8 Rules of Social Media Optimisation (SMO)

The 8 rules of social media optimisation show the best features to adopt for effective optimisation of your social media platforms. What is social media optimisation? It is the process of optimising your social sites to gain more online visibility in social media searches on search engines. According to Wikipedia, it is the use of several online outlets and communities to generate awareness that boosts the recognition of a brand’s products, services or events using the different types of social media platforms such as social news, social network sites, bookmarking sites, blogging sites and lot more. It is used to strategically develop engaging online contents that attract, retain and encourage users to engage with the social sites.

Here are the 8 Rules of Social Media Optimisation

  1. Know Your Target Audience: Knowing your target audience helps to effectively optimise your social media platforms. Research shows that more than 85% of content published are strongly linked to the interest of the target audience.
  2. Create Engaging Content: Creating engaging content in form of images or videos can boost the activity that comes to your platform and also generate web traffic to keep the website proactive. Engaging contents keep the social media platforms properly optimised and boost brand awareness. Create content that is worth discussing.
  3. Create Shareable Content: Create contents that people can relate to and willingly share on your behalf using different methods or use of your content as a point of reference. Shareable contents increase publicity and web traffic. Endeavour to make your content easily sharable to boost people’s interest to share your content. Encourage your users to share your content and also proactively share content from others with proper referencing.
  4. Create Consistent Social Media Content Calendar: Develop a strategic content calendar to keep your content organised, entertaining and meaningful. With a strategic content calendar, you can prepare optimised content ahead and schedule them without being stranded for content to make use of.
  5. Reward Active Users Engagement: Take cognisance of your active users and reward them at intervals with incentives for their consistent participation with your social accounts for this would generate an increase in your social content engagement with other users.
    8 Rules of social media optimisation
  6. Encourage the ‘Mashup’: Encouraging people to take and remix your content for their use is a major way to optimise your social web content. This would drive more traffic to your social pages and also your website and make your pages rank among most search social pages online.
  7. Use Inbound Links: Use inbound links when developing a blog post or pages for your social sites. Make the inbound link visible to the user as this could make your content travel far and near. It increases the volume of traffic that your social site receives and visibility as well.
  8. Make Use of Tagging: Use the tagging mechanism to optimise your social site. This feature brings new and returning users to your pages. Tagging alert non-users to check your page thereby increasing web traffic. It also instigates existing users to return and actively engage with your social site.

Social media optimisation (SMO) can be likened to the SEO of social media sites and adopting the 8 rules of social media optimisation can make your social platforms perform better. Contact Da-Manager, If you are looking for social media optimisation experts to alleviate your business in social media platforms.


8 Benefits of Having a Business Logo

The 8 benefits of having a business logo give major insights into the importance of a business’s logo. What is a logo? A logo is the first significant small virtual symbol or design that a company uses to communicates the brand’s distinct identity and what it represents to the target audience. The logo communicates values, ownership, quality and plays a massive role in the recognition of your company among others. A logo is a company first customised branding that shows the mission of the business to the target audience. It is a consistent symbol embedded in your website, business card, flyers, products, social media. 

An engaging business logo is a logo that is unique, memorable, timeless, relevant, appropriate with minimal colours and simple. A business logo builds trust and conveys the owner’s intended message to the prospects about who you are, what you do and how it benefits them.

Below are the 8 benefits of having a business logo and they are:

