Archive

To help you determine which marketing channels you should distribute your content through, a leading firm has put together a list of the marketing channels to focus on in 2019. Read on to learn about the marketing channels that can amplify your reach, resonance, and revenue.

Most importantly, if you’re looking for ways to grow your small business or you want to know the marketing techniques you should include in your strategy,

Digital Marketing Philippines share the marketing tactics with the best return on investment (ROI) in this infographic.

Here’s what makes their list:

• Email marketing
• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Social advertising
• Paid search

Check out the infographic for more detail.

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Simple Guide For An Effective Online Marketing

What is Online Marketing?

Basically, online marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of online marketing—they help introduce people to your company and convince them to buy.

Those are some of the most common online marketing assets and strategies businesses use to reach people online. However, the internet is rife with opportunities for starting or growing your business and we’ll like you to take advantage of these opportunities.

Whether you’re a brick and mortar or a business that operates completely online, having a sound online marketing strategy is a must to grow and scale in today’s world.

If you’re not leveraging online marketing effectively, you’re missing huge revenue potential. So, there’s no time to waste…

If you’re looking for ways to quickly grow your business or you want to know the online marketing tactics that will set you up for success,

Eliv8 share their essential online marketing techniques in this infographic.

Here’s what makes their list:

• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Lead generation
• Email marketing
• Paid ads
• Analytics

Check out the infographic for more detail.

simple guide

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The 14 Most Important Web Design Features Your Business Needs in 2019.

Are you looking for ways to improve your business website? Want to know the web design features that will help you stand out from your competition?

Design Advisor share their essential website features and trends in this infographic.

Here’s a quick summary:

• Easy navigation
• Engaging content
• Good search functionality
• Responsive design
• User experience
• Website speed
• Eye-catching layout
• Bullet point lists
• Website optimisation
• Contact information
• SEO
• Call to action
• 51-100 pages
• Adaptive design

Check out the infographic for more detail.

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4 Essential Tasks To Complete Before Spending A Penny On Marketing.

Are you in the process of starting a new business? Are you about to embark on a new marketing campaign for your startup?

Living to Roam share their pre-marketing checklist in this infographic.

Here’s a quick summary:

• Conduct a SWOT analysis
• Create brand personas
• Outline your vision and purpose
• Know your competitors

Check out the infographic for more detail.

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8 Step Social Media Marketing Strategy To Make You Look Awesome Online.

Are you looking for ways to improve your social media efforts? Fed up with your social media accounts looking boring compared to your competitors?

Plexxie share their 8 step social media strategy for success in this infographic.

Here’s what makes their list:

• Set S.M.A.R.T goals
• Learn your audience
• Research the competition
• Conduct a social media audit
• Set up accounts and improve existing profiles
• Find inspiration
• Create a social media content calendar
• Test, evaluate, adjust

Check out the infographic for more detail.

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HOW TO OPTIMISE YOUR WEBSITE FOR VOICE SEARCH.

Are you looking for ways to generate more traffic from Google? Want to know how to optimise your website for the growing trend of voice search?

Headway Capital share their tips for success in this infographic.

They break things down into the following sections:

Speed up your site
Secure your site
Create a frequently asked questions page
Optimise for snippets
Markup your data
Claim your business listing

Check out the infographic for more detail.

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Anatomy of the Perfect Landing Page

1. Respect the fold.

First, a quick lesson. Above the fold is the portion of a web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called “below the fold.” So, what does the fold have to do with conversion rate?

The idea is simple – visitors should never have to scroll to locate key information on a landing page. Every second a visitor spends searching for important information is another crucial second closer to them bouncing from your website to track down a competitor.

It’s vital to place the two most influential elements of a landing page – the core benefits and testimonials – above the scroll line.

Some people think placing information above the fold is expecting too much of someone who just arrived at a website. When time is of the essence, a quick and easy way to earn their trust is to create a mini experience above the fold.

  • Start with a powerful and descriptive headline.
  • Highlight a complimentary supporting sub-header – the extra information that would otherwise cramp the main headline.
  • Introduce a brief statement of the core benefits.
  • Create a sense of urgency. Communicate a limited time offer to entice a click.
  • Close with a call-to-action. Reinforce the deal with a message closely tied to the headline.

