Top 12 Website Features Web Users Are Looking For

People are becoming more selective about where to go online and how long they should stay in that particular online space. What’s more, websites are not excluded from this list because online users are more interested in discovering relevant content that they need. Thus, brands are in regular competition of using their top 12 website features  (in terms of optimising content, web design and navigation) as leverage to retain their audience’s limited time attention.

Hence, integrating the top 12 website features web users are looking for on your website will make your brand accumulate an increasing number of more users surfing online to your site.

Top Website Features

    • Fast Load Time
    • Simplified Site Navigation
    • Responsive and Intuitive Web Design
    • Relevant Optimised Content
    • Description of your Business and Product Visuals
    • Social Media Links Integration
    • Call to Action
    • Company Blog 
    • Well Planned Information Hierarchy
    • Contact and Location Information
    • Testimonials and Case Studies
    • Live Chat
  1. Fast Load Time: Customers’ behavioural patterns have changed tremendously in recent years. Following the ever-increasing business websites, web users are impatient with a website that has a low speed. When a website speed is slow, web visitors will leave your website for your competitors’ site and never return to yours. A website with relevant content and responsive design without fast speed will render such a website useless. So web visitors watch out for how fast or slow your website speed is to determine if they should stay on your site or leave
  2. Simplified Site Navigation:  Good navigation is a vital aspect of a website’s usability and should be clutter-free while providing the needed information. Web users are in haste and prefer websites that offer options for their users to effectively navigate and explore the site. So, websites that are easy to access and navigate makes web users stay longer on their site while websites that have complex navigation loses potential customers. Hence, create visible logical navigation with a clear hierarchy to minimize dead ends. In addition, a website is useless without clear navigation and complex navigation pattern must be avoided.Website Feature
  3. Responsive and Intuitive Web Design: Offering a top-notch website capable of retaining your target audience requires your website to incorporate a responsive and intuitive web design. A functional website that attracts and retain site visitors are those websites that are optimised to work on any platform especially on mobile devices. Catchy web design makes the website content appealing to read and also gives the site a reputable physical appearance. Using drastic design shifts will make your website users confuse and they may leave your site. Most visitors prefer updated website appearances that aren’t overwhelming and is mobile responsive.
  4. Relevant Optimised Content: Many web visitors surf the internet for information and will quickly exit a site when the website’s content is irrelevant to what they need. The website’s content should contain tailored information that is pertinent to the business. Optimising your web content increases your chance of satisfying your target users intended needs. Web users have a short span of attention and as such only relevant website content that speaks the language of the target, users must be used.
  5. Description of your Business and Product Visuals:  Many users have limited attention time and so expects to see brief detailed information about the business and the images of product and services they offer when they skim through the website. Web visitors like to put a face to a brand, which is why adding your business stories and why you do what you do on your website are important to generating leads for your site from your web visitors.
  6. Social Media Links Integration: People expects to see social media profile links on a website as an alternative for them to learn more about the company and its services or products. Social media links integration provide valid social proof for users to verify the company’s legitimacy across platforms. Most people prefer more personal interactions with companies through their social media handles. Integrating social media links on your website will boost your SEO, increase your social media platforms authority and your business’s dominance on the social web.

    Website features
  7. Call to Action: Many people expect to see the call to action buttons on a website and if your site asked nothing from the visitors, they will not act. Whatever you want your web users to do, they expect you to specifically tell them through a carefully crafted call to action.
  8. Company Blog: Many people also visit websites to read some of the company’s blog posts as they consider them useful in satisfying their peculiar needs. It enhances a brand’s identity and authority over time among the target audience through fresh and current blog posts.
  9. Well-Planned Information Hierarchy: The hierarchical display of information determines how the visitors perceive the site usability. If the information is displayed haphazardly, web users will lose interest in the site and exit such a website. Plan your website information in chronological sections and categories so that users can easily find what they are looking for.
  10. Contact and Location Information: Your users expect that your contact and location information should be readily available and easy to find on your website. When your contact information is hidden, it makes the visitors frustrated and leave your site. Surely, you do not want to make your visitors chase after you to get in touch with you because they won’t. Many people who scroll down to the footer of a website are on a mission to find information about the business like contact and location information. People search online adding locations closest to them and when you include your location in your website you might get them to be on your side.
  11. Testimonials and Case Studies: Many web visitors search for testimonials on a website to ascertain if the company is reliable or not. Websites without testimonials have a low-performance rate because the users have no trust in it and may likely check out as a result of this. People like to see case studies of real-life projects that the brand has already accomplished to enable them to trust the brand with their projects.
  12. Live Chat: Many users are impatient to visit the frequently asked question (FAQ) section for the information they are searching for, they prefer the live chat support option. Statistics has it that most users opt for websites that have live chat support and abandons websites that don’t have it.Top website features

When developing or updating a website, the target audience preference should be taken into consideration. Therefore, incorporate the top 12 website features web users are looking for in your website updates to have a high website success rate. This will make your website’s usability good and provide a flawless experience for your users. Are you looking to build a new website or update your website? Then contact us Da-Manager and be rest assured of having the top 12 website features web users are looking for will be integrated into your website.

