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Top 12 Website Features Web Users Are Looking For

People are becoming more selective about where to go online and how long they should stay in that particular online space. What’s more, websites are not excluded from this list because online users are more interested in discovering relevant content that they need. Thus, brands are in regular competition of using their top 12 website features  (in terms of optimising content, web design and navigation) as leverage to retain their audience’s limited time attention.

Hence, integrating the top 12 website features web users are looking for on your website will make your brand accumulate an increasing number of more users surfing online to your site.

Top Website Features

    • Fast Load Time
    • Simplified Site Navigation
    • Responsive and Intuitive Web Design
    • Relevant Optimised Content
    • Description of your Business and Product Visuals
    • Social Media Links Integration
    • Call to Action
    • Company Blog 
    • Well Planned Information Hierarchy
    • Contact and Location Information
    • Testimonials and Case Studies
    • Live Chat
  1. Fast Load Time: Customers’ behavioural patterns have changed tremendously in recent years. Following the ever-increasing business websites, web users are impatient with a website that has a low speed. When a website speed is slow, web visitors will leave your website for your competitors’ site and never return to yours. A website with relevant content and responsive design without fast speed will render such a website useless. So web visitors watch out for how fast or slow your website speed is to determine if they should stay on your site or leave
  2. Simplified Site Navigation:  Good navigation is a vital aspect of a website’s usability and should be clutter-free while providing the needed information. Web users are in haste and prefer websites that offer options for their users to effectively navigate and explore the site. So, websites that are easy to access and navigate makes web users stay longer on their site while websites that have complex navigation loses potential customers. Hence, create visible logical navigation with a clear hierarchy to minimize dead ends. In addition, a website is useless without clear navigation and complex navigation pattern must be avoided.Website Feature
  3. Responsive and Intuitive Web Design: Offering a top-notch website capable of retaining your target audience requires your website to incorporate a responsive and intuitive web design. A functional website that attracts and retain site visitors are those websites that are optimised to work on any platform especially on mobile devices. Catchy web design makes the website content appealing to read and also gives the site a reputable physical appearance. Using drastic design shifts will make your website users confuse and they may leave your site. Most visitors prefer updated website appearances that aren’t overwhelming and is mobile responsive.
  4. Relevant Optimised Content: Many web visitors surf the internet for information and will quickly exit a site when the website’s content is irrelevant to what they need. The website’s content should contain tailored information that is pertinent to the business. Optimising your web content increases your chance of satisfying your target users intended needs. Web users have a short span of attention and as such only relevant website content that speaks the language of the target, users must be used.
  5. Description of your Business and Product Visuals:  Many users have limited attention time and so expects to see brief detailed information about the business and the images of product and services they offer when they skim through the website. Web visitors like to put a face to a brand, which is why adding your business stories and why you do what you do on your website are important to generating leads for your site from your web visitors.
  6. Social Media Links Integration: People expects to see social media profile links on a website as an alternative for them to learn more about the company and its services or products. Social media links integration provide valid social proof for users to verify the company’s legitimacy across platforms. Most people prefer more personal interactions with companies through their social media handles. Integrating social media links on your website will boost your SEO, increase your social media platforms authority and your business’s dominance on the social web.

    Website features
  7. Call to Action: Many people expect to see the call to action buttons on a website and if your site asked nothing from the visitors, they will not act. Whatever you want your web users to do, they expect you to specifically tell them through a carefully crafted call to action.
  8. Company Blog: Many people also visit websites to read some of the company’s blog posts as they consider them useful in satisfying their peculiar needs. It enhances a brand’s identity and authority over time among the target audience through fresh and current blog posts.
  9. Well-Planned Information Hierarchy: The hierarchical display of information determines how the visitors perceive the site usability. If the information is displayed haphazardly, web users will lose interest in the site and exit such a website. Plan your website information in chronological sections and categories so that users can easily find what they are looking for.
  10. Contact and Location Information: Your users expect that your contact and location information should be readily available and easy to find on your website. When your contact information is hidden, it makes the visitors frustrated and leave your site. Surely, you do not want to make your visitors chase after you to get in touch with you because they won’t. Many people who scroll down to the footer of a website are on a mission to find information about the business like contact and location information. People search online adding locations closest to them and when you include your location in your website you might get them to be on your side.
  11. Testimonials and Case Studies: Many web visitors search for testimonials on a website to ascertain if the company is reliable or not. Websites without testimonials have a low-performance rate because the users have no trust in it and may likely check out as a result of this. People like to see case studies of real-life projects that the brand has already accomplished to enable them to trust the brand with their projects.
  12. Live Chat: Many users are impatient to visit the frequently asked question (FAQ) section for the information they are searching for, they prefer the live chat support option. Statistics has it that most users opt for websites that have live chat support and abandons websites that don’t have it.Top website features