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It’s important to promote the same mini experience across all devices and screen sizes. Show your respect for the fold with a responsive design and test the experience from desktops and laptops to smartphones and tablets.

2. Simple is the new smart.

In an online world dominated by notoriously short attention spans, less really is more. For landing page optimization – minimalist design should always be top of mind.

Minimalism is design in its most basic form, stripped of all superfluous elements to bring the most important content to the forefront and minimise distractions for the user.

Every design element is another potential distraction from the main focus of your landing page – the call to action. A beautiful minimal design with less clutter and fewer options leaves visitors with no choice but to click a button, fill a form or complete a purchase.

Minimalism is a focus on purpose and functionality over design – and simple is the new smart. High-converting landing pages require nothing more than plenty of whitespace, 2 to 3 complimentary colours, and a bold and brightly coloured CTA button.

3. Make them an offer they can’t refuse.

Do you know why telemarketers and salespeople mention price at the end of the pitch? It’s because with all the benefits on the table, people will buy at any price. The common technique may close the deal half the time in the sales industry – but never on the Internet.

Online shoppers want all the cards on the table – all at the same time – for a complete picture of the purchase. Respecting the fold comes into play once again.

It’s smart to display the price boldly in the top half part of the web page. For an even more effective landing page, display both the original and sales price on the same page. There’s nothing like a discount to make people hurry up and make a purchase.

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4. Evoke the emotions.

It’s basic human psychology – people associate smiles with positivity and honesty. Smiling faces on landing pages increase trust, boost confidence and increase the desire to reach the same happy state.

Studies show smiling faces boost conversion rates higher than any other type of photo – from generic stock photos to photos of company vehicles.

Create the right emotion – a mix between happy and confident but not ecstatic – and consumers will warm up to your brand.

5. Trust is built with consistency.

Consistency is the most important part of building a brand. Your landing page should reflect your brand with a consistent design to avoid confusion.

People want recognisable elements from a re-marketing ad to a landing page. Consistency builds confidence and makes customers feel safe. It reinforces the customer reached the right place – their expected destination.

Use the same typeface, colours and navigation throughout your landing pages. Consistency in messaging is just as important. Always make it easy for visitors to know who you are, what you do, and why they should do business with you. It’s the crucial first step to earning invaluable trust.

Need help building the perfect landing page to boost conversions?  Da-Manager is a creative digital agency born with the desire to help you get the most from your online presence. Contact us today.

Credit:Bowen  Media.

A Web Design Company’s Guide to First Impressions

Humans are naturally visual creatures. 90% of information transmitted to our brains is visual – and 65 percent of us are visual learners. The human brain can process images about 60,000 times faster than words. We’re hard-wired to experience not just the world but also the web – visually. The common thread is obvious – design makes all the difference.

As a web design company, our goal is to educate clients on the impact of great design. Most are surprised to learn that even the smallest of companies can gain instant differentiation, credibility and professionalism – all from a visually stimulating website. First impressions matter – in real life and on the web. We’re here to make a believer out of you, too.

First Impressions and Brand Identity

Your brand identity is in good hands with a web design company. Design shows your brand’s personality, helps prospects connect with your brand, and helps develop brand loyalty. Like making a good first impression, strong brand identity stands out in a positive and dynamic way. How important is that initial moment of contact to your brand identity? Consider the facts:

The average website user spends a length of about 10 seconds deciding whether to stick around or search someplace else. The decision is made entirely on visual first impressions.

Your brand is the face of your company. It sets you apart from the competition – and helps customers visually and emotionally connect with your business. For a brand identity as unique and personalized as you are, nothing is more important than choosing the right web design company.

A Lesson from Social Media

There’s a reason brands share more visual content on social media than any other type of content. Brands on Facebook get a 65% increase in engagement with visual content. It’s the perfect example of our preference for visuals over text – and the need for a web design company. Unique, engaging visual content does wonders for brands on the social web – and it can do the same for your website.

Engagement is the heart of the relationship between consumers and brands. Design makes the relationship stronger or weaker. The difference between a strong and weak first impression can easily mean the difference between engaging potential customers and losing their attention to a competitor with a stronger visual footprint. A web design company can give you the edge.

Quality Design and Credibility

You could have the greatest content in the world. Regardless, poorly designed, non-visually stimulating websites lose credibility to bounce rates. Don’t believe us? Consider the research:

According to Stanford Persuasive Technology Lab, 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company.

