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THE BENEFITS OF WHY A BUSINESS NEEDS SEO

The benefits of why a business needs SEO are numerous. SEO is the acronym for Search Engine Optimisation. What is SEO? According to Wikipedia, it is the process of improving the quality and quantity of website traffic to a website or web page from search engine results. It is the method used to increase a website search engine results position (SERPS) on-site such as Google, Yahoo or Bing. It is the process that organisations go through to make sure that their website ranks high in the search engines for relevant keywords and phrases associated with them. It gives search engines the best service by providing relevant information that the users are searching for. SEO is a guaranteed aspect of digital marketing strategy that a business shouldn’t ignore because it helps a business to thrive and achieve increase traffic.

Every business that has a website is competing with other similar websites to attain the first spot or first page of a search engine. This is because the majority of internet users do not go past the first page. Many businesses that want to thrive for online visibility and growth depends on SEO. According to Techjury, 93% of online experiences begins with a search engine, making a huge difference to consumers if they find your website ranking in Google’s SERPS when searching for products and services online. Search is the first driving force of traffic to a website having the biggest impact on lead, generation, conversion. Without SEO, business marketing efforts could be in vain. SEO is important to a search engine because it is the parameters on which a search engines functions to identify and rank information in order of quality and relevance to arrive at unbiased results as quickly as possible for its users.

The benefits of why a business needs SEO are discussed below to provide clarification and eliminate misconception surrounding SEO:

  1. SEO Builds Trust and Credibility: Through SEO a brand is committed to offering valuable products and services that allow people to trust them over time. Customers are likely to choose brands that are ranking at the top of the search engines. Customers have an unwavering trust for brands that search engines provides for them during their search because they rely on search engines. Users and search engines are intertwined, so if search engines rank a brand’s SEO to appear on the first page, the brand will get most of the user’s approval.
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  3. SEO is Cost-Effective: SEO reduces business finance to be spent on a paid advertisement when the website is ranking high on the search engines. Once your SEO ranking kicks-in in various search engines, your site will get passive or continuous traffic from keywords that your site is optimised for and there will be no need to pay any money for this traffic. This means SEO offers free, targeted and continuous prospects for the business. Also, the better a brand is understood through its SEO the more opportunities it will have to thrive. If you are working with a tight budget, SEO is a great way to increase traffic to your site without directly paying for it. SEO gets more clicks than pay-per-click and it is complementary to other marketing strategies. It targets unpaid or natural traffic.
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  5. SEO Helps Improve Your Website: The use of an SEO by a website helps improve the site and make it more relevant to the search engines and your visitors. A website can operate through a multichannel approach through its SEO by satisfying the requirement of search engines like google to attain a favourable position. When a company acquires a website, it simply means that the brand wants to be more recognised and good SEO can achieve it because it has the power to impact the buying cycle.
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  7. SEO Is Useful for Any Business:  SEO can help you build a better relationship with your audience, improve the customer’s experience, increase authority, drive more people to the site, give an advantageous edge over competitors to increase conversions for business growth. A high ranking of an SEO is a guarantee that a business is going to enjoy continued promotions at all times because these search engines ranking is a long term strategy and doesn’t just randomly disappear even if you are unavailable. Investing in a website’s SEO boost the profitability of an online business. It can give you your money’s worth and put you ahead of your competitors. Without SEO, it will be hard to find specific information on the web that would be beneficial to your website. Whether your business is big or small it still requires SEO for continuous business advantages.
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  9. SEO is Better than Paid Traffic: It assists your target audience to find you naturally on search engines without paying for it. It subjects your website to a continuously increased number of people who visit your site than paid traffic. A brand is more flexible and accommodative to change through continuous maintenance of SEO than paid traffic.
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  11. SEO Makes a Business more Visible Online: Without SEO, your website will be lost in search engines. To make your website useful, gainful visible in a search engine, SEO is needed. It plays a major role in social marketing campaigns for social media platforms by increasing the visibility rate. It makes brands visible in the places people need them to be for worthy connection to be made. It makes a brand understand the environment of the web for a chance to increase its visibility. A brand can count on its high visibility to work in its favour for business expansion.
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  13. SEO Provides Better User Experience: User experience is very important for ranking and SEO can give the best user experience when users visit your website. Through SEO, a website can offer its users the information they are looking for in fewer clicks, quickly and easily. Thereby giving its target audience a positive user experience to retain clients to the brand’s advantage.

