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Top 12 Website Features Web Users Are Looking For

People are becoming more selective about where to go online and how long they should stay in that particular online space. What’s more, websites are not excluded from this list because online users are more interested in discovering relevant content that they need. Thus, brands are in regular competition of using their top 12 website features  (in terms of optimising content, web design and navigation) as leverage to retain their audience’s limited time attention.

Hence, integrating the top 12 website features web users are looking for on your website will make your brand accumulate an increasing number of more users surfing online to your site.

Top Website Features

    • Fast Load Time
    • Simplified Site Navigation
    • Responsive and Intuitive Web Design
    • Relevant Optimised Content
    • Description of your Business and Product Visuals
    • Social Media Links Integration
    • Call to Action
    • Company Blog 
    • Well Planned Information Hierarchy
    • Contact and Location Information
    • Testimonials and Case Studies
    • Live Chat
  1. Fast Load Time: Customers’ behavioural patterns have changed tremendously in recent years. Following the ever-increasing business websites, web users are impatient with a website that has a low speed. When a website speed is slow, web visitors will leave your website for your competitors’ site and never return to yours. A website with relevant content and responsive design without fast speed will render such a website useless. So web visitors watch out for how fast or slow your website speed is to determine if they should stay on your site or leave
  2. Simplified Site Navigation:  Good navigation is a vital aspect of a website’s usability and should be clutter-free while providing the needed information. Web users are in haste and prefer websites that offer options for their users to effectively navigate and explore the site. So, websites that are easy to access and navigate makes web users stay longer on their site while websites that have complex navigation loses potential customers. Hence, create visible logical navigation with a clear hierarchy to minimize dead ends. In addition, a website is useless without clear navigation and complex navigation pattern must be avoided.Website Feature
  3. Responsive and Intuitive Web Design: Offering a top-notch website capable of retaining your target audience requires your website to incorporate a responsive and intuitive web design. A functional website that attracts and retain site visitors are those websites that are optimised to work on any platform especially on mobile devices. Catchy web design makes the website content appealing to read and also gives the site a reputable physical appearance. Using drastic design shifts will make your website users confuse and they may leave your site. Most visitors prefer updated website appearances that aren’t overwhelming and is mobile responsive.
  4. Relevant Optimised Content: Many web visitors surf the internet for information and will quickly exit a site when the website’s content is irrelevant to what they need. The website’s content should contain tailored information that is pertinent to the business. Optimising your web content increases your chance of satisfying your target users intended needs. Web users have a short span of attention and as such only relevant website content that speaks the language of the target, users must be used.
  5. Description of your Business and Product Visuals:  Many users have limited attention time and so expects to see brief detailed information about the business and the images of product and services they offer when they skim through the website. Web visitors like to put a face to a brand, which is why adding your business stories and why you do what you do on your website are important to generating leads for your site from your web visitors.
  6. Social Media Links Integration: People expects to see social media profile links on a website as an alternative for them to learn more about the company and its services or products. Social media links integration provide valid social proof for users to verify the company’s legitimacy across platforms. Most people prefer more personal interactions with companies through their social media handles. Integrating social media links on your website will boost your SEO, increase your social media platforms authority and your business’s dominance on the social web.

    Website features
  7. Call to Action: Many people expect to see the call to action buttons on a website and if your site asked nothing from the visitors, they will not act. Whatever you want your web users to do, they expect you to specifically tell them through a carefully crafted call to action.
  8. Company Blog: Many people also visit websites to read some of the company’s blog posts as they consider them useful in satisfying their peculiar needs. It enhances a brand’s identity and authority over time among the target audience through fresh and current blog posts.
  9. Well-Planned Information Hierarchy: The hierarchical display of information determines how the visitors perceive the site usability. If the information is displayed haphazardly, web users will lose interest in the site and exit such a website. Plan your website information in chronological sections and categories so that users can easily find what they are looking for.
  10. Contact and Location Information: Your users expect that your contact and location information should be readily available and easy to find on your website. When your contact information is hidden, it makes the visitors frustrated and leave your site. Surely, you do not want to make your visitors chase after you to get in touch with you because they won’t. Many people who scroll down to the footer of a website are on a mission to find information about the business like contact and location information. People search online adding locations closest to them and when you include your location in your website you might get them to be on your side.
  11. Testimonials and Case Studies: Many web visitors search for testimonials on a website to ascertain if the company is reliable or not. Websites without testimonials have a low-performance rate because the users have no trust in it and may likely check out as a result of this. People like to see case studies of real-life projects that the brand has already accomplished to enable them to trust the brand with their projects.
  12. Live Chat: Many users are impatient to visit the frequently asked question (FAQ) section for the information they are searching for, they prefer the live chat support option. Statistics has it that most users opt for websites that have live chat support and abandons websites that don’t have it.Top website features

