8 Rules of Social Media Optimisation (SMO)

The 8 rules of social media optimisation show the best features to adopt for effective optimisation of your social media platforms. What is social media optimisation? It is the process of optimising your social sites to gain more online visibility in social media searches on search engines. According to Wikipedia, it is the use of several online outlets and communities to generate awareness that boosts the recognition of a brand’s products, services or events using the different types of social media platforms such as social news, social network sites, bookmarking sites, blogging sites and lot more. It is used to strategically develop engaging online contents that attract, retain and encourage users to engage with the social sites.

Here are the 8 Rules of Social Media Optimisation

  1. Know Your Target Audience: Knowing your target audience helps to effectively optimise your social media platforms. Research shows that more than 85% of content published are strongly linked to the interest of the target audience.
  2. Create Engaging Content: Creating engaging content in form of images or videos can boost the activity that comes to your platform and also generate web traffic to keep the website proactive. Engaging contents keep the social media platforms properly optimised and boost brand awareness. Create content that is worth discussing.
  3. Create Shareable Content: Create contents that people can relate to and willingly share on your behalf using different methods or use of your content as a point of reference. Shareable contents increase publicity and web traffic. Endeavour to make your content easily sharable to boost people’s interest to share your content. Encourage your users to share your content and also proactively share content from others with proper referencing.
  4. Create Consistent Social Media Content Calendar: Develop a strategic content calendar to keep your content organised, entertaining and meaningful. With a strategic content calendar, you can prepare optimised content ahead and schedule them without being stranded for content to make use of.
  5. Reward Active Users Engagement: Take cognisance of your active users and reward them at intervals with incentives for their consistent participation with your social accounts for this would generate an increase in your social content engagement with other users.
    8 Rules of social media optimisation
  6. Encourage the ‘Mashup’: Encouraging people to take and remix your content for their use is a major way to optimise your social web content. This would drive more traffic to your social pages and also your website and make your pages rank among most search social pages online.
  7. Use Inbound Links: Use inbound links when developing a blog post or pages for your social sites. Make the inbound link visible to the user as this could make your content travel far and near. It increases the volume of traffic that your social site receives and visibility as well.
  8. Make Use of Tagging: Use the tagging mechanism to optimise your social site. This feature brings new and returning users to your pages. Tagging alert non-users to check your page thereby increasing web traffic. It also instigates existing users to return and actively engage with your social site.

Social media optimisation (SMO) can be likened to the SEO of social media sites and adopting the 8 rules of social media optimisation can make your social platforms perform better. Contact Da-Manager, If you are looking for social media optimisation experts to alleviate your business in social media platforms.

 

5 Benefits of Social Media Ads to your Business

The 5 benefits of social media ads to your business show the advantages of indulging in social media ads for a business. A social media ad is online advertising that focuses on social networking services to advertise products and services to online users. It involves creating content on social media platforms, engaging with followers, and running social media advertisements according to Wikipedia. The goal of every business is to be optimised properly to make a profit and social media ads can make this achievable.

 

Social media ads are the fastest growing online marketing strategy for social media platforms. Ignoring social media ads makes your brand less visible among your competitors. Most businesses are benefiting from social media ads for sales and conversion. It makes your brand familiar and relevant to your audience and when adopted it gives you the ultimate power to reach your target audience.

 

In this article, I will be discussing the 5 benefits  of social media ads to your business

