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19 Marketing Emails To Send To Your Subscribers

Email is one of the most powerful marketing mediums around, but sometimes it can feel like you’re bugging your buyers. And if every email you send is pushing them to buy, buy, buy! you probably are!

The problem with many ineffective email marketing campaigns isn’t that they send emails too frequently or infrequently. It’s that the content they’re sending isn’t differentiated enough.

If you’re simply sending out the same old weekly newsletter over and over again, your subscribers will stop being interested in your emails before they have a chance to convert.

So, if you’re looking for ways to generate more engagement with your email subscribers or you want to vary the emails you send without being annoying,

Tami Brehse shares 19 types of email to send your subscribers in this infographic.

Here’s a quick summary:

• The Thank You Email
• The Follow-Up Email
• The Review Request
• The Win-Back Email
• The Announcement
• The Sale Alert
• The Product Showcase
• The Coupon Offer
• The Contest
• The Referral Request
• The Social Discussion
• The New Content Alert
• The Industry Roundup
• The Loyal Customer Reward
• The Buddy-Up Email
• The Sneak Peek
• The Abandoned Cart Email
• The Cross-Sell
• The Feedback Survey

Check out the infographic for more detail.

emails subscribers

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Simple Guide For An Effective Online Marketing

What is Online Marketing?

Basically, online marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of online marketing—they help introduce people to your company and convince them to buy.

Those are some of the most common online marketing assets and strategies businesses use to reach people online. However, the internet is rife with opportunities for starting or growing your business and we’ll like you to take advantage of these opportunities.

Whether you’re a brick and mortar or a business that operates completely online, having a sound online marketing strategy is a must to grow and scale in today’s world.

If you’re not leveraging online marketing effectively, you’re missing huge revenue potential. So, there’s no time to waste…

If you’re looking for ways to quickly grow your business or you want to know the online marketing tactics that will set you up for success,

Eliv8 share their essential online marketing techniques in this infographic.

Here’s what makes their list:

• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Lead generation
• Email marketing
• Paid ads
• Analytics

Check out the infographic for more detail.

simple guide

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Should My Business Invest in SEO or PPC?

Search engine optimization (also shortened to SEO) happens when a website is optimized so that it can achieve higher rankings within organic search results. The most used search engine, Google, boasts more than 200 factors in their algorithm that determine where a website will be ranked within the search results. Because it allows you to show up in organic search results, it is free. One the website has earned a high ranking in the search engine results page (SERP), the results will live there for a while and you will see sustained traffic from this. Also, organic results generally have a higher click-through rate than that of a paid ad. On the other hand, SEO is a long term project that takes time to build authority and subsequently be indexed for search terms. While technically it is free, to fully optimize a website is a huge investment of not only time but resources as well.

SEO is more than just optimizing a website and its content to rank higher in organic search results via targeted keywords on the most popular search engines. It is also about being regarded as the authority on a given topic, providing a solution that is being sought. The top search engines like Yahoo, Google, and Bing will look at how individuals interact with a website, and if the visitors come back, and if other websites are linking about to your website, this makes it appear that you are the leading authority.

Pay-per-click (shortened to PPC) is a model for advertising in which you will pay for each click that your ad gets. Advertising through search engines is the most common version of pay-per-click. It happens when you bid for your ad to show when an individual searches a keyword that is relevant to the business that you are offering. This kind of advertising can also be used on social media platforms like Facebook, where the ads are served to an individual based on their demographics, interests, or other specifications that the brand has chosen. The great thing about PPC campaigns is that once it has been launched, the boost in traffic is usually immediate.

There are many advertising platforms available for PPC, and you are able to choose an offering that targets the options that will aid you in reaching your target audience. PPC traffic generally has a higher conversion rate than that of organic traffic. One of the downfalls of PPC campaigns is that you have to pay for your advertisements to appear. Also, the boost may be immediate but it is vital that time is invested in order to learn how to develop and optimize campaign ads. This is vital in getting the most out of a PPC campaign. Lastly, while good results for a short campaign are achievable, you should know that when you turn the campaign off the traffic associated with it will also go away.

Essentially PPC is paying for space used for advertising using targeted keywords on a search results page. Do not think that this is a “set it and forget it” type of situation—there is still search engine optimization that is done when creating a PPC advertising campaign.

Now, let’s get back to our question. Should My Business Invest in SEO or PPC? To help us with the answers,

SpyFu shares its guide to SEO and PPC in this infographic.

The cover the following points:

• End goal
• Cost
• Time
• Results
• Strategy
• ROI

Check out the infographic for more detail.

invest in seo or ppc

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8 Common Landing Page Crimes Killing Your SEO & PPC Campaigns.

