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How To Audit Your Website To Improve SEO In 2019

Ever felt like you have created an amazing post that belongs on the top shelf and would love a million people to read it and possibly become business leads, only to realize that you’re not doing so well on Google hence nobody saw it! Brace yourself, your website is definitely in need of an SEO audit to help improve leads and conversion rates. According to econsultancy.com;

Only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy.

Well, today is the perfect time to carry out a website audit and check on every nook and cranny. SEO audits are getting tougher, but the rewards are growing too, and it helps you maximize your websites’ full potentials.

What is a website audit?

According to Hubspot: A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. The key facts depend on a whole lot, like website mobile-friendliness, content optimization, website speed, performance, image optimization, lead generation effectiveness, etc.

When should you carry out a website audit

  • You have never audited your website
  • It’s been ages since you audited your website
  • You recently redesigned your website

Why is a website audit important in 2019

A regular website audit will help you monitor the health status of your website, how it ranks, and prevent it from destroying the flow of meaningful traffic to your site for proper lead observation, sales conversion, and email marketing.
Website audit allows you to evaluate the technical performance and infrastructure of your website, how friendly it is for search engines and how it is easy for users to navigate and find relevant information on your website.
Website audit allows you to detect any SEO and content-related mistakes throughout your website, and get actionable recommendations to improve your SEO efforts.

Tools required for the SEO audit process

  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights
  • Google’s Structured Data Testing Tool
  • SEOsitecheckup
  • Cloudflare
  • HotJar
  • Web Page Word Counter

Here are our top tips for a comprehensive DIY website audit.

    1. Website Navigation

How do visitors navigate your website, all pages, from your landing, main pages to blog posts, and figure out how easy they access the sales cart, payment gateway or a newsletter sign up. Analyze the overall user experience and optimization. The more visitors you can get to your website, the more opportunities you will have to convert leads into customers.
Tool suggestion: Hotjar

    1. Website Speed

If your website takes forever to load, the higher the chance visitors will leave, causing a high bounce rate on your website. Make sure that all pages are optimized and load speed is below 3 seconds, this is because fast-loading websites can reach higher conversions, engagement, and retention.
Tool suggestion: Google’s PageSpeed Insights

    1. Website Security

Is your website secure? secure your website with HTTPS-encrypted website communication with servers by purchasing SSL.
Suggestion: SSL Certification

    1. Website Crawl

Run a manual check on your website background called crawling. An SEO crawler will spider the site in the same way as Google and give you some useful information on the structure and current SEO setup. This tool checks all links and pages, images, Javascript, CSS, HTTP status, metadata, etc.

    1. Mobile First

Given the modern ‘Mobile First’ indexing approach, it is very critical for your website to have a responsive layout on all screen sizes.
Tool suggestion: Google’s Mobile-Friendly Test

damanager website design ad

    1. Content Quality

Always ensure that all content pages indexed by Google are not duplicate, causing a threat to your ranking and the original post, to avoid these errors use a canonical link tag. Remove or redirect all low-value pages, use descriptive anchor texts and keywords.
Tool suggestion: Copyscape

    1. Website Error Pages

How well does your website handle error pages? Review your website errors and URL error reports to locate website errors, test your robots.txt file y adding /robots.txt to the end of your domain to make sure your pages are not disallowed. In case of errors, using 302, 404 and 500 status codes to indicate to users that something is wrong.

    1. Call-To-Actions

Optimize your website for lead generation and conversions, create effective email sign up forms, landing pages, call to actions, and value-added offers.

    1. Search Index

Check Google for your page index (Google Search Console > Google Index > Index Status OR type site:yourdomain.com on Google), if you don’t see any results for this search, then you’re not indexed.

    1. Broken Links

Find and fix all broken links on your website, this can either be replaced, redirected or leaving a 404.
Tool suggestion: Google’s Webmaster Tools

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22 SEO Stats That’ll Change Your Search Strategy

Did you know mobile devices account for over half of all organic search engine visits? Is your website and SEO strategy catering for the rise of mobile search?

To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing is nice, but companies who rank on Google are most likely getting the most business.

