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Guide: 6 Email Marketing Best Practices You Should Follow

Email marketing can be an effective way to nurture potential clients, retain existing ones and help drive sales to certain products that are otherwise invisible. Are you just getting started with an email marketing strategy for your business? That’s good! However, you definitely do not want to start bombarding total strangers with a virtual ton of unsolicited emails as a viable marketing strategy. So, how do you ensure that your emails get through those pesky spam filters and frustrated subscribers?

Fortunately, we have just the goody guideline for you…

Email Marketing Best Practices You Should Follow

Adestra shares this guide on 6 email marketing best practices you should follow in this infographic.

Here’s a quick summary of email marketing best practices:

    • Spam lingo to avoid

Spam filters are very sophisticated, so you must, by all means, avoid certain spam keywords like “free”, “click here”, “buy now”, avoid all caps, multiple special character signs, remove invalid HTML tags, hidden texts, grammar errors, anything that will reach a predetermined threshold.

    • Spray and pray approach

Segmenting your email lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

    • Failure to keep your data clean and up to date

Occasionally Clean up your database to avoid decay. Manage recipients, update old/expired data and clean invalid/duplicate data.

    • Email overload

Have a calendar for email marketing, do not flood mailboxes with emails, it is quite annoying and will cause subscribers to unsubscribe and blacklist you.

    • Using purchased lists

Do not send unsolicited emails. Legitimate email marketing campaigns are one in which the recipients have opted-in and added themselves to your mailing list. Sending to bought-in lists can be damaging to your email deliverability and IP reputation, this can cause email sending applications like MailChimp to blacklist you. Always do a periodic IP address check to know if your IP address has been listed on an anti-spam database.

  • No unsubscribe link

With the recent GDPR rules and regulations underway, it will be quite damaging to your brand to not include an unsubscribe button with a straightforward navigable link.

Check out the infographic for more.

Email Marketing Best Practices You Should Follow

Are you currently handling email campaigns for your business, what steps are you taking? We would like to hear from you in the comment section.

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3 Essential Habits to Become a More Creative & Productive Marketer

Are you looking for ways to improve your marketing skills? Do you want to become a more creative and productive marketer?

Tons of articles live online, telling about the habits of a highly creative marketer. Psychologists agree on the direct linking between daily routine and its influence on our minds. So, it seems those willing to become ingenious should rethink their customs, develop a positive lifestyle, and forget about habits preventing the awakening of their creative genius.

But what habits actually help to unlock creativity? And how to know if your present lifestyle leaves the creativity to be desired?

Enchanting Marketing share how to get your creative juices flowing in this infographic.

Here’s a quick summary:

• Understand how creative input fuels output
• Nurture a productive relationship with your inner critic
Boost both productivity and creativity

Check out the infographic for more detail.

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9 Social Media Marketing Best Practices

Are you looking for ways to improve your social media strategy? Want to know the best practices you should follow for social media success?

It’s fully apparent to small businesses that social media is important—more than 70% now utilize it as a marketing channel. However, figuring out exactly what works on social isn’t as clear.

Which networks should you be using? Are both organic and paid tactics worth pursuing? How often should you be engaging? Which types of content should you be posting?

The social media experts at MDG Advertising went through a host of research to see what the latest data says and combined that with learnings from recent work for clients. What emerged are a few key approaches that can help firms engage efficiently and effectively.

In the infographic below, Red Website Design share 9 best practices that can help small businesses of all types succeed on social media:

Here’s a quick summary:

• Learn everything you can about your audience
• Choose which networks to use (and which to ignore)
• Conduct an audit
Keep an eye on the competition
• Listen for mentions of your brand
• Establish your social media voice and tone
• Follow the social media ‘Rule of Thirds’
• Respond to all comments promptly
• Use data to determine when and how often to post

Check out the infographic for more detail.

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7 Key Benefits of Email Marketing

The benefits of Email marketing can never be overemphasized. As a matter of fact, email should be a key part of your marketing plans. More than half the world’s population uses email, according to research from The Radicati Group. It’s estimated that more than 281 billion email messages were sent and received every day in 2018. By 2022, that figure will increase to 333 billion.

Chances are, you have an email account if you’re reading this blog. And if you don’t, we’d certainly be curious how you do anything at all on the internet. Email is universal across computing platforms, which is why so many service providers use it as the baseline for customer identity and communication.

So, if you’re considering your marketing budget for the year ahead or you want to know why email should be a key part of your marketing plans,

Brafton share 7 key benefits of email marketing in this infographic.

Here’s a quick summary:

• Almost everyone uses it
• It’s cost-effective
It’s mobile
• It’s personalized
• It’s precise
• It works at any stage of the funnel
• It’s an inroad to customer loyalty

Check out the infographic for more detail.

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7 Ways Artificial Intelligence is Influencing Email Marketing

Artificial intelligence has become an essence of our everyday life and we continually hear stories about its application, such as: Apple’s personal assistant Siri, the learning thermostat Next, Tesla’s self-driving auto innovation, Google’s RankBrain, Amazon’s purchase prediction AI, and so on.

