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8 Essential Marketing Items To Create A Memorable Brand Identity

A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

Is your brand reachable? Can customers think of your company as something tangible, personal, and real? If your brand acts and feels open, inviting, and human— just like you—you will be able to have a conversation with your customers the way friends do.

A logo is not a brand. Your work does not end when your logo receives approval. Establishing a brand is akin to the process of writing a design brief or researching key differentiators. Logos are just one more way to create a presence, a language, a connection—something that is universally understood and enjoyed.

So, if you’re looking for ways to market your small business or you want to know the branded items that could help you stand out from your competition,

Start Up Nation shares 8 branded marketing items to add to your arsenal in this infographic.

Here’s what makes the list

• Professional website
Company logo
• Business cards
• Brochures
• Branded apparel
• Company letterhead
• Branded envelopes
• Email signatures

Check out the infographic for more detail.

8 Essential Marketing Items

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13 Logo Design Mistakes That Could Affect Your Reputation

You know a good logo when you see one, but it’s also easy to spot a poorly designed logo or one that’s been distorted or improperly used.

The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products are if your logo is poorly designed then you will have a tough time catching the attention of your audience.

Event the best of designers find it challenging when it comes to designing a compelling logo. To save you from some major bumps and bruises in the design process, we have covered in this article 13 logo design mistakes to avoid.

Now, you have found this informative blog, we’re sure you will avoid the mistakes. To give us insights…

DesignMantic share 13 logo design mistakes to avoid.

Here’s a quick summary:

• Not choosing the right fonts
• Not clear enough to read
• Not using right quality icons
• Not being creative
• Not scrutinising trends
• Not paying attention to the format
• Not pre-planning
• Not keeping it simple
• Not making it responsive
• Not infusing business into the design
• Not customising your logo
• Not being careful about shapes
• Not proofreading

Check out the infographic for more detail.

logo design mistakes
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5 Types of Logos Which One is Right for Your Business.

Are you thinking about creating a new logo for your business? Wondering what type of logo would work best?

Creato share the 5 different types of logo to consider in this infographic.

Check out the infographic for more detail and examples.

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Common Terminology Used In The Graphic Design Industry

Are you in the process of learning about typography? Need help understanding the common terminology used in the graphic design industry? Then go through the infographic below and it’s content, to gain more insight on the common terminology used in the graphic design industry.

Toptal shares their typography glossary in this infographic.

Here’s what you’ll learn:

Aperture
Axis
Beak
Body
Cross Stroke
Ear
Hook
Joint
Leg
Ligature
Loop
Midline
Overshoot
Spine
Spur
Stem
Swash
Tail
Terminal
Tittle

Check out the infographic for more detail.

Graphic Design

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The Best Logo Colours And Shapes For Your Business

Are you in the process of creating a new logo for your business? Do you need help choosing the best logo colours and shapes to help reinforce your brand message? Then go through the infographic for more info on the best logo colours and shapes to use for your business.

Smthm shares their logo science guide in this infographic.

Here are some of the emotions they cover:

Warmth
Affluence
Tranquil
Integrity
Optimism
Unity
Professionalism
Power

Check out the infographic for more detail.

Best Logo Colours

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Common Logo Design Mistakes You Need To Avoid

Are you considering a new logo for your business in 2019? Whether you’re in the middle of a logo design process, revamping your existing logo, or just starting to think about your visual identity, there are common mistakes you can learn from. Want to know the common logo design mistakes you need to avoid? The details contained in this infographic will help you to know those mistakes to avoid and what to do.

Red website shares their tips for logo success in this infographic.

Here’s a quick summary:

1. Your logo isn’t flexible enough
2. Your logo isn’t clear in black & white
3. Your logo isn’t distinctive enough
4. Your logo is offensive or discriminatory
5. Your logo isn’t prepared for various colour systems
6. Details are too small / hidden for the naked eye
7. Your logo’s visual style is detached from the product
8. Your logo’s design choices are driven by what’s trendy
9. Your logo doesn’t convey the right emotion
10. Your logo files aren’t scalable

Check out the infographic for more detail.

Common Logo Design

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