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11-reasons-why-e-commerce-businesses-fail

E-commerce is seen as an exciting opportunity for budding entrepreneurs. There is huge potential for building a successful business with a loyal customer base and healthy profits. The problem, however, is that many also see starting an E-commerce business as simple. In truth, starting an online business requires dedication, perseverance, and investment. The majority of new online retail businesses actually fail, but there’s plenty you can learn from these new businesses to ensure you don’t fall into the same traps – ensuring you have a strong, rewarding online store.

There are plenty of common pitfalls that new businesses fall into and important considerations that they overlook. FME Extensions share why the majority of E-commerce businesses fail and how you can avoid doing the same on the infographic.

Here’s what makes their list:

• Website ranking
• Lack of patience
• High shipping costs
• Insecure website
• Poor design
• Slow loading
• Mobile usability
• Inconvenient return policy
• Lack of product detail
• Lack of satisfied customers
• Not understanding the needs of your customer

Check out the infographic for more detail.

Reasons why Online E-commerce business fails=========================================================

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The Ultimate eCommerce Website Prelaunch Checklist You Need

Launching an eCommerce store is hard work, and for one, ensuring that you dot all the I’s and cross all T’s is even tougher. You might just be missing something as tiny as a button color!
Just to be your guardian angel and help your business flourish, we’ve searched the internet to bring you this awesome WooCommerce eCommerce website prelaunch checklist with 49 important points you should consider.

The Ultimate eCommerce Website Prelaunch Checklist You Need

Here is the eCommerce website prelaunch checklist with 49 checks you should carry out divided into sections:

    • Design

Design of your website should be a mixture of aesthetics and efficiency. Does your landing page, products and call-to-actions properly designed? is your branding consistent? are your images high-quality and optimized?

    • Functionality

Do you have a convenient user flow? are all links functional? is your website fast and optimized for mobile screens? A good suggestion is having a user testing forum set up to help you figure out any detail you might have missed.

    • eCommerce

Is your checkout process easy and functional? Is your inventory up-to-date? is your payment gateway receiving payments effortlessly? Are you catering to currency changes?

    • SEO

Have you carried out an in-depth SEO site audit? Do you have a sitemap and has it been submitted to Google?

    • Security

In order to avoid website hacking incidents, have you set up your SSL certificate to help encrypt and protect sensitive user information from getting exposed? are your passwords strong enough along with a 2-factor authentication?

    • Legal

This is a very important aspect of any eCommerce store, and with the right documentation and legal infrastructure, you can avoid a lawsuit. You should consider having a term of use, privacy policy, GDPR and return policy in place.

      • Please check out the infographic for more detail and ensure to tick as you go along.

The Ultimate eCommerce Website Prelaunch Checklist You Need

Are you looking to build an eCommerce website or currently optimizing yours to help you with marketing ad ranking? What checks are you considering? We would like to hear from you in the comment section.

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How Infographics Could Help You Reach Your Business Goals.

Are you looking for ways to improve your online marketing strategy? Have you considered how infographics could help you reach your business goals?

Infographics are some of the best tools that a business can use to start a viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and are highly shareable. While a whitepaper creates authority for a brand and blogs boost search engine optimization value, infographics attract attention from a wide audience because they’re easy to read and usually fun.

Part of your content marketing strategy should be combining disparate elements so you can take a multi-pronged approach. If you’re only using articles, social media or whitepapers, you’re likely missing out on great leads. Mammoth Infographics shares few reasons why you need to start using infographics.

Here’s a quick summary:

• Immediate impact
• Shareability
• Effective communication of data
• Improved brand awareness
• Increased engagement
• Progressive product marketing
• Presentation rejuvenation
• Increased website traffic and SEO ranking

Check out the infographic for more detail.

Infographics=========================================================

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8 Reasons Why People Abandon Your Ecommerce Website

Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.


To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.
Ecommerce website

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Which CMS Should You Use for Your Business Website?

For businesses, the CMS they choose is the backbone of their online identity. It serves as the basis for any content marketing strategies you create.

Your digital content could be the best on the web, but it won’t matter if your CMS can’t manage and display it correctly. Without having the best CMS for a company website, your content won’t have the impact you desire.

The best CMS for small business websites always prioritize ease of use and control over everything else. If you’re not able to easily update the necessary content, create new pages, or publish updates in a timely manner at your convenience, having a content management system is useless. You shouldn’t have to build your website around what your CMS can and cannot support. The website you build should be able to do everything you want without compromise.

