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Guide: 6 Email Marketing Best Practices You Should Follow

Email marketing can be an effective way to nurture potential clients, retain existing ones and help drive sales to certain products that are otherwise invisible. Are you just getting started with an email marketing strategy for your business? That’s good! However, you definitely do not want to start bombarding total strangers with a virtual ton of unsolicited emails as a viable marketing strategy. So, how do you ensure that your emails get through those pesky spam filters and frustrated subscribers?

Fortunately, we have just the goody guideline for you…

Email Marketing Best Practices You Should Follow

Adestra shares this guide on 6 email marketing best practices you should follow in this infographic.

Here’s a quick summary of email marketing best practices:

    • Spam lingo to avoid

Spam filters are very sophisticated, so you must, by all means, avoid certain spam keywords like “free”, “click here”, “buy now”, avoid all caps, multiple special character signs, remove invalid HTML tags, hidden texts, grammar errors, anything that will reach a predetermined threshold.

    • Spray and pray approach

Segmenting your email lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

    • Failure to keep your data clean and up to date

Occasionally Clean up your database to avoid decay. Manage recipients, update old/expired data and clean invalid/duplicate data.

    • Email overload

Have a calendar for email marketing, do not flood mailboxes with emails, it is quite annoying and will cause subscribers to unsubscribe and blacklist you.

    • Using purchased lists

Do not send unsolicited emails. Legitimate email marketing campaigns are one in which the recipients have opted-in and added themselves to your mailing list. Sending to bought-in lists can be damaging to your email deliverability and IP reputation, this can cause email sending applications like MailChimp to blacklist you. Always do a periodic IP address check to know if your IP address has been listed on an anti-spam database.

  • No unsubscribe link

With the recent GDPR rules and regulations underway, it will be quite damaging to your brand to not include an unsubscribe button with a straightforward navigable link.

Check out the infographic for more.

Email Marketing Best Practices You Should Follow

Are you currently handling email campaigns for your business, what steps are you taking? We would like to hear from you in the comment section.

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How To Brand Your Instagram Business Page For Marketing Growth

They say aesthetics is everything in business, and if you are looking to brand awareness on social media especially Instagram, you need to look the part across your feed and stories. I mean consistency, from your logo, design aesthetics, content and color palette. Your Instagram business page is a visual representation of your brand and good aesthetic could help a possible lead decide to make a purchase or not. A good example is our Instagram Profile.


With Instagram business profiles, users get access to a ton of advanced features, like about information, contact information, highlights information, Instagram Insights, promoted posts, shopping + checkout, these can be used to positively sell your brand for better exposure and marketing growth.

In this blog post, we are sharing the top ten aesthetics you should look at to brand your Instagram business page.

  • Instagram Image/Video Size and Aspect Ratio
    Aspect ratio refers to the width of a picture in relation to its height. It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height. Size refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers, the first representing width and the second representing height. Instagram images/videos are between 1080px : 608px for landscape, 1080px x 1350px for portrait and 1080px : 1080px for a full square photo or graphic size on feed, 1080px x 1920px for full screen stories videos, 420px x 654px for IGTV cover images and 110px x 110 px for profile images.
  • Instagram Name Optimization
    In order to get discovered on Instagram Search, you must optimize your Instagram name! Name fields on Instagram bios are now searchable, and you can take complete advantage by customizing yours to your business type and what it is about. By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher.
  • Instagram Bio Hashtags
    You can also optimize your bio with keywords and clickable hashtags for your brand and business, this can boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag.
  • Instagram Contact
    Potential leads and customers will most likely want to contact you for inquiry and purchase, give them an array of options to chose from by updating your phone number, email and address in your bio. Another great way to brand your page and possibly improve your aesthetics thereby driving traffic to your offline location is getting verified on Google My Business and Facebook, this can help you easily tag your business on the map with your brand name showing on all posts you make and also allow you to appear in search results for that location and you can also appear in the place tab.
  • Branded Hashtags
    You can get a collection of branded hashtags for your Instagram posts that you use regularly to reach your target audience. This can be a good way for new followers interested in your niche to quickly find you, and you get to be a respected voice and thought leader in that community. You can also collaborate with other brands in your demographic and capitalize on your shared brand values.
  • Story Highlights
    Tell Instagram’s 500 million daily users your awesome story and why they should follow you with your Instagram story highlights, you can have your promotions, team members, behind the scenes videos, products, and services right in there for an unlimited time. A great way to make them pop is to use your brand color scheme and flattering icons to create each highlight.
  • Instagram Profile Bio
    Tell your customers who you are and what you’re about on your profile bio, you can use emojis and special character texts to represent bullet points
  • Instagram Profile Link
    Include the most important part of your profile; your Call-To-Action link in your bio to your website, blog post and drive traffic and followers there with each post you make. Due to Instagram allowing only one link and you probably have a lot, you should create a blank page on your website with your logo, Instagram profile name and several buttons leading to your key pages, this can help you disconnect from using a third-party app, and also allows users memorize your link URL.
  • Instagram Graphics and Photography
    Photos sharing on Instagram continue to do better than videos, and guess what, you do not need a large budget to share good graphics and photos on Instagram. Pexels, Pixabay, and Unsplash are great stock photography destinations with Canva being a relatively easy way to create a beautiful consistent feed, you can add your brand color scheme or palette and filter.
  • Instagram Calendar
    A well planned Instagram calendar can work wonders for your feed grid. This is why you notice certain alternating posts on major business pages, these are well-thought-out strategic posts curations to create a visually striking feed, this may seem like a lot of work but with the new wave social media, it can help a follower decide if they want to follow your page or not.

