How To Audit Your Website To Improve SEO In 2019

Ever felt like you have created an amazing post that belongs on the top shelf and would love a million people to read it and possibly become business leads, only to realize that you’re not doing so well on Google hence nobody saw it! Brace yourself, your website is definitely in need of an SEO audit to help improve leads and conversion rates. According to;

Only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy.

Well, today is the perfect time to carry out a website audit and check on every nook and cranny. SEO audits are getting tougher, but the rewards are growing too, and it helps you maximize your websites’ full potentials.

What is a website audit?

According to Hubspot: A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. The key facts depend on a whole lot, like website mobile-friendliness, content optimization, website speed, performance, image optimization, lead generation effectiveness, etc.

When should you carry out a website audit

  • You have never audited your website
  • It’s been ages since you audited your website
  • You recently redesigned your website

Why is a website audit important in 2019

A regular website audit will help you monitor the health status of your website, how it ranks, and prevent it from destroying the flow of meaningful traffic to your site for proper lead observation, sales conversion, and email marketing.
Website audit allows you to evaluate the technical performance and infrastructure of your website, how friendly it is for search engines and how it is easy for users to navigate and find relevant information on your website.
Website audit allows you to detect any SEO and content-related mistakes throughout your website, and get actionable recommendations to improve your SEO efforts.

Tools required for the SEO audit process

  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights
  • Google’s Structured Data Testing Tool
  • SEOsitecheckup
  • Cloudflare
  • HotJar
  • Web Page Word Counter

Here are our top tips for a comprehensive DIY website audit.

    1. Website Navigation

How do visitors navigate your website, all pages, from your landing, main pages to blog posts, and figure out how easy they access the sales cart, payment gateway or a newsletter sign up. Analyze the overall user experience and optimization. The more visitors you can get to your website, the more opportunities you will have to convert leads into customers.
Tool suggestion: Hotjar

    1. Website Speed

If your website takes forever to load, the higher the chance visitors will leave, causing a high bounce rate on your website. Make sure that all pages are optimized and load speed is below 3 seconds, this is because fast-loading websites can reach higher conversions, engagement, and retention.
Tool suggestion: Google’s PageSpeed Insights

    1. Website Security

Is your website secure? secure your website with HTTPS-encrypted website communication with servers by purchasing SSL.
Suggestion: SSL Certification

    1. Website Crawl

Run a manual check on your website background called crawling. An SEO crawler will spider the site in the same way as Google and give you some useful information on the structure and current SEO setup. This tool checks all links and pages, images, Javascript, CSS, HTTP status, metadata, etc.

    1. Mobile First

Given the modern ‘Mobile First’ indexing approach, it is very critical for your website to have a responsive layout on all screen sizes.
Tool suggestion: Google’s Mobile-Friendly Test

damanager website design ad

    1. Content Quality

Always ensure that all content pages indexed by Google are not duplicate, causing a threat to your ranking and the original post, to avoid these errors use a canonical link tag. Remove or redirect all low-value pages, use descriptive anchor texts and keywords.
Tool suggestion: Copyscape

    1. Website Error Pages

How well does your website handle error pages? Review your website errors and URL error reports to locate website errors, test your robots.txt file y adding /robots.txt to the end of your domain to make sure your pages are not disallowed. In case of errors, using 302, 404 and 500 status codes to indicate to users that something is wrong.

    1. Call-To-Actions

Optimize your website for lead generation and conversions, create effective email sign up forms, landing pages, call to actions, and value-added offers.

    1. Search Index

Check Google for your page index (Google Search Console > Google Index > Index Status OR type on Google), if you don’t see any results for this search, then you’re not indexed.

    1. Broken Links

Find and fix all broken links on your website, this can either be replaced, redirected or leaving a 404.
Tool suggestion: Google’s Webmaster Tools


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22 SEO Stats That’ll Change Your Search Strategy

Did you know mobile devices account for over half of all organic search engine visits? Is your website and SEO strategy catering for the rise of mobile search?

