In order to become an SEO guru, you must understand the basic concepts behind some of the most commonly used terms in the search engine optimisation. However, you must ensure that you are creating content for users and not search engines, and also keep your site steers clear of activity that may earn you penalties.
Thomson Local share their A to Z beginners guide to SEO terms in this infographic.
Here are the terms you’ll learn:
Algorithm
Backlinks
Content
Duplicate content
Evergreen content
Fresh content
Google Places (Google My Business)
HTML
Indexing
Javascript
Keyword research
Long-tail keywords
Meta tags
Nofollow
Over optimisation
Penalties
Queries
Rich snippets
Social signals
Trust
Unnatural links
Video
Webmaster Tools (Search Console)
XML sitemaps
Yoast
Zeitheist
Check out the infographic for more detail.
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This article was originally published in 21 June 2018. It was most recently updated in November 25, 2022 by
