9 Reasons Why you Need to Rebrand your Business

9 reasons why you need to rebrand your business is among the numerous valid reasons for rebranding a business. What is rebranding? According to the Economic Times, “ rebranding is a marketing strategy that is used to give a new name, symbol or change in design to an already established business”. There are two types of rebranding and are proactive and reactive rebranding. While proactive rebranding takes place when a business sees a new opportunity to grow, innovate and harness such opportunities. Reactive rebranding is used when a business needs rebranding after the business is discontinued or changed.

Over the years, research has shown that many companies all over the world,  both big and small rebrand their businesses at intervals of seven to ten years. This is carried out to ensure continued high productivity of the business’s success and keeping up with modernity to stay relevant in the marketplace.

Rebranding is essential for the survival of a business and 9 reasons  for rebranding are discussed below:

  • Repositioning:  With the help of rebranding, a business can be reposition to retain and fight for a better position in the online and offline market place while striving to remain relevant among rivals. Through, rebranding a company can achieve an 80% business expansion both internationally and nationally.
    For example Walmart’s  Successful Rebrand; With a reputation of rock bottom prices, Walmart repositioned its brand to suggest its low prices, by changing the slogan from ‘Always Low Prices’ to ‘Save Money, Live Better’ in 2007. This put a positive spin on the company.


  • Bad reputation: A company that has been linked with a bad reputation over the past years, can secure an opportunity for a second chance of a new beginning by acquiring a good reputation for the company through rebranding. For example, McDonald’s Evolution; In the past, McDonald’s audience saw the brand as a cheap and unhealthy option until McDonald’s spent a huge amount of money to rebrand its company to acquire a good reputation that would be appealing to their audience and retain their interest.


  • Acquisition and development of brands: Many big companies acquire or partner with smaller brands when the possibility of expanding their business is identified. The best strategy to inform their audience about this new development is through rebranding. For example; Access Bank acquisition of Diamond Bank in Nigeria, this information was made public to the audience through the rebranding of merging both logos to form one logo.


  • Old Identity: Rebranding put the visual of the business in a more appealing way to the audience. Thereby, solving the problem of the outdated image which can no longer retain the interest of the majority of the users of the brand. Also, the public gets to know about the new addition and subtraction of products and services offered by the company through rebranding.
    For example Shell Oil and Pepsi Cola; Shell has updated its logo 8 times since 1909 to keep its image modern. Pepsi’s logo is now unrecognisable from its first logo in 1898. Another example is found in the telecom sector,   Airtel is the rebranded name for ‘Zain’  and 9mobile is the rebranded name for ‘Etisalat’.


  • The Similarity of Brands: Many companies over the years, has suffered from different and numerous lawsuits because of the similarity of products and services. But with rebranding, many companies can be exempted from experiencing such an ‘ugly’ situation. This is because rebranding is capable of giving a company its distinct identity. For example, PayPal vs Pandora; PayPal and Pandora logos are strikingly similar. As a result of this, PayPal filed a lawsuit against Pandora.


  • Change in Administration: Every administration requires its strategy, which may or maybe not be favourable to the business. This is because every new administration has the power to influence the business. However, a new administration can correct the failures of the past administration through rebranding. For example, Steve Jobs rebranded the ‘Apple logo’ during his tenure as the CEO of Apple Company in 1997.


  • Low sales: one of the best ways to tackle low sale is through rebranding. Rebranding can retrieve the lost interest of the audience’s majority, which brings an increase in sales for the business.


  • Low Visibility or Recognition: When a business suffered from low visibility or recognition in an online and offline marketplace, it reduces the business’s productivity. However, with rebranding, that business can achieve high visibility in the marketplace.


  • Less Business Promotion: Many companies, have a  limited number of marketers they can employ to promote the business. However, with rebranding, a business has access to an unlimited number of unpaid marketers through an engaged audience.





In conclusion, rebranding is the bridge between the old and the new. It is the fastest method to adopt to save a dying business, sustain a successful business and enables a brand to keep up with the marketplace’s modernity for relevant . These 9 reasons discussed are not the only reasons why you need to rebrand your business. Hence, if your business falls under any of the categories of the 9 reasons why you need to rebrand your business, then make a firm decision to rebrand your business to enjoy all the benefits of rebranding. At #DaManager, we offer the best rebranding services, so reach us today [email protected]

How To Choose The Right Domain Name For Your Business

Did you know that having the right domain name is one of the easiest ways for customers to find you online? Domain names are unique names assigned to numeric IP addresses for your business on the internet, which is why short and memorable domain names are awesome for a successful web presence. Check out our infographic below and follow these five easy steps to find the right domain name for your business.

