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What Your Website Font Says About Your Business

What type of font have you used on your business website? Are you wondering what emotions your font choice elicits in your website visitors?

Not every font style works well on a website, so choosing the style first, and then the font is important. The most common styles are Serif and Sans Serif. But there are also Display fonts, Modern fonts and Script (or handwriting) styles. Script fonts should never be used unless an overly stylized approach is expected, such as for wedding planners or craft stores. Display and Modern fonts can be good for headlines or subheads on a website, but should be used sparingly. Nor is every font readable when used in the body of the website. Something that is too skinny or too wide will be hard on the eyes and difficult to read.
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15 Design Elements to Include on Your Homepage

Every year, we see new elements and styles in website design begin to emerge.

Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.

However, if you’re in the process of creating a new website for your business or you want to know the key elements you should include on your website homepage,

Red Website Design share the key homepage design elements to include on your website in this infographic.

Here’s what makes the list:

Logo
• Site menu
• Hero shot
• Headline
• Call to action
• Introduction
• Portfolio
• Blog
• Content blocks
• Social Proof
• Features and benefits
• Search function
• Subscription
• Keywords
• Footer

Check out the infographic for more detail.

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8 Essential Marketing Items To Create A Memorable Brand Identity

A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

Is your brand reachable? Can customers think of your company as something tangible, personal, and real? If your brand acts and feels open, inviting, and human— just like you—you will be able to have a conversation with your customers the way friends do.

A logo is not a brand. Your work does not end when your logo receives approval. Establishing a brand is akin to the process of writing a design brief or researching key differentiators. Logos are just one more way to create a presence, a language, a connection—something that is universally understood and enjoyed.

So, if you’re looking for ways to market your small business or you want to know the branded items that could help you stand out from your competition,

Start Up Nation shares 8 branded marketing items to add to your arsenal in this infographic.

Here’s what makes the list

• Professional website
Company logo
• Business cards
• Brochures
• Branded apparel
• Company letterhead
• Branded envelopes
• Email signatures

Check out the infographic for more detail.

8 Essential Marketing Items

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20 Steps to Develop A Strong Brand Identity

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.

Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual appearance.” To us, a brand identity is the sum total of how your brand looks, feels, and speaks to people. (Sometimes that even includes how it sounds, tastes, feels, and even smells.)

Ultimately, a brand identity is a way to communicate with the world, differentiate yourself from your competition, and create a brand experience that encourages people to engage with you.

With that in mind, if you’re looking at building a strong brand identity for your business or you want to establish brand guidelines for partners and employees to stick to,

HubSpot share the questions that will help you develop your brand in this infographic.

They break things down into the following sections:

• Vision statement
• Mission statement
• Essence
• Personality
• Value proposition

Check out the infographic for more detail.

strong brand identity

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5 Types of Logos Which One is Right for Your Business.

Are you thinking about creating a new logo for your business? Wondering what type of logo would work best?

Creato share the 5 different types of logo to consider in this infographic.

Check out the infographic for more detail and examples.

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Branding: How to Create an Effective Brand Identity

Are you in the process of branding your new business? Want to create a brand identity that helps you grow your business?

DesignRush share their beginners guide to branding in this infographic.

Here’s a quick summary:

  • Tell a story
  • Differentiate yourself
  • Be consistent

Check out the infographic for more detail.

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