12 Tips to Successfully Promote Your Online Course

12 tips to successfully promote your online course is a guide to help you create, launch, promote and sell your course online with ease to your audience. What is an Online Course? An online course is a set of instructional experiences using the digital network for interaction, learning and dialogue. It is the delivery of a series of lessons on a web browser or mobile device, which can be accessed anytime and any place. The online course is carried out in an online environment for convenient learning which does not require any physical in-person teaching or learning with other students in class. It is a way to learn a new skill or gain some new knowledge from the comfort of your own home which can be either paid or offered for free by some educational institutions or experts in that field.

An online course is a great way to connect with your customers, increase your authority within your niche and build another stream of passive income. They are very few downsides to this type of course and it is a business that has proven to be very profitable over the last 20 years.

How to promote your online course successfully, is discussed using the below 12 tips:

  1. Treat Your Online Course Like a Product Launch: Put the same efforts you would give when launching a product into launching an online course because both undergo the same procedures and aims for the same purpose to serve the brand. One of the best ways to promote your online course is by creating a coming soon page to give you a time frame to work with, create awareness about it, build hypes and leads around it to test if there is a real need for the class or not.

  3. Talk About Your Course on Social Media: Use your social media platform that you use for your business, to start announcing some teaser information about your upcoming course. By frequently posting quality content on social media, you are training your audience to keep a tab on your page on daily basis. As a result of this action, when you promote your online course before the due date of publication and after publication, you will have a high subscribing rate of users for your online course and they will most likely tell their network about your class.

  5. Start a Podcast to Hype Your Online Course: You can start a podcast as a way of self-promotion before the scheduled date of your online course. Podcasts are one of the best ways to sell and promote your online course. Some part of the podcast’s content may contain free information while some may contain paid course.

  7. Start a Weekly Webinar to Connect With Potential Students: Create 45 minutes to a 1-hour presentation concerning an elaborate topic that entails what your online course is about. When delivering a webinar focus on the concerns and interests of the audience and a simplified call to action at the end. Run ads on your webinar and you will see how easy it is to sell and promote your online course through webinars.

  9. Pay for Ads to Promote Your Course: Running some paid ads can be one of the best ways to advertise your class. Paid ads can promote your online course to get faster results and track your success rate with your audience.

  11. Find Non-Competitive Partners in Your Niche: Reach out to your professional network to help you figure out how best to promote your online course. Professionals in your industry can become customers to give you more valuable feedback, testimonials or even a nice shout-out on their social platforms. Reaching out to non-competing experts in your specialisation may generate partnerships for future courses.

  13. Guest Post on Blogs/Podcasts: When you provide free content for publishing to blogs and podcasts, you are increasing publicity to promote your course online through the free promotion that will be allocated to you by that blogs and podcasts.

  15. Create a Teaser Mini-Course: A mini-course is a great way to give people a taste of the value you are offering because it shows the depth of your topic. Through this medium to sell and promote your online course will be easy.

  17. Offer Discount for the First Set of People to Register: Offering discount is a major solution to promote an online course to generate high revenue for the course and to keep a record of feedback and testimonials that may covert other hesitant customers. A pre-launch discount is a good way of selling online courses.

  19. Create a Course Sales Page: Another way to promote your online course is by creating a landing page dedicated to selling the online course. The landing page of the online course should speak the audience’s language, create a value proposition, handling objections, a clear call to action.

  21. Translate Your Online Course to Other Language(s): When you translate your online course into other languages, this action promote your online course to reach a larger audience of other people. This can be done by creating quality subtitles that give native speakers in other languages the opportunity to participate in the course.

  23. Build Your Email List: Email listings is another fastest way to promote your online course because it is consistently delivered automatedly straight to your audience’s preferred device and it is more popular compared to other platforms. The risk of losing your audience if your account is suspended or shut down temporarily is less.


promote your online course


In conclusion, the same efforts used to campaign for new products and services should also be used to promote your online courses before and after the launch of the courses. So do you need assistance in creating your online course? Then contact us today and saddle us with the responsibility of creating your online courses using our learning management system to give you the best result for your online course.

8 Tips to Create Successful Landing Pages

Successful landing pages are pages that enjoy high lead and sales generation. This article shows the 8 tips most successful landing pages use to generate higher conversation rates and engagement. According to Wikipedia, a landing page for online marketing is a single web page that appears in response to clicking on a search engine optimised search result, marketing promotion, marketing email or an online advertisement. “ A landing page is a standalone web page, created specifically for a marketing or advertising campaign” according to Unbounce. It is designed with a single objective of a call to action(CTA) for lead generation.