Brand your Instagram business page

We do hope that when you try out these steps, it can help you keep up with the creative trend, gain new followers and more importantly help you with marketing growth on all your social media account.

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Which CMS Should You Use for Your Business Website?

For businesses, the CMS they choose is the backbone of their online identity. It serves as the basis for any content marketing strategies you create.

Your digital content could be the best on the web, but it won’t matter if your CMS can’t manage and display it correctly. Without having the best CMS for a company website, your content won’t have the impact you desire.

The best CMS for small business websites always prioritize ease of use and control over everything else. If you’re not able to easily update the necessary content, create new pages, or publish updates in a timely manner at your convenience, having a content management system is useless. You shouldn’t have to build your website around what your CMS can and cannot support. The website you build should be able to do everything you want without compromise.

A good CMS will be able to adapt your company’s process and standards. Before choosing a content management system, ensure that you understand the functionality and test drive the ones you’re interested when you can.

So if you’re in the process of purchasing a new business website or trying to figure out which content management system is best for your business,

Capsicum Mediaworks compare their recommendations in this infographic.

You’ll find benefits for the following website platforms:

WordPress
Joomla
Drupal

Check out the infographic for more detail.

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5 Steps To Effective Social Media Measurement

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.

The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information to answering customer questions and engaging with a community. What is your company trying to accomplish?

This article will be of great help if you’re looking for ways to measure the success of your social strategy, or you need to demonstrate a return on investment of your social media marketing campaigns,

Salesforce shares its guide to social media measurement in this infographic.

Here’s a quick summary:

• Align your objectives
• Measure reach and share of conversation
• Measure conversions and sales
• Track and measure your leads
• Measure your cost savings

Check out the infographic for more detail.

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9 Social Media Marketing Best Practices

Are you looking for ways to improve your social media strategy? Want to know the best practices you should follow for social media success?

It’s fully apparent to small businesses that social media is important—more than 70% now utilize it as a marketing channel. However, figuring out exactly what works on social isn’t as clear.

Which networks should you be using? Are both organic and paid tactics worth pursuing? How often should you be engaging? Which types of content should you be posting?

The social media experts at MDG Advertising went through a host of research to see what the latest data says and combined that with learnings from recent work for clients. What emerged are a few key approaches that can help firms engage efficiently and effectively.

In the infographic below, Red Website Design share 9 best practices that can help small businesses of all types succeed on social media:

Here’s a quick summary:

• Learn everything you can about your audience
• Choose which networks to use (and which to ignore)
• Conduct an audit
Keep an eye on the competition
• Listen for mentions of your brand
• Establish your social media voice and tone
• Follow the social media ‘Rule of Thirds’
• Respond to all comments promptly
• Use data to determine when and how often to post

Check out the infographic for more detail.

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8 Essential Skills to Become Ridiculously Good at Marketing

The success of your small business depends on your efforts to grow profits using various methods. From employee training to marketing, every aspect of your business deserves attention.

Rapid growth doesn’t happen overnight, but there are several steps you must take to keep your business moving forward. It takes time and effort. However, when you start reaping the benefits, you will see that your effort is worth it.

So, if you’re trying to learn about marketing to grow your small business or you want to know the key skills required to master the art of marketing,

Market Pro share their 8 skills for success in this infographic.

Here’s a quick summary:

• Agility and ability to adapt
• Cross-cultural and generational collaboration
• Digital mindset
• Strategic thinking
• Leadership and people management
• Social emotional intelligence
• Complex problem solving
• Storytelling

Check out the infographic for more detail.

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A 23 Step Social Media Marketing Checklist For 2019

As a marketing manager, you have a ton of work to do.

Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress.

You have to check in on your campaigns, approve graphics, pull analytics, and the list goes on.

Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps.

Since we’re such believers in checklists, we decided to share SEMrush social media marketing checklist for 2019 in the infographic.

So, if you’re just getting started with a social media plan for your business or you need a checklist to help you implement your social media marketing strategy, then the answers are on the infographic

They break things down as follows:

• Daily
• Weekly
• Monthly
• Quarterly

Check out the infographic for more detail.

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16 Ecommerce Web Design Tips 

These days, we do just about everything online—and that includes shopping. Which is why there’s never been a better time to be in ecommerce.

An ecommerce site offers you the chance to build your brand, connect with more customers, and sell more products—but only if you’ve got the right website design.

Web design is critical when creating an ecommerce website. Good ecommerce web design is all about using the right colors, fonts, images, words and graphics to convince visitors to make a purchase. Your ecommerce website design should attract potential customers, provide great user experience and present your shop in the best light.

So, not only does your site have to look good and feel on-brand, but it also needs to drive your website visitors to take action and, you know… buy your products. But how, exactly, do you do that? How do you design the kind of ecommerce site that generates a load of online sales?

Red Website Design shares 16 Ecommerce web design tips in this infographic.

Here’s a quick summary:

• Let customers refine their options
• Let them reverse their choices too
• Keep the search bar in easy reach
• If items are out of stock, make it clear
• Make use of quality photography
• Make the shopping cart visible
• Make your site easy to navigate
• Don’t add delivery charges at the end
• Give your site personality
• Add a newsletter signup form
• Keep product pages clean
• Include testimonials
• Display product variations intuitively
• Eliminate checkout distractions
• Keep the ‘add to cart’ visible
• Make contacting you easy

Check out the infographic for more detail.

Ecommerce Web design

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