A good CMS will be able to adapt your company’s process and standards. Before choosing a content management system, ensure that you understand the functionality and test drive the ones you’re interested when you can.

So if you’re in the process of purchasing a new business website or trying to figure out which content management system is best for your business,

Capsicum Mediaworks compare their recommendations in this infographic.

You’ll find benefits for the following website platforms:

WordPress
Joomla
Drupal

Check out the infographic for more detail.

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How To Build A Website That Converts.

Are you looking for ways to test and improve your business website? Are you in the process of creating a new website and want to keep conversions in mind?

The digital ecosystem has really come a long way today. A lot of business transactions occur frequently online. Little wonder e-commerce has been such a hit. In today’s business climate, it is not just enough for your business to have a very eye catching and appealing website. It needs to be converting visitors into actual paying customers in order to add value to your business.

In the infographic below, Parker White share steps to website success.

Here’s a quick summary:

• Draw out sketches / wireframes
• Create a valuable user experience
• Design a memorable look and feel
• Integrate brand platform
• Conduct testing
• Run analytics and conversion tracking

Check out the infographic for more detail.

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16 Ecommerce Web Design Tips 

These days, we do just about everything online—and that includes shopping. Which is why there’s never been a better time to be in ecommerce.

An ecommerce site offers you the chance to build your brand, connect with more customers, and sell more products—but only if you’ve got the right website design.

Web design is critical when creating an ecommerce website. Good ecommerce web design is all about using the right colors, fonts, images, words and graphics to convince visitors to make a purchase. Your ecommerce website design should attract potential customers, provide great user experience and present your shop in the best light.

So, not only does your site have to look good and feel on-brand, but it also needs to drive your website visitors to take action and, you know… buy your products. But how, exactly, do you do that? How do you design the kind of ecommerce site that generates a load of online sales?

Red Website Design shares 16 Ecommerce web design tips in this infographic.

Here’s a quick summary:

• Let customers refine their options
• Let them reverse their choices too
• Keep the search bar in easy reach
• If items are out of stock, make it clear
• Make use of quality photography
• Make the shopping cart visible
• Make your site easy to navigate
• Don’t add delivery charges at the end
• Give your site personality
• Add a newsletter signup form
• Keep product pages clean
• Include testimonials
• Display product variations intuitively
• Eliminate checkout distractions
• Keep the ‘add to cart’ visible
• Make contacting you easy

Check out the infographic for more detail.

Ecommerce Web design

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Top 11 Reasons Why Ecommerce Businesses Fail In 2019

Are you generating sales from your Ecommerce website online? Looking to understand why your customers are not making as much purchase as they should?

FME Extensions shares the top 11 reasons why Ecommerce businesses fail in 2019 and how you can avoid making these mistakes in this infographic.

Here’s what makes their list:

  • Website is not ranking
  • Lack of patience
  • Overdue shipping rates
  • Website is not secure
  • Poor website design
  • Slow loading of website
  • Mobile usability and responsiveness
  • Inconvenient return policy
  • Lack of product detail
  • Lack of satisfied customers
  • Not understanding the needs of your customer

Check out the infographic for more detail.

Top 11 Reasons Why Ecommerce Businesses Fail In 2019

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How To Approach Instagram For Your E-commerce Site

Social media in 2019 is an unchallenged sphere in the realm of online marketing – a free, simple and effective way to mass communicate with millions of people. Instagram, Facebook and Twitter are continuously developing for the online consumer. It is an eCommerce marketing vehicle that is free and can be used advantageously to generate more sales, more page views for your websites and more of a following for your brand.

Taking advantage of these platforms will give you the opportunity to approach your customers at a face-to-face level and prompt a relationship with them to market your products and your eCommerce site successfully. It redefines the friendly approach of marketing, gives a sense of ‘real time’ communication and emphasises the human aspect of eCommerce.

Of all the social media platforms available, Instagram is one of the fastest growing platforms with a huge audience reach. Establishing your organisation on Instagram will give you the opportunity to market your eCommerce site on a platform that you can easily style to have the same look as your website, which will help to grow your brand.

instagram for e-commerce site

Instagram

Instagram is continuously updating and adapting its platform to suit the way it’s used and operated by its millions of users. It is the third largest social media platform after Facebook and YouTube, and in June 2018, Instagram passed the milestone of 1 billion users. In addition to this, the number of daily Instagram users is around 500 million. This is a huge audience for your eCommerce site to access in a down-to-earth and friendly approach to eCommerce marketing.

