Archive

12 Tips to Successfully Promote Your Online Course

12 tips to successfully promote your online course is a guide to help you create, launch, promote and sell your course online with ease to your audience. What is an Online Course? An online course is a set of instructional experiences using the digital network for interaction, learning and dialogue. It is the delivery of a series of lessons on a web browser or mobile device, which can be accessed anytime and any place. The online course is carried out in an online environment for convenient learning which does not require any physical in-person teaching or learning with other students in class. It is a way to learn a new skill or gain some new knowledge from the comfort of your own home which can be either paid or offered for free by some educational institutions or experts in that field.

An online course is a great way to connect with your customers, increase your authority within your niche and build another stream of passive income. They are very few downsides to this type of course and it is a business that has proven to be very profitable over the last 20 years.

How to promote your online course successfully, is discussed using the below 12 tips:

  1. Treat Your Online Course Like a Product Launch: Put the same efforts you would give when launching a product into launching an online course because both undergo the same procedures and aims for the same purpose to serve the brand. One of the best ways to promote your online course is by creating a coming soon page to give you a time frame to work with, create awareness about it, build hypes and leads around it to test if there is a real need for the class or not.
  2.  

  3. Talk About Your Course on Social Media: Use your social media platform that you use for your business, to start announcing some teaser information about your upcoming course. By frequently posting quality content on social media, you are training your audience to keep a tab on your page on daily basis. As a result of this action, when you promote your online course before the due date of publication and after publication, you will have a high subscribing rate of users for your online course and they will most likely tell their network about your class.
  4.  

  5. Start a Podcast to Hype Your Online Course: You can start a podcast as a way of self-promotion before the scheduled date of your online course. Podcasts are one of the best ways to sell and promote your online course. Some part of the podcast’s content may contain free information while some may contain paid course.
  6.  

  7. Start a Weekly Webinar to Connect With Potential Students: Create 45 minutes to a 1-hour presentation concerning an elaborate topic that entails what your online course is about. When delivering a webinar focus on the concerns and interests of the audience and a simplified call to action at the end. Run ads on your webinar and you will see how easy it is to sell and promote your online course through webinars.
  8.  

  9. Pay for Ads to Promote Your Course: Running some paid ads can be one of the best ways to advertise your class. Paid ads can promote your online course to get faster results and track your success rate with your audience.
  10.  

  11. Find Non-Competitive Partners in Your Niche: Reach out to your professional network to help you figure out how best to promote your online course. Professionals in your industry can become customers to give you more valuable feedback, testimonials or even a nice shout-out on their social platforms. Reaching out to non-competing experts in your specialisation may generate partnerships for future courses.
  12.  

  13. Guest Post on Blogs/Podcasts: When you provide free content for publishing to blogs and podcasts, you are increasing publicity to promote your course online through the free promotion that will be allocated to you by that blogs and podcasts.
  14.  

  15. Create a Teaser Mini-Course: A mini-course is a great way to give people a taste of the value you are offering because it shows the depth of your topic. Through this medium to sell and promote your online course will be easy.
  16.  

  17. Offer Discount for the First Set of People to Register: Offering discount is a major solution to promote an online course to generate high revenue for the course and to keep a record of feedback and testimonials that may covert other hesitant customers. A pre-launch discount is a good way of selling online courses.
  18.  

  19. Create a Course Sales Page: Another way to promote your online course is by creating a landing page dedicated to selling the online course. The landing page of the online course should speak the audience’s language, create a value proposition, handling objections, a clear call to action.
  20.  

  21. Translate Your Online Course to Other Language(s): When you translate your online course into other languages, this action promote your online course to reach a larger audience of other people. This can be done by creating quality subtitles that give native speakers in other languages the opportunity to participate in the course.
  22.  

  23. Build Your Email List: Email listings is another fastest way to promote your online course because it is consistently delivered automatedly straight to your audience’s preferred device and it is more popular compared to other platforms. The risk of losing your audience if your account is suspended or shut down temporarily is less.

 

promote your online course

 

In conclusion, the same efforts used to campaign for new products and services should also be used to promote your online courses before and after the launch of the courses. So do you need assistance in creating your online course? Then contact us today and saddle us with the responsibility of creating your online courses using our learning management system to give you the best result for your online course.

8 Tips to Create Successful Landing Pages

Successful landing pages are pages that enjoy high lead and sales generation. This article shows the 8 tips most successful landing pages use to generate higher conversation rates and engagement. According to Wikipedia, a landing page for online marketing is a single web page that appears in response to clicking on a search engine optimised search result, marketing promotion, marketing email or an online advertisement. “ A landing page is a standalone web page, created specifically for a marketing or advertising campaign” according to Unbounce. It is designed with a single objective of a call to action(CTA) for lead generation.

