8 Rules of Social Media Optimisation (SMO)

The 8 rules of social media optimisation show the best features to adopt for effective optimisation of your social media platforms. What is social media optimisation? It is the process of optimising your social sites to gain more online visibility in social media searches on search engines. According to Wikipedia, it is the use of several online outlets and communities to generate awareness that boosts the recognition of a brand’s products, services or events using the different types of social media platforms such as social news, social network sites, bookmarking sites, blogging sites and lot more. It is used to strategically develop engaging online contents that attract, retain and encourage users to engage with the social sites.

Here are the 8 Rules of Social Media Optimisation

  1. Know Your Target Audience: Knowing your target audience helps to effectively optimise your social media platforms. Research shows that more than 85% of content published are strongly linked to the interest of the target audience.
  2. Create Engaging Content: Creating engaging content in form of images or videos can boost the activity that comes to your platform and also generate web traffic to keep the website proactive. Engaging contents keep the social media platforms properly optimised and boost brand awareness. Create content that is worth discussing.
  3. Create Shareable Content: Create contents that people can relate to and willingly share on your behalf using different methods or use of your content as a point of reference. Shareable contents increase publicity and web traffic. Endeavour to make your content easily sharable to boost people’s interest to share your content. Encourage your users to share your content and also proactively share content from others with proper referencing.
  4. Create Consistent Social Media Content Calendar: Develop a strategic content calendar to keep your content organised, entertaining and meaningful. With a strategic content calendar, you can prepare optimised content ahead and schedule them without being stranded for content to make use of.
  5. Reward Active Users Engagement: Take cognisance of your active users and reward them at intervals with incentives for their consistent participation with your social accounts for this would generate an increase in your social content engagement with other users.
    8 Rules of social media optimisation
  6. Encourage the ‘Mashup’: Encouraging people to take and remix your content for their use is a major way to optimise your social web content. This would drive more traffic to your social pages and also your website and make your pages rank among most search social pages online.
  7. Use Inbound Links: Use inbound links when developing a blog post or pages for your social sites. Make the inbound link visible to the user as this could make your content travel far and near. It increases the volume of traffic that your social site receives and visibility as well.
  8. Make Use of Tagging: Use the tagging mechanism to optimise your social site. This feature brings new and returning users to your pages. Tagging alert non-users to check your page thereby increasing web traffic. It also instigates existing users to return and actively engage with your social site.

Social media optimisation (SMO) can be likened to the SEO of social media sites and adopting the 8 rules of social media optimisation can make your social platforms perform better. Contact Da-Manager, If you are looking for social media optimisation experts to alleviate your business in social media platforms.


5 Benefits of Social Media Ads to your Business

The 5 benefits of social media ads to your business show the advantages of indulging in social media ads for a business. A social media ad is online advertising that focuses on social networking services to advertise products and services to online users. It involves creating content on social media platforms, engaging with followers, and running social media advertisements according to Wikipedia. The goal of every business is to be optimised properly to make a profit and social media ads can make this achievable.


Social media ads are the fastest growing online marketing strategy for social media platforms. Ignoring social media ads makes your brand less visible among your competitors. Most businesses are benefiting from social media ads for sales and conversion. It makes your brand familiar and relevant to your audience and when adopted it gives you the ultimate power to reach your target audience.


In this article, I will be discussing the 5 benefits  of social media ads to your business

  1. Improved Brand Recognition and Loyalty: Through social media ads you remain a relevant and likeable brand to your target audience and the general audience. These types of ads send the right potential customers to your business, as 85% of social media users patronize and refer brands they are familiar with to their friends and family. To gain popularity on social media, running ads is important.  In this type of ad, a brand can gradually attract and retain its target audience’s loyalty. For without loyalty, a brand will find it difficult to stay afloat. 
  2. Increased Conversion and Sales Rate: When you experience an increase in your brand’s recognition and loyalty through social media ads, it guarantees your business more leads to your website from social media users. Thereby improving the brand’s sales and keeping the website active and also popular. Social media ads give your brand the best platform to connect to its target audience to generate revenue for the business. In this type of ad, the brand improves and performs better with the feedback they get from their users. It also aids in building lasting customer relationships for future purposes.
  3. Low Marketing Cost: Social media ads do not require a lot of monetary fundings. Many business owners opt for this type of ad because the approach is easy to use to sell products and services, it has a low-cost budget and doesn’t have a limited audience reach. A workable financial budget can be created to suit your needs to have a positive social media ads outcome.social media advertisement
  4. Unlimited Reach and One Click Away: One major advantage of social media ads is that there are no constraints to the number of people that will be able to view the ads online. Some ads enjoy the privilege of being re-posted, shared or tagged to other users all over the internet if the content of the ad is optimised properly. This type of ad’s call-to-action is easily achievable with a single click button if the users feel the need to take action towards your ad.
  5. Target the Right Audience: With an optimised social media ads, a significant number of people will be directed to your business as long as the ads run. These types of ads are usually created to target specific demographics, interests and behaviours to determine which products, services and ads strategy suits your target audience the most.