To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing is nice, but companies who rank on Google are most likely getting the most business.

Using Google Search Console will help you understand how people are currently getting to your site through Google Searches. This can help understand the strengths and weaknesses of your content.

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your buyer persona finding you through organic search.

Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2019. In the infographic below, Go Gulf share the stats you need to know

Here’s a summary of what you’ll learn:

• The percentage of people who only search on a smartphone
• The percentage of searches related to a location
• The percentage of people that contact businesses after searching
• The percentage of mobile searches by industry

Check out the infographic for more detail.


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7 Local SEO Tips From The Experts.

No matter how much traffic you got this year, I’m sure you want more high quality search traffic to your website in 2019.

However, it’s not as easy as it sounds. Improving organic rankings and traffic can be a complicated affair. Especially if you have little knowledge about SEO in which case we would suggest reaching out to an SEO company for advice.

Would you like to generate more website traffic from your local community? Looking for ways to improve your local presence on Google?

This guide by Brafton on the infographic is going to prepare you for things to do in 2019 to get those precious visitors from search engines.

Here’s a quick summary:

• Prioritise and optimise Google My Business
• Keep all name, address, phone number and website listings up to date
• Solicit and respond to customer reviews
• Focus on ongoing optimisation
• Be proactive with questions and answers on your Google My Business listing
• Keep technical SEO top of mind
• Pay attention to the competition

Check out the infographic for more detail.


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11 SEO Tips for Perfectly Optimised Web Pages.

In looking at the SEO tips for perfectly optimised Web page, it’s important to note that your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone. Ranking is a means to an end, the end being to help searchers. If we put the cart before the horse, we risk falling into the trap of low-value content tactics.

However, if you’re looking for ways to improve your SEO or you want to create web pages Google will love that place well in their rankings,

QuickSprout share their tips for perfectly optimised web pages in this infographic.

Here’s a quick summary:

• Use SEO-friendly URL extensions
• Optimise the page title
• Use visual media
• Link to authority websites
• Include keywords in the first 100 words
• Use related keywords
• Optimise image file names and alt tags
• Improve load speed
• Optimise for social sharing
• Make sure it’s responsive

Check out the infographic for more detail.

11 SEO tips for perfectly optimised Web page


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7 Ways Artificial Intelligence is Influencing Email Marketing

Artificial intelligence has become an essence of our everyday life and we continually hear stories about its application, such as: Apple’s personal assistant Siri, the learning thermostat Next, Tesla’s self-driving auto innovation, Google’s RankBrain, Amazon’s purchase prediction AI, and so on.

As email marketing advances it’s only a matter of time until machine-learning-powered solutions assume control over human assignments like: Big Data processing, discovering patterns in client conduct, email content creation, lead retention, and so forth.

Email marketing’s death has been extremely exaggerated, particularly in case if you belong to the B2B marketing world. An entire 77% of B2B marketers utilize email in their marketing blend says Content Marketing Institute. Truly, 91% rate email as a key insight portraying content marketing achievement.

Hence in this case, B2B marketers need to look at Artificial Intelligence. If you’re wondering what the future holds for your email marketing strategy or you eant to know the effects of artificial intelligence on your email campaigns,

Connext Digital share 7 ways AI is influencing email marketing in this infographic.

Here’s a quick summary:

• Predictive personalisation
• Smart segmentation
• Automated workflow
• Optimised subject line and email content
• Send time and email frequency optimisation
• Multivariate and A/B testing
• Analytics

Check out the infographic.

Artificial intelligence=========================================================

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100 Ecommerce SEO Tips to Get You More Sales

If you own an ecommerce website and want to optimize it for SEO, Well! This article is your guide. If your customers can’t find you online, how will you make a sale? Getting visibility on search engines and ranking higher for searches is very crucial for making sales.

SEO for an ecommerce website is not the same as SEO for other types of websites. We’ll help you to reach your potential customers along with improving revenue as well as your brand visibility.