Landing pages are associated with social media, email newsletter campaigns, search engine marketing, effective articles that enhance the effectiveness of the advertisements. The major aim of successful landing pages is to convert site visitors into leads and sales. If the aim for the creation of a particular landing page is to obtain leads, the landing page will contain some features like an inquiry form or phone number to enable the visitors to have access to the company. While, if the goal of creating a landing page is to generate sales, the landing page will have a link for the visitors to click, which will give them access to a shopping cart or checkout area.  

There are two types of landing page and they are references and transactional landing pages according to Wikipedia. A reference landing page presents information that is relevant to the visitors. It aims to isolate the visitor from any distractions and only provide the visitor with all available information about the targeted product to convince the visitor to take action. While a transactional landing page is to persuade a visitor to take action to complete a transaction by proving a form that needs to be filled out. 

While every landing page is unique, there is a set of tips that all successful landing pages rely on to enjoy overall success. These include the following:

    1. Proper Landing Page: A proper successful landing page doesn’t always follow a logical top-to-bottom structure that starts by explaining the concept and ends with a call-to-action instead the best features and the most important information are placed at the top of the landing page. This method reduces the possibilities that most people will overlook vital information unlike the chronological structure, whereby the chances of most people never making it to the end of the listings to access vital information is relatively high.


    1. Targeted Headline: A successful landing page’s headline is a top priority and not a mere afterthought. This is because the headline most time is the visitor deciding bargaining chimp whether to click on the link or not. So the headline is the first thing a user notices about a landing page. To get catchy headlines that work, make use of numbers, negative verbiage, few words, multiple parts and clear intentions.


    1. Appropriate Colours: Every colour produces different emotions and feelings that subconsciously affect the visitor’s subconsciousness when they visit a site. While the colour scheme may seem like a matter of preference, it is also important to know the psychology behind choosing colours like the colours high converting successful landing pages use. Consider the following: Blue represents strength, Purple represent creativity and imagination, Orange represents clarity and warmth,  White represents neutral and balanced, Red represent boldness, Green represents growth and vitality.


    1. Credibility and Approval: Explaining the benefits or providing testimonials that prove your products or services are worthy of a trial, reinforce the visitor’s decision to take action of converting. The best way to achieve a successful landing page is by using social proof and allowing your audience to naturally make their own decisions based on the facts you provided. Showing various social proof features such as reviews, customers testimonials and case studies can enhance the credibility of your value offering. This action makes your prospective users feel at ease with your claims and decide in your favour.
    2. Optimise Frequently: Successful landing pages are pages that required the most tweaking and optimising. So optimising the landing page increases the chances of delivering the best results. If you want to develop high converting pages, then make a habit out of a continuous analysis of researching the best practices.


    1. Simplicity: Do not overcomplicate your landing page with plenty of text and photos. Always ensure that your landing page sticks to the basics like simple text, one image preferably use a product image as the background to achieve a successful landing page. When attaching forms such as claiming a deal or signing up for an email list, keep the form as short as possible. If you don’t want to hinder the speed efficiency of your landing page, don’t make it lengthy.


    1. Single Call to Action: A landing page should have one call to action to keep subscribers focused on one task to achieve a successful landing page. The call to action should be simplified for easy understanding. The best way to achieve this is by creating a call to action button that has a different colour from the rest of the landing page.


  1. Matching Message and Look: A successful landing page and emails carry some element of the same message. That is when an email offers a discount percentage for a particular item, the headline of the landing page should also state that same offer. The landing page should also have similar look to the email for clarity. This means using the same overall design so that when subscribers click on an email’s call to action and are taken to a matching landing page, they will know that they are on the right page which helps them to follow through with the action. 

Successful Landing pages
In conclusion, not all successful landing pages convert the same. To have the best landing page results, research and adopt the best landing page practices to achieve a higher conversion rate.



The benefits of why a business needs SEO are numerous. SEO is the acronym for Search Engine Optimisation. What is SEO? According to Wikipedia, it is the process of improving the quality and quantity of website traffic to a website or web page from search engine results. It is the method used to increase a website search engine results position (SERPS) on-site such as Google, Yahoo or Bing. It is the process that organisations go through to make sure that their website ranks high in the search engines for relevant keywords and phrases associated with them. It gives search engines the best service by providing relevant information that the users are searching for. SEO is a guaranteed aspect of digital marketing strategy that a business shouldn’t ignore because it helps a business to thrive and achieve increase traffic.

Every business that has a website is competing with other similar websites to attain the first spot or first page of a search engine. This is because the majority of internet users do not go past the first page. Many businesses that want to thrive for online visibility and growth depends on SEO. According to Techjury, 93% of online experiences begins with a search engine, making a huge difference to consumers if they find your website ranking in Google’s SERPS when searching for products and services online. Search is the first driving force of traffic to a website having the biggest impact on lead, generation, conversion. Without SEO, business marketing efforts could be in vain. SEO is important to a search engine because it is the parameters on which a search engines functions to identify and rank information in order of quality and relevance to arrive at unbiased results as quickly as possible for its users.

