Steps To Creating a Good Buyer’s Persona that Drives Your Marketing

Steps To Creating a Good Buyer’s Persona that Drives Your Marketing

A persona is a reliable and realistic representation of your key business audience segment that’s based on marketing research. Many businesses will have multiple personas based on different customer segments that always include a job title, demographics, that segment’s goals, a summary of their environment, and other information out the persona. Need guidance to create a customer persona?
Salesforce shares their key steps to creating a good buyer’s persona that drives your marketing in this infographic.

Here’s a quick summary:

Conduct user research
Condense the research
Brainstorm
Refine
Make them realistic
Input your persona in your CRM platform

Check out the infographic for more detail.

Creating a Good Buyer's Persona that Drives Your Marketing

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