  1. It Grabs Attention and Leaves a Strong Lasting Impression: A logo makes it easy for a brand to quickly attract the viewer’s short attention span and communicate what the company’s entails. It is the company’s first visual introduction to its target audience. A Logo has the potential of motivating its prospects to learn more about the company and increased the chance of getting more paying customers. It can make your first impression count as a lasting impression and also invites new customers to get to know you. It makes your brand memorable for people to quickly recall your business and which gives you the added advantage over your competitors.
  2. Builds a Brand’s Identity and Recognition: A logo is the first thing people notice about a brand that sticks in their minds. The more captivating and memorable a logo is the more unique it will be easily spotted among others to sustain longevity. A logo act as the foundation upon which the narrative of a business is built on. It prepares the stage for the brand’s story to be told. It shows your audience why you are different from your competitors. Your logo is your brand’s virtual icon that is capable of hooking your clients and sending the right message to your audience. Logo helps to build and increase a brand’s awareness and make people feel safe to give your products and services a trial.
  3. It Increases and Sustains a  Brand’s Loyalty: A familiar logo makes a brand known and subsequently retain clients’ loyalty. Your logo has the capacity to label your brand as a trustworthy entity to your audience. It helps to create a virtual registration for your business to gain relevance. When a business’s logo is placed everywhere related to marketing such as social media, website and product packaging, it becomes an established familiar symbol in the mind of the audience which gradually develops to trust in the nearest future.
  4. It shows Professionalism: When a business has a logo it shows that the brand knows what it takes to run a business. Many users have attributed the ownership of a business logo as a criterion to know an established business. A brand without a logo is often mistaken as a new startup business. Having a logo shows the brand has a high level of professionalism to efficiently run the business and this influence your customers in a positive way. A professional logo shows the business consistency and uniformity which makes your brand more appealing to your audience.
  5. It Increases Sales: A good logo can be of great help to instil trust in people who are most likely to purchase your products, thereby increasing the possibility of higher sale returns. It can be used to deliver a concise positive statement about your brand to your target audience. A logo helps to reinforce the unique personality of your brand. If you want to publicise your business for sales or awareness include your logo for your business promotional opportunities such as customized t-shirt, bags, mugs, banners and many more. Through your business logo, you can impress your target audience to partner with you and establish a strong internet presence to drive sales.Click on our bio to read the complete article about the 8 benefits of having a business
  6. It Makes Product Branding More Catchy: Placing your logo on all of your products and services boost the business as a brand that can be remembered for continuous patronage and referrals. It also makes your customers quickly identify your products and services as familiar products that can be used again. It helps buyers to easily recognise your market field as a brand can service their needs.
  7. It Improves Marketing Strategy: A logo helps to make your brand’s marketing successful by putting the business in the frontline of the targetted users. Many brands make their businesses virtual by adding their logos to all their different promotional marketing plans to quickly tell their audience who they are, what they do and where they can be found. A logo plays a vital role in supporting your marketing goal to promote your company. Studies have shown that the use of consistent logos for marketing plans can increase the revenue of the marketing plan by a significant ratio.
  8. It Separates Your Brand From Others: Out of the millions of logos out there, your business logo is your most valuable tool to differentiate you from the crowd. A logo serves as a leading factor that makes your brand stand out globally from others. It can help potentials customers to understand why your brand is different from others. It also attracts interest and draws the curiosity of new clients to try your products and services. A logo can work for your brand as an online and offline asset that helps make your brand distinct from the competition.

The 8 benefits of having a business logo are discussed to show how a logo plays a vital role in the recognition of the company and marketing goals. A logo can either help build a strong customer base or keep it stagnant. Increase your business’s recognition and sales by getting your brand a professional logo that depicts your business major features. Da-manager can get your business the right logo to make your business enjoy the benefits of having a logo.

5 Benefits of Social Media Ads to your Business

The 5 benefits of social media ads to your business show the advantages of indulging in social media ads for a business. A social media ad is online advertising that focuses on social networking services to advertise products and services to online users. It involves creating content on social media platforms, engaging with followers, and running social media advertisements according to Wikipedia. The goal of every business is to be optimised properly to make a profit and social media ads can make this achievable.


Social media ads are the fastest growing online marketing strategy for social media platforms. Ignoring social media ads makes your brand less visible among your competitors. Most businesses are benefiting from social media ads for sales and conversion. It makes your brand familiar and relevant to your audience and when adopted it gives you the ultimate power to reach your target audience.


In this article, I will be discussing the 5 benefits  of social media ads to your business

