Archive

Why Blog – 5 Strong Motivations

Many people ask themselves, why blog, what’s the sense? This reaction is based primarily upon the time and commitment it takes to maintain a blogging platform. Nowadays many make money blogging and therein is found their motivation. Others however take a more ‘personal’ approach and they base their blog content upon merely helping or serving people! In either case a strong motivation must be found to maintain the constant flow of blog content needed to both attract readers and keep them coming back!

Here is a look a 5 different reasons or the motivations behind why many blog!

Help Others 
Creating blog content that targets solving common problems associated with a particular niche reflect noble intentions. These type of platforms normally do well in attracting a large and loyal following and can also be quite effective if you intend to make money blogging. You must have a genuine interest in what you write about however since earning an income will take time and your interest will serve to keep you plugging away!

Share Experience 
Sharing you own experiences serves multiple functions insofar as people can learn and/or be entertained by what you share. If you happen to have a good amount of experience to share than this type of blogging platform could be relatively easy for you to maintain!

Self-Gratification 
Sharing an interest or personal passion with like minded people is both an enjoyable and self-gratifying experience! Much like having a lot of experience to share, if you are passionate about what you base your blog content on, this type of platform will likely be easy and even a joy to maintain. Visitor will also be quite appreciative of the quality of your posts making them even more loyal!

Offer Insight 
Insights and/or opinions are an intriguing way to engage readers since if ‘shared’ correctly, it will be thought provoking. Nothing gets people more involved then stirring their interest by offering them a perspective they have not considered before. Helping them to ‘stretch’ their thinking is an invigorating and often enjoyable experience, especially when it focuses on subject matter that holds their interest!

Motivate People 
some people are simply ‘naturals’ at finding the best in others and making others realize their own potential, are you one of them? Having a blogging platform that ‘picks people up’ and gets them motivated is one of the most popular type of sites. In most cases folks will find not only motivation but will also experience a renewed sense of self-esteem making them feel better about themselves. In turn the motivator also experiences an uplifting feeling due to their ability to make those around them feel more confident and capable.

In most cases the people who may ask, why blog, what’s the purpose likely do not possess the commitment to maintain a blogging platform. This is not a negative but rather a point that it does in fact take time and a strong motivation to consistently create blog content people find interesting. For those who aspire to make money blogging this commitment must be even stronger, and the need for additional learning resource comes into play, for example FirstGuide provides bloggers and would be bloggers with the right information to get them started and going. It simply takes more time to get people to spend money than it does to get them to read free content of interest to them. In either case a strong motivation is needed to maintain a consistent effort to create blog content. Discussed above are 5 of the most common and powerful motivations many bloggers use to help them maintain their site! Do any stir a strong enough motivation within you?

Credit: TJ Philpott

How To Create An Email Newsletter

A great way to build an email list is to publish an email newsletter and you can then sell products to your subscribers. Here are a few tips on how to create an email newsletter.

1. Maintain focus. A narrowly focused newsletter performs better than a broad themed one.

This is because it is easier to get people to subscribe to it. Also it is an excellent way to sell targeted niche products. As an example, publishing an email newsletter on putting it is likely to do better than a newsletter on golf in general.

2. Make use of a good auto-responder. It is very important that your email newsletter gets through spam filters and into a person’s email inbox.

This is why you need to use a quality auto-responder. Get Response and Aweber are two of the best.

3. Always be consistent. This does not mean that you have to publish every day or even every week if you don’t want to.

What is important is that you set a schedule and stick to it. If you decide on a monthly newsletter then consistently get your newsletter out every month on the same date so people get used to seeing it.

4. Include useful information. Bear in mind that email newsletters are not sales letters. You can send out solo email ads for that purpose.

When people receive useful information they will be glad they subscribe to your newsletter. Also the more unique information you can include in your newsletter the more subscribers you will get and keep.

5. Use your newsletter to sell advertising. Selling top sponsor adverts, bottom sponsor adverts, classified adverts and email solo adverts is a way you can make money. Just don’t over advertise in your newsletter to the point that people can’t find the quality information you provide.

6. Use it for Branding. Ensure that you get the header at the top of your newsletter. Also if you are going to include colors into your newsletter make it match the theme of your blog or website.

You will be doing a good job of branding your Internet business when people get used to seeing the same things over and over from you.

7. Publish several email newsletters. Many Internet marketers branch into multiple niches but neglect the things that were successful with when they first started.

By publishing a newsletter for every niche that you are involved in is a great way to make more money in that targeted niche. If you work at adding subscribers to every newsletter you have, you will be amazed at how much more income you can generate.

The above are a few tips on how to create an email newsletter. You will discover that an email newsletter that is published on a consistent basis, to people who choose to receive it, becomes a very valuable business asset.

Credit: Cynthia Minnaar