Consumers want easy, fast, helpful, and quality information. They want information delivered to them when, where and however THEY need it. How do you deliver on that? Go mobile on every page! Are you considering why and how to please your consumers?
Experience Dynamics shares 30 UX research stats you should consider for better content and web design in this infographic.
Here are a few points they share:
79% will search for another site to complete the task
92% of smartphone users have encountered sites that weren’t designed for mobile phones
79% who don’t find what they like will go back to search for another site
48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile
81% research online before buying
Videos help persuade 73% to make a purchase
52% of users said a bad mobile experience made them less likely to engage with a company.
2/3 of mobile consumers are looking to make a purchase that same day.
60% of consumers feel more positive with a brand after consuming content from it.
Check out the infographic for more detail.
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This article was originally published in 3 August 2018. It was most recently updated in November 25, 2022 by
