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5 Ways to Maximise Instagram for Business in 2020

5 Ways to Maximise Instagram for Business in 2020

Are you considering adding Instagram to your marketing mix in 2020? Want to know how to maximise your efforts and achieve Instagram success?

Social Media Today share their 5 quick tips for success in this info-graphic.

Here’s a quick summary:

  1. Effective hashtag use
  2. Stories
  3. Visual composition and consistency
  4. Integration of direct messages
  5. Instagram live

Check out the info-graphic for more detail.

Ways to Maximise Instagram

Are you currently handling email campaigns for your business, what steps are you taking? We would like to hear from you in the comment section.

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Digital Marketing Channel Trends in 2020

To help you determine which marketing channels you should distribute your content through, a leading firm has put together a list of the marketing channels to focus on in 2019. Read on to learn about the marketing channels that can amplify your reach, resonance, and revenue.

Custom web development

Most importantly, if you’re looking for ways to grow your small business or you want to know the marketing techniques you should include in your strategy,

Digital Marketing Philippines share the marketing tactics with the best return on investment (ROI) in this infographic.

Here’s what makes their list:

• Email marketing
• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Social advertising
• Paid search

Check out the infographic for more detail.

Digital Marketing Channel Trends=========================================================

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Guide: How To Build Your Business With Influencer Marketing

Influencer Marketing is constantly breaking new grounds the world over in the past decades. In the late 70’s – early 2000’s, Celebrities made bank being the most sought after brand influencers, being the only people to reach a varied broad audience on traditional media. But in these days of social media, the “normal people” are the king, giving you real advice on food, fashion, and even the kind of mileage you should get on your new car. And guess what? these are just the right kind of advice you need! This is because they are authentic, honest and relatable.

All the Influencer Marketing Stats You Need

Influencer Marketing content delivers 11 times higher ROI than traditional forms of marketing.
In 2018, companies who used influencer marketing got a 520% return on investment.
49% of users rely on influencer recommendations for their purchases.
In June 2018, Instagram reached one billion active users.
Micro-influencers with fewer than 100k followers are responsible for the majority of posts on the platform.
66% of influencers on the web focus on fashion, beauty, or lifestyle.
The primary concern for 42% of marketers is dealing with fake followers (bots).
More Statistics

What Is Influencer Marketing

According to Hubspot, Influencer marketing uses top content creators, specialized in their respective niches, to help you improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which you can take advantage of for your influencer strategy. Examples of these channels include social media, blogs, columns, digital and print ads, and television.

A good example is Serena Williams and Pampers

Influencer marketing is an investment and collaboration — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money, time, and resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.

Are you ready to take the next steps to build your business with influencer marketing?

    • Define your goals

Define the goals you intend to achieve from your influencer marketing strategy, this is so that you can easily measure your success later on. These goals should center on brand awareness, reach (is your brand, product or service information being delivered to a large audience?), engagement (Are the large audience interacting in terms of likes, comments, questions or share your brand, product or service information), relevance (do the audience feel connected to your brand due to the influencer?), and resonance (Are the audience driven to follow your brand, visit your website and more importantly make a purchase?).

    • Find the right influencers for your business niche

An influencer is only an influencer if they can actually influence others. The larger the reach and engagement, the larger the number of people who will see your product or service. An Instagram user with 1,500 – 200,000 followers average may be able to generate some results and push your message to your audience. You have to make sure that the ratio of Followers To Engagement is above 5% for smaller audiences of 10,000-20,000 followers, and at least 3% for larger audiences. This is a good sign that you’re dealing with a loyal following.
From there, you should try to buy as many posts as possible by negotiating and buying them in bulk packages, consistently over time. However, you must make sure that the person’s audience matches your brand, a fashion influencer’s audience will definitely not be interested in children’s toys or videogames. Another important point to take note of aligning yourself with someone who takes a natural approach to the market. You can also explore other platforms like Snapchat, YouTube, TikTok, Blogs, etc

    • What is your budget

You should be able to determine which influencer will work best for your business’s goals as well as your target audience due to your budget. How much are you willing to spend to purchase a content package? Your budget should cover planning, executing, monitoring and reviewing your strategy. Not all influencers charge financial compensation for their services, some are willing to accept free products, discounts, or a commission.

    • Discuss expectations with your influencer

You should discuss your brand message expectations with your chosen influencer. Would you allow creative freedom, or would you like to control the type of content they share? Will you be creating the content, determine post times, project timeline, will they be boosting traffic, etc.

    • Measure your feedback results

To do this, you’ll need to track your ROI. This can be done by dividing the returns by the influencer investment cost. Not only does this show you what is and is not working, but it also puts you in position to tweak your strategy and increase your budget in the future.

Are you looking towards influencer marketing? What strategies are you considering? We would like to hear from you in the comment section.