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In conclusion, the benefits of why a business needs an SEO can not be ignored. there is no advantageous reason why you shouldn’t implement SEO for your business. It is suitable for any business and harness opportunities for the brand to be discovered and understood. Getting placed on the first page of a search engine doesn’t happen overnight.SEO strategy requires a continuous process with proper maintenance to attain such a goal. If your website is not optimised for search engines, your business is missing out on all the benefits of SEO. If you need assistance or guidance in updating your website SEO, simply contact us, we are happy to render our services.

Do I need a Website for My Business? 9 Reasons Why the Answer is Yes

Do I need a website for my business? A website is the company’s online identity that connotes what a brand entails. It is the parameter that makes a brand visible to online users. A website creates an accommodative online atmosphere for potential customers to decide on products and services among competitors.

Thus, a website is a marketing tool for a business because it promotes the brand. The website is a connector between a business and the target audience.

9 reasons why I need a website for my business is discussed below

  1. A good website helps to keep the target audience interested in your site instead of choosing a rival’s site over yours. These actions generate traffic for your business.
  2. When a website is regularly updated, it becomes the custodian of information for the company’s history. This action earns the trust of the target audience.
  3. A website makes a company accessible to the seen and unseen potential audience. The target users know more about the company, its products and services and also how to reach the company when they visit the site.
  4. A  website brings market expansion for the company by keeping old and new users who visit the company’s page. This action occurs when the target audience is satisfied with their findings on the site. It is often the first encounter target audience have with a brand before making a decision.
  5. A website enables a business to be available to its online and offline target audience. This action makes the business reliable and secures the trust and interest of its target consumers.
  6. A website creates awareness to a larger audience while fighting to attain a favourable position among online competitors. A website can bring popularity to gain dominance in the digital world when used properly. A website is the selling factor for many online brands.
  7. A website serves as a platform for the brand and its users to interact and exchange useful information. One of the best ways to understand and serve your target audience efficiently is through a website.
  8. A website, when optimised properly, can reduce the company’s expenditure like employees wages, utility expenses, rental services and taxes while increasing the company’s finances.
  9. A website saves time of the company and potential clients by providing answers to frequently asked questions in a section of the website page. This action makes the company easily understandable to its potential users.
people around globe

In conclusion, when businesses ask the question “do I need a website for my business?”. They should be able to get the answers they need with the above reasons because a website is the lifespan of a business. It is needed in other to survive and dominate among online competitors while maximising gross profits. Thus, if you are looking for a ‘Website Designer’ to create a user-friendly and an accessible navigating website that gives relevant content for a better user experience and product visuals, then ‘Da-Manager Digital Agency’ should be your first option to get your desired job satisfaction.

8 Reasons Why People Abandon Your Ecommerce Website

Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.


To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.
Ecommerce website

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20 Motivational Quotes To Inspire You To Start Or Grow Your Business.

Any small business owner knows that entrepreneurship has its highs and lows. When you hit the low points of entrepreneurship, sometimes it helps to read some inspirational quotes from other prominent business owners who have been in your shoes.

So, if you’re in the process of starting a new business or you need some inspiration to guide you through the tough and exciting times ahead,

In this post, you’ll find 20 motivational quotes to inspire you.

Here are a few of the people you’ll see mentioned:

• Winston Churchill
• Walt Disney
• C.S. Lewis
• Albert Einstein

Let’s dive right in.