When developing or updating a website, the target audience preference should be taken into consideration. Therefore, incorporate the top 12 website features web users are looking for in your website updates to have a high website success rate. This will make your website’s usability good and provide a flawless experience for your users. Are you looking to build a new website or update your website? Then contact us Da-Manager and be rest assured of having the top 12 website features web users are looking for will be integrated into your website.

8 Rules of Social Media Optimisation (SMO)

The 8 rules of social media optimisation show the best features to adopt for effective optimisation of your social media platforms. What is social media optimisation? It is the process of optimising your social sites to gain more online visibility in social media searches on search engines. According to Wikipedia, it is the use of several online outlets and communities to generate awareness that boosts the recognition of a brand’s products, services or events using the different types of social media platforms such as social news, social network sites, bookmarking sites, blogging sites and lot more. It is used to strategically develop engaging online contents that attract, retain and encourage users to engage with the social sites.

Here are the 8 Rules of Social Media Optimisation

  1. Know Your Target Audience: Knowing your target audience helps to effectively optimise your social media platforms. Research shows that more than 85% of content published are strongly linked to the interest of the target audience.
  2. Create Engaging Content: Creating engaging content in form of images or videos can boost the activity that comes to your platform and also generate web traffic to keep the website proactive. Engaging contents keep the social media platforms properly optimised and boost brand awareness. Create content that is worth discussing.
  3. Create Shareable Content: Create contents that people can relate to and willingly share on your behalf using different methods or use of your content as a point of reference. Shareable contents increase publicity and web traffic. Endeavour to make your content easily sharable to boost people’s interest to share your content. Encourage your users to share your content and also proactively share content from others with proper referencing.
  4. Create Consistent Social Media Content Calendar: Develop a strategic content calendar to keep your content organised, entertaining and meaningful. With a strategic content calendar, you can prepare optimised content ahead and schedule them without being stranded for content to make use of.
  5. Reward Active Users Engagement: Take cognisance of your active users and reward them at intervals with incentives for their consistent participation with your social accounts for this would generate an increase in your social content engagement with other users.
    8 Rules of social media optimisation
  6. Encourage the ‘Mashup’: Encouraging people to take and remix your content for their use is a major way to optimise your social web content. This would drive more traffic to your social pages and also your website and make your pages rank among most search social pages online.
  7. Use Inbound Links: Use inbound links when developing a blog post or pages for your social sites. Make the inbound link visible to the user as this could make your content travel far and near. It increases the volume of traffic that your social site receives and visibility as well.
  8. Make Use of Tagging: Use the tagging mechanism to optimise your social site. This feature brings new and returning users to your pages. Tagging alert non-users to check your page thereby increasing web traffic. It also instigates existing users to return and actively engage with your social site.

Social media optimisation (SMO) can be likened to the SEO of social media sites and adopting the 8 rules of social media optimisation can make your social platforms perform better. Contact Da-Manager, If you are looking for social media optimisation experts to alleviate your business in social media platforms.

 

8 Benefits of Having a Business Logo

The 8 benefits of having a business logo give major insights into the importance of a business’s logo. What is a logo? A logo is the first significant small virtual symbol or design that a company uses to communicates the brand’s distinct identity and what it represents to the target audience. The logo communicates values, ownership, quality and plays a massive role in the recognition of your company among others. A logo is a company first customised branding that shows the mission of the business to the target audience. It is a consistent symbol embedded in your website, business card, flyers, products, social media. 

An engaging business logo is a logo that is unique, memorable, timeless, relevant, appropriate with minimal colours and simple. A business logo builds trust and conveys the owner’s intended message to the prospects about who you are, what you do and how it benefits them.