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How To Build Your Business With Influencer Marketing

How To Brand Your Instagram Business Page For Marketing Growth

They say aesthetics is everything in business, and if you are looking to brand awareness on social media especially Instagram, you need to look the part across your feed and stories. I mean consistency, from your logo, design aesthetics, content and color palette. Your Instagram business page is a visual representation of your brand and good aesthetic could help a possible lead decide to make a purchase or not. A good example is our Instagram Profile.


With Instagram business profiles, users get access to a ton of advanced features, like about information, contact information, highlights information, Instagram Insights, promoted posts, shopping + checkout, these can be used to positively sell your brand for better exposure and marketing growth.

In this blog post, we are sharing the top ten aesthetics you should look at to brand your Instagram business page.

  • Instagram Image/Video Size and Aspect Ratio
    Aspect ratio refers to the width of a picture in relation to its height. It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height. Size refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers, the first representing width and the second representing height. Instagram images/videos are between 1080px : 608px for landscape, 1080px x 1350px for portrait and 1080px : 1080px for a full square photo or graphic size on feed, 1080px x 1920px for full screen stories videos, 420px x 654px for IGTV cover images and 110px x 110 px for profile images.
  • Instagram Name Optimization
    In order to get discovered on Instagram Search, you must optimize your Instagram name! Name fields on Instagram bios are now searchable, and you can take complete advantage by customizing yours to your business type and what it is about. By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher.
  • Instagram Bio Hashtags
    You can also optimize your bio with keywords and clickable hashtags for your brand and business, this can boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag.
  • Instagram Contact
    Potential leads and customers will most likely want to contact you for inquiry and purchase, give them an array of options to chose from by updating your phone number, email and address in your bio. Another great way to brand your page and possibly improve your aesthetics thereby driving traffic to your offline location is getting verified on Google My Business and Facebook, this can help you easily tag your business on the map with your brand name showing on all posts you make and also allow you to appear in search results for that location and you can also appear in the place tab.
  • Branded Hashtags
    You can get a collection of branded hashtags for your Instagram posts that you use regularly to reach your target audience. This can be a good way for new followers interested in your niche to quickly find you, and you get to be a respected voice and thought leader in that community. You can also collaborate with other brands in your demographic and capitalize on your shared brand values.
  • Story Highlights
    Tell Instagram’s 500 million daily users your awesome story and why they should follow you with your Instagram story highlights, you can have your promotions, team members, behind the scenes videos, products, and services right in there for an unlimited time. A great way to make them pop is to use your brand color scheme and flattering icons to create each highlight.
  • Instagram Profile Bio
    Tell your customers who you are and what you’re about on your profile bio, you can use emojis and special character texts to represent bullet points
  • Instagram Profile Link
    Include the most important part of your profile; your Call-To-Action link in your bio to your website, blog post and drive traffic and followers there with each post you make. Due to Instagram allowing only one link and you probably have a lot, you should create a blank page on your website with your logo, Instagram profile name and several buttons leading to your key pages, this can help you disconnect from using a third-party app, and also allows users memorize your link URL.
  • Instagram Graphics and Photography
    Photos sharing on Instagram continue to do better than videos, and guess what, you do not need a large budget to share good graphics and photos on Instagram. Pexels, Pixabay, and Unsplash are great stock photography destinations with Canva being a relatively easy way to create a beautiful consistent feed, you can add your brand color scheme or palette and filter.
  • Instagram Calendar
    A well planned Instagram calendar can work wonders for your feed grid. This is why you notice certain alternating posts on major business pages, these are well-thought-out strategic posts curations to create a visually striking feed, this may seem like a lot of work but with the new wave social media, it can help a follower decide if they want to follow your page or not.

Brand your Instagram business page

We do hope that when you try out these steps, it can help you keep up with the creative trend, gain new followers and more importantly help you with marketing growth on all your social media account.

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3 Essential Habits to Become a More Creative & Productive Marketer

Are you looking for ways to improve your marketing skills? Do you want to become a more creative and productive marketer?

Tons of articles live online, telling about the habits of a highly creative marketer. Psychologists agree on the direct linking between daily routine and its influence on our minds. So, it seems those willing to become ingenious should rethink their customs, develop a positive lifestyle, and forget about habits preventing the awakening of their creative genius.

But what habits actually help to unlock creativity? And how to know if your present lifestyle leaves the creativity to be desired?

Enchanting Marketing share how to get your creative juices flowing in this infographic.

Here’s a quick summary:

• Understand how creative input fuels output
• Nurture a productive relationship with your inner critic
Boost both productivity and creativity

Check out the infographic for more detail.

Creative and productive marketer=========================================================

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20 Motivational Quotes To Inspire You To Start Or Grow Your Business.

Any small business owner knows that entrepreneurship has its highs and lows. When you hit the low points of entrepreneurship, sometimes it helps to read some inspirational quotes from other prominent business owners who have been in your shoes.