How To Choose The Right Domain Name For Your Business


Are you currently choosing a domain name for your business, which names are you considering? Check out these awesome domain name prices.


Buy Domain Names Domain Registration Da-Manager


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The Ultimate eCommerce Website Prelaunch Checklist You Need

Launching an eCommerce store is hard work, and for one, ensuring that you dot all the I’s and cross all T’s is even tougher. You might just be missing something as tiny as a button color!
Just to be your guardian angel and help your business flourish, we’ve searched the internet to bring you this awesome WooCommerce eCommerce website prelaunch checklist with 49 important points you should consider.

The Ultimate eCommerce Website Prelaunch Checklist You Need

Here is the eCommerce website prelaunch checklist with 49 checks you should carry out divided into sections:

    • Design

Design of your website should be a mixture of aesthetics and efficiency. Does your landing page, products and call-to-actions properly designed? is your branding consistent? are your images high-quality and optimized?

    • Functionality

Do you have a convenient user flow? are all links functional? is your website fast and optimized for mobile screens? A good suggestion is having a user testing forum set up to help you figure out any detail you might have missed.

    • eCommerce

Is your checkout process easy and functional? Is your inventory up-to-date? is your payment gateway receiving payments effortlessly? Are you catering to currency changes?

    • SEO

Have you carried out an in-depth SEO site audit? Do you have a sitemap and has it been submitted to Google?

    • Security

In order to avoid website hacking incidents, have you set up your SSL certificate to help encrypt and protect sensitive user information from getting exposed? are your passwords strong enough along with a 2-factor authentication?

    • Legal

This is a very important aspect of any eCommerce store, and with the right documentation and legal infrastructure, you can avoid a lawsuit. You should consider having a term of use, privacy policy, GDPR and return policy in place.

      • Please check out the infographic for more detail and ensure to tick as you go along.

The Ultimate eCommerce Website Prelaunch Checklist You Need

Are you looking to build an eCommerce website or currently optimizing yours to help you with marketing ad ranking? What checks are you considering? We would like to hear from you in the comment section.


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How Infographics Could Help You Reach Your Business Goals.

Are you looking for ways to improve your online marketing strategy? Have you considered how infographics could help you reach your business goals?

Infographics are some of the best tools that a business can use to start a viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and are highly shareable. While a whitepaper creates authority for a brand and blogs boost search engine optimization value, infographics attract attention from a wide audience because they’re easy to read and usually fun.

Part of your content marketing strategy should be combining disparate elements so you can take a multi-pronged approach. If you’re only using articles, social media or whitepapers, you’re likely missing out on great leads. Mammoth Infographics shares few reasons why you need to start using infographics.

Here’s a quick summary:

• Immediate impact
• Shareability
• Effective communication of data
• Improved brand awareness
• Increased engagement
• Progressive product marketing
• Presentation rejuvenation
• Increased website traffic and SEO ranking

Check out the infographic for more detail.


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What Your Website Font Says About Your Business

What type of font have you used on your business website? Are you wondering what emotions your font choice elicits in your website visitors?

Not every font style works well on a website, so choosing the style first, and then the font is important. The most common styles are Serif and Sans Serif. But there are also Display fonts, Modern fonts and Script (or handwriting) styles. Script fonts should never be used unless an overly stylized approach is expected, such as for wedding planners or craft stores. Display and Modern fonts can be good for headlines or subheads on a website, but should be used sparingly. Nor is every font readable when used in the body of the website. Something that is too skinny or too wide will be hard on the eyes and difficult to read.
Continue reading “What Your Website Font Says About Your Business”

Traditional Marketing is Dead! Use This Model…

Are you finding traditional marketing tactics don’t work like they used to? Want to know how your marketing should adapt to a changing digital consumer?

Traditional marketing has, for a long time, been the preferred mode of advertising for many businesses. The trend seems to be changing with a lot more entrepreneurs choosing digital marketing due to its cost-effective nature. Unlike traditional marketing, digital marketing offers businesses an opportunity to interact and get feedback from their target audience. Does this mean the gradual death of traditional marketing?

In this infographic you’ll learn how to utilise the Pathfinder model to grow your business.

This breaks potential customers down into these three segments:

• The educatables
• The persuadables
• The convertables

Check out the infographic for more detail.

Traditional marketing=========================================================

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20 Motivational Quotes To Inspire You To Start Or Grow Your Business.

Any small business owner knows that entrepreneurship has its highs and lows. When you hit the low points of entrepreneurship, sometimes it helps to read some inspirational quotes from other prominent business owners who have been in your shoes.