Landing pages are associated with social media, email newsletter campaigns, search engine marketing, effective articles that enhance the effectiveness of the advertisements. The major aim of successful landing pages is to convert site visitors into leads and sales. If the aim for the creation of a particular landing page is to obtain leads, the landing page will contain some features like an inquiry form or phone number to enable the visitors to have access to the company. While, if the goal of creating a landing page is to generate sales, the landing page will have a link for the visitors to click, which will give them access to a shopping cart or checkout area.  

There are two types of landing page and they are references and transactional landing pages according to Wikipedia. A reference landing page presents information that is relevant to the visitors. It aims to isolate the visitor from any distractions and only provide the visitor with all available information about the targeted product to convince the visitor to take action. While a transactional landing page is to persuade a visitor to take action to complete a transaction by proving a form that needs to be filled out. 

While every landing page is unique, there is a set of tips that all successful landing pages rely on to enjoy overall success. These include the following:

    1. Proper Landing Page: A proper successful landing page doesn’t always follow a logical top-to-bottom structure that starts by explaining the concept and ends with a call-to-action instead the best features and the most important information are placed at the top of the landing page. This method reduces the possibilities that most people will overlook vital information unlike the chronological structure, whereby the chances of most people never making it to the end of the listings to access vital information is relatively high.

 

    1. Targeted Headline: A successful landing page’s headline is a top priority and not a mere afterthought. This is because the headline most time is the visitor deciding bargaining chimp whether to click on the link or not. So the headline is the first thing a user notices about a landing page. To get catchy headlines that work, make use of numbers, negative verbiage, few words, multiple parts and clear intentions.

 

    1. Appropriate Colours: Every colour produces different emotions and feelings that subconsciously affect the visitor’s subconsciousness when they visit a site. While the colour scheme may seem like a matter of preference, it is also important to know the psychology behind choosing colours like the colours high converting successful landing pages use. Consider the following: Blue represents strength, Purple represent creativity and imagination, Orange represents clarity and warmth,  White represents neutral and balanced, Red represent boldness, Green represents growth and vitality.

 

    1. Credibility and Approval: Explaining the benefits or providing testimonials that prove your products or services are worthy of a trial, reinforce the visitor’s decision to take action of converting. The best way to achieve a successful landing page is by using social proof and allowing your audience to naturally make their own decisions based on the facts you provided. Showing various social proof features such as reviews, customers testimonials and case studies can enhance the credibility of your value offering. This action makes your prospective users feel at ease with your claims and decide in your favour.
       
    2. Optimise Frequently: Successful landing pages are pages that required the most tweaking and optimising. So optimising the landing page increases the chances of delivering the best results. If you want to develop high converting pages, then make a habit out of a continuous analysis of researching the best practices.

 

    1. Simplicity: Do not overcomplicate your landing page with plenty of text and photos. Always ensure that your landing page sticks to the basics like simple text, one image preferably use a product image as the background to achieve a successful landing page. When attaching forms such as claiming a deal or signing up for an email list, keep the form as short as possible. If you don’t want to hinder the speed efficiency of your landing page, don’t make it lengthy.

 

    1. Single Call to Action: A landing page should have one call to action to keep subscribers focused on one task to achieve a successful landing page. The call to action should be simplified for easy understanding. The best way to achieve this is by creating a call to action button that has a different colour from the rest of the landing page.

 

  1. Matching Message and Look: A successful landing page and emails carry some element of the same message. That is when an email offers a discount percentage for a particular item, the headline of the landing page should also state that same offer. The landing page should also have similar look to the email for clarity. This means using the same overall design so that when subscribers click on an email’s call to action and are taken to a matching landing page, they will know that they are on the right page which helps them to follow through with the action. 

Successful Landing pages
In conclusion, not all successful landing pages convert the same. To have the best landing page results, research and adopt the best landing page practices to achieve a higher conversion rate.

 

THE BENEFITS OF WHY A BUSINESS NEEDS SEO

The benefits of why a business needs SEO are numerous. SEO is the acronym for Search Engine Optimisation. What is SEO? According to Wikipedia, it is the process of improving the quality and quantity of website traffic to a website or web page from search engine results. It is the method used to increase a website search engine results position (SERPS) on-site such as Google, Yahoo or Bing. It is the process that organisations go through to make sure that their website ranks high in the search engines for relevant keywords and phrases associated with them. It gives search engines the best service by providing relevant information that the users are searching for. SEO is a guaranteed aspect of digital marketing strategy that a business shouldn’t ignore because it helps a business to thrive and achieve increase traffic.