 The 5 benefits of social media ads to your business discussed above are not the only benefits attributed to social media advertisement. Social media ads are one of the major tools used for digital marketing to create beneficial opportunities for businesses to strive and succeed. If you need assistance with managing and optimising your social media ads, then contact us today. We are delighted to help.

Social Media Marketing Tips to Grow Your Business

Social media marketing tips to grow your business is essential to facilitate high awareness in the mind of the users for business transactions. What is Social media? It is the interactions among people in which they create and exchange information, ideas in virtual networks and communities. The power of social media is the ability to connect and distribute information to many people at the same time. It is also internet-based and gives users quick electronic communication of content. What is social media marketing? It is a form of internet marketing that makes use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic to acquire and retain prospective customers.

According to Internet World Stats, social media has over 3.96 billion users globally, which confirms that 63% of the population of the world is currently on social media. The most growing web page-based platform is social media. It has a variety of tech-based enabled activities such as blogging, photo sharing, social gaming, social networks, video and picture sharing, business networks, virtual worlds, reviews, and many more. 

For businesses, it is an indispensable tool because it plays a major role in helping businesses to strive for maximum success. One-fifth of every internet user frequently uses social media daily. Many businesses have harnessed the social media platform to acquire fame and relevance for their businesses through its ever-increasing users. 


social media


The below information shows the need why every business needs social media to reach the highest audience globally; The numbers of users for some of the social media platform as of January 2021 include Facebook – 2.701 billion users, YouTube – 2 Billion users,  Whatsapp – 2 Billion, Messenger – 1.3 Billion users, Wechat – 1.206 Billion users, Instagram – 1.158 Billion users, Linkedin – 0.766 Billion users, Tik Tok – 0.689 Billion users, Twitter- 0.353 Billion users.

From the above social media users summary, we can assert that Kate Denison’s statement which says “ The truth is that your clients, existing and potential are spending a substantial amount of time online” is true. This means Internet users are either surfing, listening, watching, learning, purchasing or working and businesses through their platform can use this knowledge to their benefits.

The usefulness of social media marketing tips includes increasing brand awareness, reaching potential clients, building a brand’s credibility and reliability to foster better relationships with clients, and retaining old and new client’s loyalty to the brand.

There are several social media marketing tips to develop a business and some of these tips are discussed below: 

    1. Retain Same Design of Branding Page: A brand’s social media profile is the first impression of the brand to its potential clients. So when a brand’s virtual is the same across all its platforms, it shows the brand’s orderliness and cohesiveness. This approach gives the brand a unique social media presence needed to gain the trust of its users.

    3. Build a Good SEO Content for your Profile: A precise and concise SEO content of a brand’s profile provides the perfect description of what the brand entails for clarification and easy understanding for the clients. Hence, never neglect the role of the brand’s profile section of all the accounts. Ensure that the brand’s profile description maintains the same SEO content on all accounts. The SEO used should be linked to any keywords that are relevant to the brand. use hashtags to make the brand more visible on the search volume.

    5. Display Clients Reviews: Social proof of evidence influences the majority of new client’s decisions. Displaying reviews helps to convince users that you are the best choice in the game. A brand’s reviews give more realistic details which are more believable to the clients than an X-star rate.

    7. Import the Services of Social Media Listening Tools: One major way of achieving this is by following relevant hashtags. Respond to leads, an inquiry from users in a polite and timely manner proves to your clients that you listen to them. Use social media listening tools such as keyhole and sprout social to listen to conversations to gain a more personal level with clients and keep up with your competitors. Through this method, the brand finds out what the most prominent clients want at the moment and also provides the brand with new ideas to incorporate.

    9. Join Groups: Joining groups that share similar interests with the brand gives the brand feedback that can accelerate the business’s growth, save time in proffering solutions to possible present and futuristic problems. Also, by joining groups a brand can leverage the connections and conversations shared on the groups.

    11. Display Work Sample: Let your users know after completing a project that has likeable personalised features as a way of providing a visual display of the brand’s variety of products and services.

    13. Use Flexible and Creative Content: A brand’s content should show creativity to draw the client’s attention. ln your content, inculcate the use of video, infographics, custom graphics, motion graphics rather than always sending out a simple plain message.