The global appeal of Instagram is also advantageous and if you’re looking at expanding your eCommerce site internationally but are unsure about how to achieve this, then this platform is a great place to start spreading the word. 80% of Instagram’s users are from outside the US which opens up a huge global market of consumers for you to attract to your website.

Business profiles

Instagram has lots of features that make it attractive from a business perspective. It continuously updates and tailors its features to the needs of a business, including links in Instagram stories, shop pages and collaboration tags in images. Initially users have the choice between a business and a personal profile. To set up a business profile you have to link an active Facebook page and categorise yourself per the category system.

Opting to use their business profile feature gives you access to your analytics including impressions per post, discovery of your content by new accounts per post and the clicks onto your profile per image. It also allows you to include a contact email on your profile and your website link.

You can learn a lot about your audience through Instagram which will give you an insight into who your customers are and how you can develop marketing strategies that will be attractive to them. The business profile allows you to see where your followers are located giving you an edge for geographical marketing, their age range and the times when they are most active. This can help you to understand and target the followers who are most applicable to you. You can then spend some time planning how to attract those who aren’t your stereotypical customers and share your content when you know your followers will be active on the platform, increasing the engagement and response to your site.

instagram for e-commerce site

Visualisation

If you are a business sharing physical products online, Instagram is a great platform to show your customers what you offer as well as your top products. Investing time in creating content for the platform that is unique and stands out will help to elevate your brand on Instagram. If successful, this will ultimately create a following for your eCommerce business that transfers into website views and product/service sales.

The grid pattern allows users to take in your feed in one quick glance when they click into your profile. It is important to develop content that speaks for your brand, what you want to promote, and your eCommerce site will allow you to convert them into potential followers and sales. It is a great and fun way to show your creativity and the fun side of your business, which emphasizes the customer-seller relationship.

Resources such as Photoshop and Canva are great places to experiment with creating Instagram graphics as opposed to traditional photographic imagery. Unveil one big picture at a time by creating a collage or share your pictures in rows of three to further define your brand’s imagery. Instagram is a great place to create a more personable side of your brand and connect to your customers on a less commercial level.

Hashtags

Hashtags are a great way to explore Instagram and find accounts that are similar to your own or that you can take inspiration from. It is a huge search engine that can work to your advantage by hash tagging your images so people who are interested in that kind of content can find them. Users who don’t already follow you can click through onto your profile, discover more of your content and head over to your website.

It is a great way to market your content for free across a huge platform and doesn’t restrict your profile to only your followers. Some accounts share content that uses a particular hashtag which again increases your reach and chance of gaining more followers and eventually, sales. There are many reasons why Instagram hashtags are important for marketing your content across the platform.

instagram for e-commerce site

Face-to-face

Social media re-emphasises the traditional approach of face-to-face contact in a modern context. It allows you to chat to a mass audience in what can feel like a one-on-one setting and Instagram Stories is a great resource on the platform to do this. You can share behind the scenes information on the day to day life of your eCommerce site – for instance the packaging of orders, sneak peaks at website re-design or new product ideas. It allows customers to feel in the now with your business and gives them a sense of importance and loyalty to your brand.

You can also put a face behind the brand by chatting directly to the camera which allows customers to again feel that sense of connection, visualise who you are and feel as if they know your business on a personal level. It is an approach to marketing that is personable and friendly in today’s modern world.

IGTV

A recent development in Instagram’s continuously updating features is the introduction of IGTV, which is a separate app run by Instagram that allows users to watch videos uploaded by creators. Unlike Instagram, IGTV uploads are not limited to one minute and can be up to one hour long.

Videos are full screen and vertical, so they can be viewed easily on mobile phones. IGTV allows you to create an extension of the brand you are already developing on your Instagram profile. Any followers you have on Instagram might want to see behind-the-scenes content, and IGTV allows you to create edited video content to share with them, increasing your relationship with followers and potential customers.

As it’s such a new addition to the platform, changes and advancements to IGTV will occur regularly in the foreseeable future.

Match your business to your brand

Ultimately, Instagram is a great platform to develop and progress the eCommerce business that you have already been developing on your website and in your marketing strategies. We can help you to develop your eCommerce site  and this allows your website to symbolize the branding that your business stands for. Instagram is a great platform to continue this image and it is free to use!

The link feature on Instagram also allows you to directly connect your eCommerce site to your profile on the platform. You can insert a link in your bio and links within your stories – these allow your followers to move directly to your site and ultimately create sales for you

Source: newbirddesign

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