  1. Improved Brand Recognition and Loyalty: Through social media ads you remain a relevant and likeable brand to your target audience and the general audience. These types of ads send the right potential customers to your business, as 85% of social media users patronize and refer brands they are familiar with to their friends and family. To gain popularity on social media, running ads is important.  In this type of ad, a brand can gradually attract and retain its target audience’s loyalty. For without loyalty, a brand will find it difficult to stay afloat. 
  2. Increased Conversion and Sales Rate: When you experience an increase in your brand’s recognition and loyalty through social media ads, it guarantees your business more leads to your website from social media users. Thereby improving the brand’s sales and keeping the website active and also popular. Social media ads give your brand the best platform to connect to its target audience to generate revenue for the business. In this type of ad, the brand improves and performs better with the feedback they get from their users. It also aids in building lasting customer relationships for future purposes.
  3. Low Marketing Cost: Social media ads do not require a lot of monetary fundings. Many business owners opt for this type of ad because the approach is easy to use to sell products and services, it has a low-cost budget and doesn’t have a limited audience reach. A workable financial budget can be created to suit your needs to have a positive social media ads outcome.social media advertisement
  4. Unlimited Reach and One Click Away: One major advantage of social media ads is that there are no constraints to the number of people that will be able to view the ads online. Some ads enjoy the privilege of being re-posted, shared or tagged to other users all over the internet if the content of the ad is optimised properly. This type of ad’s call-to-action is easily achievable with a single click button if the users feel the need to take action towards your ad.
  5. Target the Right Audience: With an optimised social media ads, a significant number of people will be directed to your business as long as the ads run. These types of ads are usually created to target specific demographics, interests and behaviours to determine which products, services and ads strategy suits your target audience the most.

 The 5 benefits of social media ads to your business discussed above are not the only benefits attributed to social media advertisement. Social media ads are one of the major tools used for digital marketing to create beneficial opportunities for businesses to strive and succeed. If you need assistance with managing and optimising your social media ads, then contact us today. We are delighted to help.

9 Questions Website Visitors Need Your Website to Answer in 15 Seconds.

9 questions website visitors need your website to answer in 15 seconds are the most frequent questions that go through the visitor’s mind when they visit a website for the first time according to research. Who is a Website Visitor? A website visitor is someone who views or goes to your website. Every website priority is to capture and retain the interest of its visitors to convert them to prospective clients. This is why a good functional website that achieves its purpose, answers the questions of its visitors in 15 seconds. Once your website answers the below questions, you have a higher chance of boosting your conversion rate. 

You need to make your website compelling and detailed, yet simple and intriguing to make the buyer comfortable to make a possible purchase according to the Subscription School. To start, you need to make sure your website is answering the very basic questions your website visitors are asking to satiate their curiosity.

These questions and their answers are discussed below:

  1. Who are you and What are you selling?  This is the first and most important thing you need to make your website answer.  Your priority should be to explain who you are and what product/service you provide. If this isn’t immediately clear, visitors will likely leave your website right away. So you need to state who you are, what you do and what your product is. So the first page of your website should contain your logo and products. Your website shouldn’t accommodate guesswork.
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  3. What’s in it for them and Why should they care? This is where you need to communicate your brand’s value propositions and why they should do business with you. These are the selling points behind your products capable of convincing your website visitors of making that purchase and subscribing to your business. This means you should pitch and promote your product/ service in a way that inspires both a need and to want by your visitors. At this stage, you write the best reasons why your visitors should purchase your product or service. Include images in your value proposition next to your products. When writing your website content, like FAQs, about and other sections let it show how you execute and what makes your business great to help build confidence with your consumers.
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  5. What is the Cost?  You need to think about price sensitivity because the price of a product or service affects the visitors’ purchasing behaviour. Your price should be clear while communicating it comfortably to your site visitors. Although the prices may differ for each visitor due to their preferred choices, there are still answers you can provide to these questions in a way that will compel your visitors to follow their interest in the product pricing list. You should make sure that your visitors can find the pricing information with a single click. In this section, you can highlight special offers, discounts or final value propositions. These actions might just be what they need to complete their purchase.
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  7. What Can I Expect? In this stage, you discuss what differentiates your brand from others and also establish a unique brand identity for your brand. Many website visitors want to know a little about your company’s story, history, team members, values and so on. This is usually done on the “About” page. You need to accurately describe the basic product offering in a smart way to exceed the expectations of your website visitors. Accurately and concisely describe what’s included with words and images, detail ship time, delivery time and other details of the final experience, if that is important to your subscribers.
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  9. Who Else is Using It? In this session, your website visitors wants to know what other people think about your product or service, so providing validation of a product/service by showing reviews/testimonials and influencer endorsement will put their mind at ease to quicken their interests in converting to your prospective clients. Proven referrals are the most powerful customers acquisition methods because it shows people’s experience with the brand on your website.
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  11. How Can I buy and Receive the Product? If your visitors decide to patronise you and can’t find the contact/checkout button, you are in a disadvantageous position. Your contact/checkout button should be bold, attractive and feature text with a strong call to action such as “subscribe today”, “contact us “, “ reach us”, “start your journey”, “schedule meeting”, “call us today”, “send a mail”, “speak to a consultant” or whatever else might be most poignant to your niche. Ask the most frequent questions and answered them on your contact/checkout page, product page or FAQs. This page should also tell the visitor when they will receive the product or service after making payment. These sections should be given a spot easy to find on the website, preferably at the top of the website. You can include a chat box that automatically pops up.
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  13. Can I Navigate Your Site With Ease? Your average online visitor has little attention or time to spare. So the visitors should be able to get their bearings within a few seconds and not minutes. 50% of website visitors use the navigation process to determine if they want to stay on the site or leave. If your site’s navigation is overly complex, you are not doing your website any favours. So make your website navigation simple and straightforward as soon as possible, to enable visitors to find what they are looking for seamlessly through your site without expending too much mental energy.
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  15. Can I Trust You? You must establish at least a baseline level of trust right off the beginning and remove every hint of doubts from your credibility. Your website should include the following to earn the trust of its visitors, the physical address of the company, a list of your phone numbers, provide basic product return information, place a link to your policies. Make sure that your website looks professional with a visually appealing design, high-quality images and so on. If you are positioning your business as the best source of a certain service or product, you will need to list out some qualifications that will impress your visitors and drive home the feeling of authenticity about your business. A brief story about your brand helps people feel compassion and that your business is human. This action should be taken in the “About page’’ section.
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  17. How do I Cancel? Most people will like to know how to cancel a subscription with ease. They might not like to fill out a form or submit a survey, just to get a request in the hands of an agent. So make your cancellation policy simple and straightforward. When you make the cancellation easy, it makes the visitors satisfied and most likely to return.

 

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In conclusion, It’s important to remember that you have only a little time to impress website visitors and convince them to patronise you. So understanding the most common questions that arise in visitors’ minds is essential for creating a positive experience and overall functionality of your site. This will result in a higher engagement, lower bounce rate and increased conversions. Are you looking for a trusted company to help build and develop your website? Then contact us for the job and get your desired website.

How To Audit Your Website To Improve SEO In 2019

Ever felt like you have created an amazing post that belongs on the top shelf and would love a million people to read it and possibly become business leads, only to realize that you’re not doing so well on Google hence nobody saw it! Brace yourself, your website is definitely in need of an SEO audit to help improve leads and conversion rates. According to econsultancy.com;

Only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy.

Well, today is the perfect time to carry out a website audit and check on every nook and cranny. SEO audits are getting tougher, but the rewards are growing too, and it helps you maximize your websites’ full potentials.

What is a website audit?

According to Hubspot: A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. The key facts depend on a whole lot, like website mobile-friendliness, content optimization, website speed, performance, image optimization, lead generation effectiveness, etc.

When should you carry out a website audit

  • You have never audited your website
  • It’s been ages since you audited your website
  • You recently redesigned your website

Why is a website audit important in 2019

A regular website audit will help you monitor the health status of your website, how it ranks, and prevent it from destroying the flow of meaningful traffic to your site for proper lead observation, sales conversion, and email marketing.
Website audit allows you to evaluate the technical performance and infrastructure of your website, how friendly it is for search engines and how it is easy for users to navigate and find relevant information on your website.
Website audit allows you to detect any SEO and content-related mistakes throughout your website, and get actionable recommendations to improve your SEO efforts.

