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22 SEO Stats That’ll Change Your Search Strategy

Did you know mobile devices account for over half of all organic search engine visits? Is your website and SEO strategy catering for the rise of mobile search?

To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing is nice, but companies who rank on Google are most likely getting the most business.

Using Google Search Console will help you understand how people are currently getting to your site through Google Searches. This can help understand the strengths and weaknesses of your content.

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your buyer persona finding you through organic search.

Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2019. In the infographic below, Go Gulf share the stats you need to know

Here’s a summary of what you’ll learn:

• The percentage of people who only search on a smartphone
• The percentage of searches related to a location
• The percentage of people that contact businesses after searching
• The percentage of mobile searches by industry

Check out the infographic for more detail.

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How Infographics Could Help You Reach Your Business Goals.

Are you looking for ways to improve your online marketing strategy? Have you considered how infographics could help you reach your business goals?

Infographics are some of the best tools that a business can use to start a viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and are highly shareable. While a whitepaper creates authority for a brand and blogs boost search engine optimization value, infographics attract attention from a wide audience because they’re easy to read and usually fun.

Part of your content marketing strategy should be combining disparate elements so you can take a multi-pronged approach. If you’re only using articles, social media or whitepapers, you’re likely missing out on great leads. Mammoth Infographics shares few reasons why you need to start using infographics.

Here’s a quick summary:

• Immediate impact
• Shareability
• Effective communication of data
• Improved brand awareness
• Increased engagement
• Progressive product marketing
• Presentation rejuvenation
• Increased website traffic and SEO ranking

Check out the infographic for more detail.

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8 Reasons Why People Abandon Your Ecommerce Website

Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.


To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.
Ecommerce website

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What Your Website Font Says About Your Business

What type of font have you used on your business website? Are you wondering what emotions your font choice elicits in your website visitors?

Not every font style works well on a website, so choosing the style first, and then the font is important. The most common styles are Serif and Sans Serif. But there are also Display fonts, Modern fonts and Script (or handwriting) styles. Script fonts should never be used unless an overly stylized approach is expected, such as for wedding planners or craft stores. Display and Modern fonts can be good for headlines or subheads on a website, but should be used sparingly. Nor is every font readable when used in the body of the website. Something that is too skinny or too wide will be hard on the eyes and difficult to read.
Continue reading “What Your Website Font Says About Your Business”

9 Tips To Create A Website Your Visitors Will Love

In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only touchpoint you get to impress your potential customers. So how come so many websites still load funky on mobile devices or completely ignore the rules of aesthetics?

low cost website design

To stay relevant, it’s so important to provide value all the time. Provide value with your blog, ensure that your focus is not all about sales but also to educate. Make visitors want to stay on your website for as long as possible.

Remember, your company’s website is your first and last chance to impress website visitors. Make sure it’s a pleasant experience – with a clean copy, a well-defined objective, and a relaxing experience.

With this in mind, if you’re in the process of creating a new website for your business or you’re looking for ways to improve the design and optimization of an existing site,

Red Website Design shares 9 tips to create a site your visitors and Google will love in this infographic.

Here’s a quick summary:

• Make it fast
• Make it responsive
• Make it stylish
• Make it legible
• Make it easy on the eyes
• Make it easy to navigate
• Make it clear
• Make it focused
• Make it valuable

Check out the infographic for more detail.

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7 Reasons Your Website Can’t Be Found On Google

You could have the best-looking website in the world but if people can’t find you online you won’t get any enquires or sales.

As a web design agency who ALSO specialise in SEO, we get asked these questions all the time by potential clients:

– Why can’t our prospective customers find us on Google?
– What do we need to do to get our website on the 1st page of Google?

Google is the number one most visited website and it drives the majority of search traffic to websites in the world. That’s why it’s so important to have a strong presence in search results.

It’s really important that you as the business owner understand what’s wrong with your website and what you can do to fix it.

Having reviewed hundreds of websites over the past few years, I’ve found 7 main reasons why your website is not ranking well in search results.

So, if you’re having issues getting your business website indexed by Google or you want to know why your site isn’t being displayed in search results,

QuickSprout share the 7 common reasons your site isn’t being indexed in this infographic.

Here’s a quick summary:

• No or incorrectly configured robots.txt file
• A badly configured .htaccess file
• Badly written title and meta tags
• Incorrectly configured URL parameters
• Low PageRank
• Connectivity or DNS issues
• Domain with bad history

Check out the infographic for more detail.

Website on Google

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Should My Business Invest in SEO or PPC?

