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What Your Website Font Says About Your Business

What type of font have you used on your business website? Are you wondering what emotions your font choice elicits in your website visitors?

Not every font style works well on a website, so choosing the style first, and then the font is important. The most common styles are Serif and Sans Serif. But there are also Display fonts, Modern fonts and Script (or handwriting) styles. Script fonts should never be used unless an overly stylized approach is expected, such as for wedding planners or craft stores. Display and Modern fonts can be good for headlines or subheads on a website, but should be used sparingly. Nor is every font readable when used in the body of the website. Something that is too skinny or too wide will be hard on the eyes and difficult to read.
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16 Ecommerce Web Design Tips 

These days, we do just about everything online—and that includes shopping. Which is why there’s never been a better time to be in ecommerce.

An ecommerce site offers you the chance to build your brand, connect with more customers, and sell more products—but only if you’ve got the right website design.

Web design is critical when creating an ecommerce website. Good ecommerce web design is all about using the right colors, fonts, images, words and graphics to convince visitors to make a purchase. Your ecommerce website design should attract potential customers, provide great user experience and present your shop in the best light.

So, not only does your site have to look good and feel on-brand, but it also needs to drive your website visitors to take action and, you know… buy your products. But how, exactly, do you do that? How do you design the kind of ecommerce site that generates a load of online sales?

Red Website Design shares 16 Ecommerce web design tips in this infographic.

Here’s a quick summary:

• Let customers refine their options
• Let them reverse their choices too
• Keep the search bar in easy reach
• If items are out of stock, make it clear
• Make use of quality photography
• Make the shopping cart visible
• Make your site easy to navigate
• Don’t add delivery charges at the end
• Give your site personality
• Add a newsletter signup form
• Keep product pages clean
• Include testimonials
• Display product variations intuitively
• Eliminate checkout distractions
• Keep the ‘add to cart’ visible
• Make contacting you easy

Check out the infographic for more detail.

Ecommerce Web design

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9 Tips To Create A Website Your Visitors Will Love

In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only touchpoint you get to impress your potential customers. So how come so many websites still load funky on mobile devices or completely ignore the rules of aesthetics?

To stay relevant, it’s so important to provide value all the time. Provide value with your blog, ensure that your focus is not all about sales but also to educate. Make visitors want to stay on your website for as long as possible.

Remember, your company’s website is your first and last chance to impress website visitors. Make sure it’s a pleasant experience – with a clean copy, a well-defined objective, and a relaxing experience.

With this in mind, if you’re in the process of creating a new website for your business or you’re looking for ways to improve the design and optimization of an existing site,

Red Website Design shares 9 tips to create a site your visitors and Google will love in this infographic.

Here’s a quick summary:

• Make it fast
• Make it responsive
• Make it stylish
• Make it legible
• Make it easy on the eyes
• Make it easy to navigate
• Make it clear
• Make it focused
• Make it valuable

Check out the infographic for more detail.

Website visitors=========================================================

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15 Design Elements to Include on Your Homepage

Every year, we see new elements and styles in website design begin to emerge.

Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.

However, if you’re in the process of creating a new website for your business or you want to know the key elements you should include on your website homepage,

Red Website Design share the key homepage design elements to include on your website in this infographic.

Here’s what makes the list:

Logo
• Site menu
• Hero shot
• Headline
• Call to action
• Introduction
• Portfolio
• Blog
• Content blocks
• Social Proof
• Features and benefits
• Search function
• Subscription
• Keywords
• Footer

Check out the infographic for more detail.

Design Elements=========================================================

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Email Marketing: 18 Winning Email Design

The email marketing isn’t dead. The number of practices to follow for better email design are growing in an exponential rate.

Email marketing is exactly that source which instantly provides the income and generate leads. The expenses that were spent for email marketing will be paid off greatly. Statistics reveal that by 2020 the number of users who use emails as a communication source will pass the benchmark of 3 billion people worldwide.

