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Social Media Marketing Tips to Grow Your Business

Social media marketing tips to grow your business is essential to facilitate high awareness in the mind of the users for business transactions. What is Social media? It is the interactions among people in which they create and exchange information, ideas in virtual networks and communities. The power of social media is the ability to connect and distribute information to many people at the same time. It is also internet-based and gives users quick electronic communication of content. What is social media marketing? It is a form of internet marketing that makes use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic to acquire and retain prospective customers.

According to Internet World Stats, social media has over 3.96 billion users globally, which confirms that 63% of the population of the world is currently on social media. The most growing web page-based platform is social media. It has a variety of tech-based enabled activities such as blogging, photo sharing, social gaming, social networks, video and picture sharing, business networks, virtual worlds, reviews, and many more. 

For businesses, it is an indispensable tool because it plays a major role in helping businesses to strive for maximum success. One-fifth of every internet user frequently uses social media daily. Many businesses have harnessed the social media platform to acquire fame and relevance for their businesses through its ever-increasing users. 

 

social media

 

The below information shows the need why every business needs social media to reach the highest audience globally; The numbers of users for some of the social media platform as of January 2021 include Facebook – 2.701 billion users, YouTube – 2 Billion users,  Whatsapp – 2 Billion, Messenger – 1.3 Billion users, Wechat – 1.206 Billion users, Instagram – 1.158 Billion users, Linkedin – 0.766 Billion users, Tik Tok – 0.689 Billion users, Twitter- 0.353 Billion users.

From the above social media users summary, we can assert that Kate Denison’s statement which says “ The truth is that your clients, existing and potential are spending a substantial amount of time online” is true. This means Internet users are either surfing, listening, watching, learning, purchasing or working and businesses through their platform can use this knowledge to their benefits.

The usefulness of social media marketing tips includes increasing brand awareness, reaching potential clients, building a brand’s credibility and reliability to foster better relationships with clients, and retaining old and new client’s loyalty to the brand.

There are several social media marketing tips to develop a business and some of these tips are discussed below: 

    1. Retain Same Design of Branding Page: A brand’s social media profile is the first impression of the brand to its potential clients. So when a brand’s virtual is the same across all its platforms, it shows the brand’s orderliness and cohesiveness. This approach gives the brand a unique social media presence needed to gain the trust of its users.
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    3. Build a Good SEO Content for your Profile: A precise and concise SEO content of a brand’s profile provides the perfect description of what the brand entails for clarification and easy understanding for the clients. Hence, never neglect the role of the brand’s profile section of all the accounts. Ensure that the brand’s profile description maintains the same SEO content on all accounts. The SEO used should be linked to any keywords that are relevant to the brand. use hashtags to make the brand more visible on the search volume.
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    5. Display Clients Reviews: Social proof of evidence influences the majority of new client’s decisions. Displaying reviews helps to convince users that you are the best choice in the game. A brand’s reviews give more realistic details which are more believable to the clients than an X-star rate.
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    7. Import the Services of Social Media Listening Tools: One major way of achieving this is by following relevant hashtags. Respond to leads, an inquiry from users in a polite and timely manner proves to your clients that you listen to them. Use social media listening tools such as keyhole and sprout social to listen to conversations to gain a more personal level with clients and keep up with your competitors. Through this method, the brand finds out what the most prominent clients want at the moment and also provides the brand with new ideas to incorporate.
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    9. Join Groups: Joining groups that share similar interests with the brand gives the brand feedback that can accelerate the business’s growth, save time in proffering solutions to possible present and futuristic problems. Also, by joining groups a brand can leverage the connections and conversations shared on the groups.
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    11. Display Work Sample: Let your users know after completing a project that has likeable personalised features as a way of providing a visual display of the brand’s variety of products and services.
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    13. Use Flexible and Creative Content: A brand’s content should show creativity to draw the client’s attention. ln your content, inculcate the use of video, infographics, custom graphics, motion graphics rather than always sending out a simple plain message.
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    15. Tag Related Content: Share knowledge about an interesting article, a helpful resource, or relevant update and tag people or groups in your contact’s list. Showing support for your network through pleasant acknowledging of other good works by tagging such brands can secure your brand a notice from such companies. This can make many people in the contact list of such companies who aren’t aware of your brand visit your account
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    17. Make Use of Social Media Ads: Social Media ads are cheaper than television ads. Ads on social media can achieve the same results that television ads bring. A few years from now, social media ads will take over television ads. The best platform recommended for social media ads is Facebook and Instagram ads.
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    19. Push for Traffic through Blogging: Blogging is one of the major ways to generate more traffic to the brand’s website. By linking posts on social media about an article found on the website, you acquire new leads to your website. Blogging provides the opportunity for a brand to rank in search engines. The more factual content a brand shares in its account, the more domineering and visible present it has. This consistency in content creation will help the brand rank in search engines. These blog posts could be an article, podcasts, and webinars. Implement developing video content that has good SEO so that the brand can have a good rank on YouTube searches. A shorter version of this video should be uploaded to all accounts with an attachment of a link to see the full video.
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    21.  Implement the Fun Contests: Contests can be used as a fun way to give back and engage people to stick with your brand. Some contests may not require detailed information about those participating, other contests require detailed information that the brand can reach out to in the nearest future.