Search engine optimization (also shortened to SEO) happens when a website is optimized so that it can achieve higher rankings within organic search results. The most used search engine, Google, boasts more than 200 factors in their algorithm that determine where a website will be ranked within the search results. Because it allows you to show up in organic search results, it is free. One the website has earned a high ranking in the search engine results page (SERP), the results will live there for a while and you will see sustained traffic from this. Also, organic results generally have a higher click-through rate than that of a paid ad. On the other hand, SEO is a long term project that takes time to build authority and subsequently be indexed for search terms. While technically it is free, to fully optimize a website is a huge investment of not only time but resources as well.

SEO is more than just optimizing a website and its content to rank higher in organic search results via targeted keywords on the most popular search engines. It is also about being regarded as the authority on a given topic, providing a solution that is being sought. The top search engines like Yahoo, Google, and Bing will look at how individuals interact with a website, and if the visitors come back, and if other websites are linking about to your website, this makes it appear that you are the leading authority.

Pay-per-click (shortened to PPC) is a model for advertising in which you will pay for each click that your ad gets. Advertising through search engines is the most common version of pay-per-click. It happens when you bid for your ad to show when an individual searches a keyword that is relevant to the business that you are offering. This kind of advertising can also be used on social media platforms like Facebook, where the ads are served to an individual based on their demographics, interests, or other specifications that the brand has chosen. The great thing about PPC campaigns is that once it has been launched, the boost in traffic is usually immediate.

There are many advertising platforms available for PPC, and you are able to choose an offering that targets the options that will aid you in reaching your target audience. PPC traffic generally has a higher conversion rate than that of organic traffic. One of the downfalls of PPC campaigns is that you have to pay for your advertisements to appear. Also, the boost may be immediate but it is vital that time is invested in order to learn how to develop and optimize campaign ads. This is vital in getting the most out of a PPC campaign. Lastly, while good results for a short campaign are achievable, you should know that when you turn the campaign off the traffic associated with it will also go away.

Essentially PPC is paying for space used for advertising using targeted keywords on a search results page. Do not think that this is a “set it and forget it” type of situation—there is still search engine optimization that is done when creating a PPC advertising campaign.

Now, let’s get back to our question. Should My Business Invest in SEO or PPC? To help us with the answers,

SpyFu shares its guide to SEO and PPC in this infographic.

The cover the following points:

• End goal
• Cost
• Time
• Results
• Strategy
• ROI

Check out the infographic for more detail.

invest in seo or ppc

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20 Steps to Develop A Strong Brand Identity

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.

Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)

Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

With that in mind, if you’re looking at building a strong brand identity for your business or you want to establish brand guidelines for partners and employees to stick to,

HubSpot share the questions that will help you develop your brand in this infographic.

They break things down into the following sections:

• Vision statement
• Mission statement
• Essence
• Personality
• Value proposition

Check out the infographic for more detail.

strong brand identity

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25 Ways To Capture Attention In Social Networks

Every marketer and entrepreneur wants to know the best ways to get attention on social media. Facebook, YouTube, LinkedIn, Instagram and Twitter are full of potential prospects. But how you do stand out is key.

Before social media, if you wanted to reach out to someone for whatever reason, there were only three ways: face-to-face, by phone, or by email. And that meant you had to find them, their phone number, or their email address.

Now you can tweet, link, like, post, or message your way into pretty much anyone’s life. Anyone can do it. And therein lies the rub. Everyone does do it. And the competition for people’s limited time and attention is enormous.

So, you’ve got to differentiate yourself from the pack. Stand out. Get noticed. That’s the only way you’re ever going to get a response. Sure, it’s hard to do. Hard, but not impossible.

If you’re looking for ways to improve your social media strategy, or you want to use social media to capture your target audience’s attention,

SocialMetricsPro share their 25 tips for success in this infographic.

Here are a few that make their list:

• Consistent updates
• Deliver value in your updates
• Socialise
• Be the source of information
• Share success stories

Check out the infographic for more detail.

social ways

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The 14 Most Important Web Design Features Your Business Needs in 2019.

Are you looking for ways to improve your business website? Want to know the web design features that will help you stand out from your competition?

Design Advisor share their essential website features and trends in this infographic.

Here’s a quick summary:

• Easy navigation
• Engaging content
• Good search functionality
• Responsive design
• User experience
• Website speed
• Eye-catching layout
• Bullet point lists
• Website optimisation
• Contact information
• SEO
• Call to action
• 51-100 pages
• Adaptive design

Check out the infographic for more detail.

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