    15. Tag Related Content: Share knowledge about an interesting article, a helpful resource, or relevant update and tag people or groups in your contact’s list. Showing support for your network through pleasant acknowledging of other good works by tagging such brands can secure your brand a notice from such companies. This can make many people in the contact list of such companies who aren’t aware of your brand visit your account

    17. Make Use of Social Media Ads: Social Media ads are cheaper than television ads. Ads on social media can achieve the same results that television ads bring. A few years from now, social media ads will take over television ads. The best platform recommended for social media ads is Facebook and Instagram ads.

    19. Push for Traffic through Blogging: Blogging is one of the major ways to generate more traffic to the brand’s website. By linking posts on social media about an article found on the website, you acquire new leads to your website. Blogging provides the opportunity for a brand to rank in search engines. The more factual content a brand shares in its account, the more domineering and visible present it has. This consistency in content creation will help the brand rank in search engines. These blog posts could be an article, podcasts, and webinars. Implement developing video content that has good SEO so that the brand can have a good rank on YouTube searches. A shorter version of this video should be uploaded to all accounts with an attachment of a link to see the full video.

    21.  Implement the Fun Contests: Contests can be used as a fun way to give back and engage people to stick with your brand. Some contests may not require detailed information about those participating, other contests require detailed information that the brand can reach out to in the nearest future.

social media


In conclusion, you can start using any of the above social media marketing tips today on your social media platforms to grow and develop your brand as a reliable and credible brand. At DaManager, we manage social media accounts for brands that require such services from us alongside our other services that we render. Reach us today www.da-manager.com

5 Ways to Maximise Instagram for Business in 2020

5 Ways to Maximise Instagram for Business in 2020

Are you considering adding Instagram to your marketing mix in 2020? Want to know how to maximise your efforts and achieve Instagram success?

Social Media Today share their 5 quick tips for success in this info-graphic.

Here’s a quick summary:

  1. Effective hashtag use
  2. Stories
  3. Visual composition and consistency
  4. Integration of direct messages
  5. Instagram live

Check out the info-graphic for more detail.

Ways to Maximise Instagram

Are you currently handling email campaigns for your business, what steps are you taking? We would like to hear from you in the comment section.


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Digital Marketing Channel Trends in 2020

To help you determine which marketing channels you should distribute your content through, a leading firm has put together a list of the marketing channels to focus on in 2019. Read on to learn about the marketing channels that can amplify your reach, resonance, and revenue.

Custom web development

Most importantly, if you’re looking for ways to grow your small business or you want to know the marketing techniques you should include in your strategy,

Digital Marketing Philippines share the marketing tactics with the best return on investment (ROI) in this infographic.

Here’s what makes their list:

• Email marketing
• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Social advertising
• Paid search

Check out the infographic for more detail.

Digital Marketing Channel Trends=========================================================

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Guide: How To Build Your Business With Influencer Marketing

Influencer Marketing is constantly breaking new grounds the world over in the past decades. In the late 70’s – early 2000’s, Celebrities made bank being the most sought after brand influencers, being the only people to reach a varied broad audience on traditional media. But in these days of social media, the “normal people” are the king, giving you real advice on food, fashion, and even the kind of mileage you should get on your new car. And guess what? these are just the right kind of advice you need! This is because they are authentic, honest and relatable.

All the Influencer Marketing Stats You Need

Influencer Marketing content delivers 11 times higher ROI than traditional forms of marketing.
In 2018, companies who used influencer marketing got a 520% return on investment.
49% of users rely on influencer recommendations for their purchases.
In June 2018, Instagram reached one billion active users.
Micro-influencers with fewer than 100k followers are responsible for the majority of posts on the platform.
66% of influencers on the web focus on fashion, beauty, or lifestyle.
The primary concern for 42% of marketers is dealing with fake followers (bots).
More Statistics

What Is Influencer Marketing

According to Hubspot, Influencer marketing uses top content creators, specialized in their respective niches, to help you improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which you can take advantage of for your influencer strategy. Examples of these channels include social media, blogs, columns, digital and print ads, and television.

A good example is Serena Williams and Pampers

Influencer marketing is an investment and collaboration — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money, time, and resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.

Are you ready to take the next steps to build your business with influencer marketing?

    • Define your goals

Define the goals you intend to achieve from your influencer marketing strategy, this is so that you can easily measure your success later on. These goals should center on brand awareness, reach (is your brand, product or service information being delivered to a large audience?), engagement (Are the large audience interacting in terms of likes, comments, questions or share your brand, product or service information), relevance (do the audience feel connected to your brand due to the influencer?), and resonance (Are the audience driven to follow your brand, visit your website and more importantly make a purchase?).