Using Google Search Console will help you understand how people are currently getting to your site through Google Searches. This can help understand the strengths and weaknesses of your content.

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn’t changing is the value of your buyer persona finding you through organic search.

Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes – and to know what to put the majority of your focus on.

Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2019. In the infographic below, Go Gulf share the stats you need to know

Here’s a summary of what you’ll learn:

• The percentage of people who only search on a smartphone
• The percentage of searches related to a location
• The percentage of people that contact businesses after searching
• The percentage of mobile searches by industry

Check out the infographic for more detail.

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How Infographics Could Help You Reach Your Business Goals.

Are you looking for ways to improve your online marketing strategy? Have you considered how infographics could help you reach your business goals?

Infographics are some of the best tools that a business can use to start a viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and are highly shareable. While a whitepaper creates authority for a brand and blogs boost search engine optimization value, infographics attract attention from a wide audience because they’re easy to read and usually fun.

Part of your content marketing strategy should be combining disparate elements so you can take a multi-pronged approach. If you’re only using articles, social media or whitepapers, you’re likely missing out on great leads. Mammoth Infographics shares few reasons why you need to start using infographics.

Here’s a quick summary:

• Immediate impact
• Shareability
• Effective communication of data
• Improved brand awareness
• Increased engagement
• Progressive product marketing
• Presentation rejuvenation
• Increased website traffic and SEO ranking

Check out the infographic for more detail.

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Are you looking for ways to reduce Ecommerce cart abandonment? Want to understand why people leave your Ecommerce website to buy from your competitors?

Keeping visitors on your web application is tricky. We live in a time where the customer is the boss, and in this “age of the customer” web applications must be appealing and engaging or people will shop somewhere else.

To ensure that your web application is not losing its visitors, Marketizator shares 8 top reasons why people leave eCommerce Websites.

Here’s what makes their list:

• Slow loading times
• Poor product presentation
• Complicated customer service
• Ineffective search
• Lack of trust
• Unavailable delivery and returns policy
• Out of stock products
• Too may offers

Check out the infographic for more detail.

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What Your Website Font Says About Your Business

What type of font have you used on your business website? Are you wondering what emotions your font choice elicits in your website visitors?

Not every font style works well on a website, so choosing the style first, and then the font is important. The most common styles are Serif and Sans Serif. But there are also Display fonts, Modern fonts and Script (or handwriting) styles. Script fonts should never be used unless an overly stylized approach is expected, such as for wedding planners or craft stores. Display and Modern fonts can be good for headlines or subheads on a website, but should be used sparingly. Nor is every font readable when used in the body of the website. Something that is too skinny or too wide will be hard on the eyes and difficult to read.
Continue reading “What Your Website Font Says About Your Business”

Traditional Marketing is Dead! Use This Model…

Are you finding traditional marketing tactics don’t work like they used to? Want to know how your marketing should adapt to a changing digital consumer?

Traditional marketing has, for a long time, been the preferred mode of advertising for many businesses. The trend seems to be changing with a lot more entrepreneurs choosing digital marketing due to its cost-effective nature. Unlike traditional marketing, digital marketing offers businesses an opportunity to interact and get feedback from their target audience. Does this mean the gradual death of traditional marketing?

In this infographic you’ll learn how to utilise the Pathfinder model to grow your business.

This breaks potential customers down into these three segments:

• The educatables
• The persuadables
• The convertables

Check out the infographic for more detail.

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20 Motivational Quotes To Inspire You To Start Or Grow Your Business.

Any small business owner knows that entrepreneurship has its highs and lows. When you hit the low points of entrepreneurship, sometimes it helps to read some inspirational quotes from other prominent business owners who have been in your shoes.

So, if you’re in the process of starting a new business or you need some inspiration to guide you through the tough and exciting times ahead,

In this post, you’ll find 20 motivational quotes to inspire you.

Here are a few of the people you’ll see mentioned:

• Winston Churchill
• Walt Disney
• C.S. Lewis
• Albert Einstein

Let’s dive right in.

