A brand identity is the most effective way any organization (startups, small businesses, agencies, nonprofits, or others) can gain a competitive edge in an increasingly crowded marketplace.
Is your brand reachable? Can customers think of your company as something tangible, personal, and real? If your brand acts and feels open, inviting, and human— just like you—you will be able to have a conversation with your customers the way friends do.
A logo is not a brand. Your work does not end when your logo receives approval. Establishing a brand is akin to the process of writing a design brief or researching key differentiators. Logos are just one more way to create a presence, a language, a connection—something that is universally understood and enjoyed.
So, if you’re looking for ways to market your small business or you want to know the branded items that could help you stand out from your competition,
Start Up Nation shares 8 branded marketing items to add to your arsenal in this infographic.
Here’s what makes the list
• Professional website
• Company logo
• Business cards
• Brochures
• Branded apparel
• Company letterhead
• Branded envelopes
• Email signatures
Check out the infographic for more detail.
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This article was originally published in 18 June 2019. It was most recently updated in December 6, 2022 by Wise
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