Picking good colors for your brand and visual identity can be a tough decision, but making the right choice always feels good in the end. Colors have a way of influencing customers emotions subconsciously according to psychology studies. Rebranding or designing a logo in this year, have you ever thought of thinking outside the ordinary and stand out?
Free Logo Services share their 9 unusual color trends for your brand design to look out for in 2018 in this infographic.
Here’s a quick summary:
Primary colours remixed
Ombre gradients
Folk multiculturalism
Low saturation
Colourful overlapping
High-tech hues
Brilliant duo-tones
Retro spring
Black and white
Check out their infographic for more detail.
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This article was originally published in 8 July 2018. It was most recently updated in April 19, 2024 by Wise