Below are the 8 benefits of having a business logo and they are:

  1. It Grabs Attention and Leaves a Strong Lasting Impression: A logo makes it easy for a brand to quickly attract the viewer’s short attention span and communicate what the company’s entails. It is the company’s first visual introduction to its target audience. A Logo has the potential of motivating its prospects to learn more about the company and increased the chance of getting more paying customers. It can make your first impression count as a lasting impression and also invites new customers to get to know you. It makes your brand memorable for people to quickly recall your business and which gives you the added advantage over your competitors.
  2. Builds a Brand’s Identity and Recognition: A logo is the first thing people notice about a brand that sticks in their minds. The more captivating and memorable a logo is the more unique it will be easily spotted among others to sustain longevity. A logo act as the foundation upon which the narrative of a business is built on. It prepares the stage for the brand’s story to be told. It shows your audience why you are different from your competitors. Your logo is your brand’s virtual icon that is capable of hooking your clients and sending the right message to your audience. Logo helps to build and increase a brand’s awareness and make people feel safe to give your products and services a trial.
  3. It Increases and Sustains a  Brand’s Loyalty: A familiar logo makes a brand known and subsequently retain clients’ loyalty. Your logo has the capacity to label your brand as a trustworthy entity to your audience. It helps to create a virtual registration for your business to gain relevance. When a business’s logo is placed everywhere related to marketing such as social media, website and product packaging, it becomes an established familiar symbol in the mind of the audience which gradually develops to trust in the nearest future.
  4. It shows Professionalism: When a business has a logo it shows that the brand knows what it takes to run a business. Many users have attributed the ownership of a business logo as a criterion to know an established business. A brand without a logo is often mistaken as a new startup business. Having a logo shows the brand has a high level of professionalism to efficiently run the business and this influence your customers in a positive way. A professional logo shows the business consistency and uniformity which makes your brand more appealing to your audience.
  5. It Increases Sales: A good logo can be of great help to instil trust in people who are most likely to purchase your products, thereby increasing the possibility of higher sale returns. It can be used to deliver a concise positive statement about your brand to your target audience. A logo helps to reinforce the unique personality of your brand. If you want to publicise your business for sales or awareness include your logo for your business promotional opportunities such as customized t-shirt, bags, mugs, banners and many more. Through your business logo, you can impress your target audience to partner with you and establish a strong internet presence to drive sales.Click on our bio to read the complete article about the 8 benefits of having a business
  6. It Makes Product Branding More Catchy: Placing your logo on all of your products and services boost the business as a brand that can be remembered for continuous patronage and referrals. It also makes your customers quickly identify your products and services as familiar products that can be used again. It helps buyers to easily recognise your market field as a brand can service their needs.
  7. It Improves Marketing Strategy: A logo helps to make your brand’s marketing successful by putting the business in the frontline of the targetted users. Many brands make their businesses virtual by adding their logos to all their different promotional marketing plans to quickly tell their audience who they are, what they do and where they can be found. A logo plays a vital role in supporting your marketing goal to promote your company. Studies have shown that the use of consistent logos for marketing plans can increase the revenue of the marketing plan by a significant ratio.
  8. It Separates Your Brand From Others: Out of the millions of logos out there, your business logo is your most valuable tool to differentiate you from the crowd. A logo serves as a leading factor that makes your brand stand out globally from others. It can help potentials customers to understand why your brand is different from others. It also attracts interest and draws the curiosity of new clients to try your products and services. A logo can work for your brand as an online and offline asset that helps make your brand distinct from the competition.

The 8 benefits of having a business logo are discussed to show how a logo plays a vital role in the recognition of the company and marketing goals. A logo can either help build a strong customer base or keep it stagnant. Increase your business’s recognition and sales by getting your brand a professional logo that depicts your business major features. Da-manager can get your business the right logo to make your business enjoy the benefits of having a logo.

Features of a Converting One-Page Website

The features of a converting one-page website are those essential elements that are embedded in a one-page website to make it optimized for conversion. A one-page website is a long scrolling single layout web page with no additional pages (like Contact, Product, Services, About) that offer quick and understanding content with a simple design and also call to action. It is a single web document that shows everything a site has to offer

Since 2018, One-page websites have gained popularity stemming from mobile device browsing. It is a good strategy to adopt for businesses that want a concise and precise informative website for a streamlined conversion machine. 