A lot of email marketers even believe that emails are better to outreach people than social medias. There is no more simple way to bring your brand recognizable as to send the series of welcome emails. If you own a startup it’s the best decision for you to start the email marketing campaign immediately.

What actually designers do before they start their own email design? Of course, they search for the inspirational samples that may bring many fresh ideas how to make the design in the best way. Competitive analysis and industry analysis take not the last part in the design process.

That’s why it’s crucial to check another email template designs and unsure oneself that you have chosen the right direction.

However, if you’re looking for ways to improve your email marketing campaigns or you want to create better looking emails that convince subscribers to take action,

Campaign Monitor share the anatomy of a successful marketing email in this infographic.

Here are a few of the points they cover:

• Subject line
• Quality images
• Text hierarchy
• Call to action
• File size
• Mobile responsive

Check out the infographic for more detail.

email marketing

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7 Reasons Your Website Can’t Be Found On Google

You could have the best-looking website in the world but if people can’t find you online you won’t get any enquires or sales.

As a web design agency who ALSO specialise in SEO, we get asked these questions all the time by potential clients:

– Why can’t our prospective customers find us on Google?
– What do we need to do to get our website on the 1st page of Google?

Google is the number one most visited website and it drives the majority of search traffic to websites in the world. That’s why it’s so important to have a strong presence in search results.

It’s really important that you as the business owner understand what’s wrong with your website and what you can do to fix it.

Having reviewed hundreds of websites over the past few years, I’ve found 7 main reasons why your website is not ranking well in search results.

So, if you’re having issues getting your business website indexed by Google or you want to know why your site isn’t being displayed in search results,

QuickSprout share the 7 common reasons your site isn’t being indexed in this infographic.

Here’s a quick summary:

• No or incorrectly configured robots.txt file
• A badly configured .htaccess file
• Badly written title and meta tags
• Incorrectly configured URL parameters
• Low PageRank
• Connectivity or DNS issues
• Domain with bad history

Check out the infographic for more detail.

Website on Google

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13 Logo Design Mistakes That Could Affect Your Reputation

You know a good logo when you see one, but it’s also easy to spot a poorly designed logo or one that’s been distorted or improperly used.

The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your products are if your logo is poorly designed then you will have a tough time catching the attention of your audience.

Event the best of designers find it challenging when it comes to designing a compelling logo. To save you from some major bumps and bruises in the design process, we have covered in this article 13 logo design mistakes to avoid.

Now, you have found this informative blog, we’re sure you will avoid the mistakes. To give us insights…

DesignMantic share 13 logo design mistakes to avoid.

Here’s a quick summary:

• Not choosing the right fonts
• Not clear enough to read
• Not using right quality icons
• Not being creative
• Not scrutinising trends
• Not paying attention to the format
• Not pre-planning
• Not keeping it simple
• Not making it responsive
• Not infusing business into the design
• Not customising your logo
• Not being careful about shapes
• Not proofreading

Check out the infographic for more detail.

logo design mistakes
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6 Factors for a High Converting Web Page

We all desire a high converting web page. As Jeremy Abel, the chief strategist at rDialogue, once said:

“A website without conversion rate optimization is like a car with no wheels – it will take you nowhere.”

A High Converting Web Design is the key to the success of any small business. You may have a great marketing team, excellent on and off page search engine optimisation and a beautiful product, but if your web design is poor, it will not lead to conversions and users will leave.

One of the reasons for the success of our small business web design services is our consistent approach to high user conversion. Our aim is to design the kinds of small business websites that users like to visit and that convert well.

If you’re looking for ways to improve your business website or you want to create landing pages that convert more visitors into customers,

Unbounce share the factors that will affect website success in this infographic.

Here’s a quick summary:

• Call to action / links
• Page speed
• Social proof
• Traffic sources
• Mobile optimisation
• Word count

Check out their infographic for more detail.

high converting web design

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