When developing or updating a website, the target audience preference should be taken into consideration. Therefore, incorporate the top 12 website features web users are looking for in your website updates to have a high website success rate. This will make your website’s usability good and provide a flawless experience for your users. Are you looking to build a new website or update your website? Then contact us Da-Manager and be rest assured of having the top 12 website features web users are looking for will be integrated into your website.

12 Tips to Successfully Promote Your Online Course

12 tips to successfully promote your online course is a guide to help you create, launch, promote and sell your course online with ease to your audience. What is an Online Course? An online course is a set of instructional experiences using the digital network for interaction, learning and dialogue. It is the delivery of a series of lessons on a web browser or mobile device, which can be accessed anytime and any place. The online course is carried out in an online environment for convenient learning which does not require any physical in-person teaching or learning with other students in class. It is a way to learn a new skill or gain some new knowledge from the comfort of your own home which can be either paid or offered for free by some educational institutions or experts in that field.

An online course is a great way to connect with your customers, increase your authority within your niche and build another stream of passive income. They are very few downsides to this type of course and it is a business that has proven to be very profitable over the last 20 years.

How to promote your online course successfully, is discussed using the below 12 tips:

  1. Treat Your Online Course Like a Product Launch: Put the same efforts you would give when launching a product into launching an online course because both undergo the same procedures and aims for the same purpose to serve the brand. One of the best ways to promote your online course is by creating a coming soon page to give you a time frame to work with, create awareness about it, build hypes and leads around it to test if there is a real need for the class or not.
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  3. Talk About Your Course on Social Media: Use your social media platform that you use for your business, to start announcing some teaser information about your upcoming course. By frequently posting quality content on social media, you are training your audience to keep a tab on your page on daily basis. As a result of this action, when you promote your online course before the due date of publication and after publication, you will have a high subscribing rate of users for your online course and they will most likely tell their network about your class.
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  5. Start a Podcast to Hype Your Online Course: You can start a podcast as a way of self-promotion before the scheduled date of your online course. Podcasts are one of the best ways to sell and promote your online course. Some part of the podcast’s content may contain free information while some may contain paid course.
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  7. Start a Weekly Webinar to Connect With Potential Students: Create 45 minutes to a 1-hour presentation concerning an elaborate topic that entails what your online course is about. When delivering a webinar focus on the concerns and interests of the audience and a simplified call to action at the end. Run ads on your webinar and you will see how easy it is to sell and promote your online course through webinars.
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  9. Pay for Ads to Promote Your Course: Running some paid ads can be one of the best ways to advertise your class. Paid ads can promote your online course to get faster results and track your success rate with your audience.
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  11. Find Non-Competitive Partners in Your Niche: Reach out to your professional network to help you figure out how best to promote your online course. Professionals in your industry can become customers to give you more valuable feedback, testimonials or even a nice shout-out on their social platforms. Reaching out to non-competing experts in your specialisation may generate partnerships for future courses.
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  13. Guest Post on Blogs/Podcasts: When you provide free content for publishing to blogs and podcasts, you are increasing publicity to promote your course online through the free promotion that will be allocated to you by that blogs and podcasts.
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  15. Create a Teaser Mini-Course: A mini-course is a great way to give people a taste of the value you are offering because it shows the depth of your topic. Through this medium to sell and promote your online course will be easy.
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  17. Offer Discount for the First Set of People to Register: Offering discount is a major solution to promote an online course to generate high revenue for the course and to keep a record of feedback and testimonials that may covert other hesitant customers. A pre-launch discount is a good way of selling online courses.
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  19. Create a Course Sales Page: Another way to promote your online course is by creating a landing page dedicated to selling the online course. The landing page of the online course should speak the audience’s language, create a value proposition, handling objections, a clear call to action.
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  21. Translate Your Online Course to Other Language(s): When you translate your online course into other languages, this action promote your online course to reach a larger audience of other people. This can be done by creating quality subtitles that give native speakers in other languages the opportunity to participate in the course.
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  23. Build Your Email List: Email listings is another fastest way to promote your online course because it is consistently delivered automatedly straight to your audience’s preferred device and it is more popular compared to other platforms. The risk of losing your audience if your account is suspended or shut down temporarily is less.