    • Find the right influencers for your business niche

An influencer is only an influencer if they can actually influence others. The larger the reach and engagement, the larger the number of people who will see your product or service. An Instagram user with 1,500 – 200,000 followers average may be able to generate some results and push your message to your audience. You have to make sure that the ratio of Followers To Engagement is above 5% for smaller audiences of 10,000-20,000 followers, and at least 3% for larger audiences. This is a good sign that you’re dealing with a loyal following.
From there, you should try to buy as many posts as possible by negotiating and buying them in bulk packages, consistently over time. However, you must make sure that the person’s audience matches your brand, a fashion influencer’s audience will definitely not be interested in children’s toys or videogames. Another important point to take note of aligning yourself with someone who takes a natural approach to the market. You can also explore other platforms like Snapchat, YouTube, TikTok, Blogs, etc

    • What is your budget

You should be able to determine which influencer will work best for your business’s goals as well as your target audience due to your budget. How much are you willing to spend to purchase a content package? Your budget should cover planning, executing, monitoring and reviewing your strategy. Not all influencers charge financial compensation for their services, some are willing to accept free products, discounts, or a commission.

    • Discuss expectations with your influencer

You should discuss your brand message expectations with your chosen influencer. Would you allow creative freedom, or would you like to control the type of content they share? Will you be creating the content, determine post times, project timeline, will they be boosting traffic, etc.

    • Measure your feedback results

To do this, you’ll need to track your ROI. This can be done by dividing the returns by the influencer investment cost. Not only does this show you what is and is not working, but it also puts you in position to tweak your strategy and increase your budget in the future.

Are you looking towards influencer marketing? What strategies are you considering? We would like to hear from you in the comment section.


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How To Build Your Business With Influencer Marketing

How To Brand Your Instagram Business Page For Marketing Growth

They say aesthetics is everything in business, and if you are looking to brand awareness on social media especially Instagram, you need to look the part across your feed and stories. I mean consistency, from your logo, design aesthetics, content and color palette. Your Instagram business page is a visual representation of your brand and good aesthetic could help a possible lead decide to make a purchase or not. A good example is our Instagram Profile.

With Instagram business profiles, users get access to a ton of advanced features, like about information, contact information, highlights information, Instagram Insights, promoted posts, shopping + checkout, these can be used to positively sell your brand for better exposure and marketing growth.

In this blog post, we are sharing the top ten aesthetics you should look at to brand your Instagram business page.

  • Instagram Image/Video Size and Aspect Ratio
    Aspect ratio refers to the width of a picture in relation to its height. It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height. Size refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers, the first representing width and the second representing height. Instagram images/videos are between 1080px : 608px for landscape, 1080px x 1350px for portrait and 1080px : 1080px for a full square photo or graphic size on feed, 1080px x 1920px for full screen stories videos, 420px x 654px for IGTV cover images and 110px x 110 px for profile images.
  • Instagram Name Optimization
    In order to get discovered on Instagram Search, you must optimize your Instagram name! Name fields on Instagram bios are now searchable, and you can take complete advantage by customizing yours to your business type and what it is about. By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher.
  • Instagram Bio Hashtags
    You can also optimize your bio with keywords and clickable hashtags for your brand and business, this can boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag.
  • Instagram Contact
    Potential leads and customers will most likely want to contact you for inquiry and purchase, give them an array of options to chose from by updating your phone number, email and address in your bio. Another great way to brand your page and possibly improve your aesthetics thereby driving traffic to your offline location is getting verified on Google My Business and Facebook, this can help you easily tag your business on the map with your brand name showing on all posts you make and also allow you to appear in search results for that location and you can also appear in the place tab.
  • Branded Hashtags
    You can get a collection of branded hashtags for your Instagram posts that you use regularly to reach your target audience. This can be a good way for new followers interested in your niche to quickly find you, and you get to be a respected voice and thought leader in that community. You can also collaborate with other brands in your demographic and capitalize on your shared brand values.
  • Story Highlights
    Tell Instagram’s 500 million daily users your awesome story and why they should follow you with your Instagram story highlights, you can have your promotions, team members, behind the scenes videos, products, and services right in there for an unlimited time. A great way to make them pop is to use your brand color scheme and flattering icons to create each highlight.
  • Instagram Profile Bio
    Tell your customers who you are and what you’re about on your profile bio, you can use emojis and special character texts to represent bullet points
  • Instagram Profile Link
    Include the most important part of your profile; your Call-To-Action link in your bio to your website, blog post and drive traffic and followers there with each post you make. Due to Instagram allowing only one link and you probably have a lot, you should create a blank page on your website with your logo, Instagram profile name and several buttons leading to your key pages, this can help you disconnect from using a third-party app, and also allows users memorize your link URL.
  • Instagram Graphics and Photography
    Photos sharing on Instagram continue to do better than videos, and guess what, you do not need a large budget to share good graphics and photos on Instagram. Pexels, Pixabay, and Unsplash are great stock photography destinations with Canva being a relatively easy way to create a beautiful consistent feed, you can add your brand color scheme or palette and filter.
  • Instagram Calendar
    A well planned Instagram calendar can work wonders for your feed grid. This is why you notice certain alternating posts on major business pages, these are well-thought-out strategic posts curations to create a visually striking feed, this may seem like a lot of work but with the new wave social media, it can help a follower decide if they want to follow your page or not.