1. “Success is not final; failure is not fatal: It is the courage to continue that counts.” — WINSTON S. CHURCHILL

2. “Success usually comes to those who are too busy to be looking for it.” — HENRY DAVID THOREAU

 

3. “Don’t be afraid to give up the good to go for the great.” — JOHN D. ROCKEFELLER

4. “I find that the harder I work, the more luck I seem to have.” — THOMAS JEFFERSON

5. “Success is walking from failure to failure with no loss of enthusiasm.” — WINSTON CHURCHILL

6. “If you are not willing to risk the usual, you will have to settle for the ordinary.” — JIM ROHN

7. “The way to get started is to quit talking and begin doing.” — WALT DISNEY

8. “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” — JIM ROHN

9. “Some people dream of success while others wake up and work.” — UNKNOWN

10. “The difference between who you are and who you want to be is what you do.” — UNKNOWN

11. “In order to succeed, your desire for success should be greater than your fear of failure.” — BILL COSBY

12. “The way to get started is to quit talking and begin doing.” – WALT DISNEY

13. “The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty.” – WINSTON CHURCHILL

14. “You learn more from failure than from success. Don’t let it stop you. Failure builds character.” – UNKNOWN

15. “Whether you think you can or think you can’t, you’re right.” – HENRY FORD

16. “The man who has confidence in himself gains the confidence of others.” – HASIDIC PROVERB

17. “Creativity is intelligence having fun.” – ALBERT EINSTEIN

18. “You are never too old to set another goal or to dream a new dream.” – C.S. LEWIS

19. “Things work out best for those who make the best of how things work out.” – JOHN WOODEN

20. “You don’t have to be great to start, but you have to start to be great.” – ZIG ZIGLAR

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30 Must-Have Features Of A Good Business Website.

Are you in the process of creating a new website for your business? Do you want to know the features to make your website design project a success?

Your company’s website is the first exposure many potential customers are going to have to your business. Even if you run your business primarily offline, your digital presence can and should be a powerful marketing tool for your business. Think of your website as a way to introduce yourself to new customers and keep current customers engaged.

Depending on your industry and type of business, plan on customizing your site with appropriate content and tools. For example, a site for a brick-and-mortar clothing boutique may need nothing more than information about the business, some beautiful images of clothing, and a news and events listing. An online clothing seller, on the other hand, needs everything the boutique has as well as an e-commerce engine for online shopping.

Regardless of the type of company you have, there are some basic items every small business website should have.

Your Marketing Lady share their essential website features in this infographic.

Here are my top five from their list:

• A clear call to action
• Customer testimonials
• Photos of you and your team
Mobile responsive
• Good SEO

Check out the infographic for more detail.

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7 Local SEO Tips From The Experts.

No matter how much traffic you got this year, I’m sure you want more high quality search traffic to your website in 2019.

However, it’s not as easy as it sounds. Improving organic rankings and traffic can be a complicated affair. Especially if you have little knowledge about SEO in which case we would suggest reaching out to an SEO company for advice.

Would you like to generate more website traffic from your local community? Looking for ways to improve your local presence on Google?

This guide by Brafton on the infographic is going to prepare you for things to do in 2019 to get those precious visitors from search engines.

Here’s a quick summary:

• Prioritise and optimise Google My Business
• Keep all name, address, phone number and website listings up to date
• Solicit and respond to customer reviews
• Focus on ongoing optimisation
• Be proactive with questions and answers on your Google My Business listing
• Keep technical SEO top of mind
• Pay attention to the competition

Check out the infographic for more detail.

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5 Steps To Effective Social Media Measurement

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.

The first step in your measurement plan should be to generate a list of what you’re trying to achieve from your social media efforts. Social media can serve a variety of purposes, from broadcasting news and information to answering customer questions and engaging with a community. What is your company trying to accomplish?

This article will be of great help if you’re looking for ways to measure the success of your social strategy, or you need to demonstrate a return on investment of your social media marketing campaigns,

Salesforce shares its guide to social media measurement in this infographic.

Here’s a quick summary:

• Align your objectives
• Measure reach and share of conversation
• Measure conversions and sales
• Track and measure your leads
• Measure your cost savings

Check out the infographic for more detail.

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