 

promote your online course

 

In conclusion, the same efforts used to campaign for new products and services should also be used to promote your online courses before and after the launch of the courses. So do you need assistance in creating your online course? Then contact us today and saddle us with the responsibility of creating your online courses using our learning management system to give you the best result for your online course.

11-reasons-why-e-commerce-businesses-fail

E-commerce is seen as an exciting opportunity for budding entrepreneurs. There is huge potential for building a successful business with a loyal customer base and healthy profits. The problem, however, is that many also see starting an E-commerce business as simple. In truth, starting an online business requires dedication, perseverance, and investment. The majority of new online retail businesses actually fail, but there’s plenty you can learn from these new businesses to ensure you don’t fall into the same traps – ensuring you have a strong, rewarding online store.

There are plenty of common pitfalls that new businesses fall into and important considerations that they overlook. FME Extensions share why the majority of E-commerce businesses fail and how you can avoid doing the same on the infographic.

Here’s what makes their list:

• Website ranking
• Lack of patience
• High shipping costs
• Insecure website
• Poor design
• Slow loading
• Mobile usability
• Inconvenient return policy
• Lack of product detail
• Lack of satisfied customers
• Not understanding the needs of your customer

Check out the infographic for more detail.

Reasons why Online E-commerce business fails=========================================================

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The Ultimate eCommerce Website Prelaunch Checklist You Need

Launching an eCommerce store is hard work, and for one, ensuring that you dot all the I’s and cross all T’s is even tougher. You might just be missing something as tiny as a button color!
Just to be your guardian angel and help your business flourish, we’ve searched the internet to bring you this awesome WooCommerce eCommerce website prelaunch checklist with 49 important points you should consider.

The Ultimate eCommerce Website Prelaunch Checklist You Need

Here is the eCommerce website prelaunch checklist with 49 checks you should carry out divided into sections:

    • Design

Design of your website should be a mixture of aesthetics and efficiency. Does your landing page, products and call-to-actions properly designed? is your branding consistent? are your images high-quality and optimized?

    • Functionality

Do you have a convenient user flow? are all links functional? is your website fast and optimized for mobile screens? A good suggestion is having a user testing forum set up to help you figure out any detail you might have missed.

    • eCommerce

Is your checkout process easy and functional? Is your inventory up-to-date? is your payment gateway receiving payments effortlessly? Are you catering to currency changes?

    • SEO

Have you carried out an in-depth SEO site audit? Do you have a sitemap and has it been submitted to Google?

    • Security

In order to avoid website hacking incidents, have you set up your SSL certificate to help encrypt and protect sensitive user information from getting exposed? are your passwords strong enough along with a 2-factor authentication?

    • Legal

This is a very important aspect of any eCommerce store, and with the right documentation and legal infrastructure, you can avoid a lawsuit. You should consider having a term of use, privacy policy, GDPR and return policy in place.

      • Please check out the infographic for more detail and ensure to tick as you go along.

The Ultimate eCommerce Website Prelaunch Checklist You Need

Are you looking to build an eCommerce website or currently optimizing yours to help you with marketing ad ranking? What checks are you considering? We would like to hear from you in the comment section.

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3 Essential Habits to Become a More Creative & Productive Marketer

Are you looking for ways to improve your marketing skills? Do you want to become a more creative and productive marketer?

Tons of articles live online, telling about the habits of a highly creative marketer. Psychologists agree on the direct linking between daily routine and its influence on our minds. So, it seems those willing to become ingenious should rethink their customs, develop a positive lifestyle, and forget about habits preventing the awakening of their creative genius.