  1. Improved Brand Recognition and Loyalty: Through social media ads you remain a relevant and likeable brand to your target audience and the general audience. These types of ads send the right potential customers to your business, as 85% of social media users patronize and refer brands they are familiar with to their friends and family. To gain popularity on social media, running ads is important.  In this type of ad, a brand can gradually attract and retain its target audience’s loyalty. For without loyalty, a brand will find it difficult to stay afloat. 
  2. Increased Conversion and Sales Rate: When you experience an increase in your brand’s recognition and loyalty through social media ads, it guarantees your business more leads to your website from social media users. Thereby improving the brand’s sales and keeping the website active and also popular. Social media ads give your brand the best platform to connect to its target audience to generate revenue for the business. In this type of ad, the brand improves and performs better with the feedback they get from their users. It also aids in building lasting customer relationships for future purposes.
  3. Low Marketing Cost: Social media ads do not require a lot of monetary fundings. Many business owners opt for this type of ad because the approach is easy to use to sell products and services, it has a low-cost budget and doesn’t have a limited audience reach. A workable financial budget can be created to suit your needs to have a positive social media ads outcome.social media advertisement
  4. Unlimited Reach and One Click Away: One major advantage of social media ads is that there are no constraints to the number of people that will be able to view the ads online. Some ads enjoy the privilege of being re-posted, shared or tagged to other users all over the internet if the content of the ad is optimised properly. This type of ad’s call-to-action is easily achievable with a single click button if the users feel the need to take action towards your ad.
  5. Target the Right Audience: With an optimised social media ads, a significant number of people will be directed to your business as long as the ads run. These types of ads are usually created to target specific demographics, interests and behaviours to determine which products, services and ads strategy suits your target audience the most.

 The 5 benefits of social media ads to your business discussed above are not the only benefits attributed to social media advertisement. Social media ads are one of the major tools used for digital marketing to create beneficial opportunities for businesses to strive and succeed. If you need assistance with managing and optimising your social media ads, then contact us today. We are delighted to help.

8 Tips to Create Successful Landing Pages

Successful landing pages are pages that enjoy high lead and sales generation. This article shows the 8 tips most successful landing pages use to generate higher conversation rates and engagement. According to Wikipedia, a landing page for online marketing is a single web page that appears in response to clicking on a search engine optimised search result, marketing promotion, marketing email or an online advertisement. “ A landing page is a standalone web page, created specifically for a marketing or advertising campaign” according to Unbounce. It is designed with a single objective of a call to action(CTA) for lead generation.

Landing pages are associated with social media, email newsletter campaigns, search engine marketing, effective articles that enhance the effectiveness of the advertisements. The major aim of successful landing pages is to convert site visitors into leads and sales. If the aim for the creation of a particular landing page is to obtain leads, the landing page will contain some features like an inquiry form or phone number to enable the visitors to have access to the company. While, if the goal of creating a landing page is to generate sales, the landing page will have a link for the visitors to click, which will give them access to a shopping cart or checkout area.  

There are two types of landing page and they are references and transactional landing pages according to Wikipedia. A reference landing page presents information that is relevant to the visitors. It aims to isolate the visitor from any distractions and only provide the visitor with all available information about the targeted product to convince the visitor to take action. While a transactional landing page is to persuade a visitor to take action to complete a transaction by proving a form that needs to be filled out. 

While every landing page is unique, there is a set of tips that all successful landing pages rely on to enjoy overall success. These include the following:

    1. Proper Landing Page: A proper successful landing page doesn’t always follow a logical top-to-bottom structure that starts by explaining the concept and ends with a call-to-action instead the best features and the most important information are placed at the top of the landing page. This method reduces the possibilities that most people will overlook vital information unlike the chronological structure, whereby the chances of most people never making it to the end of the listings to access vital information is relatively high.


    1. Targeted Headline: A successful landing page’s headline is a top priority and not a mere afterthought. This is because the headline most time is the visitor deciding bargaining chimp whether to click on the link or not. So the headline is the first thing a user notices about a landing page. To get catchy headlines that work, make use of numbers, negative verbiage, few words, multiple parts and clear intentions.


    1. Appropriate Colours: Every colour produces different emotions and feelings that subconsciously affect the visitor’s subconsciousness when they visit a site. While the colour scheme may seem like a matter of preference, it is also important to know the psychology behind choosing colours like the colours high converting successful landing pages use. Consider the following: Blue represents strength, Purple represent creativity and imagination, Orange represents clarity and warmth,  White represents neutral and balanced, Red represent boldness, Green represents growth and vitality.


    1. Credibility and Approval: Explaining the benefits or providing testimonials that prove your products or services are worthy of a trial, reinforce the visitor’s decision to take action of converting. The best way to achieve a successful landing page is by using social proof and allowing your audience to naturally make their own decisions based on the facts you provided. Showing various social proof features such as reviews, customers testimonials and case studies can enhance the credibility of your value offering. This action makes your prospective users feel at ease with your claims and decide in your favour.
    2. Optimise Frequently: Successful landing pages are pages that required the most tweaking and optimising. So optimising the landing page increases the chances of delivering the best results. If you want to develop high converting pages, then make a habit out of a continuous analysis of researching the best practices.