The benefits of why a business needs SEO are discussed below to provide clarification and eliminate misconception surrounding SEO:

  1. SEO Builds Trust and Credibility: Through SEO a brand is committed to offering valuable products and services that allow people to trust them over time. Customers are likely to choose brands that are ranking at the top of the search engines. Customers have an unwavering trust for brands that search engines provides for them during their search because they rely on search engines. Users and search engines are intertwined, so if search engines rank a brand’s SEO to appear on the first page, the brand will get most of the user’s approval.

  3. SEO is Cost-Effective: SEO reduces business finance to be spent on a paid advertisement when the website is ranking high on the search engines. Once your SEO ranking kicks-in in various search engines, your site will get passive or continuous traffic from keywords that your site is optimised for and there will be no need to pay any money for this traffic. This means SEO offers free, targeted and continuous prospects for the business. Also, the better a brand is understood through its SEO the more opportunities it will have to thrive. If you are working with a tight budget, SEO is a great way to increase traffic to your site without directly paying for it. SEO gets more clicks than pay-per-click and it is complementary to other marketing strategies. It targets unpaid or natural traffic.

  5. SEO Helps Improve Your Website: The use of an SEO by a website helps improve the site and make it more relevant to the search engines and your visitors. A website can operate through a multichannel approach through its SEO by satisfying the requirement of search engines like google to attain a favourable position. When a company acquires a website, it simply means that the brand wants to be more recognised and good SEO can achieve it because it has the power to impact the buying cycle.

  7. SEO Is Useful for Any Business:  SEO can help you build a better relationship with your audience, improve the customer’s experience, increase authority, drive more people to the site, give an advantageous edge over competitors to increase conversions for business growth. A high ranking of an SEO is a guarantee that a business is going to enjoy continued promotions at all times because these search engines ranking is a long term strategy and doesn’t just randomly disappear even if you are unavailable. Investing in a website’s SEO boost the profitability of an online business. It can give you your money’s worth and put you ahead of your competitors. Without SEO, it will be hard to find specific information on the web that would be beneficial to your website. Whether your business is big or small it still requires SEO for continuous business advantages.

  9. SEO is Better than Paid Traffic: It assists your target audience to find you naturally on search engines without paying for it. It subjects your website to a continuously increased number of people who visit your site than paid traffic. A brand is more flexible and accommodative to change through continuous maintenance of SEO than paid traffic.

  11. SEO Makes a Business more Visible Online: Without SEO, your website will be lost in search engines. To make your website useful, gainful visible in a search engine, SEO is needed. It plays a major role in social marketing campaigns for social media platforms by increasing the visibility rate. It makes brands visible in the places people need them to be for worthy connection to be made. It makes a brand understand the environment of the web for a chance to increase its visibility. A brand can count on its high visibility to work in its favour for business expansion.

  13. SEO Provides Better User Experience: User experience is very important for ranking and SEO can give the best user experience when users visit your website. Through SEO, a website can offer its users the information they are looking for in fewer clicks, quickly and easily. Thereby giving its target audience a positive user experience to retain clients to the brand’s advantage.

the benefits of why a business



In conclusion, the benefits of why a business needs an SEO can not be ignored. there is no advantageous reason why you shouldn’t implement SEO for your business. It is suitable for any business and harness opportunities for the brand to be discovered and understood. Getting placed on the first page of a search engine doesn’t happen overnight.SEO strategy requires a continuous process with proper maintenance to attain such a goal. If your website is not optimised for search engines, your business is missing out on all the benefits of SEO. If you need assistance or guidance in updating your website SEO, simply contact us, we are happy to render our services.

Social Media Marketing Tips to Grow Your Business

Social media marketing tips to grow your business is essential to facilitate high awareness in the mind of the users for business transactions. What is Social media? It is the interactions among people in which they create and exchange information, ideas in virtual networks and communities. The power of social media is the ability to connect and distribute information to many people at the same time. It is also internet-based and gives users quick electronic communication of content. What is social media marketing? It is a form of internet marketing that makes use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic to acquire and retain prospective customers.

According to Internet World Stats, social media has over 3.96 billion users globally, which confirms that 63% of the population of the world is currently on social media. The most growing web page-based platform is social media. It has a variety of tech-based enabled activities such as blogging, photo sharing, social gaming, social networks, video and picture sharing, business networks, virtual worlds, reviews, and many more. 

