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11-reasons-why-e-commerce-businesses-fail

E-commerce is seen as an exciting opportunity for budding entrepreneurs. There is huge potential for building a successful business with a loyal customer base and healthy profits. The problem, however, is that many also see starting an E-commerce business as simple. In truth, starting an online business requires dedication, perseverance, and investment. The majority of new online retail businesses actually fail, but there’s plenty you can learn from these new businesses to ensure you don’t fall into the same traps – ensuring you have a strong, rewarding online store.

There are plenty of common pitfalls that new businesses fall into and important considerations that they overlook. FME Extensions share why the majority of E-commerce businesses fail and how you can avoid doing the same on the infographic.

Here’s what makes their list:

• Website ranking
• Lack of patience
• High shipping costs
• Insecure website
• Poor design
• Slow loading
• Mobile usability
• Inconvenient return policy
• Lack of product detail
• Lack of satisfied customers
• Not understanding the needs of your customer

Check out the infographic for more detail.

Reasons why Online E-commerce business fails=========================================================

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3 Essential Habits to Become a More Creative & Productive Marketer

Are you looking for ways to improve your marketing skills? Do you want to become a more creative and productive marketer?

Tons of articles live online, telling about the habits of a highly creative marketer. Psychologists agree on the direct linking between daily routine and its influence on our minds. So, it seems those willing to become ingenious should rethink their customs, develop a positive lifestyle, and forget about habits preventing the awakening of their creative genius.

But what habits actually help to unlock creativity? And how to know if your present lifestyle leaves the creativity to be desired?

Enchanting Marketing share how to get your creative juices flowing in this infographic.

Here’s a quick summary:

• Understand how creative input fuels output
• Nurture a productive relationship with your inner critic
Boost both productivity and creativity

Check out the infographic for more detail.

Creative and productive marketer=========================================================

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Traditional Marketing is Dead! Use This Model…

Are you finding traditional marketing tactics don’t work like they used to? Want to know how your marketing should adapt to a changing digital consumer?

Traditional marketing has, for a long time, been the preferred mode of advertising for many businesses. The trend seems to be changing with a lot more entrepreneurs choosing digital marketing due to its cost-effective nature. Unlike traditional marketing, digital marketing offers businesses an opportunity to interact and get feedback from their target audience. Does this mean the gradual death of traditional marketing?

In this infographic you’ll learn how to utilise the Pathfinder model to grow your business.

This breaks potential customers down into these three segments:

• The educatables
• The persuadables
• The convertables

Check out the infographic for more detail.

Traditional marketing=========================================================

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7 Key Benefits of Email Marketing

The benefits of Email marketing can never be overemphasized. As a matter of fact, email should be a key part of your marketing plans. More than half the world’s population uses email, according to research from The Radicati Group. It’s estimated that more than 281 billion email messages were sent and received every day in 2018. By 2022, that figure will increase to 333 billion.

Chances are, you have an email account if you’re reading this blog. And if you don’t, we’d certainly be curious how you do anything at all on the internet. Email is universal across computing platforms, which is why so many service providers use it as the baseline for customer identity and communication.

So, if you’re considering your marketing budget for the year ahead or you want to know why email should be a key part of your marketing plans,

Brafton share 7 key benefits of email marketing in this infographic.

Here’s a quick summary:

• Almost everyone uses it
• It’s cost-effective
It’s mobile
• It’s personalized
• It’s precise
• It works at any stage of the funnel
• It’s an inroad to customer loyalty

Check out the infographic for more detail.

Benefits of email marketing=========================================================

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7 Ways Artificial Intelligence is Influencing Email Marketing

Artificial intelligence has become an essence of our everyday life and we continually hear stories about its application, such as: Apple’s personal assistant Siri, the learning thermostat Next, Tesla’s self-driving auto innovation, Google’s RankBrain, Amazon’s purchase prediction AI, and so on.

As email marketing advances it’s only a matter of time until machine-learning-powered solutions assume control over human assignments like: Big Data processing, discovering patterns in client conduct, email content creation, lead retention, and so forth.

Email marketing’s death has been extremely exaggerated, particularly in case if you belong to the B2B marketing world. An entire 77% of B2B marketers utilize email in their marketing blend says Content Marketing Institute. Truly, 91% rate email as a key insight portraying content marketing achievement.

Hence in this case, B2B marketers need to look at Artificial Intelligence. If you’re wondering what the future holds for your email marketing strategy or you eant to know the effects of artificial intelligence on your email campaigns,

Connext Digital share 7 ways AI is influencing email marketing in this infographic.