However, knowing what to add or remove from a one-page website is not an easy thing to do. So this article discusses the 8 essential features of a one-page website that will make the website become a converting one-page website. These features include:

  1. A Chronological Pattern that Guides the Visitor: A website’s structure plays a vital role in determining if the website will succeed or fail especially for a one-page website. Without an appropriate website structure web, visitors will be confused and ultimately leave the site, when they can’t find their way within the site. So adopting a linear structure is optimal and the most important feature for this type of website. Spend time to decide how the order of arrangement for the various sections on your page should be that takes the users through various series of content/images to influence their decision to take the final step to click your call to action button. This makes your website take your users on a journey from beginning to end without them getting lost in between.
  2. A Quick and Clear Define  Goal of the Website: It is crucial to quickly identify and clearly state the objective of the one-page website. This will determine the content and design of the website to achieve a single targeted objective that your audience will love. It is important to convey a single goal for a one-page website with an attractive and engaging web copy. Use bold headlines to capture your viewer’s attention and encourage them to scroll down to the end. Make the content easy to understand and appealing to your audience. Avoid huge blocks of text anywhere on the one-page website.
  3. A Visible and Essential Primary Call to Action Button: Not including or making your call to action visible will make the one-page website less functional for conversion optimisation. Your call to action button is your first step to a conversion stage as it helps to fulfil the objective of the website’s goal. It helps to increase conversions and engage visitors when placed in a noticeable position. This makes your users determine what you want them to do.
  4. A Simplified Navigation for Smooth Transition: Provide a clear navigation bar at the left-hand side or the top of the page or a ‘back to the top page’ button. Keep the navigation button as a  floating menu that is visible at all times. This will enable the user to easily navigate to any section of their choice without scrolling back to the top page. You can add page animations ( page scroll, background and image link hover scroll)  as a transitional marker to show your users a clear boundary between sections and what to expect in the next section.

  5. A Concise Description of Your Products and Services: Failing to add the descriptions of your products and services will make the majority of your site’s visitors not convert. When adding the description of your core products and services, make it concise and precise matching the overall objective of the page and page space. Having a concise and clear description of your products and services makes your target audience find you and makes your audience see that you are offering a particular solution to their proposed challenge.features of a converting one-page website
  6. A Simplified Contact Information: Create a section with details on how your users can reach or contact you. This enables your users to reach you when necessary and also retain them as potential customers on your website. It provides you with data for lead generation and makes your website more engaging. It will also help visitors convert from potential prospects to paying clients.
  7. Addition of  Social Proof Markers: Add testimonials from existing clients, social media feeds or snippet links to media publications that show your value in the industry to gain your visitor’s trust. It also informs your visitors on what your business is about and what to expect when they do business with you. It enables you to showcase the impact of your products and services from people who have used them so that you can provide real value.
  8. The Use of  Image Sliders: Using image sliders is a very effective tool to communicate more messages for a one-page website. Image slider allows you to share a variety of information to ignite the interest of the users. With an image slider, you can upload up to 20 images in a banner slider and it doesn’t take excessive webspace. You can use it to show the variety of products and services the business provides.

A single-page website needs to be optimised properly to meet the requirement of a functional website for it to achieve higher conversion rates. Are you looking for a reliable website company to build your one-page website? Then visit  Da-Manager, we offer the best functional and organise single page website layout for your business optimisation using the essential features of a converting one-page website.

5 Reasons Why Your Business Needs a Domain Name

5 reasons why your business needs a domain name is an article that discusses the importance of a domain name.  A domain name is a website’s online address and without it, your audience will find it difficult to remember and type in your Internet protocol (IP) address on their browser to access your website’s physical address. A domain name simplifies a website’s accessibility for visitors, creates a successful web presence and removes the risk of a website getting lost in cyberspace. 

If you aim to gain wide visibility, build brand authority for your business and avoid massive setbacks then getting a domain is your first step to achieving this dream. Domain names consist of unique names and extensions(.com, .net, .org, .edu) chosen by the user.

A domain name has several ways it can benefit your business. In this article, I will be discussing the 5 reasons why your business needs a domain name.

