So, you have a content marketing strategy in place, but you’re struggling to measure its effectiveness and decide whether its worth your time and money?
Brandpoint share their guide to measuring content marketing success in this info-graphic.
They break things down into the following sections:
Awareness
Consideration
Conversion
Check out the info-graphic for more detail.
This article was originally published in 5 April 2018. It was most recently updated in November 28, 2022 by