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In conclusion, you can start using any of the above social media marketing tips today on your social media platforms to grow and develop your brand as a reliable and credible brand. At DaManager, we manage social media accounts for brands that require such services from us alongside our other services that we render. Reach us today www.da-manager.com

9 Reasons Why you Need to Rebrand your Business

9 reasons why you need to rebrand your business is among the numerous valid reasons for rebranding a business. What is rebranding? According to the Economic Times, “ rebranding is a marketing strategy that is used to give a new name, symbol or change in design to an already established business”. There are two types of rebranding and are proactive and reactive rebranding. While proactive rebranding takes place when a business sees a new opportunity to grow, innovate and harness such opportunities. Reactive rebranding is used when a business needs rebranding after the business is discontinued or changed.

Over the years, research has shown that many companies all over the world,  both big and small rebrand their businesses at intervals of seven to ten years. This is carried out to ensure continued high productivity of the business’s success and keeping up with modernity to stay relevant in the marketplace.

Rebranding is essential for the survival of a business and 9 reasons  for rebranding are discussed below:

  • Repositioning:  With the help of rebranding, a business can be reposition to retain and fight for a better position in the online and offline market place while striving to remain relevant among rivals. Through, rebranding a company can achieve an 80% business expansion both internationally and nationally.
    For example Walmart’s  Successful Rebrand; With a reputation of rock bottom prices, Walmart repositioned its brand to suggest its low prices, by changing the slogan from ‘Always Low Prices’ to ‘Save Money, Live Better’ in 2007. This put a positive spin on the company.

 

  • Bad reputation: A company that has been linked with a bad reputation over the past years, can secure an opportunity for a second chance of a new beginning by acquiring a good reputation for the company through rebranding. For example, McDonald’s Evolution; In the past, McDonald’s audience saw the brand as a cheap and unhealthy option until McDonald’s spent a huge amount of money to rebrand its company to acquire a good reputation that would be appealing to their audience and retain their interest.

 

  • Acquisition and development of brands: Many big companies acquire or partner with smaller brands when the possibility of expanding their business is identified. The best strategy to inform their audience about this new development is through rebranding. For example; Access Bank acquisition of Diamond Bank in Nigeria, this information was made public to the audience through the rebranding of merging both logos to form one logo.

 

  • Old Identity: Rebranding put the visual of the business in a more appealing way to the audience. Thereby, solving the problem of the outdated image which can no longer retain the interest of the majority of the users of the brand. Also, the public gets to know about the new addition and subtraction of products and services offered by the company through rebranding.
    For example Shell Oil and Pepsi Cola; Shell has updated its logo 8 times since 1909 to keep its image modern. Pepsi’s logo is now unrecognisable from its first logo in 1898. Another example is found in the telecom sector,   Airtel is the rebranded name for ‘Zain’  and 9mobile is the rebranded name for ‘Etisalat’.