    1. Simplicity: Do not overcomplicate your landing page with plenty of text and photos. Always ensure that your landing page sticks to the basics like simple text, one image preferably use a product image as the background to achieve a successful landing page. When attaching forms such as claiming a deal or signing up for an email list, keep the form as short as possible. If you don’t want to hinder the speed efficiency of your landing page, don’t make it lengthy.


    1. Single Call to Action: A landing page should have one call to action to keep subscribers focused on one task to achieve a successful landing page. The call to action should be simplified for easy understanding. The best way to achieve this is by creating a call to action button that has a different colour from the rest of the landing page.


  1. Matching Message and Look: A successful landing page and emails carry some element of the same message. That is when an email offers a discount percentage for a particular item, the headline of the landing page should also state that same offer. The landing page should also have similar look to the email for clarity. This means using the same overall design so that when subscribers click on an email’s call to action and are taken to a matching landing page, they will know that they are on the right page which helps them to follow through with the action. 

Successful Landing pages
In conclusion, not all successful landing pages convert the same. To have the best landing page results, research and adopt the best landing page practices to achieve a higher conversion rate.


Social Media Marketing Tips to Grow Your Business

Social media marketing tips to grow your business is essential to facilitate high awareness in the mind of the users for business transactions. What is Social media? It is the interactions among people in which they create and exchange information, ideas in virtual networks and communities. The power of social media is the ability to connect and distribute information to many people at the same time. It is also internet-based and gives users quick electronic communication of content. What is social media marketing? It is a form of internet marketing that makes use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic to acquire and retain prospective customers.

According to Internet World Stats, social media has over 3.96 billion users globally, which confirms that 63% of the population of the world is currently on social media. The most growing web page-based platform is social media. It has a variety of tech-based enabled activities such as blogging, photo sharing, social gaming, social networks, video and picture sharing, business networks, virtual worlds, reviews, and many more. 

For businesses, it is an indispensable tool because it plays a major role in helping businesses to strive for maximum success. One-fifth of every internet user frequently uses social media daily. Many businesses have harnessed the social media platform to acquire fame and relevance for their businesses through its ever-increasing users. 


social media


The below information shows the need why every business needs social media to reach the highest audience globally; The numbers of users for some of the social media platform as of January 2021 include Facebook – 2.701 billion users, YouTube – 2 Billion users,  Whatsapp – 2 Billion, Messenger – 1.3 Billion users, Wechat – 1.206 Billion users, Instagram – 1.158 Billion users, Linkedin – 0.766 Billion users, Tik Tok – 0.689 Billion users, Twitter- 0.353 Billion users.

From the above social media users summary, we can assert that Kate Denison’s statement which says “ The truth is that your clients, existing and potential are spending a substantial amount of time online” is true. This means Internet users are either surfing, listening, watching, learning, purchasing or working and businesses through their platform can use this knowledge to their benefits.

The usefulness of social media marketing tips includes increasing brand awareness, reaching potential clients, building a brand’s credibility and reliability to foster better relationships with clients, and retaining old and new client’s loyalty to the brand.

There are several social media marketing tips to develop a business and some of these tips are discussed below: 

    1. Retain Same Design of Branding Page: A brand’s social media profile is the first impression of the brand to its potential clients. So when a brand’s virtual is the same across all its platforms, it shows the brand’s orderliness and cohesiveness. This approach gives the brand a unique social media presence needed to gain the trust of its users.

    3. Build a Good SEO Content for your Profile: A precise and concise SEO content of a brand’s profile provides the perfect description of what the brand entails for clarification and easy understanding for the clients. Hence, never neglect the role of the brand’s profile section of all the accounts. Ensure that the brand’s profile description maintains the same SEO content on all accounts. The SEO used should be linked to any keywords that are relevant to the brand. use hashtags to make the brand more visible on the search volume.

    5. Display Clients Reviews: Social proof of evidence influences the majority of new client’s decisions. Displaying reviews helps to convince users that you are the best choice in the game. A brand’s reviews give more realistic details which are more believable to the clients than an X-star rate.

    7. Import the Services of Social Media Listening Tools: One major way of achieving this is by following relevant hashtags. Respond to leads, an inquiry from users in a polite and timely manner proves to your clients that you listen to them. Use social media listening tools such as keyhole and sprout social to listen to conversations to gain a more personal level with clients and keep up with your competitors. Through this method, the brand finds out what the most prominent clients want at the moment and also provides the brand with new ideas to incorporate.

