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20 Steps to Develop A Strong Brand Identity

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.

Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)

Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

With that in mind, if you’re looking at building a strong brand identity for your business or you want to establish brand guidelines for partners and employees to stick to,

HubSpot share the questions that will help you develop your brand in this infographic.

They break things down into the following sections:

• Vision statement
• Mission statement
• Essence
• Personality
• Value proposition

Check out the infographic for more detail.

strong brand identity

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5 Types of Logos Which One is Right for Your Business.

Are you thinking about creating a new logo for your business? Wondering what type of logo would work best?

Creato share the 5 different types of logo to consider in this infographic.

Check out the infographic for more detail and examples.

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Branding: How to Create an Effective Brand Identity

Are you in the process of branding your new business? Want to create a brand identity that helps you grow your business?

DesignRush share their beginners guide to branding in this infographic.

Here’s a quick summary:

  • Tell a story
  • Differentiate yourself
  • Be consistent

Check out the infographic for more detail.

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Corporate Brand Identity Checklist For Business Brand

Do you want to build a strong corporate brand identity for your business? Want to establish brand guidelines for partners and employees to stick to?

HubSpot share the questions that will help you develop your brand in this infographic.

They break things down into the following sections:

  • Vision statement
  • Mission statement
  • Essence
  • Personality
  • Value proposition

Check out the infographic for more detail.

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Color Scheme: How to Influence Clients Using Color

Are you trying to choose the best color scheme for your logo or website? Want to know how color can influence people and their buying decisions?

Iconic Fox share their guide to color psychology in branding in this infographic.

They demonstrate the best colors to use for the following business personality types:

  • Bold
  • Adventurous
  • Energetic
  • Competitive
  • Strategic
  • Impulsive
  • Friendly
  • Authentic
  • Loyal
  • Social

Check out the infographic for more detail.

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10 Mistakes to Avoid When Creating a Logo

Are you in the process of creating a logo for your business? Want to know the common logo design mistakes you should avoid? Go through the infographic and stay connected

Branex share their logo design mistakes to avoid in this infographic.

Here’s a quick summary:

  • Choosing an amateur designer
  • Blindly trusting logo design trends
  • Using low quality pictures
  • Using stock graphics
  • Not focusing on your business mission or values
  • Complex design
  • Misuse of colour
  • Wrong font choice
  • Too many fonts
  • Stealing other brands ideas

Check out the infographic for more detail.

Top 16 Components Of A Killer Brand Strategy For Success

How do you get clients to see you as a brand and not merely a logo and a tagline? Well, you need a good strategy to help drive your business towards success. Here’s one!
Hanson Dodge shares their top 16 components of a killer brand strategy for success in this infographic.

Here’s what they share:

Competitive analysis
Brand architecture
Creative elements
Market opportunity
Consumer insights

Top 16 Components Of A Killer Brand Strategy For Success

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