Every business that has a website is competing with other similar websites to attain the first spot or first page of a search engine. This is because the majority of internet users do not go past the first page. Many businesses that want to thrive for online visibility and growth depends on SEO. According to Techjury, 93% of online experiences begins with a search engine, making a huge difference to consumers if they find your website ranking in Google’s SERPS when searching for products and services online. Search is the first driving force of traffic to a website having the biggest impact on lead, generation, conversion. Without SEO, business marketing efforts could be in vain. SEO is important to a search engine because it is the parameters on which a search engines functions to identify and rank information in order of quality and relevance to arrive at unbiased results as quickly as possible for its users.

The benefits of why a business needs SEO are discussed below to provide clarification and eliminate misconception surrounding SEO:

  1. SEO Builds Trust and Credibility: Through SEO a brand is committed to offering valuable products and services that allow people to trust them over time. Customers are likely to choose brands that are ranking at the top of the search engines. Customers have an unwavering trust for brands that search engines provides for them during their search because they rely on search engines. Users and search engines are intertwined, so if search engines rank a brand’s SEO to appear on the first page, the brand will get most of the user’s approval.
  2.  

  3. SEO is Cost-Effective: SEO reduces business finance to be spent on a paid advertisement when the website is ranking high on the search engines. Once your SEO ranking kicks-in in various search engines, your site will get passive or continuous traffic from keywords that your site is optimised for and there will be no need to pay any money for this traffic. This means SEO offers free, targeted and continuous prospects for the business. Also, the better a brand is understood through its SEO the more opportunities it will have to thrive. If you are working with a tight budget, SEO is a great way to increase traffic to your site without directly paying for it. SEO gets more clicks than pay-per-click and it is complementary to other marketing strategies. It targets unpaid or natural traffic.
  4.  

  5. SEO Helps Improve Your Website: The use of an SEO by a website helps improve the site and make it more relevant to the search engines and your visitors. A website can operate through a multichannel approach through its SEO by satisfying the requirement of search engines like google to attain a favourable position. When a company acquires a website, it simply means that the brand wants to be more recognised and good SEO can achieve it because it has the power to impact the buying cycle.
  6.  

  7. SEO Is Useful for Any Business:  SEO can help you build a better relationship with your audience, improve the customer’s experience, increase authority, drive more people to the site, give an advantageous edge over competitors to increase conversions for business growth. A high ranking of an SEO is a guarantee that a business is going to enjoy continued promotions at all times because these search engines ranking is a long term strategy and doesn’t just randomly disappear even if you are unavailable. Investing in a website’s SEO boost the profitability of an online business. It can give you your money’s worth and put you ahead of your competitors. Without SEO, it will be hard to find specific information on the web that would be beneficial to your website. Whether your business is big or small it still requires SEO for continuous business advantages.
  8.  

  9. SEO is Better than Paid Traffic: It assists your target audience to find you naturally on search engines without paying for it. It subjects your website to a continuously increased number of people who visit your site than paid traffic. A brand is more flexible and accommodative to change through continuous maintenance of SEO than paid traffic.
  10.  

  11. SEO Makes a Business more Visible Online: Without SEO, your website will be lost in search engines. To make your website useful, gainful visible in a search engine, SEO is needed. It plays a major role in social marketing campaigns for social media platforms by increasing the visibility rate. It makes brands visible in the places people need them to be for worthy connection to be made. It makes a brand understand the environment of the web for a chance to increase its visibility. A brand can count on its high visibility to work in its favour for business expansion.
  12.  

  13. SEO Provides Better User Experience: User experience is very important for ranking and SEO can give the best user experience when users visit your website. Through SEO, a website can offer its users the information they are looking for in fewer clicks, quickly and easily. Thereby giving its target audience a positive user experience to retain clients to the brand’s advantage.

the benefits of why a business

 

 

In conclusion, the benefits of why a business needs an SEO can not be ignored. there is no advantageous reason why you shouldn’t implement SEO for your business. It is suitable for any business and harness opportunities for the brand to be discovered and understood. Getting placed on the first page of a search engine doesn’t happen overnight.SEO strategy requires a continuous process with proper maintenance to attain such a goal. If your website is not optimised for search engines, your business is missing out on all the benefits of SEO. If you need assistance or guidance in updating your website SEO, simply contact us, we are happy to render our services.