  1. A Domain Name Gives Authority and Credibility
    Having your own domain name shows your clients and potential customers that your business is legit and have a long term goal. This make your business have authority and make it easier for your audience to identify your brand as a trustworthy business. It shows credible professionalism to your audience and enables customers to identify and separate you from the millions of other websites out there. A domain name helps to establish your brand as tech-savvy whether you sell your product online or not. It helps to secure a territorial online space for your brand. Your own domain especially with extension(.com, .org,.net) clearly communicates your identity and purpose to your users in an easy way for them to remember. 
  2. You Control Your Domain
    Having your domain name gives you absolute control over your online identity and content. That way you are guarantee that your online presence is exclusively yours and that your site can be located in multiple ways as long as you continue to renew your fees. Buying your domain assures you that your identity, Google ranking, traffic and contents are not lost as opposed to a third-party platform. With a domain name, you can move to host providers or web builders. 
  3. It Provides Brand’s Visibility
    A good domain name creates awareness, attract and retain visitors. If your domain name corresponds with your business name, it reinforces your company’s presence and makes it easy for potential customers to be familiar with and remember your brand for a possible return for more business transactions. It also generates traffic for your website and builds more awareness for more sales. Many users still bypass search engines and directly type in domain names into the URL bar when the user has the memorized domain by heart. So if you want your clients to bypass having to search for your company online and be able to go straight to your website, then get a domain. A domain does the heavy lifting to establish a brand’s visibility and reputation.
  4. It Connects You to the Internet
    It creates mobility for your web presence allowing you to continue to build your brand without having to start all over. Owning your domain lets you keep your name when you transfer Web hosts or switch to your in-house server. It helps to cast a wider net to reach and preserve customers online. If your domain is related to your niche, there is a chance you will be seen by people despite your site ranking in search engines. 
  5. Get Ahead of the Competition
    Having a domain gives your business a competitive edge against 46% of small businesses that do not have a domain name. It shows that you’re keeping tab with current technology. Thereby providing your brand with marketability both traditionally and digitally. It increases your search engine ranking against your competitors. As your website content quality increases, your domain becomes more recognisable in search engines like Google. It also allows you to have a personalised email address that shows professionalism and uniqueness to your audience. It helps to reduce business expenditures and makes it easy for everyone to find your brand online amidst your rivals

 

A good domain makes your brand have a good online impression that brings opportunities. Irrespective of the size or stage of development of your business it is important that your business have a domain name as it shows professionalism and separates your brand from others in your industry. If you have a domain name in mind you want to transfer or purchase, you can visit da-manager. They offer all top-level domain names, with a smart search feature, and all the necessary tools to manage your domain names. Aside from the 5 reasons why your business needs a domain name discussed in this article, there are many more reasons why you should.

5 Benefits of Social Media Ads to your Business

The 5 benefits of social media ads to your business show the advantages of indulging in social media ads for a business. A social media ad is online advertising that focuses on social networking services to advertise products and services to online users. It involves creating content on social media platforms, engaging with followers, and running social media advertisements according to Wikipedia. The goal of every business is to be optimised properly to make a profit and social media ads can make this achievable.

 

Social media ads are the fastest growing online marketing strategy for social media platforms. Ignoring social media ads makes your brand less visible among your competitors. Most businesses are benefiting from social media ads for sales and conversion. It makes your brand familiar and relevant to your audience and when adopted it gives you the ultimate power to reach your target audience.

 

In this article, I will be discussing the 5 benefits  of social media ads to your business

  1. Improved Brand Recognition and Loyalty: Through social media ads you remain a relevant and likeable brand to your target audience and the general audience. These types of ads send the right potential customers to your business, as 85% of social media users patronize and refer brands they are familiar with to their friends and family. To gain popularity on social media, running ads is important.  In this type of ad, a brand can gradually attract and retain its target audience’s loyalty. For without loyalty, a brand will find it difficult to stay afloat. 
  2. Increased Conversion and Sales Rate: When you experience an increase in your brand’s recognition and loyalty through social media ads, it guarantees your business more leads to your website from social media users. Thereby improving the brand’s sales and keeping the website active and also popular. Social media ads give your brand the best platform to connect to its target audience to generate revenue for the business. In this type of ad, the brand improves and performs better with the feedback they get from their users. It also aids in building lasting customer relationships for future purposes.
  3. Low Marketing Cost: Social media ads do not require a lot of monetary fundings. Many business owners opt for this type of ad because the approach is easy to use to sell products and services, it has a low-cost budget and doesn’t have a limited audience reach. A workable financial budget can be created to suit your needs to have a positive social media ads outcome.social media advertisement
  4. Unlimited Reach and One Click Away: One major advantage of social media ads is that there are no constraints to the number of people that will be able to view the ads online. Some ads enjoy the privilege of being re-posted, shared or tagged to other users all over the internet if the content of the ad is optimised properly. This type of ad’s call-to-action is easily achievable with a single click button if the users feel the need to take action towards your ad.
  5. Target the Right Audience: With an optimised social media ads, a significant number of people will be directed to your business as long as the ads run. These types of ads are usually created to target specific demographics, interests and behaviours to determine which products, services and ads strategy suits your target audience the most.