For businesses, it is an indispensable tool because it plays a major role in helping businesses to strive for maximum success. One-fifth of every internet user frequently uses social media daily. Many businesses have harnessed the social media platform to acquire fame and relevance for their businesses through its ever-increasing users. 


social media


The below information shows the need why every business needs social media to reach the highest audience globally; The numbers of users for some of the social media platform as of January 2021 include Facebook – 2.701 billion users, YouTube – 2 Billion users,  Whatsapp – 2 Billion, Messenger – 1.3 Billion users, Wechat – 1.206 Billion users, Instagram – 1.158 Billion users, Linkedin – 0.766 Billion users, Tik Tok – 0.689 Billion users, Twitter- 0.353 Billion users.

From the above social media users summary, we can assert that Kate Denison’s statement which says “ The truth is that your clients, existing and potential are spending a substantial amount of time online” is true. This means Internet users are either surfing, listening, watching, learning, purchasing or working and businesses through their platform can use this knowledge to their benefits.

The usefulness of social media marketing tips includes increasing brand awareness, reaching potential clients, building a brand’s credibility and reliability to foster better relationships with clients, and retaining old and new client’s loyalty to the brand.

There are several social media marketing tips to develop a business and some of these tips are discussed below: 

    1. Retain Same Design of Branding Page: A brand’s social media profile is the first impression of the brand to its potential clients. So when a brand’s virtual is the same across all its platforms, it shows the brand’s orderliness and cohesiveness. This approach gives the brand a unique social media presence needed to gain the trust of its users.

    3. Build a Good SEO Content for your Profile: A precise and concise SEO content of a brand’s profile provides the perfect description of what the brand entails for clarification and easy understanding for the clients. Hence, never neglect the role of the brand’s profile section of all the accounts. Ensure that the brand’s profile description maintains the same SEO content on all accounts. The SEO used should be linked to any keywords that are relevant to the brand. use hashtags to make the brand more visible on the search volume.

    5. Display Clients Reviews: Social proof of evidence influences the majority of new client’s decisions. Displaying reviews helps to convince users that you are the best choice in the game. A brand’s reviews give more realistic details which are more believable to the clients than an X-star rate.

    7. Import the Services of Social Media Listening Tools: One major way of achieving this is by following relevant hashtags. Respond to leads, an inquiry from users in a polite and timely manner proves to your clients that you listen to them. Use social media listening tools such as keyhole and sprout social to listen to conversations to gain a more personal level with clients and keep up with your competitors. Through this method, the brand finds out what the most prominent clients want at the moment and also provides the brand with new ideas to incorporate.

    9. Join Groups: Joining groups that share similar interests with the brand gives the brand feedback that can accelerate the business’s growth, save time in proffering solutions to possible present and futuristic problems. Also, by joining groups a brand can leverage the connections and conversations shared on the groups.

    11. Display Work Sample: Let your users know after completing a project that has likeable personalised features as a way of providing a visual display of the brand’s variety of products and services.

    13. Use Flexible and Creative Content: A brand’s content should show creativity to draw the client’s attention. ln your content, inculcate the use of video, infographics, custom graphics, motion graphics rather than always sending out a simple plain message.

    15. Tag Related Content: Share knowledge about an interesting article, a helpful resource, or relevant update and tag people or groups in your contact’s list. Showing support for your network through pleasant acknowledging of other good works by tagging such brands can secure your brand a notice from such companies. This can make many people in the contact list of such companies who aren’t aware of your brand visit your account

    17. Make Use of Social Media Ads: Social Media ads are cheaper than television ads. Ads on social media can achieve the same results that television ads bring. A few years from now, social media ads will take over television ads. The best platform recommended for social media ads is Facebook and Instagram ads.

    19. Push for Traffic through Blogging: Blogging is one of the major ways to generate more traffic to the brand’s website. By linking posts on social media about an article found on the website, you acquire new leads to your website. Blogging provides the opportunity for a brand to rank in search engines. The more factual content a brand shares in its account, the more domineering and visible present it has. This consistency in content creation will help the brand rank in search engines. These blog posts could be an article, podcasts, and webinars. Implement developing video content that has good SEO so that the brand can have a good rank on YouTube searches. A shorter version of this video should be uploaded to all accounts with an attachment of a link to see the full video.

    21.  Implement the Fun Contests: Contests can be used as a fun way to give back and engage people to stick with your brand. Some contests may not require detailed information about those participating, other contests require detailed information that the brand can reach out to in the nearest future.

social media


In conclusion, you can start using any of the above social media marketing tips today on your social media platforms to grow and develop your brand as a reliable and credible brand. At DaManager, we manage social media accounts for brands that require such services from us alongside our other services that we render. Reach us today

9 Reasons Why you Need to Rebrand your Business

9 reasons why you need to rebrand your business is among the numerous valid reasons for rebranding a business. What is rebranding? According to the Economic Times, “ rebranding is a marketing strategy that is used to give a new name, symbol or change in design to an already established business”. There are two types of rebranding and are proactive and reactive rebranding. While proactive rebranding takes place when a business sees a new opportunity to grow, innovate and harness such opportunities. Reactive rebranding is used when a business needs rebranding after the business is discontinued or changed.

