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How To Brand Your Instagram Business Page For Marketing Growth

They say aesthetics is everything in business, and if you are looking to brand awareness on social media especially Instagram, you need to look the part across your feed and stories. I mean consistency, from your logo, design aesthetics, content and color palette. Your Instagram business page is a visual representation of your brand and good aesthetic could help a possible lead decide to make a purchase or not. A good example is our Instagram Profile.


With Instagram business profiles, users get access to a ton of advanced features, like about information, contact information, highlights information, Instagram Insights, promoted posts, shopping + checkout, these can be used to positively sell your brand for better exposure and marketing growth.

In this blog post, we are sharing the top ten aesthetics you should look at to brand your Instagram business page.

  • Instagram Image/Video Size and Aspect Ratio
    Aspect ratio refers to the width of a picture in relation to its height. It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height. Size refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers, the first representing width and the second representing height. Instagram images/videos are between 1080px : 608px for landscape, 1080px x 1350px for portrait and 1080px : 1080px for a full square photo or graphic size on feed, 1080px x 1920px for full screen stories videos, 420px x 654px for IGTV cover images and 110px x 110 px for profile images.
  • Instagram Name Optimization
    In order to get discovered on Instagram Search, you must optimize your Instagram name! Name fields on Instagram bios are now searchable, and you can take complete advantage by customizing yours to your business type and what it is about. By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher.
  • Instagram Bio Hashtags
    You can also optimize your bio with keywords and clickable hashtags for your brand and business, this can boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag.
  • Instagram Contact
    Potential leads and customers will most likely want to contact you for inquiry and purchase, give them an array of options to chose from by updating your phone number, email and address in your bio. Another great way to brand your page and possibly improve your aesthetics thereby driving traffic to your offline location is getting verified on Google My Business and Facebook, this can help you easily tag your business on the map with your brand name showing on all posts you make and also allow you to appear in search results for that location and you can also appear in the place tab.
  • Branded Hashtags
    You can get a collection of branded hashtags for your Instagram posts that you use regularly to reach your target audience. This can be a good way for new followers interested in your niche to quickly find you, and you get to be a respected voice and thought leader in that community. You can also collaborate with other brands in your demographic and capitalize on your shared brand values.
  • Story Highlights
    Tell Instagram’s 500 million daily users your awesome story and why they should follow you with your Instagram story highlights, you can have your promotions, team members, behind the scenes videos, products, and services right in there for an unlimited time. A great way to make them pop is to use your brand color scheme and flattering icons to create each highlight.
  • Instagram Profile Bio
    Tell your customers who you are and what you’re about on your profile bio, you can use emojis and special character texts to represent bullet points
  • Instagram Profile Link
    Include the most important part of your profile; your Call-To-Action link in your bio to your website, blog post and drive traffic and followers there with each post you make. Due to Instagram allowing only one link and you probably have a lot, you should create a blank page on your website with your logo, Instagram profile name and several buttons leading to your key pages, this can help you disconnect from using a third-party app, and also allows users memorize your link URL.
  • Instagram Graphics and Photography
    Photos sharing on Instagram continue to do better than videos, and guess what, you do not need a large budget to share good graphics and photos on Instagram. Pexels, Pixabay, and Unsplash are great stock photography destinations with Canva being a relatively easy way to create a beautiful consistent feed, you can add your brand color scheme or palette and filter.
  • Instagram Calendar
    A well planned Instagram calendar can work wonders for your feed grid. This is why you notice certain alternating posts on major business pages, these are well-thought-out strategic posts curations to create a visually striking feed, this may seem like a lot of work but with the new wave social media, it can help a follower decide if they want to follow your page or not.

Brand your Instagram business page

We do hope that when you try out these steps, it can help you keep up with the creative trend, gain new followers and more importantly help you with marketing growth on all your social media account.

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The Data Big Tech Companies Have On You

Are you concerned about the security of your personal data online? Want to learn more about the information big data companies collect about you?

This infographic from Security Baron explores the answer to questions like, “What does Google know about me?” Take a look at the types of data that big tech companies like Facebook, Google, Twitter, Amazon, Apple, and others have on their users. The answer may be uncomfortable for most people.

This is what the big six tech companies have officially admitted to collecting as far as personal data about you, according to their official privacy policies.

Check out the infographic for more detail.

The Data Big Tech Companies Have On You=========================================================

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How To Approach Instagram For Your E-commerce Site

Social media in 2019 is an unchallenged sphere in the realm of online marketing – a free, simple and effective way to mass communicate with millions of people. Instagram, Facebook and Twitter are continuously developing for the online consumer. It is an eCommerce marketing vehicle that is free and can be used advantageously to generate more sales, more page views for your websites and more of a following for your brand.