 The 5 benefits of social media ads to your business discussed above are not the only benefits attributed to social media advertisement. Social media ads are one of the major tools used for digital marketing to create beneficial opportunities for businesses to strive and succeed. If you need assistance with managing and optimising your social media ads, then contact us today. We are delighted to help.

14 Features Your Website’s Homepage Must Have

14 features your website’s homepage must have are features that are capable of retaining or losing your website visitors when they visit your web page. According to Wikipedia, the homepage is the web page of a website that a visitor navigates to from a search engine and can serve as a landing page to attract visitors. The page is seen in a web browser when the application starts up.

The website’s homepage is the company’s virtual front door, web visitors access within a matter of seconds and is responsible for retaining or losing a majority of the website’s traffic. Your homepage needs to enticingly introduce your products or services to your web visitors and encourage them to explore your website further. Every time new web visitors visit your website’s homepage, your business undergoes “a job interview” with them. This is why it is important to know the 14 features your website’s homepage must have before venturing to build a website.

Many website users give a quick critique of what they see in detail when they visit your web page, which formulates the opinion they create about your business to ascertain if your brand is worth getting to know any further or if it should be dismissed immediately. Despite the website’s homepage being prominent, many businesses struggle to optimise it properly.

There are several must-have elements that every website homepage needs to have and below are the 14 features your website’s homepage must have to be optimised properly.

  1. Logo: Your logo is your core business’ branding and identity. It should be visible at the top of your website. It serves as a constant reminder for your clients to recognise and connect to your business. The logo is usually placed at the top left side of your homepage and can double in functionality as a link to the homepage. Give your logo ample negative space so it can stand out alone. Do not crowd your logo with unnecessary visual elements. The size of your logo should be concise and not elaborate.
  2. Navigation: The navigation menu should be easy to find through proper itemisation that makes sense to new visitors. For a website, the navigation is like a guide or road map that gives visitors an overview of the site’s content and also aids them to locate the information they are searching for. To reduce bounce rate, descriptive and thorough navigation should be used to enable your visitors to have a clear path to your site from your homepage.
  3. Headline: The website headline should be clear, simple and within 2-3 seconds needs to tell the visitors what the site has to offer. The headline must have a sub-headline or paragraph text that describes your business and the services you render. This is usually 2-3 powerful precise and concise sentences that target your viewers’ needs.
  4. Provide Simple Value Proposition: Give a simplified tone of what your company does, who your services are for and what makes it different from others. Make your value proposition easy to find to make your visitors stick around to find out more about your company and services. If your company’s value proposition is vague, you will lose most of your web visitors who may likely not visit again.
  5. Contact Information: Provide contact information that visitors can easily find on your homepage. You ease your web visitors worry when you make this information readily available and easily accessible. This helps to prove that the business is a legitimate one and will increase the number of people who will be willing to work with you.
  6. High Quality Supporting Images: Use images that show credibility and are related to the content of the web pages. Using the right images helps to keep the audience engaged. It shows professionalism and proves the company is capable of paying attention to details. Thereby, making it easy for people to work with you. Using wrong or low-quality images is capable of making you lose your web visitors almost as soon as they visit your website.
  7. Overview of Products/ Services: Provide a brief overview of your products and services to aid you in securing web visitors’ trust gradually. This feature is important to build good content for your web page. It helps to make your website page rank better when those products and services are searched for in search engines. This feature also helps to influence the web visitor’s decision making.
  8. Simplified Call-to-Action: Your call-to-action button should be easily comprehensible, specifying the action(s) you want your website visitor to take. Having many call-to-action buttons will confuse your visitors and kill their interest in taking any action at all. It is ideal not to have more than 3 call-to-action buttons.
  9. Link to Social Media Accounts: Adding links of your social media accounts to your homepage, increases your brand’s awareness on all social media platforms your business belongs to and also help your prospects keep tabs on your company’s activities. This makes your website visitors easily find your brand on social media platforms, engage in your company’s activities and keep your social media accounts active. By so doing, your business constantly remains familiar to your prospects and keep them returning to you.
  10. Clients  Testimonials: Research has shown that when a brand can provide testimonials reviews from satisfied clients, 79% of new visitors easily trust that brand and seek to close a deal with the said brand almost immediately after seeing its accomplishment. This feature does a convincing job for the brand to bring new clients in. Without it, sorting for and retaining new clients will become a difficult task. Many first-time web visitors use this as a yardstick to determine if the business is legit and if they can do what they are proposing. So with testimonials, you are telling your clients that you are not just bragging but can do the job.
  11. Include Blog Highlights: By including your blog highlights, you indirectly encourage your clients to visit your blog and subscribe to your blog post. Therefore, bringing more traffic to your website. When you add your blog highlight, you will have a more possible number of people who will read your blog post. This feature helps visitors to also convert and start a relationship with your brand.
  12. Include Awards and Certification if Any: Adding this feature gives your website credibility, shows the quality of your work and proves your brand identity as an expert in that particular field and also a business brand that people can trust and partner with. This show that your work lives up to expectations.
  13. Add a Resource/ Tutorial Center: Many people who visit your web page for the first time may not want to initiate a business conversion but might be glued to your resource centre and after spending some time there to satisfy their curiosity may return to the homepage to strike a  business conversion with your brand. So by offering them a resource centre where they can learn more, you are keeping their interest in your page and as such, they become your lead generation.
  14. Include Benefits:  Adding this feature quickly inspire your web visitors to give your brand a trial.  This feature serves as your bargaining chip to lure your prospects in. New prospects want to know why they should do business with you, so when you add your benefits you have the advantage of being chosen if your benefits are satisfactory to them.