Does your business website struggle to convert visitors into leads or customers? Want to optimize your landing pages to improve your SEO and PPC conversion rate?

It can be demoralizing when you spend a great deal of time and money improving your search engine optimization and pay per click strategy only for visitors to leave without converting. Take the time to optimize and test your landing pages to maximize your potential.

Red Website Design share 8 landing page crimes to avoid in the infographic below.

Here’s what makes their list:

Multiple Calls To Action
Poorly Written Copy
Bad Typography
Using Low-Quality Images/Not Using Images At all
Lengthy Lead Captured Form.
Cluttered or Complex Page Landing.
Slow Page Landing Speed.
Not Optimised for Mobile Devices

Check out the infographic for more detail.

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How Google & Facebook Decide Which Ads To Show

Are you considering investing in pay per click ads? Want to understand how Google & Facebook decide which ads to show on their platforms?

Ice Cube Marketing share their guide to Facebook and Google Ads in this infographic.

Here are the Facebook Ads factors to consider:

1. Bid
2. Relevance/quality of the ad
3. Estimated action rate

And here are the Google Ads factors to consider:

1. Bid (CPC)
2. Quality score
3. Optional: Conversions tracking

Check out the infographic for more detail.

Google & Facebook Ads

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Guide: 10 Benefits Of A Combined SEO And PPC Strategy

There’s a whole lot of tremendous benefits to be gained by embarking on a comprehensive Search Engine Optimization (SEO) campaign and generate leads from organic traffic to your website, or invest in paid advertising through Pay-Per-Click (PPC) ads and generate even more targeted leads. However, you may reach far greater heights when both are combined in an integrated digital marketing approach. Need to learn the tips and tricks?
CJG Digital Marketing shares 10 amazing benefits of a combined SEO and PPC strategy in this infographic.

Here’s a quick summary:

Dominate the paid and organic search results
Improve click-through rates
Increase conversion rates
Establish the best keywords
Increased brand exposure
Protect your online reputation
Optimise your spending
Improves each tool independently
Provides more in-depth market analysis
Boost Ecommerce sales

Check out the infographic for more detail.

Guide: 10 Benefits Of A Combined SEO And PPC Strategy

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4 Key reasons to avoid display networks for Google Ads on mobile

Pay per click advertising is a key digital marketing strategy that has grown
to become very popular amongst internet advertisers.
Thanks to this Google Ads platform, advertisers can now reach millions of users from different backgrounds and countries. Google display network seems like a haven for lower cost per clicks
and a wider audience reach, but is everything as it seems? Well, we’re here to find out. Wordstream shares a wonderful infographic on the 4 Key reasons to avoid display networks for Google Ads on mobile.

Here is a summary:

Average Click-Through Rate
Average Conversion Rate
Average Cost Per Click
Average Cost Per Action

Check the infographic for more.

4 Key reasons to avoid display networks for Google Ads on mobile

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200+ Google Ads Terms And Definitions You Need For Success

As a digital marketing manager working on Google AdWords, you’ll need to understand the various terms and definitions for ads campaign management.
Red Website Design shares 200+ Google Ads terms and definitions you need for success in this infographic.

Here are a few you need to learn quickly:

A/B Testing
Ad Rank
Average CPC
Bounce Rate
Call to Action

Check out the infographic for more detail.

200+ Google Ads Terms And Definitions You Need For Success

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A Visual Guide To A Successful PPC Campaign

Pay Per Click ads are an effective way to get your business in front of a whole array of new customers. This paid search might be a bit expensive as compared to organic search but it has a higher conversion rate and a higher return on investment. Need to understand this creative new marketing channel?
Branex shares their top PPC campaign tips in this infographic.

Here’s a quick summary:

Set goals
Have a budget
Keyword research
Bid on the right keywords
Create irresistible headlines
Write persuasive ad copy
Create landing pages
Regularly optimise your campaign
Hire a team
Track results

Check out their infographic for more detail.

A Visual Guide To A Successful PPC Campaign

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The Complete 12 Step Guide to Google Adwords

Ranking your website on the first page of search engines is a major touchdown for any digital marketer, Google Ads is the major consideration for paid SEO growth. Need help setting up this pay per click service?
Premium IT Solutions shares their 12 step guide to Google Adwords in this infographic.

Here is a summary of what they share:

Know your numbers
Have highly related keywords to ads and landing page
Improve your click-through rate
Have geotagging enabled
Ads hierarchy
Negative words
Specific keywords
Words review
Conversion tracking
Remarketing
Google extensions
Reason for your ads

Check out the infographic for more details.

The Complete 12 Step Guide to Google Adwords

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