Over the years, research has shown that many companies all over the world,  both big and small rebrand their businesses at intervals of seven to ten years. This is carried out to ensure continued high productivity of the business’s success and keeping up with modernity to stay relevant in the marketplace.

Rebranding is essential for the survival of a business and 9 reasons  for rebranding are discussed below:

  • Repositioning:  With the help of rebranding, a business can be reposition to retain and fight for a better position in the online and offline market place while striving to remain relevant among rivals. Through, rebranding a company can achieve an 80% business expansion both internationally and nationally.
    For example Walmart’s  Successful Rebrand; With a reputation of rock bottom prices, Walmart repositioned its brand to suggest its low prices, by changing the slogan from ‘Always Low Prices’ to ‘Save Money, Live Better’ in 2007. This put a positive spin on the company.


  • Bad reputation: A company that has been linked with a bad reputation over the past years, can secure an opportunity for a second chance of a new beginning by acquiring a good reputation for the company through rebranding. For example, McDonald’s Evolution; In the past, McDonald’s audience saw the brand as a cheap and unhealthy option until McDonald’s spent a huge amount of money to rebrand its company to acquire a good reputation that would be appealing to their audience and retain their interest.


  • Acquisition and development of brands: Many big companies acquire or partner with smaller brands when the possibility of expanding their business is identified. The best strategy to inform their audience about this new development is through rebranding. For example; Access Bank acquisition of Diamond Bank in Nigeria, this information was made public to the audience through the rebranding of merging both logos to form one logo.


  • Old Identity: Rebranding put the visual of the business in a more appealing way to the audience. Thereby, solving the problem of the outdated image which can no longer retain the interest of the majority of the users of the brand. Also, the public gets to know about the new addition and subtraction of products and services offered by the company through rebranding.
    For example Shell Oil and Pepsi Cola; Shell has updated its logo 8 times since 1909 to keep its image modern. Pepsi’s logo is now unrecognisable from its first logo in 1898. Another example is found in the telecom sector,   Airtel is the rebranded name for ‘Zain’  and 9mobile is the rebranded name for ‘Etisalat’.


  • The Similarity of Brands: Many companies over the years, has suffered from different and numerous lawsuits because of the similarity of products and services. But with rebranding, many companies can be exempted from experiencing such an ‘ugly’ situation. This is because rebranding is capable of giving a company its distinct identity. For example, PayPal vs Pandora; PayPal and Pandora logos are strikingly similar. As a result of this, PayPal filed a lawsuit against Pandora.


  • Change in Administration: Every administration requires its strategy, which may or maybe not be favourable to the business. This is because every new administration has the power to influence the business. However, a new administration can correct the failures of the past administration through rebranding. For example, Steve Jobs rebranded the ‘Apple logo’ during his tenure as the CEO of Apple Company in 1997.


  • Low sales: one of the best ways to tackle low sale is through rebranding. Rebranding can retrieve the lost interest of the audience’s majority, which brings an increase in sales for the business.


  • Low Visibility or Recognition: When a business suffered from low visibility or recognition in an online and offline marketplace, it reduces the business’s productivity. However, with rebranding, that business can achieve high visibility in the marketplace.


  • Less Business Promotion: Many companies, have a  limited number of marketers they can employ to promote the business. However, with rebranding, a business has access to an unlimited number of unpaid marketers through an engaged audience.





In conclusion, rebranding is the bridge between the old and the new. It is the fastest method to adopt to save a dying business, sustain a successful business and enables a brand to keep up with the marketplace’s modernity for relevant . These 9 reasons discussed are not the only reasons why you need to rebrand your business. Hence, if your business falls under any of the categories of the 9 reasons why you need to rebrand your business, then make a firm decision to rebrand your business to enjoy all the benefits of rebranding. At #DaManager, we offer the best rebranding services, so reach us today [email protected]

Do I need a Website for My Business? 9 Reasons Why the Answer is Yes

Do I need a website for my business? A website is the company’s online identity that connotes what a brand entails. It is the parameter that makes a brand visible to online users. A website creates an accommodative online atmosphere for potential customers to decide on products and services among competitors.

Thus, a website is a marketing tool for a business because it promotes the brand. The website is a connector between a business and the target audience.

