The Top 5 Marketing strategy of 2020
Here are the top 5 most shared and viewed marketing strategy from 2020
247 Stats to Guide Your 2020 Marketing Strategy
14 Online & Offline Marketing Techniques to Massively Grow Your Business
Here are the top 5 most shared and viewed marketing strategy from 2020
14 Online & Offline Marketing Techniques to Massively Grow Your Business
Email marketing can be an effective way to nurture potential clients, retain existing ones and help drive sales to certain products that are otherwise invisible. Are you just getting started with an email marketing strategy for your business? That’s good! However, you definitely do not want to start bombarding total strangers with a virtual ton of unsolicited emails as a viable marketing strategy. So, how do you ensure that your emails get through those pesky spam filters and frustrated subscribers?
Fortunately, we have just the goody guideline for you…
Adestra shares this guide on 6 email marketing best practices you should follow in this infographic.
Here’s a quick summary of email marketing best practices:
Spam filters are very sophisticated, so you must, by all means, avoid certain spam keywords like “free”, “click here”, “buy now”, avoid all caps, multiple special character signs, remove invalid HTML tags, hidden texts, grammar errors, anything that will reach a predetermined threshold.
Segmenting your email lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.
Occasionally Clean up your database to avoid decay. Manage recipients, update old/expired data and clean invalid/duplicate data.
Have a calendar for email marketing, do not flood mailboxes with emails, it is quite annoying and will cause subscribers to unsubscribe and blacklist you.
Do not send unsolicited emails. Legitimate email marketing campaigns are one in which the recipients have opted-in and added themselves to your mailing list. Sending to bought-in lists can be damaging to your email deliverability and IP reputation, this can cause email sending applications like MailChimp to blacklist you. Always do a periodic IP address check to know if your IP address has been listed on an anti-spam database.
With the recent GDPR rules and regulations underway, it will be quite damaging to your brand to not include an unsubscribe button with a straightforward navigable link.
Check out the infographic for more.
Are you currently handling email campaigns for your business, what steps are you taking? We would like to hear from you in the comment section.
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They say aesthetics is everything in business, and if you are looking to brand awareness on social media especially Instagram, you need to look the part across your feed and stories. I mean consistency, from your logo, design aesthetics, content and color palette. Your Instagram business page is a visual representation of your brand and good aesthetic could help a possible lead decide to make a purchase or not. A good example is our Instagram Profile.
With Instagram business profiles, users get access to a ton of advanced features, like about information, contact information, highlights information, Instagram Insights, promoted posts, shopping + checkout, these can be used to positively sell your brand for better exposure and marketing growth.
In this blog post, we are sharing the top ten aesthetics you should look at to brand your Instagram business page.
We do hope that when you try out these steps, it can help you keep up with the creative trend, gain new followers and more importantly help you with marketing growth on all your social media account.
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For businesses, the CMS they choose is the backbone of their online identity. It serves as the basis for any content marketing strategies you create.
Your digital content could be the best on the web, but it won’t matter if your CMS can’t manage and display it correctly. Without having the best CMS for a company website, your content won’t have the impact you desire.
The best CMS for small business websites always prioritize ease of use and control over everything else. If you’re not able to easily update the necessary content, create new pages, or publish updates in a timely manner at your convenience, having a content management system is useless. You shouldn’t have to build your website around what your CMS can and cannot support. The website you build should be able to do everything you want without compromise.
A good CMS will be able to adapt your company’s process and standards. Before choosing a content management system, ensure that you understand the functionality and test drive the ones you’re interested when you can.
So if you’re in the process of purchasing a new business website or trying to figure out which content management system is best for your business,
Capsicum Mediaworks compare their recommendations in this infographic.
You’ll find benefits for the following website platforms:
WordPress
Joomla
Drupal
Check out the infographic for more detail.
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A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose.
A logo, however, is one of the most important assets when it comes to your brand and it needs to not only communicate the vibe of your brand but be easily recognizable to your customers as well. The most important thing you need to remember while designing a logo is that the logo or the symbol you create for your company should support your business name, brand, and purpose.
Just think about the big brands – McDonalds, Audi, Nike, Twitter; they all have logos that speak for their businesses and become synonymous to the brand name. But how important are logos for a business?
