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Guide: 6 Email Marketing Best Practices You Should Follow

Email marketing can be an effective way to nurture potential clients, retain existing ones and help drive sales to certain products that are otherwise invisible. Are you just getting started with an email marketing strategy for your business? That’s good! However, you definitely do not want to start bombarding total strangers with a virtual ton of unsolicited emails as a viable marketing strategy. So, how do you ensure that your emails get through those pesky spam filters and frustrated subscribers?

Fortunately, we have just the goody guideline for you…

Email Marketing Best Practices You Should Follow

Adestra shares this guide on 6 email marketing best practices you should follow in this infographic.

Here’s a quick summary of email marketing best practices:

    • Spam lingo to avoid

Spam filters are very sophisticated, so you must, by all means, avoid certain spam keywords like “free”, “click here”, “buy now”, avoid all caps, multiple special character signs, remove invalid HTML tags, hidden texts, grammar errors, anything that will reach a predetermined threshold.

    • Spray and pray approach

Segmenting your email lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

    • Failure to keep your data clean and up to date

Occasionally Clean up your database to avoid decay. Manage recipients, update old/expired data and clean invalid/duplicate data.

    • Email overload

Have a calendar for email marketing, do not flood mailboxes with emails, it is quite annoying and will cause subscribers to unsubscribe and blacklist you.

    • Using purchased lists

Do not send unsolicited emails. Legitimate email marketing campaigns are one in which the recipients have opted-in and added themselves to your mailing list. Sending to bought-in lists can be damaging to your email deliverability and IP reputation, this can cause email sending applications like MailChimp to blacklist you. Always do a periodic IP address check to know if your IP address has been listed on an anti-spam database.

  • No unsubscribe link

With the recent GDPR rules and regulations underway, it will be quite damaging to your brand to not include an unsubscribe button with a straightforward navigable link.

Check out the infographic for more.

Email Marketing Best Practices You Should Follow

Are you currently handling email campaigns for your business, what steps are you taking? We would like to hear from you in the comment section.

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Guide: How To Build Your Business With Influencer Marketing

Influencer Marketing is constantly breaking new grounds the world over in the past decades. In the late 70’s – early 2000’s, Celebrities made bank being the most sought after brand influencers, being the only people to reach a varied broad audience on traditional media. But in these days of social media, the “normal people” are the king, giving you real advice on food, fashion, and even the kind of mileage you should get on your new car. And guess what? these are just the right kind of advice you need! This is because they are authentic, honest and relatable.

All the Influencer Marketing Stats You Need

Influencer Marketing content delivers 11 times higher ROI than traditional forms of marketing.
In 2018, companies who used influencer marketing got a 520% return on investment.
49% of users rely on influencer recommendations for their purchases.
In June 2018, Instagram reached one billion active users.
Micro-influencers with fewer than 100k followers are responsible for the majority of posts on the platform.
66% of influencers on the web focus on fashion, beauty, or lifestyle.
The primary concern for 42% of marketers is dealing with fake followers (bots).
More Statistics

What Is Influencer Marketing

According to Hubspot, Influencer marketing uses top content creators, specialized in their respective niches, to help you improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which you can take advantage of for your influencer strategy. Examples of these channels include social media, blogs, columns, digital and print ads, and television.

A good example is Serena Williams and Pampers

Influencer marketing is an investment and collaboration — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money, time, and resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.

Are you ready to take the next steps to build your business with influencer marketing?

    • Define your goals

Define the goals you intend to achieve from your influencer marketing strategy, this is so that you can easily measure your success later on. These goals should center on brand awareness, reach (is your brand, product or service information being delivered to a large audience?), engagement (Are the large audience interacting in terms of likes, comments, questions or share your brand, product or service information), relevance (do the audience feel connected to your brand due to the influencer?), and resonance (Are the audience driven to follow your brand, visit your website and more importantly make a purchase?).