Brand your Instagram business page

We do hope that when you try out these steps, it can help you keep up with the creative trend, gain new followers and more importantly help you with marketing growth on all your social media account.


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3 Essential Habits to Become a More Creative & Productive Marketer

Are you looking for ways to improve your marketing skills? Do you want to become a more creative and productive marketer?

Tons of articles live online, telling about the habits of a highly creative marketer. Psychologists agree on the direct linking between daily routine and its influence on our minds. So, it seems those willing to become ingenious should rethink their customs, develop a positive lifestyle, and forget about habits preventing the awakening of their creative genius.

But what habits actually help to unlock creativity? And how to know if your present lifestyle leaves the creativity to be desired?

Enchanting Marketing share how to get your creative juices flowing in this infographic.

Here’s a quick summary:

• Understand how creative input fuels output
• Nurture a productive relationship with your inner critic
Boost both productivity and creativity

Check out the infographic for more detail.

Creative and productive marketer=========================================================

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20 Motivational Quotes To Inspire You To Start Or Grow Your Business.

Any small business owner knows that entrepreneurship has its highs and lows. When you hit the low points of entrepreneurship, sometimes it helps to read some inspirational quotes from other prominent business owners who have been in your shoes.

So, if you’re in the process of starting a new business or you need some inspiration to guide you through the tough and exciting times ahead,

In this post, you’ll find 20 motivational quotes to inspire you.

Here are a few of the people you’ll see mentioned:

• Winston Churchill
• Walt Disney
• C.S. Lewis
• Albert Einstein

Let’s dive right in.

1. “Success is not final; failure is not fatal: It is the courage to continue that counts.” — WINSTON S. CHURCHILL

2. “Success usually comes to those who are too busy to be looking for it.” — HENRY DAVID THOREAU


3. “Don’t be afraid to give up the good to go for the great.” — JOHN D. ROCKEFELLER

4. “I find that the harder I work, the more luck I seem to have.” — THOMAS JEFFERSON

5. “Success is walking from failure to failure with no loss of enthusiasm.” — WINSTON CHURCHILL

6. “If you are not willing to risk the usual, you will have to settle for the ordinary.” — JIM ROHN

7. “The way to get started is to quit talking and begin doing.” — WALT DISNEY

8. “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” — JIM ROHN

9. “Some people dream of success while others wake up and work.” — UNKNOWN

10. “The difference between who you are and who you want to be is what you do.” — UNKNOWN

11. “In order to succeed, your desire for success should be greater than your fear of failure.” — BILL COSBY

12. “The way to get started is to quit talking and begin doing.” – WALT DISNEY

13. “The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.” – WINSTON CHURCHILL

14. “You learn more from failure than from success. Don’t let it stop you. Failure builds character.” – UNKNOWN

15. “Whether you think you can or think you can’t, you’re right.” – HENRY FORD

16. “The man who has confidence in himself gains the confidence of others.” – HASIDIC PROVERB

17. “Creativity is intelligence having fun.” – ALBERT EINSTEIN

18. “You are never too old to set another goal or to dream a new dream.” – C.S. LEWIS

19. “Things work out best for those who make the best of how things work out.” – JOHN WOODEN

20. “You don’t have to be great to start, but you have to start to be great.” – ZIG ZIGLAR

business motivational quotes=========================================================

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5 Steps To Effective Social Media Measurement

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.

The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information to answering customer questions and engaging with a community. What is your company trying to accomplish?

This article will be of great help if you’re looking for ways to measure the success of your social strategy, or you need to demonstrate a return on investment of your social media marketing campaigns,

Salesforce shares its guide to social media measurement in this infographic.

Here’s a quick summary:

• Align your objectives
• Measure reach and share of conversation
• Measure conversions and sales
• Track and measure your leads
• Measure your cost savings

Check out the infographic for more detail.

Social Media=========================================================

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