1. “Success is not final; failure is not fatal: It is the courage to continue that counts.” — WINSTON S. CHURCHILL

2. “Success usually comes to those who are too busy to be looking for it.” — HENRY DAVID THOREAU

 

3. “Don’t be afraid to give up the good to go for the great.” — JOHN D. ROCKEFELLER

4. “I find that the harder I work, the more luck I seem to have.” — THOMAS JEFFERSON

5. “Success is walking from failure to failure with no loss of enthusiasm.” — WINSTON CHURCHILL

6. “If you are not willing to risk the usual, you will have to settle for the ordinary.” — JIM ROHN

7. “The way to get started is to quit talking and begin doing.” — WALT DISNEY

8. “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” — JIM ROHN

9. “Some people dream of success while others wake up and work.” — UNKNOWN

10. “The difference between who you are and who you want to be is what you do.” — UNKNOWN

11. “In order to succeed, your desire for success should be greater than your fear of failure.” — BILL COSBY

12. “The way to get started is to quit talking and begin doing.” – WALT DISNEY

13. “The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.” – WINSTON CHURCHILL

14. “You learn more from failure than from success. Don’t let it stop you. Failure builds character.” – UNKNOWN

15. “Whether you think you can or think you can’t, you’re right.” – HENRY FORD

16. “The man who has confidence in himself gains the confidence of others.” – HASIDIC PROVERB

17. “Creativity is intelligence having fun.” – ALBERT EINSTEIN

18. “You are never too old to set another goal or to dream a new dream.” – C.S. LEWIS

19. “Things work out best for those who make the best of how things work out.” – JOHN WOODEN

20. “You don’t have to be great to start, but you have to start to be great.” – ZIG ZIGLAR

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The Latest CPanel Pricing Upgrade

Everything You Need To Know About The Latest CPanel Pricing Upgrade

The recent news of cPanel has crippled the world of web hosting providers. Due to the introduction of the new pricing scheme of cPanel, their customers’ businesses have been devastated impacted. So, the condition of the web hosting providers has been really freaking out at the moment. This announcement can cause many web hosts to lose their customers rapidly.

cPanel has totally changed its licensing structure and the way they price their products. They have announced their statement on 28th June 2019 that the entire licenses purchased or renewed from the day will now use their new pricing and licensing structure. The users having monthly licenses will be under the same old structure only until 1st of September, 2019 and it’s the time when they will be automatically converted to account based package which is most appropriate for the particular server. In general, they are converting all of their customers monthly billing directly. When the yearly licenses come up for renewal, they will perform a one-time conversion to the account based package i.e. either Admin, Pro or Premier.

Talking about cPanel history and their new pricing:

If we talk about the history of cPanel, it has shown its services as well as pricing around a VPS or a Dedicated License with unlimited cPanel accounts because earlier the servers were not as powerful as today they are. We have also witnessed consistency in the innovation in the hardware sector as well as software optimization. Likewise, with the growth of technology, cPanel has upgraded itself in many more ways. They have added more development, resources, as well as structure and also increases many development projects. They have adjusted these prices so that they can further innovatively invest in the product development, growth of the customer ecosystem and to remain the leader in the hosting automation. Their main focus is to ease the common upgrade path from the shared customer to the private cloud customer. Its new structure has the ability to deploy lower density customer instances without even purchasing a large multi-account license. It depicts the price of every license based on the number of accounts hosted on the server. They have now basically transitioned all the customers to monthly billing. In fact, the cPanel Solo licenses will only be available for purchase through cPanel partners and no longer be available for purchase through cPanel store.

Comparing Previous and New Plans
Earlier, the pricing was as follows:

• $15 monthly for cPanel Solo

• $20 monthly for cPanel and WHM VPS and $200 for yearly.

• $45 monthly for cPanel and WHM dedicated and $425 for yearly.