Websites with pleasant visual design make users more relaxed. Users find visually pleasant websites more credible and easier to use. A positive first impression – based on the design rather than the content – determines the value of the website in the user’s eyes. Could your website benefit from more credibility? Perhaps it’s time to partner with a web design company.

First Impression to Lasting Impression

Visual content designed beautifully is memorable. The popularity of infographics is the perfect example. Graphs and charts make data more digestible – but visually stimulating infographics present the data in a more engaging way. It’s the reason infographic search volume increased by over 800% in just two years.

Quality design is the backbone of memorable infographics. Visually stimulating design ensures customers hear and remember your message and brand. The power of the infographic proves incredible design makes your first impression a lasting one.

Partner with a Web Design Company

There’s no denying the power of strong first impressions in web design. Quality design could be the one thing your business brand needs to engage more prospects and customers and leave a lasting impression. its time to make an incredible design work for your brand. Partner with us today @ Da-Manager Ltd – and design something greater.

Credit:Bowen Media.

4 Golden Rules to Optimize User Experience

A fraction of a second – that’s how long it takes a website user to develop an opinion about your brand. The difference between a strong first impression and debilitating negative experience? Often, it’s the user experience (UX).

There’s a difference between user experience and customer experience – but the two go hand in hand. For example, consumers view brands with fast, sleek and modern websites as progressive. The same consumers view brands with slow, sloppy and archaic websites as behind the times. Optimizing the user experience is perhaps the only way to simultaneously improve your website and overall customer experience.

Optimizing the user experience is a “two birds with one stone” process to add permanent value to your brand, business and bottom line. At Da-manager Limited, we consolidated the UX optimization process down to four golden rules you can implement today for a more powerful digital campaign.

  1. Get Your Website Up to Speed

Every second counts. Patience is thin on the web – and loading time is a huge deal. Slow loading websites frustrate users, often to the point of page abandonment. According to KISSmetrics, 40 percent of users will abandon a website that takes more than three seconds to load.

Even a one-second delay in page load time yields:

Is there anything more important to a business than customer satisfaction? Probably not. 79 percent of dissatisfied customers are unlikely to make a repeat purchase – and 44 percent are likely to tell their friends about the negative experience. Just take a lesson from Amazon’s playbook:

Amazon reported a 1% increase in revenue for every 100 milliseconds improvement to its website speed.

Every delay puts your conversion rates at risk – not to mention your entire brand perception. Want to enhance the user experience? Get your website up to speed.

  1. Ramp Up Website Security

High-profile cyber attacks run rampant on the modern web. Recent attacks on Home Depot comprised about 56 million payment cards, costing the company $62 million. A similar attack on Sony Pictures targeted enough internal data – including contracts, salaries, budgets, emails and Social Security numbers – for the production company to cancel the release of The Interview.

The average cyber attack costs a US company almost $6 million.

Like high-profile companies, small businesses are especially vulnerable to cyber attacks. Hackers strategically target small businesses with weak network protection. Businesses from all industries are at risk – from banking and IT to health care and transportation.

Your end users deserve protection. Your private data should be exactly that – private. The right processes put into place by a UX-driven web design company ramp up your security to keep the hackers at bay. The end result is a safer website with a better user experience and happier customers.

  1. Declutter the Layout

Perhaps the most important rule of UX design – say more with less. A smart web design company knows to go easy on text and opt for sleek graphics to tell the brand story. Even the shortest and simplest of text-based messages – complemented with powerful visuals – can speak volumes about a brand. Sending the right message starts with choosing the best layout to optimise the user experience.

Clutter on a website is an open invitation to lose your target audience’s attention. It’s the reason minimalism climbed steadily in popularity in recent years. Sometimes, it’s the small design tweaks that significantly improve the user experience and ultimately the customer’s experience with your brand. Do your brand a favor. Declutter your layout.

  1. Partner with a Web Design Company

The best user experiences begin with the expertise of a UX-driven web design company. Da-Manager is a creative digital agency, born by the desire to create beautiful and immersive digital experiences for brands and businesses of all sizes. We partner with brands to leave a lasting impact from the first second a visitor spends on a website. We carefully design alongside a process – and meet goals together as a team – to deliver the best possible outcome for representing your brand to the public eye. Contact us today.

Credit: BowenMedia.