    • Find the right influencers for your business niche

An influencer is only an influencer if they can actually influence others. The larger the reach and engagement, the larger the number of people who will see your product or service. An Instagram user with 1,500 – 200,000 followers average may be able to generate some results and push your message to your audience. You have to make sure that the ratio of Followers To Engagement is above 5% for smaller audiences of 10,000-20,000 followers, and at least 3% for larger audiences. This is a good sign that you’re dealing with a loyal following.
From there, you should try to buy as many posts as possible by negotiating and buying them in bulk packages, consistently over time. However, you must make sure that the person’s audience matches your brand, a fashion influencer’s audience will definitely not be interested in children’s toys or videogames. Another important point to take note of aligning yourself with someone who takes a natural approach to the market. You can also explore other platforms like Snapchat, YouTube, TikTok, Blogs, etc

    • What is your budget

You should be able to determine which influencer will work best for your business’s goals as well as your target audience due to your budget. How much are you willing to spend to purchase a content package? Your budget should cover planning, executing, monitoring and reviewing your strategy. Not all influencers charge financial compensation for their services, some are willing to accept free products, discounts, or a commission.

    • Discuss expectations with your influencer

You should discuss your brand message expectations with your chosen influencer. Would you allow creative freedom, or would you like to control the type of content they share? Will you be creating the content, determine post times, project timeline, will they be boosting traffic, etc.

    • Measure your feedback results

To do this, you’ll need to track your ROI. This can be done by dividing the returns by the influencer investment cost. Not only does this show you what is and is not working, but it also puts you in position to tweak your strategy and increase your budget in the future.

Are you looking towards influencer marketing? What strategies are you considering? We would like to hear from you in the comment section.

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How To Build Your Business With Influencer Marketing

3 Essential Habits to Become a More Creative & Productive Marketer

Are you looking for ways to improve your marketing skills? Do you want to become a more creative and productive marketer?

Tons of articles live online, telling about the habits of a highly creative marketer. Psychologists agree on the direct linking between daily routine and its influence on our minds. So, it seems those willing to become ingenious should rethink their customs, develop a positive lifestyle, and forget about habits preventing the awakening of their creative genius.

But what habits actually help to unlock creativity? And how to know if your present lifestyle leaves the creativity to be desired?

Enchanting Marketing share how to get your creative juices flowing in this infographic.

Here’s a quick summary:

• Understand how creative input fuels output
• Nurture a productive relationship with your inner critic
Boost both productivity and creativity

Check out the infographic for more detail.

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How Infographics Could Help You Reach Your Business Goals.

Are you looking for ways to improve your online marketing strategy? Have you considered how infographics could help you reach your business goals?

Infographics are some of the best tools that a business can use to start a viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and are highly shareable. While a whitepaper creates authority for a brand and blogs boost search engine optimization value, infographics attract attention from a wide audience because they’re easy to read and usually fun.

Part of your content marketing strategy should be combining disparate elements so you can take a multi-pronged approach. If you’re only using articles, social media or whitepapers, you’re likely missing out on great leads. Mammoth Infographics shares few reasons why you need to start using infographics.

Here’s a quick summary:

• Immediate impact
• Shareability
• Effective communication of data
• Improved brand awareness
• Increased engagement
• Progressive product marketing
• Presentation rejuvenation
• Increased website traffic and SEO ranking

Check out the infographic for more detail.

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Traditional Marketing is Dead! Use This Model…

Are you finding traditional marketing tactics don’t work like they used to? Want to know how your marketing should adapt to a changing digital consumer?

Traditional marketing has, for a long time, been the preferred mode of advertising for many businesses. The trend seems to be changing with a lot more entrepreneurs choosing digital marketing due to its cost-effective nature. Unlike traditional marketing, digital marketing offers businesses an opportunity to interact and get feedback from their target audience. Does this mean the gradual death of traditional marketing?

In this infographic you’ll learn how to utilise the Pathfinder model to grow your business.

This breaks potential customers down into these three segments:

• The educatables
• The persuadables
• The convertables

Check out the infographic for more detail.

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5 Steps To Effective Social Media Measurement

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.

The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information to answering customer questions and engaging with a community. What is your company trying to accomplish?

This article will be of great help if you’re looking for ways to measure the success of your social strategy, or you need to demonstrate a return on investment of your social media marketing campaigns,

Salesforce shares its guide to social media measurement in this infographic.

