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How To Choose The Right Domain Name For Your Business

Did you know that having the right domain name is one of the easiest ways for customers to find you online? Domain names are unique names assigned to numeric IP addresses for your business on the internet, which is why short and memorable domain names are awesome for a successful web presence. Check out our infographic below and follow these five easy steps to find the right domain name for your business.

How To Choose The Right Domain Name For Your Business

 

Are you currently choosing a domain name for your business, which names are you considering? Check out these awesome domain name prices.

 

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53 Features Every Business Website Must Have For Success

Every business must have a website, it is necessary for your online presence and global reach. A properly designed website can boost your sales, an average or poorly designed one will cause you to lose potential customers. Are you thinking of hiring an agency to design one for you or you’re thinking of building one yourself?
Web Alive share 53 features every business website must have for success in this infographic.

They suggested as follows:

Header and home page
Service/product pages
Location/contact pages
Other inner pages
Blog
SEO/technical
Things to avoid

Check out the infographic for more detail.

53 Features Every Business Website Must Have For Success

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Step By Step Guide On How To Buy A Registered Domain Name

Choosing the right domain name for your business website is one of the most critical aspects of creating a digital footprint. Your domain name has to be engaging enough to catch the eye, evoke your business in the mind’s eye of anyone who sees it, and memorable. But what do you do when your perfect domain name is already taken? Domains once registered by another user are referred to as aftermarket, or secondary market domains. They become available for purchase when they expire, or when the owner decides to sell it. These domains often hold great inbound link, traffic, and branding value. Some are sold for as high as millions. Need to know the basics of buying an already registered domain name?
Who Is Hosting This share their step by step guide on how to buy a registered domain name in this infographic.

Here’s what they suggest:

How it works
Why it works
Measuring domain value
Test a domain before buying it

Step By Step Guide On How To Buy A Registered Domain Name

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9 Essential Elements To Consider When Choosing A Domain Name

Every day, a domain is registered across the world. For a small-business owner, that means it’s increasingly difficult to create a domain name that your customers will remember while still protecting your trademark and your brand. Need a few pointers on how to successfully overcome this?
WhoIsHostingThis shares 9 essential elements to consider when choosing a domain name in this infographic.

Here’s what they share:


Use a domain name as a branding tool
Be short, catchy and memorable
Consider the extension
Protect your trademark
Brand yourself personally
Be creative
Avoid hyphenated domain names
Check availability on social media sites
Don’t let your domain name expire

Check out the infographic for more detail.

9 Essential Elements To Consider When Choosing A Domain Name

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Pro Tips For Registering Your Brand Domain Name For Success

Nobody ever got anywhere by sitting on the fence. Have you taken control of your online presence by being proactive and thorough with your brand domain name registration? Well, you might just be missing out on visibility and inviting unnecessary risk.
GO Daddy shares their top tips for registering your brand domain name for success(at least, before anybody does!) in this infographic.

Here’s a quick summary:

Be the master of your domain
A domain by any other name wouldn’t be as sweet
You snooze, you lose
The domain event
Top five domain tips

Check out the infographic for more detail.

Pro Tips For Registering Your Brand Domain Name For Success

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The Ultimate 4 Step Domain Name Guide

Domains are user-friendly naming convention systems that allow people to easily navigate web servers and web pages. It gives the owner administrative authority over that domain name. As a brand or business, it is important to get a domain that is an exact match of your brand/company name or at least as close as possible. In rare cases, it is also important to obtain a .com domain name and if available, grab the .net and .org versions.
Domain Name Sales shares their guide on how to purchase a domain for success in this infographic.

Here’s a quick summary:

What does your domain name say about your business
What makes up a premium domain name
Good locations
Domains are an investment in your brand

Check out the infographic for more detail.

The 4 Step Domain Name Guide

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12 Step Guide To Choosing The Best Business Domain Name

The business domain name is your company’s first introduction to the internet, way before you even get a website. Sometimes, the domain name might serve as the company or brand name, so it is quite important when choosing one.
Fundera shares this 12 step guide for Choosing a business domain name in this infographic.

