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100+ SEO Factors That Affect Your Position on Google

Ranking factors are awesome—and sometimes—a little bit dangerous.

That is, chasing minor ranking factors can lead to dangerous waste resources, while at the same time neglecting holistic SEO that actually leads to higher rankings and better traffic.

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.

In this guide, we’re going to share SEO factors that affect your position on Google. By the end of this post, you’ll have a well-optimized site that brings you more business.

So, you’re learning about SEO, you’ve read that there are hundreds of things that can affect your position, so what should you concentrate on first?

Zyppy share their guide to Google ranking factors in this infographic.

They break things down into the following areas of importance:

• Critical factors
• Important factors
• Influential factors
• Unimportant factors
• Negative factors

Check out the infographic to find out more.

SEO Factors That Affect Your Position

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8 MARKETING ACRONYMS YOU NEED TO KNOW.

Ever been on social media, or reading an article when an acronym crosses your path that you don’t know?

Frustrating isn’t it?

And the problem is that new acronyms and internet slang are coming up all the time. Using them is almost a rite of passage for active and successful social media users.

As social media professionals it can be downright embarrassing when we come across a few letters that obviously are packed full of meaning but the meaning eludes us.

You might be thinking, “who cares?” or “acronyms are not that important” and that is exactly what I once thought.

I remember early in my career I was a bit late to the ICYMI game (if you don’t know what it means you NEED to keep reading, trust me). I saw it popping up everywhere and at some point my boss asked me what it meant…

However, if you’re new to the world of marketing or you’re struggling to understand some of the terminology used in the marketing industry,

Social Media Today share 8 marketing acronyms you need to know in this infographic.

Here’s what makes the list:

• SMM
• KPI
• ROI
• CTR
• CTA
• PPC
• SEO
• UGC

Check out the infographic for more detail.

acronyms
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5 Types of Logos Which One is Right for Your Business.

Are you thinking about creating a new logo for your business? Wondering what type of logo would work best?

Creato share the 5 different types of logo to consider in this infographic.

Check out the infographic for more detail and examples.

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15 Free SEO Tools Website Owners Should Use In 2019.

Are you looking for ways to optimise and analyse your websites performance on Google? Do you have a very low budget and need some free tools to help you get started with SEO?

PageTraffic share their recommended free SEO tools in this infographic.

Here are the one’s we use here most regularly:

• Google PageSpeed Insights
• Google Analytics
• Google Webmaster Tools / Search Console
• Moz Open Site Explorer / Link Explorer
• Google Keyword planner

Check out the infographic for more detail.

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6 Dreadful Marketing Mistakes You Must Avoid In 2019.

Are you looking for ways to improve your marketing strategy? Want to identify and eliminate marketing mistakes that could cost you money?

Red Website Design share 6 marketing mistakes you should avoid in this infographic.

Here’s a quick summary:

• Not following the cardinal 80/20 rule
• Ignoring retention marketing
• Not documenting your content-marketing strategy
• Ignoring new channels and platforms
• Using email as a promotional tool
• Not spending time crafting your message

Check out the infographic for more detail.

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4 Content Marketing Techniques You Should be Using.

As you’ve probably heard many times now, content marketing is the new SEO. Building links for SEO purposes is now frowned upon by Google, instead they want you to earn them by creating content people will naturally want to link to and share.

But what content should you be creating? The infographic below from WebNet Hosting gives you 4 of the most popular methods and guidelines on how to utilise them.

Check out the infographic for more detail.

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The SEO Technique You MUST Stop Using And What To Do Instead.

Are you or your SEO Company using link building tactics as part of your SEO strategy? Want to know why you should stop it and what you should be doing instead?

In certain circumstances, link building can be seen as gaming the system by Google, and if they think you’re gaming the system you could land yourself with a penalty and be excluded from their search results altogether.

But what should you be doing that Google does like? The guys at Media Whiz SEO have explained things in this infographic.

Here’s what the infographic has to say:

  • Old-School Link Builder vs Content Marketer
  • The content marketers path to building links

Check out the infographic for more detail.

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What Is A 404 Error? The Ultimate Guide To Finding & Fixing 404 Error Pages.

Are you trying to remove 404 error pages on your business website? Want to understand why 404 error messages appear and what you can do to fix them?

Spiralytics share their guide to finding and fixing 404 errors in this infographic.

Here’s a quick summary of what they cover:

• What is a 404 error code?
• Reasons why a page could be broken
• What happens when your site has a lot of 404 error pages
• Possible solutions
• Tools to find and fix 404 errors

Check out the infographic for more detail.

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