8 Rules of Social Media Optimisation (SMO)

The 8 rules of social media optimisation show the best features to adopt for effective optimisation of your social media platforms. What is social media optimisation? It is the process of optimising your social sites to gain more online visibility in social media searches on search engines. According to Wikipedia, it is the use of several online outlets and communities to generate awareness that boosts the recognition of a brand’s products, services or events using the different types of social media platforms such as social news, social network sites, bookmarking sites, blogging sites and lot more. It is used to strategically develop engaging online contents that attract, retain and encourage users to engage with the social sites.

Here are the 8 Rules of Social Media Optimisation

  1. Know Your Target Audience: Knowing your target audience helps to effectively optimise your social media platforms. Research shows that more than 85% of content published are strongly linked to the interest of the target audience.
  2. Create Engaging Content: Creating engaging content in form of images or videos can boost the activity that comes to your platform and also generate web traffic to keep the website proactive. Engaging contents keep the social media platforms properly optimised and boost brand awareness. Create content that is worth discussing.
  3. Create Shareable Content: Create contents that people can relate to and willingly share on your behalf using different methods or use of your content as a point of reference. Shareable contents increase publicity and web traffic. Endeavour to make your content easily sharable to boost people’s interest to share your content. Encourage your users to share your content and also proactively share content from others with proper referencing.
  4. Create Consistent Social Media Content Calendar: Develop a strategic content calendar to keep your content organised, entertaining and meaningful. With a strategic content calendar, you can prepare optimised content ahead and schedule them without being stranded for content to make use of.
  5. Reward Active Users Engagement: Take cognisance of your active users and reward them at intervals with incentives for their consistent participation with your social accounts for this would generate an increase in your social content engagement with other users.
    8 Rules of social media optimisation
  6. Encourage the ‘Mashup’: Encouraging people to take and remix your content for their use is a major way to optimise your social web content. This would drive more traffic to your social pages and also your website and make your pages rank among most search social pages online.
  7. Use Inbound Links: Use inbound links when developing a blog post or pages for your social sites. Make the inbound link visible to the user as this could make your content travel far and near. It increases the volume of traffic that your social site receives and visibility as well.
  8. Make Use of Tagging: Use the tagging mechanism to optimise your social site. This feature brings new and returning users to your pages. Tagging alert non-users to check your page thereby increasing web traffic. It also instigates existing users to return and actively engage with your social site.

Social media optimisation (SMO) can be likened to the SEO of social media sites and adopting the 8 rules of social media optimisation can make your social platforms perform better. Contact Da-Manager, If you are looking for social media optimisation experts to alleviate your business in social media platforms.


How To Brand Your Instagram Business Page For Marketing Growth

They say aesthetics is everything in business, and if you are looking to brand awareness on social media especially Instagram, you need to look the part across your feed and stories. I mean consistency, from your logo, design aesthetics, content and color palette. Your Instagram business page is a visual representation of your brand and good aesthetic could help a possible lead decide to make a purchase or not. A good example is our Instagram Profile.

With Instagram business profiles, users get access to a ton of advanced features, like about information, contact information, highlights information, Instagram Insights, promoted posts, shopping + checkout, these can be used to positively sell your brand for better exposure and marketing growth.

In this blog post, we are sharing the top ten aesthetics you should look at to brand your Instagram business page.

  • Instagram Image/Video Size and Aspect Ratio
    Aspect ratio refers to the width of a picture in relation to its height. It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height. Size refers to the number of pixels that make up the width and height of your photo or video. Like aspect ratio, size is expressed by two numbers, the first representing width and the second representing height. Instagram images/videos are between 1080px : 608px for landscape, 1080px x 1350px for portrait and 1080px : 1080px for a full square photo or graphic size on feed, 1080px x 1920px for full screen stories videos, 420px x 654px for IGTV cover images and 110px x 110 px for profile images.
  • Instagram Name Optimization
    In order to get discovered on Instagram Search, you must optimize your Instagram name! Name fields on Instagram bios are now searchable, and you can take complete advantage by customizing yours to your business type and what it is about. By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher.
  • Instagram Bio Hashtags
    You can also optimize your bio with keywords and clickable hashtags for your brand and business, this can boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag.
  • Instagram Contact
    Potential leads and customers will most likely want to contact you for inquiry and purchase, give them an array of options to chose from by updating your phone number, email and address in your bio. Another great way to brand your page and possibly improve your aesthetics thereby driving traffic to your offline location is getting verified on Google My Business and Facebook, this can help you easily tag your business on the map with your brand name showing on all posts you make and also allow you to appear in search results for that location and you can also appear in the place tab.
  • Branded Hashtags
    You can get a collection of branded hashtags for your Instagram posts that you use regularly to reach your target audience. This can be a good way for new followers interested in your niche to quickly find you, and you get to be a respected voice and thought leader in that community. You can also collaborate with other brands in your demographic and capitalize on your shared brand values.
  • Story Highlights
    Tell Instagram’s 500 million daily users your awesome story and why they should follow you with your Instagram story highlights, you can have your promotions, team members, behind the scenes videos, products, and services right in there for an unlimited time. A great way to make them pop is to use your brand color scheme and flattering icons to create each highlight.
  • Instagram Profile Bio
    Tell your customers who you are and what you’re about on your profile bio, you can use emojis and special character texts to represent bullet points
  • Instagram Profile Link
    Include the most important part of your profile; your Call-To-Action link in your bio to your website, blog post and drive traffic and followers there with each post you make. Due to Instagram allowing only one link and you probably have a lot, you should create a blank page on your website with your logo, Instagram profile name and several buttons leading to your key pages, this can help you disconnect from using a third-party app, and also allows users memorize your link URL.
  • Instagram Graphics and Photography
    Photos sharing on Instagram continue to do better than videos, and guess what, you do not need a large budget to share good graphics and photos on Instagram. Pexels, Pixabay, and Unsplash are great stock photography destinations with Canva being a relatively easy way to create a beautiful consistent feed, you can add your brand color scheme or palette and filter.
  • Instagram Calendar
    A well planned Instagram calendar can work wonders for your feed grid. This is why you notice certain alternating posts on major business pages, these are well-thought-out strategic posts curations to create a visually striking feed, this may seem like a lot of work but with the new wave social media, it can help a follower decide if they want to follow your page or not.

Brand your Instagram business page

We do hope that when you try out these steps, it can help you keep up with the creative trend, gain new followers and more importantly help you with marketing growth on all your social media account.


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