 

  • The Similarity of Brands: Many companies over the years, has suffered from different and numerous lawsuits because of the similarity of products and services. But with rebranding, many companies can be exempted from experiencing such an ‘ugly’ situation. This is because rebranding is capable of giving a company its distinct identity. For example, PayPal vs Pandora; PayPal and Pandora logos are strikingly similar. As a result of this, PayPal filed a lawsuit against Pandora.

 

  • Change in Administration: Every administration requires its strategy, which may or maybe not be favourable to the business. This is because every new administration has the power to influence the business. However, a new administration can correct the failures of the past administration through rebranding. For example, Steve Jobs rebranded the ‘Apple logo’ during his tenure as the CEO of Apple Company in 1997.

 

  • Low sales: one of the best ways to tackle low sale is through rebranding. Rebranding can retrieve the lost interest of the audience’s majority, which brings an increase in sales for the business.

 

  • Low Visibility or Recognition: When a business suffered from low visibility or recognition in an online and offline marketplace, it reduces the business’s productivity. However, with rebranding, that business can achieve high visibility in the marketplace.

 

  • Less Business Promotion: Many companies, have a  limited number of marketers they can employ to promote the business. However, with rebranding, a business has access to an unlimited number of unpaid marketers through an engaged audience.

 

 

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In conclusion, rebranding is the bridge between the old and the new. It is the fastest method to adopt to save a dying business, sustain a successful business and enables a brand to keep up with the marketplace’s modernity for relevant . These 9 reasons discussed are not the only reasons why you need to rebrand your business. Hence, if your business falls under any of the categories of the 9 reasons why you need to rebrand your business, then make a firm decision to rebrand your business to enjoy all the benefits of rebranding. At #DaManager, we offer the best rebranding services, so reach us today [email protected]

5 Types of Logos Which One is Right for Your Business.

Are you thinking about creating a new logo for your business? Wondering what type of logo would work best?

Creato share the 5 different types of logo to consider in this infographic.

Check out the infographic for more detail and examples.

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A Guide To Font Selection In Design Psychology

The kind of fonts you use in design, says a lot about your personality. Today, there are about 33,000 fonts on the internet. Websites like www.MYfonts.com make it a little difficult to make the right fonts choice because when creating a design, one has to be careful about fonts selection, this has a way of conveying the right message to your website visitors.
Need to learn what your website fonts say about you?
Get VoIP shares a guide to font selection in design psychology in this infographic.

They share examples in the following categories:

Serif
Sans-serif
Slab Serif
Decorative
Script
Bold
Italicized
Underlined
All caps

Check out their infographic for more detail.

Guide To Font Selection

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Top 16 Components Of A Killer Brand Strategy For Success

How do you get clients to see you as a brand and not merely a logo and a tagline? Well, you need a good strategy to help drive your business towards success. Here’s one!
Hanson Dodge shares their top 16 components of a killer brand strategy for success in this infographic.

Here’s what they share:

Competitive analysis
Brand architecture
Creative elements
Market opportunity
Consumer insights

Top 16 Components Of A Killer Brand Strategy For Success

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Top 5 reasons why you need to tell your brand’s Story

Some brands experience so much more success than others, ever wondered why?
Definitely you have. You’re an entrepreneur and are probably trying as much as you can to build a successful business. You might just have realised that it’s not enough to just rely on traditional advertising in order to succeed.
There is something more; The need to tell better stories and if you don’t,
you are just another commodity. Playnetwork
shares some good reasons why you need to tell stories in this infographic.

Here is a summary,

Traditional advertising
Alternatively, tell them stories!

check the infographic for more.

Why you need to tell your brand's story

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10 Cool Benefits Of branded Work Wear

Branded t-shirts and hoodies to work are fast becoming the new cool! Need reasons to get some for your staff?
SuperLogo shares 10 cool benefits of branded workwear in this infographic.

Here’s what they share:


Staff are identifiable
It looks professional
It’s advertising
Staff prefer it
It reduces risk
It improves comfort levels
It can include contact details
It can be personalised
Customers expect it
Staff feel unified

Check out the infographic for more detail.

10 Cool Benefits Of branded Work Wear

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