Tools required for the SEO audit process

  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights
  • Google’s Structured Data Testing Tool
  • SEOsitecheckup
  • Cloudflare
  • HotJar
  • Web Page Word Counter

Here are our top tips for a comprehensive DIY website audit.

    1. Website Navigation

How do visitors navigate your website, all pages, from your landing, main pages to blog posts, and figure out how easy they access the sales cart, payment gateway or a newsletter sign up. Analyze the overall user experience and optimization. The more visitors you can get to your website, the more opportunities you will have to convert leads into customers.
Tool suggestion: Hotjar

    1. Website Speed

If your website takes forever to load, the higher the chance visitors will leave, causing a high bounce rate on your website. Make sure that all pages are optimized and load speed is below 3 seconds, this is because fast-loading websites can reach higher conversions, engagement, and retention.
Tool suggestion: Google’s PageSpeed Insights

    1. Website Security

Is your website secure? secure your website with HTTPS-encrypted website communication with servers by purchasing SSL.
Suggestion: SSL Certification

    1. Website Crawl

Run a manual check on your website background called crawling. An SEO crawler will spider the site in the same way as Google and give you some useful information on the structure and current SEO setup. This tool checks all links and pages, images, Javascript, CSS, HTTP status, metadata, etc.

    1. Mobile First

Given the modern ‘Mobile First’ indexing approach, it is very critical for your website to have a responsive layout on all screen sizes.
Tool suggestion: Google’s Mobile-Friendly Test

damanager website design ad

    1. Content Quality

Always ensure that all content pages indexed by Google are not duplicate, causing a threat to your ranking and the original post, to avoid these errors use a canonical link tag. Remove or redirect all low-value pages, use descriptive anchor texts and keywords.
Tool suggestion: Copyscape

    1. Website Error Pages

How well does your website handle error pages? Review your website errors and URL error reports to locate website errors, test your robots.txt file y adding /robots.txt to the end of your domain to make sure your pages are not disallowed. In case of errors, using 302, 404 and 500 status codes to indicate to users that something is wrong.

    1. Call-To-Actions

Optimize your website for lead generation and conversions, create effective email sign up forms, landing pages, call to actions, and value-added offers.

    1. Search Index

Check Google for your page index (Google Search Console > Google Index > Index Status OR type site:yourdomain.com on Google), if you don’t see any results for this search, then you’re not indexed.

    1. Broken Links

Find and fix all broken links on your website, this can either be replaced, redirected or leaving a 404.
Tool suggestion: Google’s Webmaster Tools

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22 SEO Stats That’ll Change Your Search Strategy

Did you know mobile devices account for over half of all organic search engine visits? Is your website and SEO strategy catering for the rise of mobile search?

To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing is nice, but companies who rank on Google are most likely getting the most business.

Using Google Search Console will help you understand how people are currently getting to your site through Google Searches. This can help understand the strengths and weaknesses of your content.

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your buyer persona finding you through organic search.

Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2019. In the infographic below, Go Gulf share the stats you need to know

Here’s a summary of what you’ll learn:

• The percentage of people who only search on a smartphone
• The percentage of searches related to a location
• The percentage of people that contact businesses after searching
• The percentage of mobile searches by industry

Check out the infographic for more detail.

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7 Local SEO Tips From The Experts.

No matter how much traffic you got this year, I’m sure you want more high quality search traffic to your website in 2019.

However, it’s not as easy as it sounds. Improving organic rankings and traffic can be a complicated affair. Especially if you have little knowledge about SEO in which case we would suggest reaching out to an SEO company for advice.

Would you like to generate more website traffic from your local community? Looking for ways to improve your local presence on Google?

This guide by Brafton on the infographic is going to prepare you for things to do in 2019 to get those precious visitors from search engines.