    9. Join Groups: Joining groups that share similar interests with the brand gives the brand feedback that can accelerate the business’s growth, save time in proffering solutions to possible present and futuristic problems. Also, by joining groups a brand can leverage the connections and conversations shared on the groups.

    11. Display Work Sample: Let your users know after completing a project that has likeable personalised features as a way of providing a visual display of the brand’s variety of products and services.

    13. Use Flexible and Creative Content: A brand’s content should show creativity to draw the client’s attention. ln your content, inculcate the use of video, infographics, custom graphics, motion graphics rather than always sending out a simple plain message.

    15. Tag Related Content: Share knowledge about an interesting article, a helpful resource, or relevant update and tag people or groups in your contact’s list. Showing support for your network through pleasant acknowledging of other good works by tagging such brands can secure your brand a notice from such companies. This can make many people in the contact list of such companies who aren’t aware of your brand visit your account

    17. Make Use of Social Media Ads: Social Media ads are cheaper than television ads. Ads on social media can achieve the same results that television ads bring. A few years from now, social media ads will take over television ads. The best platform recommended for social media ads is Facebook and Instagram ads.

    19. Push for Traffic through Blogging: Blogging is one of the major ways to generate more traffic to the brand’s website. By linking posts on social media about an article found on the website, you acquire new leads to your website. Blogging provides the opportunity for a brand to rank in search engines. The more factual content a brand shares in its account, the more domineering and visible present it has. This consistency in content creation will help the brand rank in search engines. These blog posts could be an article, podcasts, and webinars. Implement developing video content that has good SEO so that the brand can have a good rank on YouTube searches. A shorter version of this video should be uploaded to all accounts with an attachment of a link to see the full video.

    21.  Implement the Fun Contests: Contests can be used as a fun way to give back and engage people to stick with your brand. Some contests may not require detailed information about those participating, other contests require detailed information that the brand can reach out to in the nearest future.

social media


In conclusion, you can start using any of the above social media marketing tips today on your social media platforms to grow and develop your brand as a reliable and credible brand. At DaManager, we manage social media accounts for brands that require such services from us alongside our other services that we render. Reach us today www.da-manager.com

What is the Cost of a Website in Nigeria? 8 Factors that Affect the Cost of Designing a Website in Nigeria.

Several elements affect the cost of a website. This article covers 8 factors that affect the cost of website design in Nigeria. When a brand decides to build a website, the curiosity to know the cost of a website design is the first step taken to launch the process of acquiring a website. This enquiry helps the company to have a feasible budget for the acquisition of the website.

The cost of a website design varies all over the world. The cost is generated by the total number of features needed to build the website.  The purchase of a website has no fixed price. The cost of a website design can be as cheap as Fifty Thousand Naira (₦50,000) and as expensive as millions. Most often, many brands choose a website with low-cost implications. 

However, the priority of a website is the quality of the website, this is because the money spent on creating a website is always generated many times only if the website is functioning properly.

web design 

8 factors that influence the cost of website design in Nigeria include:

  1. The complexity of the Website: This implies the total features a website needs. The more functional keys (online stores, users log in, email marketing, e-commerce, membership registration sector) a website needs, the more complex and detailed development it requires. Thereby, affecting the cost of the website design.
  2.  Copywriting: This implies the size of the website. The size (number of pages) of the content management system a website needs also determine the cost of the website design. For example:
    • A small website needs View Post1-20 pages to build its website size. This is because it requires simple programming with little or no special sections. This type of website is used by start-up or small scale business. 
    • A medium website needs 20-40 pages. It requires complex customize programming and special features. This type of website is used by big companies that require e-commerce.
    • A large website requires a minimum of 40 pages and above. It requires many customized features like content pages, research content, technical components, catalogue, photo gallery, calendar, and product display, detailed content development. This type of website is used by large companies whose sales medium is through a website
  3. Content Management: This is the top priority of a website because it shows if a website has high quality and is capable of contributing to the success of the survival of the website. Effective content management requires time, configuring, and customization design. This factor affects the cost of a website design. 
  4. Accessibility and Navigation: The amount of time used to test the website for the functionality of access and navigation on the site with no complaint about usability on any device, also affect the price of the website.
  5. Present or Absent of E-Commerce: While the presence of e-commerce in a website can increase the cost of a website because of the several activities(payment medium, security) it can perform, the absence of e-commerce can reduce the cost of a website.
  6. Search Engine Optimization: The cost of a website design increases when there is a demand for new SEO content at different intervals. Thus, providing quality SEO to become visible on a favourable post in Google search list, a lot of time and research is required and this factor also contributes to the cost.
  7. Website Style or  Design: This refers to the site’s visible face to its visitors. Website is distinct from each other through the style. Also, the structure of a website style can increase or reduce costs. Therefore, the amount of time and number of designs needed to create and structure the website’s style affect the cost. Website style includes a Home page, product page, contact page, blog entry page.
  8. Integration of Database: ln order to integrate the database into your website, it requires detailed technical knowledge and experience to solve possible present and futuristic issues. This process also affects the cost of creating a website.
Responsive web devices