9 Reasons Why you Need to Rebrand your Business

9 reasons why you need to rebrand your business is among the numerous valid reasons for rebranding a business. What is rebranding? According to the Economic Times, “ rebranding is a marketing strategy that is used to give a new name, symbol or change in design to an already established business”. There are two types of rebranding and are proactive and reactive rebranding. While proactive rebranding takes place when a business sees a new opportunity to grow, innovate and harness such opportunities. Reactive rebranding is used when a business needs rebranding after the business is discontinued or changed.

Over the years, research has shown that many companies all over the world,  both big and small rebrand their businesses at intervals of seven to ten years. This is carried out to ensure continued high productivity of the business’s success and keeping up with modernity to stay relevant in the marketplace.

Rebranding is essential for the survival of a business and 9 reasons  for rebranding are discussed below:

  • Repositioning:  With the help of rebranding, a business can be reposition to retain and fight for a better position in the online and offline market place while striving to remain relevant among rivals. Through, rebranding a company can achieve an 80% business expansion both internationally and nationally.
    For example Walmart’s  Successful Rebrand; With a reputation of rock bottom prices, Walmart repositioned its brand to suggest its low prices, by changing the slogan from ‘Always Low Prices’ to ‘Save Money, Live Better’ in 2007. This put a positive spin on the company.

 

  • Bad reputation: A company that has been linked with a bad reputation over the past years, can secure an opportunity for a second chance of a new beginning by acquiring a good reputation for the company through rebranding. For example, McDonald’s Evolution; In the past, McDonald’s audience saw the brand as a cheap and unhealthy option until McDonald’s spent a huge amount of money to rebrand its company to acquire a good reputation that would be appealing to their audience and retain their interest.

 

  • Acquisition and development of brands: Many big companies acquire or partner with smaller brands when the possibility of expanding their business is identified. The best strategy to inform their audience about this new development is through rebranding. For example; Access Bank acquisition of Diamond Bank in Nigeria, this information was made public to the audience through the rebranding of merging both logos to form one logo.

 

  • Old Identity: Rebranding put the visual of the business in a more appealing way to the audience. Thereby, solving the problem of the outdated image which can no longer retain the interest of the majority of the users of the brand. Also, the public gets to know about the new addition and subtraction of products and services offered by the company through rebranding.
    For example Shell Oil and Pepsi Cola; Shell has updated its logo 8 times since 1909 to keep its image modern. Pepsi’s logo is now unrecognisable from its first logo in 1898. Another example is found in the telecom sector,   Airtel is the rebranded name for ‘Zain’  and 9mobile is the rebranded name for ‘Etisalat’.

 

  • The Similarity of Brands: Many companies over the years, has suffered from different and numerous lawsuits because of the similarity of products and services. But with rebranding, many companies can be exempted from experiencing such an ‘ugly’ situation. This is because rebranding is capable of giving a company its distinct identity. For example, PayPal vs Pandora; PayPal and Pandora logos are strikingly similar. As a result of this, PayPal filed a lawsuit against Pandora.

 

  • Change in Administration: Every administration requires its strategy, which may or maybe not be favourable to the business. This is because every new administration has the power to influence the business. However, a new administration can correct the failures of the past administration through rebranding. For example, Steve Jobs rebranded the ‘Apple logo’ during his tenure as the CEO of Apple Company in 1997.

 

  • Low sales: one of the best ways to tackle low sale is through rebranding. Rebranding can retrieve the lost interest of the audience’s majority, which brings an increase in sales for the business.

 

  • Low Visibility or Recognition: When a business suffered from low visibility or recognition in an online and offline marketplace, it reduces the business’s productivity. However, with rebranding, that business can achieve high visibility in the marketplace.

 

  • Less Business Promotion: Many companies, have a  limited number of marketers they can employ to promote the business. However, with rebranding, a business has access to an unlimited number of unpaid marketers through an engaged audience.

 

 

rebranding

 

In conclusion, rebranding is the bridge between the old and the new. It is the fastest method to adopt to save a dying business, sustain a successful business and enables a brand to keep up with the marketplace’s modernity for relevant . These 9 reasons discussed are not the only reasons why you need to rebrand your business. Hence, if your business falls under any of the categories of the 9 reasons why you need to rebrand your business, then make a firm decision to rebrand your business to enjoy all the benefits of rebranding. At #DaManager, we offer the best rebranding services, so reach us today [email protected]

Do I need a Website for My Business? 9 Reasons Why the Answer is Yes

Do I need a website for my business? A website is the company’s online identity that connotes what a brand entails. It is the parameter that makes a brand visible to online users. A website creates an accommodative online atmosphere for potential customers to decide on products and services among competitors.