This latest pricing has now made a huge impact on the web hosting providers communities. These tiers have now renamed to Admin, Pro and Premium with $20/Mo, $30/Mo and $45 /Mo respectively and what has actually exasperated customers is the account limit enforced upon it. If we talk about the premium account tier, it is limited to up to 100 accounts. The additional account will cost you extra that is around $0. 20 per account.

Cloud Licenses: It is available for VPS and Cloud instances. This sits well to use in a supported virtual environment and is ideal for growing businesses.

Metal Licenses: It is available for dedicated servers. It has the ultimate amount of control and resources.

WHMCS Global Services share more on How this will Impact Web Hosting Providers. We will bring you more updates on the subject in our subsequent article.

cpanel

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100 Ecommerce SEO Tips to Get You More Sales

If you own an ecommerce website and want to optimize it for SEO, Well! This article is your guide. If your customers can’t find you online, how will you make a sale? Getting visibility on search engines and ranking higher for searches is very crucial for making sales.

SEO for an ecommerce website is not the same as SEO for other types of websites. We’ll help you to reach your potential customers along with improving revenue as well as your brand visibility.

So, if you’re running an online shop, and you’re looking for ways to increase sales, and possibly wondering how to make the best use of SEO?

Red Website Design share 100 Ecommerce SEO tips in this infographic.

The tips are broken down into the following sections:

• Site structure
• Writing and content creation
• Promotion and brand awareness
• Helpful tools

Check out the infographic for more detail.

 

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The 3 Types of Visitor Your Website Must Cater For

Every website’s audience is comprised of different kinds of visitors, and those people can almost always be broken down into one of 3 distinct categories. Visitors in each of these categories share similar needs and goals on the website, which means that by understanding the needs of each category and ensuring that your website does what it can to meet those needs, you can better serve those individual users. In this article, Landslide Creative shares the three types of visitors your website needs to cater for in the infographic below.

So, if you’re looking for ways to make your business website more effective or you want to know how to make your content appeal to every visitor on your site, then you reading the right Article.

Here’s a quick summary:

• Skimmers want to find the information they need and get out as quickly as possible.
• Swimmers will go a little deeper and browse more of your site.
• Divers want to take it all in and spend time exploring.

Check out the infographic for more detail.

Website visitor

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How To Market Successfully On Social Media.

Social Media is very vital for any business who is looking at going beyond his or her immediate environment. There are people who feels, “Our customers know who we are, and they know where to find us.”

Does this sound familiar to you? Don’t get me wrong: it’s great that you have established a steady customer base. But using social media to market your small business will help you get more money from your existing customers in addition to acquiring new ones.

Failure to have an effective social media strategy can be detrimental to your small business. 

While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started.

You’ve got to keep up with the latest social media trends and apply them to your small business.

So, if you’re looking for help in setting up or improving your social media strategy or need help in crafting campaigns that hit the spot with your audience,

tapClicks share their strategy for social media success in this infographic.

Here’s a quick summary:

• Strategy and tactics
• Content creation
• Publishing and promoting
• Reporting

Check out the infographic for more detail.

market on social media

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What is a 404 Error? The Ultimate Guide to Finding & Fixing 404 Error Pages

Are you trying to remove 404 error pages on your business website? Want to know how to find them and what to do to fix them?

Spiralytics share their guide to finding and fixing 404 errors in this infographic.

Here’s a quick summary of what they cover:

  • What is a 404 error code?
  • Reasons why a page could be broken
  • What happens when your site has a lot of 404 error pages
  • Possible solutions
  • Tools to find and fix 404 errors

Check out the infographic for more detail.

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The 4 Stages of an Effective Inbound Marketing Strategy

Are you in the process of implementing an inbound marketing strategy for your business? Would you like to generate more website visitors and sales leads from your marketing?

Seven Atoms share their idiot’s guide to inbound marketing in this infographic.

Here’s a summary of the four steps:

  • Attract visitors through the creation of valuable content
  • Convert website visitors into leads
  • Build relationships and close leads into customers
  • Measure and assess your results

Check out the infographic for more detail.

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