The 14 features your website’s homepage must-have is crucial to having a successful web homepage. Quickly check yours to see if your website’s homepage has all the above-mentioned features. If yours omit some of these features it means your web homepage needs optimisation. Do you want to redesign your homepage or any part of your website? Then talk to us today at Da-Manager platform and let us give your website the best optimise features it needs to succeed.

THE BENEFITS OF WHY A BUSINESS NEEDS SEO

The benefits of why a business needs SEO are numerous. SEO is the acronym for Search Engine Optimisation. What is SEO? According to Wikipedia, it is the process of improving the quality and quantity of website traffic to a website or web page from search engine results. It is the method used to increase a website search engine results position (SERPS) on-site such as Google, Yahoo or Bing. It is the process that organisations go through to make sure that their website ranks high in the search engines for relevant keywords and phrases associated with them. It gives search engines the best service by providing relevant information that the users are searching for. SEO is a guaranteed aspect of digital marketing strategy that a business shouldn’t ignore because it helps a business to thrive and achieve increase traffic.

Every business that has a website is competing with other similar websites to attain the first spot or first page of a search engine. This is because the majority of internet users do not go past the first page. Many businesses that want to thrive for online visibility and growth depends on SEO. According to Techjury, 93% of online experiences begins with a search engine, making a huge difference to consumers if they find your website ranking in Google’s SERPS when searching for products and services online. Search is the first driving force of traffic to a website having the biggest impact on lead, generation, conversion. Without SEO, business marketing efforts could be in vain. SEO is important to a search engine because it is the parameters on which a search engines functions to identify and rank information in order of quality and relevance to arrive at unbiased results as quickly as possible for its users.

The benefits of why a business needs SEO are discussed below to provide clarification and eliminate misconception surrounding SEO:

  1. SEO Builds Trust and Credibility: Through SEO a brand is committed to offering valuable products and services that allow people to trust them over time. Customers are likely to choose brands that are ranking at the top of the search engines. Customers have an unwavering trust for brands that search engines provides for them during their search because they rely on search engines. Users and search engines are intertwined, so if search engines rank a brand’s SEO to appear on the first page, the brand will get most of the user’s approval.
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  3. SEO is Cost-Effective: SEO reduces business finance to be spent on a paid advertisement when the website is ranking high on the search engines. Once your SEO ranking kicks-in in various search engines, your site will get passive or continuous traffic from keywords that your site is optimised for and there will be no need to pay any money for this traffic. This means SEO offers free, targeted and continuous prospects for the business. Also, the better a brand is understood through its SEO the more opportunities it will have to thrive. If you are working with a tight budget, SEO is a great way to increase traffic to your site without directly paying for it. SEO gets more clicks than pay-per-click and it is complementary to other marketing strategies. It targets unpaid or natural traffic.
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  5. SEO Helps Improve Your Website: The use of an SEO by a website helps improve the site and make it more relevant to the search engines and your visitors. A website can operate through a multichannel approach through its SEO by satisfying the requirement of search engines like google to attain a favourable position. When a company acquires a website, it simply means that the brand wants to be more recognised and good SEO can achieve it because it has the power to impact the buying cycle.
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  7. SEO Is Useful for Any Business:  SEO can help you build a better relationship with your audience, improve the customer’s experience, increase authority, drive more people to the site, give an advantageous edge over competitors to increase conversions for business growth. A high ranking of an SEO is a guarantee that a business is going to enjoy continued promotions at all times because these search engines ranking is a long term strategy and doesn’t just randomly disappear even if you are unavailable. Investing in a website’s SEO boost the profitability of an online business. It can give you your money’s worth and put you ahead of your competitors. Without SEO, it will be hard to find specific information on the web that would be beneficial to your website. Whether your business is big or small it still requires SEO for continuous business advantages.
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  9. SEO is Better than Paid Traffic: It assists your target audience to find you naturally on search engines without paying for it. It subjects your website to a continuously increased number of people who visit your site than paid traffic. A brand is more flexible and accommodative to change through continuous maintenance of SEO than paid traffic.
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  11. SEO Makes a Business more Visible Online: Without SEO, your website will be lost in search engines. To make your website useful, gainful visible in a search engine, SEO is needed. It plays a major role in social marketing campaigns for social media platforms by increasing the visibility rate. It makes brands visible in the places people need them to be for worthy connection to be made. It makes a brand understand the environment of the web for a chance to increase its visibility. A brand can count on its high visibility to work in its favour for business expansion.
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  13. SEO Provides Better User Experience: User experience is very important for ranking and SEO can give the best user experience when users visit your website. Through SEO, a website can offer its users the information they are looking for in fewer clicks, quickly and easily. Thereby giving its target audience a positive user experience to retain clients to the brand’s advantage.

the benefits of why a business

 

 

In conclusion, the benefits of why a business needs an SEO can not be ignored. there is no advantageous reason why you shouldn’t implement SEO for your business. It is suitable for any business and harness opportunities for the brand to be discovered and understood. Getting placed on the first page of a search engine doesn’t happen overnight.SEO strategy requires a continuous process with proper maintenance to attain such a goal. If your website is not optimised for search engines, your business is missing out on all the benefits of SEO. If you need assistance or guidance in updating your website SEO, simply contact us, we are happy to render our services.

Do I need a Website for My Business? 9 Reasons Why the Answer is Yes

Do I need a website for my business? A website is the company’s online identity that connotes what a brand entails. It is the parameter that makes a brand visible to online users. A website creates an accommodative online atmosphere for potential customers to decide on products and services among competitors.

Thus, a website is a marketing tool for a business because it promotes the brand. The website is a connector between a business and the target audience.

9 reasons why I need a website for my business is discussed below

  1. A good website helps to keep the target audience interested in your site instead of choosing a rival’s site over yours. These actions generate traffic for your business.
  2. When a website is regularly updated, it becomes the custodian of information for the company’s history. This action earns the trust of the target audience.
  3. A website makes a company accessible to the seen and unseen potential audience. The target users know more about the company, its products and services and also how to reach the company when they visit the site.
  4. A  website brings market expansion for the company by keeping old and new users who visit the company’s page. This action occurs when the target audience is satisfied with their findings on the site. It is often the first encounter target audience have with a brand before making a decision.
  5. A website enables a business to be available to its online and offline target audience. This action makes the business reliable and secures the trust and interest of its target consumers.
  6. A website creates awareness to a larger audience while fighting to attain a favourable position among online competitors. A website can bring popularity to gain dominance in the digital world when used properly. A website is the selling factor for many online brands.
  7. A website serves as a platform for the brand and its users to interact and exchange useful information. One of the best ways to understand and serve your target audience efficiently is through a website.
  8. A website, when optimised properly, can reduce the company’s expenditure like employees wages, utility expenses, rental services and taxes while increasing the company’s finances.
  9. A website saves time of the company and potential clients by providing answers to frequently asked questions in a section of the website page. This action makes the company easily understandable to its potential users.
people around globe

In conclusion, when businesses ask the question “do I need a website for my business?”. They should be able to get the answers they need with the above reasons because a website is the lifespan of a business. It is needed in other to survive and dominate among online competitors while maximising gross profits. Thus, if you are looking for a ‘Website Designer’ to create a user-friendly and an accessible navigating website that gives relevant content for a better user experience and product visuals, then ‘Da-Manager Digital Agency’ should be your first option to get your desired job satisfaction.

8 Reasons Why People Abandon Your Ecommerce Website

Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.


To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.
Ecommerce website

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