Here’s a quick summary:

• Predictive personalisation
• Smart segmentation
• Automated workflow
• Optimised subject line and email content
• Send time and email frequency optimisation
• Multivariate and A/B testing
• Analytics

Check out the infographic.

Artificial intelligence=========================================================

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How To Market Successfully On Social Media.

Social Media is very vital for any business who is looking at going beyond his or her immediate environment. There are people who feels, “Our customers know who we are, and they know where to find us.”

Does this sound familiar to you? Don’t get me wrong: it’s great that you have established a steady customer base. But using social media to market your small business will help you get more money from your existing customers in addition to acquiring new ones.

Failure to have an effective social media strategy can be detrimental to your small business. 

While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started.

You’ve got to keep up with the latest social media trends and apply them to your small business.

So, if you’re looking for help in setting up or improving your social media strategy or need help in crafting campaigns that hit the spot with your audience,

tapClicks share their strategy for social media success in this infographic.

Here’s a quick summary:

• Strategy and tactics
• Content creation
• Publishing and promoting
• Reporting

Check out the infographic for more detail.

market on social media

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8 Essential Marketing Items To Create A Memorable Brand Identity

A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

Is your brand reachable? Can customers think of your company as something tangible, personal, and real? If your brand acts and feels open, inviting, and human— just like you—you will be able to have a conversation with your customers the way friends do.

A logo is not a brand. Your work does not end when your logo receives approval. Establishing a brand is akin to the process of writing a design brief or researching key differentiators. Logos are just one more way to create a presence, a language, a connection—something that is universally understood and enjoyed.

So, if you’re looking for ways to market your small business or you want to know the branded items that could help you stand out from your competition,

Start Up Nation shares 8 branded marketing items to add to your arsenal in this infographic.

Here’s what makes the list

• Professional website
Company logo
• Business cards
• Brochures
• Branded apparel
• Company letterhead
• Branded envelopes
• Email signatures

Check out the infographic for more detail.

8 Essential Marketing Items

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How To Make Free Shipping Profitable

One of the most crucial decisions an eCommerce business has to make is whether to offer free shipping. If the retailer does opt to provide free shipping, then other equally important decisions have to be made, like what kind of go-to-market process will be implemented.

An online retailer’s free shipping policy can boost conversions, but it can also add to expenses. Luckily, there are several strategies open to a company.

So, you know free shipping is a great way to boost sales on your eCommerce website, but how do you go about offering it without burning all your profit?

RedStag Fulfilment shares their tips for making free shipping profitable in this infographic.

Here’s a quick summary:

• Cut costs with ground shipping
• Increase sales with a shipping minimum
• Include shipping in product prices

Check out the infographic for more detail.

How To Make Free Shipping Profitable

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15 Social Media & Messaging Platforms to Grow Your Business In 2019

Are you looking for ways to grow your business in 2019? Want to know the most popular social media and messaging platforms that can help fuel your growth?

Yes, gone are the days of relying on the door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention.

As the number of social media users is only going up, if you are not using one or more of these platforms to grow your business, then you are missing out on a very good opportunity.

Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms.

These free platforms provide you with the opportunity to share about your brands and convert users and visitors into customers.

Today, Digital Information World share the top 15 platforms you should consider in this infographic.

Here’s who makes the list:

• Facebook
• YouTube
• Messenger
• WhatsApp
• Instagram
• Twitter
• Google Plus
• LinkedIn
• Skype
• Snapchat
• Pinterest
• Line
• Viber
• WeChat
• Tumblr

Check out the infographic for more detail.

social media platforms

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7 Essential Sales And Marketing Process

Are you in the process of starting a new business? Looking to implement a marketing strategy for the first time?

If your answer is yes, then, this article will be of great help. First and foremost, we must understand that marketing plays a critical role in any business. You can’t attract and keep customers without marketing. And you can’t make a genuine difference in your business without a solid plan. Marketing doesn’t simply happen after you’ve started your business or developed a new product. In today’s market, you need a comprehensive marketing plan, and that starts with the planning process.

The guide on the infographic by Infusionsoft below will give you insights into the essential sales and marketing process and how to develop a strategic marketing plan including what to do for each step.

Here’s a quick summary:

• Attract traffic
• Capture leads
• Nurture prospects
• Convert sales
• Deliver & satisfy
• Upsell customers
• Get referrals

Check out the infographic for more detail.

Marketing Process

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