Content Marketing Strategy Using Google Analytics
Are you looking for ways to improve your content marketing strategy? Want to put the data in your Google Analytics account to better use?
Red Website share how to use Google Analytics in your content marketing strategy in this infographic.
Here’s a quick summary:
1. Use site search terms as content ideas
2. Access search queries report to create intent-based content
3. Re-purpose content with the longest average time on page
4. Update content with high bounce rate and exit rate
Check out the infographic.
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