In conclusion, the number of features a website needs as requested by the client(s) determines the cost of the website. In need of professional help? Da-manager can help create a functional website to achieve your desired expectation. We make use of the best technology and strategies to enable you to deliver the best visual and navigating experience for visitors when they visit your website. Talk to us today for more information at [email protected]

Digital Marketing Channel Trends in 2020

To help you determine which marketing channels you should distribute your content through, a leading firm has put together a list of the marketing channels to focus on in 2019. Read on to learn about the marketing channels that can amplify your reach, resonance, and revenue.

Custom web development

Most importantly, if you’re looking for ways to grow your small business or you want to know the marketing techniques you should include in your strategy,

Digital Marketing Philippines share the marketing tactics with the best return on investment (ROI) in this infographic.

Here’s what makes their list:

• Email marketing
• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Social advertising
• Paid search

Check out the infographic for more detail.

Digital Marketing Channel Trends=========================================================

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E-commerce is seen as an exciting opportunity for budding entrepreneurs. There is huge potential for building a successful business with a loyal customer base and healthy profits. The problem, however, is that many also see starting an E-commerce business as simple. In truth, starting an online business requires dedication, perseverance, and investment. The majority of new online retail businesses actually fail, but there’s plenty you can learn from these new businesses to ensure you don’t fall into the same traps – ensuring you have a strong, rewarding online store.

There are plenty of common pitfalls that new businesses fall into and important considerations that they overlook. FME Extensions share why the majority of E-commerce businesses fail and how you can avoid doing the same on the infographic.

Here’s what makes their list:

• Website ranking
• Lack of patience
• High shipping costs
• Insecure website
• Poor design
• Slow loading
• Mobile usability
• Inconvenient return policy
• Lack of product detail
• Lack of satisfied customers
• Not understanding the needs of your customer

Check out the infographic for more detail.

Reasons why Online E-commerce business fails=========================================================

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Guide: 6 Email Marketing Best Practices You Should Follow

Email marketing can be an effective way to nurture potential clients, retain existing ones and help drive sales to certain products that are otherwise invisible. Are you just getting started with an email marketing strategy for your business? That’s good! However, you definitely do not want to start bombarding total strangers with a virtual ton of unsolicited emails as a viable marketing strategy. So, how do you ensure that your emails get through those pesky spam filters and frustrated subscribers?

Fortunately, we have just the goody guideline for you…

Email Marketing Best Practices You Should Follow

Adestra shares this guide on 6 email marketing best practices you should follow in this infographic.

Here’s a quick summary of email marketing best practices:

    • Spam lingo to avoid

Spam filters are very sophisticated, so you must, by all means, avoid certain spam keywords like “free”, “click here”, “buy now”, avoid all caps, multiple special character signs, remove invalid HTML tags, hidden texts, grammar errors, anything that will reach a predetermined threshold.

    • Spray and pray approach

Segmenting your email lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

    • Failure to keep your data clean and up to date

Occasionally Clean up your database to avoid decay. Manage recipients, update old/expired data and clean invalid/duplicate data.

    • Email overload

Have a calendar for email marketing, do not flood mailboxes with emails, it is quite annoying and will cause subscribers to unsubscribe and blacklist you.

    • Using purchased lists

Do not send unsolicited emails. Legitimate email marketing campaigns are one in which the recipients have opted-in and added themselves to your mailing list. Sending to bought-in lists can be damaging to your email deliverability and IP reputation, this can cause email sending applications like MailChimp to blacklist you. Always do a periodic IP address check to know if your IP address has been listed on an anti-spam database.