9 reasons why I need a website for my business is discussed below

  1. A good website helps to keep the target audience interested in your site instead of choosing a rival’s site over yours. These actions generate traffic for your business.
  2. When a website is regularly updated, it becomes the custodian of information for the company’s history. This action earns the trust of the target audience.
  3. A website makes a company accessible to the seen and unseen potential audience. The target users know more about the company, its products and services and also how to reach the company when they visit the site.
  4. A  website brings market expansion for the company by keeping old and new users who visit the company’s page. This action occurs when the target audience is satisfied with their findings on the site. It is often the first encounter target audience have with a brand before making a decision.
  5. A website enables a business to be available to its online and offline target audience. This action makes the business reliable and secures the trust and interest of its target consumers.
  6. A website creates awareness to a larger audience while fighting to attain a favourable position among online competitors. A website can bring popularity to gain dominance in the digital world when used properly. A website is the selling factor for many online brands.
  7. A website serves as a platform for the brand and its users to interact and exchange useful information. One of the best ways to understand and serve your target audience efficiently is through a website.
  8. A website, when optimised properly, can reduce the company’s expenditure like employees wages, utility expenses, rental services and taxes while increasing the company’s finances.
  9. A website saves time of the company and potential clients by providing answers to frequently asked questions in a section of the website page. This action makes the company easily understandable to its potential users.
people around globe

In conclusion, when businesses ask the question “do I need a website for my business?”. They should be able to get the answers they need with the above reasons because a website is the lifespan of a business. It is needed in other to survive and dominate among online competitors while maximising gross profits. Thus, if you are looking for a ‘Website Designer’ to create a user-friendly and an accessible navigating website that gives relevant content for a better user experience and product visuals, then ‘Da-Manager Digital Agency’ should be your first option to get your desired job satisfaction.

Website Hosting Checklist For Your Small Business In 2020

With the recent surge in online activities and on-the-go tech, it’s highly important that your business is online front and center. Why is that necessary? Well, it is interesting to note that internet search is how the majority of consumers (about 97%) find local businesses online. What do you need? A highly relatable business brand domain name and “the” perfect web hosting plan.
Shared Hosting Plan
So, whether you’re launching a new website or thinking about switching to a new plan from the one you already have, browsing web hosting packages can be overwhelming.
In order to help ease your worries, we have curated a website hosting checklist with some key features to consider when choosing a web hosting company:

10 important points for your website hosting checklist

  • Space

  • Every website needs the ability to rapidly scale as it’s target audience increases and the ability to handle high traffic. Website storage is the amount of web server space you are renting from the web hosting company. The more products, pictures, pages, movies, downloads and/or databases you are going to use, the more space you require.
    Websites can vary from a few simple pages to huge sites with hundreds of pages and a complicated infrastructure to keep it all organized. Larger websites will have different hosting needs than smaller, simpler ones.

  • Security

  • Do you intend to collect sensitive or personal information from customers? You are going to need secure server access and should buy a security certificate for your website at an extra cost if required. Most websites have https or a closed lock in the address bar at the beginning of the web page address. These indicate that a website is fully secure. This gives your visitors the confidence to provide this information.

  • Speed

  • Page speed is the amount of time it takes for a website or media file to download from a hosting service and display on the appropriate web browser page. Speed is an important determining factor for your website hosting checklist, it is an actual important for Google SEO ranking algorithm. Faster web pages (< 3 seconds) keep your online visitors on your website and improves conversion rate, engagement, and overall user experience.

  • Bandwidth

  • Bandwidth is the amount of data that can be transferred or downloaded from a website over a server. The speed of the networks, connections, and applications running on a hosting center’s server increases in direct proportion to the amount of bandwidth being utilized. High bandwidth is a crucial requirement for any website, this is because a website with a high traffic level will require it for optimal performance and speed.
    If your website hosting provider has a low bandwidth provision, your website can go extremely slow or may even face downtime and other related problems. Frequent downtimes cause a high bounce rate and loss of online visitors and possible clients. As a website owner, you can check your website bandwidth from your Cpanel, also,

    here’s how to calculate your required bandwidth:

    1. Estimate the average page size of your site in kilobytes (MB).
    2. Multiply that average page size (in KB) by the monthly average number of visitors.
    3. Multiply the result from step 2 by the average number of page views per visitor.
  • Control Panel

  • Control panels save you a lot of website setup stress and trust me: you’ll spend a whole lot of time there! Being able to navigate and access it easily helps you and your website developer setup, troubleshoot and maintain your website.

  • FTP Access

    FTP [File Transfer Protocol] is a useful protocol for transferring files and information from your computer to a web server making your website always accessible for your clients. Ensure that your website hosting service provider offers SFTP access.

  • Sub Domains

  • Subdomains are subdivisions of your website. A large website can have a subdomain for different areas of their business (e.g. blog, shop, etc). You should consider a plan that allows you to add subdomains in the near future, should you require it on your website.

  • Customer Support

  • Basic customer service is key when purchasing a website hosting plan, support offerings may include basic configurations, etc. This support can include email, ticket and phone support. Various companies offer 24 hours fast turnaround time on requests, however, it varies.

  • Emails Account

  • Like every professional business out there, you will need to be able to set up email accounts at the web hosting that include your domain name. Some companies offer 3 – unlimited emails depending on the selected plan. The ability to set up POP3 / IMAP4 / WebMail Support is a required necessity.