So, if you’re running an online shop, and you’re looking for ways to increase sales, and possibly wondering how to make the best use of SEO?

Red Website Design share 100 Ecommerce SEO tips in this infographic.

The tips are broken down into the following sections:

• Site structure
• Writing and content creation
• Promotion and brand awareness
• Helpful tools

Check out the infographic for more detail.



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100+ SEO Factors That Affect Your Position on Google

Ranking factors are awesome—and sometimes—a little bit dangerous.

That is, chasing minor ranking factors can lead to dangerous waste resources, while at the same time neglecting holistic SEO that actually leads to higher rankings and better traffic.

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.

In this guide, we’re going to share SEO factors that affect your position on Google. By the end of this post, you’ll have a well-optimized site that brings you more business.

So, you’re learning about SEO, you’ve read that there are hundreds of things that can affect your position, so what should you concentrate on first?

Zyppy share their guide to Google ranking factors in this infographic.

They break things down into the following areas of importance:

• Critical factors
• Important factors
• Influential factors
• Unimportant factors
• Negative factors

Check out the infographic to find out more.

SEO Factors That Affect Your Position


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8 Blog Title Secrets for Tons of Traffic!

Writing great blog title is one of the best ways to make your content shareable, get found on search engines, and grow your traffic. Since writing an awesome blog title is so important, we thought of bringing you an article that would be of great help.

The best blog titles are the ones that capture the pain points of your target personas and introduces a topic that will make their lives better. And it must be compelling.

If your blog title is not compelling, you’ll lose up to 80% of your audience.

So, if you’re looking for ways to increase traffic to your blog or you want to know the words you should use in your blog titles that are proven to generate more engagement,

Red Website Design share 8 words to use in your blog post titles in this infographic.

Here are the words that make the list:

• Free
• New
• Proven
• Easy
• Secret
• Yes
• Instant
• You

Check out the infographic for reasons and examples.

blog title


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15 Social Media & Messaging Platforms to Grow Your Business In 2019

Are you looking for ways to grow your business in 2019? Want to know the most popular social media and messaging platforms that can help fuel your growth?

Yes, gone are the days of relying on the door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention.

As the number of social media users is only going up, if you are not using one or more of these platforms to grow your business, then you are missing out on a very good opportunity.

Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms.

These free platforms provide you with the opportunity to share about your brands and convert users and visitors into customers.

Today, Digital Information World share the top 15 platforms you should consider in this infographic.

Here’s who makes the list:

• Facebook
• YouTube
• Messenger
• WhatsApp
• Instagram
• Twitter
• Google Plus
• LinkedIn
• Skype
• Snapchat
• Pinterest
• Line
• Viber
• WeChat
• Tumblr

Check out the infographic for more detail.

social media platforms


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7 Reasons Your Website Can’t Be Found On Google

You could have the best-looking website in the world but if people can’t find you online you won’t get any enquires or sales.

As a web design agency who ALSO specialise in SEO, we get asked these questions all the time by potential clients:

– Why can’t our prospective customers find us on Google?
– What do we need to do to get our website on the 1st page of Google?

Google is the number one most visited website and it drives the majority of search traffic to websites in the world. That’s why it’s so important to have a strong presence in search results.

It’s really important that you as the business owner understand what’s wrong with your website and what you can do to fix it.

Having reviewed hundreds of websites over the past few years, I’ve found 7 main reasons why your website is not ranking well in search results.

So, if you’re having issues getting your business website indexed by Google or you want to know why your site isn’t being displayed in search results,

QuickSprout share the 7 common reasons your site isn’t being indexed in this infographic.

Here’s a quick summary:

• No or incorrectly configured robots.txt file
• A badly configured .htaccess file
• Badly written title and meta tags
• Incorrectly configured URL parameters
• Low PageRank
• Connectivity or DNS issues
• Domain with bad history

Check out the infographic for more detail.

Website on Google


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