Taking advantage of these platforms will give you the opportunity to approach your customers at a face-to-face level and prompt a relationship with them to market your products and your eCommerce site successfully. It redefines the friendly approach of marketing, gives a sense of ‘real time’ communication and emphasises the human aspect of eCommerce.

Of all the social media platforms available, Instagram is one of the fastest growing platforms with a huge audience reach. Establishing your organisation on Instagram will give you the opportunity to market your eCommerce site on a platform that you can easily style to have the same look as your website, which will help to grow your brand.

instagram for e-commerce site

Instagram

Instagram is continuously updating and adapting its platform to suit the way it’s used and operated by its millions of users. It is the third largest social media platform after Facebook and YouTube, and in June 2018, Instagram passed the milestone of 1 billion users. In addition to this, the number of daily Instagram users is around 500 million. This is a huge audience for your eCommerce site to access in a down-to-earth and friendly approach to eCommerce marketing.

The global appeal of Instagram is also advantageous and if you’re looking at expanding your eCommerce site internationally but are unsure about how to achieve this, then this platform is a great place to start spreading the word. 80% of Instagram’s users are from outside the US which opens up a huge global market of consumers for you to attract to your website.

Business profiles

Instagram has lots of features that make it attractive from a business perspective. It continuously updates and tailors its features to the needs of a business, including links in Instagram stories, shop pages and collaboration tags in images. Initially users have the choice between a business and a personal profile. To set up a business profile you have to link an active Facebook page and categorise yourself per the category system.

Opting to use their business profile feature gives you access to your analytics including impressions per post, discovery of your content by new accounts per post and the clicks onto your profile per image. It also allows you to include a contact email on your profile and your website link.

You can learn a lot about your audience through Instagram which will give you an insight into who your customers are and how you can develop marketing strategies that will be attractive to them. The business profile allows you to see where your followers are located giving you an edge for geographical marketing, their age range and the times when they are most active. This can help you to understand and target the followers who are most applicable to you. You can then spend some time planning how to attract those who aren’t your stereotypical customers and share your content when you know your followers will be active on the platform, increasing the engagement and response to your site.

instagram for e-commerce site

Visualisation

If you are a business sharing physical products online, Instagram is a great platform to show your customers what you offer as well as your top products. Investing time in creating content for the platform that is unique and stands out will help to elevate your brand on Instagram. If successful, this will ultimately create a following for your eCommerce business that transfers into website views and product/service sales.

The grid pattern allows users to take in your feed in one quick glance when they click into your profile. It is important to develop content that speaks for your brand, what you want to promote, and your eCommerce site will allow you to convert them into potential followers and sales. It is a great and fun way to show your creativity and the fun side of your business, which emphasizes the customer-seller relationship.

Resources such as Photoshop and Canva are great places to experiment with creating Instagram graphics as opposed to traditional photographic imagery. Unveil one big picture at a time by creating a collage or share your pictures in rows of three to further define your brand’s imagery. Instagram is a great place to create a more personable side of your brand and connect to your customers on a less commercial level.

Hashtags

Hashtags are a great way to explore Instagram and find accounts that are similar to your own or that you can take inspiration from. It is a huge search engine that can work to your advantage by hash tagging your images so people who are interested in that kind of content can find them. Users who don’t already follow you can click through onto your profile, discover more of your content and head over to your website.

It is a great way to market your content for free across a huge platform and doesn’t restrict your profile to only your followers. Some accounts share content that uses a particular hashtag which again increases your reach and chance of gaining more followers and eventually, sales. There are many reasons why Instagram hashtags are important for marketing your content across the platform.

instagram for e-commerce site

Face-to-face

Social media re-emphasises the traditional approach of face-to-face contact in a modern context. It allows you to chat to a mass audience in what can feel like a one-on-one setting and Instagram Stories is a great resource on the platform to do this. You can share behind the scenes information on the day to day life of your eCommerce site – for instance the packaging of orders, sneak peaks at website re-design or new product ideas. It allows customers to feel in the now with your business and gives them a sense of importance and loyalty to your brand.

You can also put a face behind the brand by chatting directly to the camera which allows customers to again feel that sense of connection, visualise who you are and feel as if they know your business on a personal level. It is an approach to marketing that is personable and friendly in today’s modern world.

IGTV

A recent development in Instagram’s continuously updating features is the introduction of IGTV, which is a separate app run by Instagram that allows users to watch videos uploaded by creators. Unlike Instagram, IGTV uploads are not limited to one minute and can be up to one hour long.

Videos are full screen and vertical, so they can be viewed easily on mobile phones. IGTV allows you to create an extension of the brand you are already developing on your Instagram profile. Any followers you have on Instagram might want to see behind-the-scenes content, and IGTV allows you to create edited video content to share with them, increasing your relationship with followers and potential customers.

As it’s such a new addition to the platform, changes and advancements to IGTV will occur regularly in the foreseeable future.