Here’s a quick summary:

• Align your objectives
• Measure reach and share of conversation
• Measure conversions and sales
• Track and measure your leads
• Measure your cost savings

Check out the infographic for more detail.

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9 Social Media Marketing Best Practices

Are you looking for ways to improve your social media strategy? Want to know the best practices you should follow for social media success?

It’s fully apparent to small businesses that social media is important—more than 70% now utilize it as a marketing channel. However, figuring out exactly what works on social isn’t as clear.

Which networks should you be using? Are both organic and paid tactics worth pursuing? How often should you be engaging? Which types of content should you be posting?

The social media experts at MDG Advertising went through a host of research to see what the latest data says and combined that with learnings from recent work for clients. What emerged are a few key approaches that can help firms engage efficiently and effectively.

In the infographic below, Red Website Design share 9 best practices that can help small businesses of all types succeed on social media:

Here’s a quick summary:

• Learn everything you can about your audience
• Choose which networks to use (and which to ignore)
• Conduct an audit
Keep an eye on the competition
• Listen for mentions of your brand
• Establish your social media voice and tone
• Follow the social media ‘Rule of Thirds’
• Respond to all comments promptly
• Use data to determine when and how often to post

Check out the infographic for more detail.

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Top 20 Reasons Why Startups Fail

Opening and operating a successful startup requires some hard-work and thoughtful planning — as well as the ability to adapt that plan. Having been involved as a consultant to numerous startups over the past decade, I have seen some fail, some achieve a modicum of success, and some make it big. Here are a few do’s and don’ts that will help guide your startup to the promised land:

Business Plan

• Don’t think that a great idea or a great product is enough. The startup graveyard is littered with amazing ideas and products that have failed.

• Do have a business plan that includes every aspect of how you will run your operation and how it will be successful. It should include all anticipated costs, marketing, manufacturing, the technology required and staffing. A business plan should also include how you will market and sell your product.

With this in mind, if you’re considering starting a new business, or you want to avoid the common pitfalls that prevent other startups from achieving success,

Salesforce shares the most common reasons startups fail in this infographic.

Here’s what is included:

• Why startups fail
• How to choose your core values
• The classifications of startups based on growth

Check out the infographic for more detail.

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7 Key Benefits of Email Marketing

The benefits of Email marketing can never be overemphasized. As a matter of fact, email should be a key part of your marketing plans. More than half the world’s population uses email, according to research from The Radicati Group. It’s estimated that more than 281 billion email messages were sent and received every day in 2018. By 2022, that figure will increase to 333 billion.

Chances are, you have an email account if you’re reading this blog. And if you don’t, we’d certainly be curious how you do anything at all on the internet. Email is universal across computing platforms, which is why so many service providers use it as the baseline for customer identity and communication.

So, if you’re considering your marketing budget for the year ahead or you want to know why email should be a key part of your marketing plans,

Brafton share 7 key benefits of email marketing in this infographic.

Here’s a quick summary:

• Almost everyone uses it
• It’s cost-effective
It’s mobile
• It’s personalized
• It’s precise
• It works at any stage of the funnel
• It’s an inroad to customer loyalty

Check out the infographic for more detail.

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8 Essential Skills to Become Ridiculously Good at Marketing

The success of your small business depends on your efforts to grow profits using various methods. From employee training to marketing, every aspect of your business deserves attention.

Rapid growth doesn’t happen overnight, but there are several steps you must take to keep your business moving forward. It takes time and effort. However, when you start reaping the benefits, you will see that your effort is worth it.

So, if you’re trying to learn about marketing to grow your small business or you want to know the key skills required to master the art of marketing,

Market Pro share their 8 skills for success in this infographic.

Here’s a quick summary:

• Agility and ability to adapt
• Cross-cultural and generational collaboration
• Digital mindset
• Strategic thinking
• Leadership and people management
• Social emotional intelligence
• Complex problem solving
• Storytelling

Check out the infographic for more detail.

Become Ridiculously Good at Marketing=========================================================

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