Are you in the process of starting or rebranding a business? Need help choosing the right logo design to accentuate your brand?
LogoMaker shares its guide to choosing the right logo in this infographic.
They break things down into the following types:
• Text-only logos
• Initial / lettermark logos
• Icon / symbol logos
• Badge / emblem logos
Check out the infographic for more detail.
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If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.
The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information to answering customer questions and engaging with a community. What is your company trying to accomplish?
This article will be of great help if you’re looking for ways to measure the success of your social strategy, or you need to demonstrate a return on investment of your social media marketing campaigns,
Salesforce shares its guide to social media measurement in this infographic.
Here’s a quick summary:
• Align your objectives
• Measure reach and share of conversation
• Measure conversions and sales
• Track and measure your leads
• Measure your cost savings
Check out the infographic for more detail.
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Are you looking for ways to improve your social media strategy? Want to know the best practices you should follow for social media success?
It’s fully apparent to small businesses that social media is important—more than 70% now utilize it as a marketing channel. However, figuring out exactly what works on social isn’t as clear.
Which networks should you be using? Are both organic and paid tactics worth pursuing? How often should you be engaging? Which types of content should you be posting?
The social media experts at MDG Advertising went through a host of research to see what the latest data says and combined that with learnings from recent work for clients. What emerged are a few key approaches that can help firms engage efficiently and effectively.
In the infographic below, Red Website Design share 9 best practices that can help small businesses of all types succeed on social media:
Here’s a quick summary:
• Learn everything you can about your audience
• Choose which networks to use (and which to ignore)
• Conduct an audit
Keep an eye on the competition
• Listen for mentions of your brand
• Establish your social media voice and tone
• Follow the social media ‘Rule of Thirds’
• Respond to all comments promptly
• Use data to determine when and how often to post
Check out the infographic for more detail.
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The success of your small business depends on your efforts to grow profits using various methods. From employee training to marketing, every aspect of your business deserves attention.
Rapid growth doesn’t happen overnight, but there are several steps you must take to keep your business moving forward. It takes time and effort. However, when you start reaping the benefits, you will see that your effort is worth it.
So, if you’re trying to learn about marketing to grow your small business or you want to know the key skills required to master the art of marketing,
Market Pro share their 8 skills for success in this infographic.
Here’s a quick summary:
• Agility and ability to adapt
• Cross-cultural and generational collaboration
• Digital mindset
• Strategic thinking
• Leadership and people management
• Social emotional intelligence
• Complex problem solving
• Storytelling
Check out the infographic for more detail.
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As a marketing manager, you have a ton of work to do.
Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress.
You have to check in on your campaigns, approve graphics, pull analytics, and the list goes on.
Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps.
Since we’re such believers in checklists, we decided to share SEMrush social media marketing checklist for 2019 in the infographic.
So, if you’re just getting started with a social media plan for your business or you need a checklist to help you implement your social media marketing strategy, then the answers are on the infographic
They break things down as follows:
• Daily
• Weekly
• Monthly
• Quarterly
Check out the infographic for more detail.
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These days, we do just about everything online—and that includes shopping. Which is why there’s never been a better time to be in ecommerce.
An ecommerce site offers you the chance to build your brand, connect with more customers, and sell more products—but only if you’ve got the right website design.
Web design is critical when creating an ecommerce website. Good ecommerce web design is all about using the right colors, fonts, images, words and graphics to convince visitors to make a purchase. Your ecommerce website design should attract potential customers, provide great user experience and present your shop in the best light.
So, not only does your site have to look good and feel on-brand, but it also needs to drive your website visitors to take action and, you know… buy your products. But how, exactly, do you do that? How do you design the kind of ecommerce site that generates a load of online sales?
Red Website Design shares 16 Ecommerce web design tips in this infographic.
Here’s a quick summary:
• Let customers refine their options
• Let them reverse their choices too
• Keep the search bar in easy reach
• If items are out of stock, make it clear
• Make use of quality photography
• Make the shopping cart visible
• Make your site easy to navigate
• Don’t add delivery charges at the end
• Give your site personality
• Add a newsletter signup form
• Keep product pages clean
• Include testimonials
• Display product variations intuitively
• Eliminate checkout distractions
• Keep the ‘add to cart’ visible
• Make contacting you easy
Check out the infographic for more detail.
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