So, if you’re in the process of starting a new business or you need some inspiration to guide you through the tough and exciting times ahead,

In this post, you’ll find 20 motivational quotes to inspire you.

Here are a few of the people you’ll see mentioned:

• Winston Churchill
• Walt Disney
• C.S. Lewis
• Albert Einstein

Let’s dive right in.

1. “Success is not final; failure is not fatal: It is the courage to continue that counts.” — WINSTON S. CHURCHILL

2. “Success usually comes to those who are too busy to be looking for it.” — HENRY DAVID THOREAU


3. “Don’t be afraid to give up the good to go for the great.” — JOHN D. ROCKEFELLER

4. “I find that the harder I work, the more luck I seem to have.” — THOMAS JEFFERSON

5. “Success is walking from failure to failure with no loss of enthusiasm.” — WINSTON CHURCHILL

6. “If you are not willing to risk the usual, you will have to settle for the ordinary.” — JIM ROHN

7. “The way to get started is to quit talking and begin doing.” — WALT DISNEY

8. “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” — JIM ROHN

9. “Some people dream of success while others wake up and work.” — UNKNOWN

10. “The difference between who you are and who you want to be is what you do.” — UNKNOWN

11. “In order to succeed, your desire for success should be greater than your fear of failure.” — BILL COSBY

12. “The way to get started is to quit talking and begin doing.” – WALT DISNEY

13. “The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.” – WINSTON CHURCHILL

14. “You learn more from failure than from success. Don’t let it stop you. Failure builds character.” – UNKNOWN

15. “Whether you think you can or think you can’t, you’re right.” – HENRY FORD

16. “The man who has confidence in himself gains the confidence of others.” – HASIDIC PROVERB

17. “Creativity is intelligence having fun.” – ALBERT EINSTEIN

18. “You are never too old to set another goal or to dream a new dream.” – C.S. LEWIS

19. “Things work out best for those who make the best of how things work out.” – JOHN WOODEN

20. “You don’t have to be great to start, but you have to start to be great.” – ZIG ZIGLAR

business motivational quotes=========================================================

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30 Must-Have Features Of A Good Business Website.

Are you in the process of creating a new website for your business? Do you want to know the features to make your website design project a success?

Your company’s website is the first exposure many potential customers are going to have to your business. Even if you run your business primarily offline, your digital presence can and should be a powerful marketing tool for your business. Think of your website as a way to introduce yourself to new customers and keep current customers engaged.

Depending on your industry and type of business, plan on customizing your site with appropriate content and tools. For example, a site for a brick-and-mortar clothing boutique may need nothing more than information about the business, some beautiful images of clothing, and a news and events listing. An online clothing seller, on the other hand, needs everything the boutique has as well as an e-commerce engine for online shopping.

Regardless of the type of company you have, there are some basic items every small business website should have.

Your Marketing Lady share their essential website features in this infographic.

Here are my top five from their list:

• A clear call to action
• Customer testimonials
• Photos of you and your team
Mobile responsive
• Good SEO

Check out the infographic for more detail.

business we=========================================================

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How To Build A Website That Converts.

Are you looking for ways to test and improve your business website? Are you in the process of creating a new website and want to keep conversions in mind?

The digital ecosystem has really come a long way today. A lot of business transactions occur frequently online. Little wonder e-commerce has been such a hit. In today’s business climate, it is not just enough for your business to have a very eye catching and appealing website. It needs to be converting visitors into actual paying customers in order to add value to your business.

In the infographic below, Parker White share steps to website success.

Here’s a quick summary:

• Draw out sketches / wireframes
• Create a valuable user experience
• Design a memorable look and feel
• Integrate brand platform
• Conduct testing
• Run analytics and conversion tracking

Check out the infographic for more detail.


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8 Essential Skills to Become Ridiculously Good at Marketing

The success of your small business depends on your efforts to grow profits using various methods. From employee training to marketing, every aspect of your business deserves attention.

Rapid growth doesn’t happen overnight, but there are several steps you must take to keep your business moving forward. It takes time and effort. However, when you start reaping the benefits, you will see that your effort is worth it.

So, if you’re trying to learn about marketing to grow your small business or you want to know the key skills required to master the art of marketing,

Market Pro share their 8 skills for success in this infographic.

Here’s a quick summary:

• Agility and ability to adapt
• Cross-cultural and generational collaboration
• Digital mindset
• Strategic thinking
• Leadership and people management
• Social emotional intelligence
• Complex problem solving
• Storytelling

Check out the infographic for more detail.

Become Ridiculously Good at Marketing=========================================================

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