So, if you’re in the process of starting a new business or you need some inspiration to guide you through the tough and exciting times ahead,

In this post, you’ll find 20 motivational quotes to inspire you.

Here are a few of the people you’ll see mentioned:

• Winston Churchill
• Walt Disney
• C.S. Lewis
• Albert Einstein

Let’s dive right in.

1. “Success is not final; failure is not fatal: It is the courage to continue that counts.” — WINSTON S. CHURCHILL

2. “Success usually comes to those who are too busy to be looking for it.” — HENRY DAVID THOREAU

 

3. “Don’t be afraid to give up the good to go for the great.” — JOHN D. ROCKEFELLER

4. “I find that the harder I work, the more luck I seem to have.” — THOMAS JEFFERSON

5. “Success is walking from failure to failure with no loss of enthusiasm.” — WINSTON CHURCHILL

6. “If you are not willing to risk the usual, you will have to settle for the ordinary.” — JIM ROHN

7. “The way to get started is to quit talking and begin doing.” — WALT DISNEY

8. “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” — JIM ROHN

9. “Some people dream of success while others wake up and work.” — UNKNOWN

10. “The difference between who you are and who you want to be is what you do.” — UNKNOWN

11. “In order to succeed, your desire for success should be greater than your fear of failure.” — BILL COSBY

12. “The way to get started is to quit talking and begin doing.” – WALT DISNEY

13. “The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.” – WINSTON CHURCHILL

14. “You learn more from failure than from success. Don’t let it stop you. Failure builds character.” – UNKNOWN

15. “Whether you think you can or think you can’t, you’re right.” – HENRY FORD

16. “The man who has confidence in himself gains the confidence of others.” – HASIDIC PROVERB

17. “Creativity is intelligence having fun.” – ALBERT EINSTEIN

18. “You are never too old to set another goal or to dream a new dream.” – C.S. LEWIS

19. “Things work out best for those who make the best of how things work out.” – JOHN WOODEN

20. “You don’t have to be great to start, but you have to start to be great.” – ZIG ZIGLAR

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5 Steps To Effective Social Media Measurement

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.

The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information to answering customer questions and engaging with a community. What is your company trying to accomplish?

This article will be of great help if you’re looking for ways to measure the success of your social strategy, or you need to demonstrate a return on investment of your social media marketing campaigns,

Salesforce shares its guide to social media measurement in this infographic.

Here’s a quick summary:

• Align your objectives
• Measure reach and share of conversation
• Measure conversions and sales
• Track and measure your leads
• Measure your cost savings

Check out the infographic for more detail.

Social Media=========================================================

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9 Social Media Marketing Best Practices

Are you looking for ways to improve your social media strategy? Want to know the best practices you should follow for social media success?

It’s fully apparent to small businesses that social media is important—more than 70% now utilize it as a marketing channel. However, figuring out exactly what works on social isn’t as clear.

Which networks should you be using? Are both organic and paid tactics worth pursuing? How often should you be engaging? Which types of content should you be posting?

The social media experts at MDG Advertising went through a host of research to see what the latest data says and combined that with learnings from recent work for clients. What emerged are a few key approaches that can help firms engage efficiently and effectively.

In the infographic below, Red Website Design share 9 best practices that can help small businesses of all types succeed on social media:

Here’s a quick summary:

• Learn everything you can about your audience
• Choose which networks to use (and which to ignore)
• Conduct an audit
Keep an eye on the competition
• Listen for mentions of your brand
• Establish your social media voice and tone
• Follow the social media ‘Rule of Thirds’
• Respond to all comments promptly
• Use data to determine when and how often to post

Check out the infographic for more detail.

social media marketing=========================================================

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12 Social Media Management Tools to Grow Your Business

Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand.

Using social media for small business doesn’t have to be scary or expensive. Using these 12 Amazing Social Media Management Tools, businesses of any size can reach new markets, build awareness, and drive sales.

So, if you’re looking for ways to improve your social media marketing strategy or you need some tools to streamline your processes and make yours more effective,

Infographic Design Team share their 12 tools for success in this infographic.

Here’s who makes the list:

• Buffer
• CoSchedule
• Meet Edgar
• Everypost
• Hootsuite
• IFTTT
• Post Planner
• Sprout Social
• Sendible
• Social Pilot
Social Booster
• Social Flow

Check out the infographic for more detail.

Social Media=========================================================

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A 23 Step Social Media Marketing Checklist For 2019

As a marketing manager, you have a ton of work to do.

Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress.

You have to check in on your campaigns, approve graphics, pull analytics, and the list goes on.

Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps.

Since we’re such believers in checklists, we decided to share SEMrush social media marketing checklist for 2019 in the infographic.

So, if you’re just getting started with a social media plan for your business or you need a checklist to help you implement your social media marketing strategy, then the answers are on the infographic

They break things down as follows:

• Daily
• Weekly
• Monthly
• Quarterly

Check out the infographic for more detail.

Social Media Marketing=========================================================

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