Thus, a website is a marketing tool for a business because it promotes the brand. The website is a connector between a business and the target audience.

9 reasons why I need a website for my business is discussed below

  1. A good website helps to keep the target audience interested in your site instead of choosing a rival’s site over yours. These actions generate traffic for your business.
  2. When a website is regularly updated, it becomes the custodian of information for the company’s history. This action earns the trust of the target audience.
  3. A website makes a company accessible to the seen and unseen potential audience. The target users know more about the company, its products and services and also how to reach the company when they visit the site.
  4. A  website brings market expansion for the company by keeping old and new users who visit the company’s page. This action occurs when the target audience is satisfied with their findings on the site. It is often the first encounter target audience have with a brand before making a decision.
  5. A website enables a business to be available to its online and offline target audience. This action makes the business reliable and secures the trust and interest of its target consumers.
  6. A website creates awareness to a larger audience while fighting to attain a favourable position among online competitors. A website can bring popularity to gain dominance in the digital world when used properly. A website is the selling factor for many online brands.
  7. A website serves as a platform for the brand and its users to interact and exchange useful information. One of the best ways to understand and serve your target audience efficiently is through a website.
  8. A website, when optimised properly, can reduce the company’s expenditure like employees wages, utility expenses, rental services and taxes while increasing the company’s finances.
  9. A website saves time of the company and potential clients by providing answers to frequently asked questions in a section of the website page. This action makes the company easily understandable to its potential users.
people around globe

In conclusion, when businesses ask the question “do I need a website for my business?”. They should be able to get the answers they need with the above reasons because a website is the lifespan of a business. It is needed in other to survive and dominate among online competitors while maximising gross profits. Thus, if you are looking for a ‘Website Designer’ to create a user-friendly and an accessible navigating website that gives relevant content for a better user experience and product visuals, then ‘Da-Manager Digital Agency’ should be your first option to get your desired job satisfaction.

What Your Website Font Says About Your Business

What type of font have you used on your business website? Are you wondering what emotions your font choice elicits in your website visitors?

Not every font style works well on a website, so choosing the style first, and then the font is important. The most common styles are Serif and Sans Serif. But there are also Display fonts, Modern fonts and Script (or handwriting) styles. Script fonts should never be used unless an overly stylized approach is expected, such as for wedding planners or craft stores. Display and Modern fonts can be good for headlines or subheads on a website, but should be used sparingly. Nor is every font readable when used in the body of the website. Something that is too skinny or too wide will be hard on the eyes and difficult to read.
Continue reading “What Your Website Font Says About Your Business”

15 Design Elements to Include on Your Homepage

Every year, we see new elements and styles in website design begin to emerge.

Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience.

However, if you’re in the process of creating a new website for your business or you want to know the key elements you should include on your website homepage,

Red Website Design share the key homepage design elements to include on your website in this infographic.

Here’s what makes the list:

Logo
• Site menu
• Hero shot
• Headline
• Call to action
• Introduction
• Portfolio
• Blog
• Content blocks
• Social Proof
• Features and benefits
• Search function
• Subscription
• Keywords
• Footer

Check out the infographic for more detail.

Design Elements=========================================================

Thanks for reading this post! Don’t just read and leave,

Please like, follow me, and share with others too!!…

=========================================================

8 Essential Marketing Items To Create A Memorable Brand Identity

A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.

Is your brand reachable? Can customers think of your company as something tangible, personal, and real? If your brand acts and feels open, inviting, and human— just like you—you will be able to have a conversation with your customers the way friends do.

A logo is not a brand. Your work does not end when your logo receives approval. Establishing a brand is akin to the process of writing a design brief or researching key differentiators. Logos are just one more way to create a presence, a language, a connection—something that is universally understood and enjoyed.

So, if you’re looking for ways to market your small business or you want to know the branded items that could help you stand out from your competition,

Start Up Nation shares 8 branded marketing items to add to your arsenal in this infographic.

Here’s what makes the list

• Professional website
Company logo
• Business cards
• Brochures
• Branded apparel
• Company letterhead
• Branded envelopes
• Email signatures

Check out the infographic for more detail.

8 Essential Marketing Items

=========================================================

Thanks for reading this post! Don’t just read and leave,

Please like, follow me, and share with others too!!…

=========================================================