The rise of Artificial intelligence
The rise of Programmatic Advertising

Check out the infographic for more detail.

2018/2019 PPC Trends and Statistics You Need For Success

=========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

=========================================================

9 Steps Beginners Guide To Google Adwords

Google’s pay per click Adwords is a self-serving advertising platform, it is designed for business owners to aid them in running ad campaigns themselves. Need to learn how to structure your google AdWords campaign and keywords research?
Doyle Digital share their beginners guide to Google Adwords in this infographic.

Here are some of the topics covered:

Basic terminology
Ad match types
Search terms
Keywords research
Ads
Campaigns
Ad groups
Quality scores

Check out the infographic for more steps towards running your Google Adwords campaigns.

=========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

=========================================================

How to Launch a Successful Pay Per Click Campaign in 10 Steps

Are you considering a Pay Per Click Campaign as your next marketing strategy? Then, you definitely need this 10 step guide to implementing a successful Pay Per Click digital marketing.
Branex shares their pay per click tips in this infographic.

Here’s a quick summary:

Set goals
Have a budget
Keyword research
Bid on the right keywords
Create irresistible headlines
Write persuasive ad copy
Create landing pages
Regularly optimise your campaign
Hire a team
Track results

Check out their infographic for more detail.

     =========================================================

Thanks for reading this post! Don’t just read and leave,

please like, follow me, and share with others too!!…

    =========================================================