Match your business to your brand

Ultimately, Instagram is a great platform to develop and progress the eCommerce business that you have already been developing on your website and in your marketing strategies. We can help you to develop your eCommerce site  and this allows your website to symbolize the branding that your business stands for. Instagram is a great platform to continue this image and it is free to use!

The link feature on Instagram also allows you to directly connect your eCommerce site to your profile on the platform. You can insert a link in your bio and links within your stories – these allow your followers to move directly to your site and ultimately create sales for you

Source: newbirddesign

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Guide To Business Instagram Marketing Success

Instagram is the new cool tool of social media marketing for business growth and interaction with customers. However, it’s not a complete black and white for businesses, getting a huge following and conversion lead is quite hectic. Need top tips to help grow your business Instagram account?
Inkfiti shares their guide to business Instagram marketing success in this infographic.

Here’s a quick summary:

Get set up right
Embrace stories
Analyse
Influencer marketing
Hashtags
Videos
Share others content
Instagram Ads

Check out the infographic for more detail.

Guide To Business Instagram Marketing Success

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30 Reasons To Use Instagram Stories For Business Marketing For Success

In 2016, Instagram launched its Stories feature, it has gone on to become an instant hit, adored by 300 million daily users. Lots of businesses are taking advantage of this important feature to reach a broader range of audience and promote their brand, taking the engagement on a whole new level. Are you looking for ways to improve your Instagram marketing strategy by integrating this feature?
99Firms shares 30 reasons to use Instagram stories for business marketing for success in this infographic.

Here what they share:

Why Instagram stories should be part of your business
Inside Instagram stories
How brands use Instagram stories
Instagram stories statistics 2018

Check out the infographic for more detail.

30 Reasons To Use Instagram Stories For Business Marketing For Success

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8 Best Practices For Facebook and Instagram Success

Ever wondered what it takes to conquer the biggest social media platforms? Facebook share their best practices for Facebook and Instagram success in this infographic.

Here’s what they say:

Keeping it real
Frequency and creativity
Acknowledge fans
Utilise stories
Video
Live
Safety tools
Locations and hashtags

Check out their infographic for more detail.

8 Best Practices For Facebook and Instagram Success

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Top Social Media Campaign Post Ideas For Beginners

Are you considering a social media campaign for your business and intend to achieve greatness. Have no idea what you should share online for brand visibility?
Constant Contact shares their social media campaign posting ideas for beginners in this infographic.

They break things down as follows:

50% should entertain and invite conversation
30% should be useful and informative
Only 20% should be promotional

Check out the infographic for more detail.

Top Social Media Campaign Post Ideas For Beginners

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Guide To A Complete Social Media Strategy

Organic and owned social media performance is at an all-time low, and marketers are getting more focused on paid social media. When these 3 come together, it is known as a social media trifecta. As a social media marketer, you need to constantly listen across all channels and optimizing all intersections of owned, earned, and paid to get their content seen, expand reach, and survive in the social scene.
Tracx shares their guide to a complete social media strategy in this infographic.

Here’s a summary of what they focus on to improve your marketing strategy:

Comparing owned, earned and paid social media
Where all 3 trifectas meet
5 ways to use the social trifecta

Check out the infographic for more detail.

Guide To A Complete Social Media Strategy

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How Social Customer Service Can Help Your Business

A good customer experience occurs when there is a valuable interaction between you and your customers. Happy customer, happy business especially with the current social media takeover, customers are 10x more likely to rant about your bad service on social media than speak to a supervisor. So, how can you make this social media work for you instead?
Ambassador shares stats and how your brand can create a great social customer service experience that keeps customers coming back for more in this infographic.

They focus on the following benefits:

71% of customers expect to receive assistance within 5 minutes of reaching out to a company.
If they don’t receive assistance in the time expected, 48% will leave the site.
92% of consumers in the UK left one business for another in the past year due to poor customer service.


Best Practices
Show your hours of business
Enable a complaints channel
Respond swiftly

Check out the infographic for more detail.

How Social Customer Service Can Help Your Business

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Are You Familiar With Your Social Media Audience

Social media audience is an important measurement statistics tool in digital marketing campaigns and strategy. It helps tell the majority of your customers, and if they are of one specific gender. This will, in turn, help you target specific social media platforms during ads and content marketing.
Quick Sprout shares who are more active on social media and their key behaviours that you should know in this infographic.

Here’s a quick summary:

Who they are
74% of internet users use social media
74% of internet users use Facebook
18.5% of internet users use Twitter
17% of internet users use Instagram
21% of internet users use Pinterest
22% of internet users use Linkedin
10% of internet users use Google+
Youtube boasts of 280 million active accounts

Check out the infographic for more detail.

Are You Familiar With Your Social Media Audience

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