  • Cost

  • Web hosting is a necessary cost for owning a website and has relatively become cheaper. Most shared web hosting plans start at less than $1 a month. When deciding on the right hosting plan for your site, keep in mind that web hosting isn’t a one-time cost and is paid on a subscription basis, so be sure to pick a plan that is affordable.

Are you currently choosing a web hosting plan for your business, what features are you considering? Check out these website hosting plans.

Da-Manager Website Hosting Plan


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Digital Marketing Channel Trends in 2020

To help you determine which marketing channels you should distribute your content through, a leading firm has put together a list of the marketing channels to focus on in 2019. Read on to learn about the marketing channels that can amplify your reach, resonance, and revenue.

Custom web development

Most importantly, if you’re looking for ways to grow your small business or you want to know the marketing techniques you should include in your strategy,

Digital Marketing Philippines share the marketing tactics with the best return on investment (ROI) in this infographic.

Here’s what makes their list:

• Email marketing
• Search engine optimisation (SEO)
• Content marketing
• Social media marketing
• Social advertising
• Paid search

Check out the infographic for more detail.

Digital Marketing Channel Trends=========================================================

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How To Audit Your Website To Improve SEO In 2019

Ever felt like you have created an amazing post that belongs on the top shelf and would love a million people to read it and possibly become business leads, only to realize that you’re not doing so well on Google hence nobody saw it! Brace yourself, your website is definitely in need of an SEO audit to help improve leads and conversion rates. According to;

Only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy.

Well, today is the perfect time to carry out a website audit and check on every nook and cranny. SEO audits are getting tougher, but the rewards are growing too, and it helps you maximize your websites’ full potentials.

What is a website audit?

According to Hubspot: A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. The key facts depend on a whole lot, like website mobile-friendliness, content optimization, website speed, performance, image optimization, lead generation effectiveness, etc.

When should you carry out a website audit

  • You have never audited your website
  • It’s been ages since you audited your website
  • You recently redesigned your website

Why is a website audit important in 2019

A regular website audit will help you monitor the health status of your website, how it ranks, and prevent it from destroying the flow of meaningful traffic to your site for proper lead observation, sales conversion, and email marketing.
Website audit allows you to evaluate the technical performance and infrastructure of your website, how friendly it is for search engines and how it is easy for users to navigate and find relevant information on your website.
Website audit allows you to detect any SEO and content-related mistakes throughout your website, and get actionable recommendations to improve your SEO efforts.

Tools required for the SEO audit process

  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights
  • Google’s Structured Data Testing Tool
  • SEOsitecheckup
  • Cloudflare
  • HotJar
  • Web Page Word Counter

Here are our top tips for a comprehensive DIY website audit.

    1. Website Navigation

How do visitors navigate your website, all pages, from your landing, main pages to blog posts, and figure out how easy they access the sales cart, payment gateway or a newsletter sign up. Analyze the overall user experience and optimization. The more visitors you can get to your website, the more opportunities you will have to convert leads into customers.
Tool suggestion: Hotjar

    1. Website Speed

If your website takes forever to load, the higher the chance visitors will leave, causing a high bounce rate on your website. Make sure that all pages are optimized and load speed is below 3 seconds, this is because fast-loading websites can reach higher conversions, engagement, and retention.
Tool suggestion: Google’s PageSpeed Insights

    1. Website Security

Is your website secure? secure your website with HTTPS-encrypted website communication with servers by purchasing SSL.
Suggestion: SSL Certification

    1. Website Crawl

Run a manual check on your website background called crawling. An SEO crawler will spider the site in the same way as Google and give you some useful information on the structure and current SEO setup. This tool checks all links and pages, images, Javascript, CSS, HTTP status, metadata, etc.

    1. Mobile First

Given the modern ‘Mobile First’ indexing approach, it is very critical for your website to have a responsive layout on all screen sizes.
Tool suggestion: Google’s Mobile-Friendly Test

damanager website design ad

    1. Content Quality

Always ensure that all content pages indexed by Google are not duplicate, causing a threat to your ranking and the original post, to avoid these errors use a canonical link tag. Remove or redirect all low-value pages, use descriptive anchor texts and keywords.
Tool suggestion: Copyscape

    1. Website Error Pages

How well does your website handle error pages? Review your website errors and URL error reports to locate website errors, test your robots.txt file y adding /robots.txt to the end of your domain to make sure your pages are not disallowed. In case of errors, using 302, 404 and 500 status codes to indicate to users that something is wrong.

    1. Call-To-Actions

Optimize your website for lead generation and conversions, create effective email sign up forms, landing pages, call to actions, and value-added offers.

    1. Search Index

Check Google for your page index (Google Search Console > Google Index > Index Status OR type on Google), if you don’t see any results for this search, then you’re not indexed.

    1. Broken Links

Find and fix all broken links on your website, this can either be replaced, redirected or leaving a 404.
Tool suggestion: Google’s Webmaster Tools


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