But what habits actually help to unlock creativity? And how to know if your present lifestyle leaves the creativity to be desired?

Enchanting Marketing share how to get your creative juices flowing in this infographic.

Here’s a quick summary:

• Understand how creative input fuels output
• Nurture a productive relationship with your inner critic
Boost both productivity and creativity

Check out the infographic for more detail.

Creative and productive marketer=========================================================

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Web Design Problems That Make People Hate Your Website

Is your website failing to support your business? Could your website design be turning visitors away?

Having a website can accomplish a multitude of benefits for your organization, whether that’s to elevate your brand presence, increase awareness for social issues, or raise donations. There are hundreds of thousands of organizations that do meaningful work, which means yours need to stand out to be noticed.

For many organizations the ultimate goal is to gain volunteers or raise donations, but before that can happen, trust needs to be gained. When it comes to your website, design is extremely important in shaping how users see you as a trustworthy brand and source of information. There are a number of easily-solvable blunders that websites engage in every day that can damage that trust. Let’s go through the top seven web design mistakes to avoid as shared by Spencer Kinney in the infographic below.

Here’s a quick summary:

• Site isn’t optimised for mobile
• Poor navigation
• Slow load time
• Overused stock images
• Poor use of headers, sidebars and footers
• Lack of top-quality content
• Not keeping website updated

Check out the infographic for more detail.

Website Design=========================================================

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How Infographics Could Help You Reach Your Business Goals.

Are you looking for ways to improve your online marketing strategy? Have you considered how infographics could help you reach your business goals?

Infographics are some of the best tools that a business can use to start a viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and are highly shareable. While a whitepaper creates authority for a brand and blogs boost search engine optimization value, infographics attract attention from a wide audience because they’re easy to read and usually fun.

Part of your content marketing strategy should be combining disparate elements so you can take a multi-pronged approach. If you’re only using articles, social media or whitepapers, you’re likely missing out on great leads. Mammoth Infographics shares few reasons why you need to start using infographics.

Here’s a quick summary:

• Immediate impact
• Shareability
• Effective communication of data
• Improved brand awareness
• Increased engagement
• Progressive product marketing
• Presentation rejuvenation
• Increased website traffic and SEO ranking

Check out the infographic for more detail.

Infographics=========================================================

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8 Reasons Why People Abandon Your Ecommerce Website

Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.


To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.
Ecommerce website

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Traditional Marketing is Dead! Use This Model…

Are you finding traditional marketing tactics don’t work like they used to? Want to know how your marketing should adapt to a changing digital consumer?

Traditional marketing has, for a long time, been the preferred mode of advertising for many businesses. The trend seems to be changing with a lot more entrepreneurs choosing digital marketing due to its cost-effective nature. Unlike traditional marketing, digital marketing offers businesses an opportunity to interact and get feedback from their target audience. Does this mean the gradual death of traditional marketing?

In this infographic you’ll learn how to utilise the Pathfinder model to grow your business.

This breaks potential customers down into these three segments:

• The educatables
• The persuadables
• The convertables

Check out the infographic for more detail.

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30 Must-Have Features Of A Good Business Website.

Are you in the process of creating a new website for your business? Do you want to know the features to make your website design project a success?

Your company’s website is the first exposure many potential customers are going to have to your business. Even if you run your business primarily offline, your digital presence can and should be a powerful marketing tool for your business. Think of your website as a way to introduce yourself to new customers and keep current customers engaged.

Depending on your industry and type of business, plan on customizing your site with appropriate content and tools. For example, a site for a brick-and-mortar clothing boutique may need nothing more than information about the business, some beautiful images of clothing, and a news and events listing. An online clothing seller, on the other hand, needs everything the boutique has as well as an e-commerce engine for online shopping.

Regardless of the type of company you have, there are some basic items every small business website should have.

Your Marketing Lady share their essential website features in this infographic.

Here are my top five from their list:

• A clear call to action
• Customer testimonials
• Photos of you and your team
Mobile responsive
• Good SEO

Check out the infographic for more detail.

business we=========================================================

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