Here’s a quick summary:

• Prioritise and optimise Google My Business
• Keep all name, address, phone number and website listings up to date
• Solicit and respond to customer reviews
• Focus on ongoing optimisation
• Be proactive with questions and answers on your Google My Business listing
• Keep technical SEO top of mind
• Pay attention to the competition

Check out the infographic for more detail.

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11 SEO Tips for Perfectly Optimised Web Pages.

In looking at the SEO tips for perfectly optimised Web page, it’s important to note that your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone. Ranking is a means to an end, the end being to help searchers. If we put the cart before the horse, we risk falling into the trap of low-value content tactics.

However, if you’re looking for ways to improve your SEO or you want to create web pages Google will love that place well in their rankings,

QuickSprout share their tips for perfectly optimised web pages in this infographic.

Here’s a quick summary:

• Use SEO-friendly URL extensions
• Optimise the page title
• Use visual media
• Link to authority websites
• Include keywords in the first 100 words
• Use related keywords
• Optimise image file names and alt tags
• Improve load speed
• Optimise for social sharing
• Make sure it’s responsive

Check out the infographic for more detail.

11 SEO tips for perfectly optimised Web page

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7 Ways Artificial Intelligence is Influencing Email Marketing

Artificial intelligence has become an essence of our everyday life and we continually hear stories about its application, such as: Apple’s personal assistant Siri, the learning thermostat Next, Tesla’s self-driving auto innovation, Google’s RankBrain, Amazon’s purchase prediction AI, and so on.

As email marketing advances it’s only a matter of time until machine-learning-powered solutions assume control over human assignments like: Big Data processing, discovering patterns in client conduct, email content creation, lead retention, and so forth.

Email marketing’s death has been extremely exaggerated, particularly in case if you belong to the B2B marketing world. An entire 77% of B2B marketers utilize email in their marketing blend says Content Marketing Institute. Truly, 91% rate email as a key insight portraying content marketing achievement.

Hence in this case, B2B marketers need to look at Artificial Intelligence. If you’re wondering what the future holds for your email marketing strategy or you eant to know the effects of artificial intelligence on your email campaigns,

Connext Digital share 7 ways AI is influencing email marketing in this infographic.

Here’s a quick summary:

• Predictive personalisation
• Smart segmentation
• Automated workflow
• Optimised subject line and email content
• Send time and email frequency optimisation
• Multivariate and A/B testing
• Analytics

Check out the infographic.

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100 Ecommerce SEO Tips to Get You More Sales

If you own an ecommerce website and want to optimize it for SEO, Well! This article is your guide. If your customers can’t find you online, how will you make a sale? Getting visibility on search engines and ranking higher for searches is very crucial for making sales.

SEO for an ecommerce website is not the same as SEO for other types of websites. We’ll help you to reach your potential customers along with improving revenue as well as your brand visibility.

So, if you’re running an online shop, and you’re looking for ways to increase sales, and possibly wondering how to make the best use of SEO?

Red Website Design share 100 Ecommerce SEO tips in this infographic.

The tips are broken down into the following sections:

• Site structure
• Writing and content creation
• Promotion and brand awareness
• Helpful tools

Check out the infographic for more detail.

 

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100+ SEO Factors That Affect Your Position on Google

Ranking factors are awesome—and sometimes—a little bit dangerous.

That is, chasing minor ranking factors can lead to dangerous waste resources, while at the same time neglecting holistic SEO that actually leads to higher rankings and better traffic.

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.

In this guide, we’re going to share SEO factors that affect your position on Google. By the end of this post, you’ll have a well-optimized site that brings you more business.

So, you’re learning about SEO, you’ve read that there are hundreds of things that can affect your position, so what should you concentrate on first?

Zyppy share their guide to Google ranking factors in this infographic.

They break things down into the following areas of importance:

• Critical factors
• Important factors
• Influential factors
• Unimportant factors
• Negative factors

Check out the infographic to find out more.

SEO Factors That Affect Your Position

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