  • No unsubscribe link

With the recent GDPR rules and regulations underway, it will be quite damaging to your brand to not include an unsubscribe button with a straightforward navigable link.

Check out the infographic for more.

Email Marketing Best Practices You Should Follow

Are you currently handling email campaigns for your business, what steps are you taking? We would like to hear from you in the comment section.


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Guide: How To Build Your Business With Influencer Marketing

Influencer Marketing is constantly breaking new grounds the world over in the past decades. In the late 70’s – early 2000’s, Celebrities made bank being the most sought after brand influencers, being the only people to reach a varied broad audience on traditional media. But in these days of social media, the “normal people” are the king, giving you real advice on food, fashion, and even the kind of mileage you should get on your new car. And guess what? these are just the right kind of advice you need! This is because they are authentic, honest and relatable.

All the Influencer Marketing Stats You Need

Influencer Marketing content delivers 11 times higher ROI than traditional forms of marketing.
In 2018, companies who used influencer marketing got a 520% return on investment.
49% of users rely on influencer recommendations for their purchases.
In June 2018, Instagram reached one billion active users.
Micro-influencers with fewer than 100k followers are responsible for the majority of posts on the platform.
66% of influencers on the web focus on fashion, beauty, or lifestyle.
The primary concern for 42% of marketers is dealing with fake followers (bots).
More Statistics

What Is Influencer Marketing

According to Hubspot, Influencer marketing uses top content creators, specialized in their respective niches, to help you improve brand awareness, increase traffic, and drive your brand’s message to your target audience. These content creators already market to your ideal audience across different channels which you can take advantage of for your influencer strategy. Examples of these channels include social media, blogs, columns, digital and print ads, and television.

A good example is Serena Williams and Pampers

Influencer marketing is an investment and collaboration — to get it right, you have to devote time to ensure you find the right influencer to promote content that appeals to your target audience. You also have to spend money, time, and resources to reward the influencer, run various campaigns with the influencer, and more depending on your specific marketing goals.

Are you ready to take the next steps to build your business with influencer marketing?

    • Define your goals

Define the goals you intend to achieve from your influencer marketing strategy, this is so that you can easily measure your success later on. These goals should center on brand awareness, reach (is your brand, product or service information being delivered to a large audience?), engagement (Are the large audience interacting in terms of likes, comments, questions or share your brand, product or service information), relevance (do the audience feel connected to your brand due to the influencer?), and resonance (Are the audience driven to follow your brand, visit your website and more importantly make a purchase?).

    • Find the right influencers for your business niche

An influencer is only an influencer if they can actually influence others. The larger the reach and engagement, the larger the number of people who will see your product or service. An Instagram user with 1,500 – 200,000 followers average may be able to generate some results and push your message to your audience. You have to make sure that the ratio of Followers To Engagement is above 5% for smaller audiences of 10,000-20,000 followers, and at least 3% for larger audiences. This is a good sign that you’re dealing with a loyal following.
From there, you should try to buy as many posts as possible by negotiating and buying them in bulk packages, consistently over time. However, you must make sure that the person’s audience matches your brand, a fashion influencer’s audience will definitely not be interested in children’s toys or videogames. Another important point to take note of aligning yourself with someone who takes a natural approach to the market. You can also explore other platforms like Snapchat, YouTube, TikTok, Blogs, etc

    • What is your budget

You should be able to determine which influencer will work best for your business’s goals as well as your target audience due to your budget. How much are you willing to spend to purchase a content package? Your budget should cover planning, executing, monitoring and reviewing your strategy. Not all influencers charge financial compensation for their services, some are willing to accept free products, discounts, or a commission.

    • Discuss expectations with your influencer

You should discuss your brand message expectations with your chosen influencer. Would you allow creative freedom, or would you like to control the type of content they share? Will you be creating the content, determine post times, project timeline, will they be boosting traffic, etc.

    • Measure your feedback results

To do this, you’ll need to track your ROI. This can be done by dividing the returns by the influencer investment cost. Not only does this show you what is and is not working, but it also puts you in position to tweak your strategy and increase your budget in the future.

Are you looking towards influencer marketing? What strategies are you considering? We would like to hear from you in the comment section.


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How To Build Your Business With Influencer Marketing