As email marketing advances it’s only a matter of time until machine-learning-powered solutions assume control over human assignments like: Big Data processing, discovering patterns in client conduct, email content creation, lead retention, and so forth.

Email marketing’s death has been extremely exaggerated, particularly in case if you belong to the B2B marketing world. An entire 77% of B2B marketers utilize email in their marketing blend says Content Marketing Institute. Truly, 91% rate email as a key insight portraying content marketing achievement.

Hence in this case, B2B marketers need to look at Artificial Intelligence. If you’re wondering what the future holds for your email marketing strategy or you eant to know the effects of artificial intelligence on your email campaigns,

Connext Digital share 7 ways AI is influencing email marketing in this infographic.

Here’s a quick summary:

• Predictive personalisation
• Smart segmentation
• Automated workflow
• Optimised subject line and email content
• Send time and email frequency optimisation
• Multivariate and A/B testing
• Analytics

Check out the infographic.

Artificial intelligence=========================================================

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15 Social Media & Messaging Platforms to Grow Your Business In 2019

Are you looking for ways to grow your business in 2019? Want to know the most popular social media and messaging platforms that can help fuel your growth?

Yes, gone are the days of relying on the door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention.

As the number of social media users is only going up, if you are not using one or more of these platforms to grow your business, then you are missing out on a very good opportunity.

Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms.

These free platforms provide you with the opportunity to share about your brands and convert users and visitors into customers.

Today, Digital Information World share the top 15 platforms you should consider in this infographic.

Here’s who makes the list:

• Facebook
• YouTube
• Messenger
• WhatsApp
• Instagram
• Twitter
• Google Plus
• LinkedIn
• Skype
• Snapchat
• Pinterest
• Line
• Viber
• WeChat
• Tumblr

Check out the infographic for more detail.

social media platforms

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To help you determine which marketing channels you should distribute your content through, a leading firm has put together a list of the marketing channels to focus on in 2019. Read on to learn about the marketing channels that can amplify your reach, resonance, and revenue.

Most importantly, if you’re looking for ways to grow your small business or you want to know the marketing techniques you should include in your strategy,

Digital Marketing Philippines share the marketing tactics with the best return on investment (ROI) in this infographic.

Here’s what makes their list:

• Email marketing
• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Social advertising
• Paid search

Check out the infographic for more detail.

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Email Marketing: 18 Winning Email Design

The email marketing isn’t dead. The number of practices to follow for better email design are growing in an exponential rate.

Email marketing is exactly that source which instantly provides the income and generate leads. The expenses that were spent for email marketing will be paid off greatly. Statistics reveal that by 2020 the number of users who use emails as a communication source will pass the benchmark of 3 billion people worldwide.

A lot of email marketers even believe that emails are better to outreach people than social medias. There is no more simple way to bring your brand recognizable as to send the series of welcome emails. If you own a startup it’s the best decision for you to start the email marketing campaign immediately.

What actually designers do before they start their own email design? Of course, they search for the inspirational samples that may bring many fresh ideas how to make the design in the best way. Competitive analysis and industry analysis take not the last part in the design process.

That’s why it’s crucial to check another email template designs and unsure oneself that you have chosen the right direction.

However, if you’re looking for ways to improve your email marketing campaigns or you want to create better looking emails that convince subscribers to take action,

Campaign Monitor share the anatomy of a successful marketing email in this infographic.

Here are a few of the points they cover:

• Subject line
• Quality images
• Text hierarchy
• Call to action
• File size
• Mobile responsive

Check out the infographic for more detail.

email marketing

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7 Essential Sales And Marketing Process

Are you in the process of starting a new business? Looking to implement a marketing strategy for the first time?

If your answer is yes, then, this article will be of great help. First and foremost, we must understand that marketing plays a critical role in any business. You can’t attract and keep customers without marketing. And you can’t make a genuine difference in your business without a solid plan. Marketing doesn’t simply happen after you’ve started your business or developed a new product. In today’s market, you need a comprehensive marketing plan, and that starts with the planning process.

The guide on the infographic by Infusionsoft below will give you insights into the essential sales and marketing process and how to develop a strategic marketing plan including what to do for each step.

Here’s a quick summary:

• Attract traffic
• Capture leads
• Nurture prospects
• Convert sales
• Deliver & satisfy
• Upsell customers
• Get referrals

Check out the infographic for more detail.

Marketing Process

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Simple Guide For An Effective Online Marketing

What is Online Marketing?

Basically, online marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of online marketing—they help introduce people to your company and convince them to buy.

Those are some of the most common online marketing assets and strategies businesses use to reach people online. However, the internet is rife with opportunities for starting or growing your business and we’ll like you to take advantage of these opportunities.

Whether you’re a brick and mortar or a business that operates completely online, having a sound online marketing strategy is a must to grow and scale in today’s world.

If you’re not leveraging online marketing effectively, you’re missing huge revenue potential. So, there’s no time to waste…

If you’re looking for ways to quickly grow your business or you want to know the online marketing tactics that will set you up for success,

Eliv8 share their essential online marketing techniques in this infographic.

Here’s what makes their list:

• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Lead generation
• Email marketing
• Paid ads
• Analytics

Check out the infographic for more detail.

simple guide

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