Here are the 12 steps:

Keep it catchy
Keep it simple
Keep it short
Make it pronounceable
Make it obvious
Identify the goal of the website
Choose your extension
Check to see if its available across social channels
Avoid business domain names that are similar to others
Think about keywords
Don’t marry yourself to one business domain name
Move fast

Check out the infographic for more detail.

12 Step Guide To Choosing The Best Business Domain Name

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Your Domain Name Should Be Your Website Name

 

Naming your site after your domain may seem obvious to some of you, but you’ll be surprised to learn that not every website is named after the domain name even when the webmaster owns that domain name.

Naming a site after its domain name is important, for the simple reason that when people think of your website, they’ll think of it by name. If your name is also your URL (ie, web address), they’ll automatically know where to go. For example, when people think of da-manager.com, they don’t have to wonder what web address to type into their browser to get there. The name of the site is also the URL.

Imagine if your business (or website) is called “Acme”, but somebody else holds that domain name. Instead, you have some obscure domain name called, say, “mybusiness.com”. What happens when your customers, recalling that Acme has a product they want, type “www.acme.com”? They’ll end up at your competitor’s website. One lost sale.

In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don’t seriously think that they’ll try to memorise (“memorize” inUS English) an unrelated URL just because you want them to, do you? The only people who’ll commit it to memory are your competitors who want to compare your prices.

What if you cannot get the domain name of your choice? It really depends on how committed you are to that particular name. If you have an existing brand name that you’re known for, you’ll probably not want to ditch that name just because you couldn’t get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy over the domain name from the current owner. Check up the “whois” information for the domain, and contact that person listed to see if they’re willing to sell it. You probably should be aware that they are likely to want to charge a higher fee than you’ll normally get when buying new domains (assuming they want to sell it in the first place).

On the other hand, if you’re just starting out, you might prefer the cheaper alternative of trying to obtain a domain name first, and then naming your website (or business) after the domain that you’ve acquired. So if you’ve acquired, say, the domain name “acme.com”, then your website and business might be named “Acme” or “acme.com”. I know this seems a bit like putting the cart before the horse, but that’s the reality if you don’t want to lose out on the Internet.

Generic Names Or Brand Name Domains?

I know that a number of people seem to think that your domain name really must be some generic name like “cars.com” if you are selling cars. Witness, for example, how much money those generic names are being sold for. But seriously, if you were looking for a car, you’ll probably already have some brands in mind, and you’re more like to try out things like generalmotors.com or toyota.com rather than just cars.com.

COM, ORG, NET, etc?

One common question I encounter is from people who can’t get the “.com” domain of their choice, but find the “.net”, “.org” or other country-specific top level domains (TLDs) available (like .de, .nu, .sg, etc). Should they try for these?

The answer is not as straightforward as you might think. If your website or business caters to the local community, such as a pizza delivery business or recruitment agency or the like, then it makes sense to get a country-specific domain. You actually benefit from having such a local domain because the people in your country know that they’re dealing with a local entity, which is what they want. After all, if they stay in (say) the United Kingdom, they’re not likely to want to try to order pizza from pizzaparlour.com, which suggests an international site. You’ll have better luck calling it pizzaparlour.co.uk, ie, with a UK domain.

Others settle for the “.com” suffix and no less. As grounds for their arguments, they cite the browser algorithms used to locate a website when a user simply types a name like “acme” into the browser. Apparently, the browser searches for a domain name “acme.com” before attempting “acme.net”, etc. As such, people who do that will be delivered to your competitor’s site if you do not also own the “.com” extension. Indeed, even if people do not rely on their browser to complete their typing, many simply assume a “.com” suffix when they type a domain name, so if your business is “Acme”, they’ll just assume your domain name is “acme.com” rather than “acme.net” or some other such name.

In Conclusion…

In case the forest got lost in the trees (or the reverse) in my arguments here, let me reiterate the main point of this article: get that domain name before you start your site or business.

Don’t make the mistake of attempting to retrofit your domain name to your business or website. If you need help getting that domain name, check out our web site www.da-manager.com or contact us at 07835 214836.